This post are my notes from the live session at Blog World Expo in Las Vegas. Please forgive me if I misspell anything or if some of the notes don’t make sense, as I am trying to gather as much information from each speaker as I can. Quick Facts on the Session...
Working from home has become so glamorized that most keen entrepreneurs entering into it don’t really quite understand the realities of running a blog. I remember the dangling carrots that initially caught my attention. They went something like this: “… become...
Content development is the foundation for any good internet marketing strategy. The content type and quality will determine how well the content is perceived by the readers. There are many ways you can create great content for your website, but it is important to...
Advertising on Facebook quadrupled last year. More than three-quarters of big American companies use some sort of social networking, and most small businesses take off from social media-induced traffic. It’s clear that Facebook, Twitter, LinkedIn and their...
Esther Pauline Friedman Lederer did it. Samuel Langhorne Clemens did it. Theodor Geisel did it. Why shouldn’t you? These mere mortals were able to brand themselves as Ann Landers, Mark Twain, and Dr. Seuss. They chose to keep their identities anonymous and apparently...
Guest posting has flooded the blogosphere faster than anyone thought it would in the last two years. The sudden rise of the use of the tactic of guest posting raises a lot of questions and concerns. How Should You Treat Guest Posts? The Panda wave sent a lot of...
While traditional marketing (on TV, radio and print) is still prevalent as ever, online marketing is slowly but steadily growing to become a strong marketing weapon. For one, online marketing – which includes video ads, expandable banners, floating ads, takeovers and...
It is true that having unique content on your site is a big part of search engine optimization and continuing to build quality traffic. However your content development strategy can have a big impact on how fast and how much traffic you can gain. There are a number...
Over the years I have been compiling a list of headlines that I found compelling. I thought I would share them with you so you can keep this list close by when you are coming up with headlines for your blog posts. # Tips To Simplify ______________ Greatest _________...
One of the most important success factors for your blog is going to be how you go about building relationships. Getting people to check in with you regularly is crucial if your blog is going to thrive and flourish. It can seem daunting when you first consider how to...
People love stories. We humans are curious in nature, and by using stories in your marketing messages you can engage with your audience a lot better. Take the 2 scenarios below for example: Scenario 1 Susan exclaimed: “Yes! I’ve finally made it!” After a continuous...
This keynote is with Darren Rowse, Brian Clark, and Sonia Simone. There are a lot of misconceptions about blogging and making money through your blog. Darren, Brian, and Sonia talk about 7 misconceptions and how you can succeed through blogging. #1 – Free is...
A blog’s growth depends on how well you rope in new visitors while keeping the existing readers satisfied. If you take blogging simply as a hobby, you may not be really worried about whether its popularity grows or not. But if you are planning to turn your blog into a...
In my 12+ years in the Internet marketing industry, I don’t think I’ve ever come across a company (in any industry) that couldn’t benefit from launching a business blog. SEO thrives on the consistent production of quality, engaging content. You’ve probably heard the...
Generosity is a great virtue. Even in terms of blogging, you can use this virtue to promote your blog for no cost at all. One way of showing your generous side to niche bloggers is by linking out to their blogs. However, many bloggers complain that they see little or...
Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about...
If you have been following a lot of the popular Internet Marketing and Blogging blogs out there, you have probably seen an increase in people talking about how guest posting is a great way to build an audience. But before you start writing for other blogs, make sure...
Blog experts say that niche blogging is the excellent way to engage a specific audience. The concept of niching is nothing new to marketing: when applied to blogging, it simply means that blog writers can focus on subjects that are targeted toward a specific audience....
Content marketing plays an important role in attracting customers to your product/service. One of the best ways to improve content marketing is to use infographics for driving more visitors to your website. According to the Survey, the fastest growing content format...
Everyone knows by now the value of guest blogging when it comes to building links back to your blog and building up your authority in your niche. But did you know you could get paid to guest blog as well? Becoming a Freelance Writer If you are writing on your own...
The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer...
Most of us begin blogging because we have a specific knowledge or passion to share with others. Perhaps you love to write, or love you to discuss topics and issues with others whom you may not know. After a few years, however, I’ve found that many bloggers have...
Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of...
SO here it is: my definitive guide to getting the bounce rate of your blog or your website down to manageable (i.e. significantly reduced) levels: Terminology First! Before we begin, let’s be sure we know what we are talking about. Bounce rate is a single page visit,...
More and more often, I am finding blog posts that are nothing more than a video with little to no text details. As video blogging becomes more and more prevalent, I think it is a great time to look at four reasons why video transcripts should be included in the blog...
Different people blog for different reasons. For some, blogging is an excellent means of satisfying their personal ego. Many people blog because they earn a full-time income out of it. There are others who blog for academic benefits. Once you have stepped into the...
Although many themes tell you they are ready to go right out of the box, there are usually still a few basic things to tweak. Here are eight of the common items that usually need to be fixed on premium blog themes. 1. Your Affiliate Link in the Credits Let’s...
Blogs have become the communication tool of the next generation. They no longer need to spend a lot of money if they want to communicate with the masses. They are well equipped with the tools in their PC. While this is true, it also has its own share of side effects....
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
One of the biggest challenges I face as an SEO consultant is making sure that the changes my clients make to their sites aren’t effecting the goals that I am trying to accomplish for them. For the most part, I allow my clients to do whatever they want to their...
When you are looking to make money online, one of the first things you have to do is build your mailing list. The more opt-ins you have, the more you are likely to make when promoting your own products, or those of your affiliates. But how do you know what makes your...
Though it is easy to get deluded in the online virtual world, the fact of the matter is that the physical reality overpowers everything. The goal of any and all online marketing campaigns being conducted is to increase conversions, leads or any other measurable form...
If you are an Internet Marketer, you have undoubtedly heard of SEMrush. SEMrush has probably the most comprehensive data set on the web, when it comes to keyword research and competitive intelligence. Yes, there are plenty of free SEO tools available (including...
Over the past 6 months I have been interested in learning more about affiliate marketing and making money online. So I started reading a number of awesome blogs that are dedicated to exact that. I am paid for a number of eBooks, some good, some bad…but I have...
Throughout the 3 years that StayOnSearch has been around, I didn’t truly see the full value of the fringe benefits that you gain from blogging until recently. Now that the blog is receiving a respectable amount of traffic and has built a loyal readership, there...
There have been a lot of great posts that talk about guest blogging and show you the value of reaching out to other authoritative blogs in your industry. However I thought I would take a different angle on this post and talk about what makes your guest post stand out...
As mentioned several times before on this site and others, guest posting is a wonderful way to engage in a genuine and effective link-building strategy. Still, not many who first embark on the guest blogging process completely understand how it works. Here are a few...
The quickest way is not always the best way to attract readers to your blog, taking a hot news topic and going against most of the world’s opinion on a current political situation always can start up a tornado of debate, and rebuke. This is not going to make any money...
I recently just finished reading the book, 31 Days to Build a Better Blog, by Darren Rowse of ProBlogger. I want to start off by saying I wouldn’t write a review on something that I didn’t truly believe in. But there are so many great ideas in this book...
The opening keynote at Blog World Expo was Scott Stratten of UnMarketing, who wanted to convey the fact that “people spread awesome” in terms of content, and that there are five things that “stop the spread.” Number three in this list was...
Changes are taking place in the blogosphere constantly. Bloggers are becoming more active than ever. They are posting more often. That clearly indicates that competition is getting tougher as well. Whether you are a corporate blogger, an entrepreneur blogger or a...
Ok, I know, I know. Tons of people are not fans of FeedBurner due to their inconsistent RSS subscriber count. But let’s get past that and look at the other things you can learn about your RSS subscribers through FeedBurner in their new beta version. How to Get...
While creating a Facebook Fan page, Twitter profile, and LinkedIn profile, YouTube channel, Flickr account, etc and then using those social media networks is technically “creating content,” for the purposes of this post, when I speak of “content...
Although a lot of bloggers may not consider themselves Internet marketers, they have likely developed many valuable online marketing skills. How? Through simply promoting their own blog and latest posts. I know that many of my online marketing skills can be directly...
Darren Rowse from ProBlogger asked the question on his blog, “What was your biggest traffic day and how did you achieve it?” I thought it would be fun for everyone to share their story about their biggest traffic day on their website or blog and how you...
Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements. However an offline and online PR marketing campaign have many differences that are important to understand....
Introduction So you’ve made your own blog. Good for you! You’ve hopefully added content that your viewers will love, you enjoy the communication it allows and you are, with any luck, making a decent amount of cash from your blog. The question now is, how do you avoid...
Search Engine Optimization doesn’t have to be costly, you just need to know some SEO Basics. Search engine optimization is the science and art of marketing and publishing information that ranks high for chosen keywords in the search engines. Most search engines show...
Of late, there have been a lot of attempts by small businesses to get visibility on local searches – and not without reason. Local SEO is very rapidly replacing the traditional Yellow Pages primarily because it is simpler, faster and more accurate. Under these...
Content promotion is getting to be as important as creating the actual content. I think what people are starting to realize is that just creating great content will only take you so far. This is one of the reasons Social Media and SEO are blending together. You...
