Category: Blogging

Writing Under a Pen Name – Risks and Profits

Posted by Steve Aedy - November 16, 2012 - Blogging

Esther Pauline Friedman Lederer did it. Samuel Langhorne Clemens did it. Theodor Geisel did it. Why shouldn’t you? These mere mortals were able to brand themselves as Ann Landers, Mark Twain, and Dr. Seuss. They chose to keep their identities anonymous and apparently reap significant rewards. However, was living life under a pen name always […]

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5 Effective Ways to Reduce Website Bounce Rate

Posted by Brian Taylor - October 25, 2012 - Analytics, SEO

The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer conversion rate, and significantly reduce the company website bounce rate. What to Do with Analytical Data Many small business owners lack […]

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5 Secrets to Create Eye-catching Headlines for Your Blog

Posted by Karen Lee - October 15, 2012 - Blogging, Make Money Online

As a blog owner, you should know that the successful headline will increase readership rapidly for your blog, which should be eye-catching first, then grab the attention of these prospective readers. Headline, as the first impression of your article, needs to describe your content in an objective and attractive way. The titles of all your […]

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How Blog Comments Attract Traffic

Posted by Carl Glasmyre - September 27, 2012 - Blogging

How Blog Comments Attract Traffic As a blogger, you have something to say, whether it’s about business, baking or birds. With regularity, you post insights, photos and tips in an effort to share your interest with readers. You believe you’re doing your best, yet your blog hasn’t attracted any new readers recently. Consider how commenting […]

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Using Weekly Features to Better your Blog

Posted by Dustin Verburg - August 14, 2012 - Blogging

The internet has evolved to a point where blogging has become both a thoroughly researched and thoroughly mainstream affair—everybody blogs. Even novice bloggers know that great content is the key to a successful site, but what exactly “great content” means can be tricky and evasive. There’s no one-size-fits-all answer to The Content Question, but many […]

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Measuring Online Marketing Metrics

Posted by Mark Thompson - March 15, 2012 - Analytics

While traditional marketing (on TV, radio and print) is still prevalent as ever, online marketing is slowly but steadily growing to become a strong marketing weapon. For one, online marketing – which includes video ads, expandable banners, floating ads, takeovers and tear-backs – has a wider reach. It expands your audience base to people from […]

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Let the Power of Blogging Work for Your Business

Posted by Pratik Dholakiya - February 22, 2012 - Blogging

You hear all the time why blogging is great for business.  Well, practically speaking it is.  Companies more than likely shy away from it because of the time it requires to formulate a well-meaning blog. Blogging has just about as much power than social media does to attract people – the only difference is you […]

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8 Proven Tips to Reduce Bounce Rate of Your Website or Blog Successfully

Posted by Rosette Summer - January 23, 2012 - Blogging

SO here it is: my definitive guide to getting the bounce rate of your blog or your website down to manageable (i.e. significantly reduced) levels: Terminology First! Before we begin, let’s be sure we know what we are talking about. Bounce rate is a single page visit, either to your blog or your site, where […]

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