by Mark Thompson | Aug 11, 2019 | Analytics, SEM, SEO
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
by Mark Thompson | Aug 11, 2019 | Blogging
These days, it seems like Smartphone’s can handle anything. Whether it’s creating a shopping list, scheduling appointments, or finding the nearest restroom, there is an app for that. The same is true for blogging. No matter what online platform a blogger prefers,...
by Mark Thompson | Aug 10, 2019 | Blogging
Throughout the 3 years that StayOnSearch has been around, I didn’t truly see the full value of the fringe benefits that you gain from blogging until recently. Now that the blog is receiving a respectable amount of traffic and has built a loyal readership, there...
by Mark Thompson | Aug 10, 2019 | Blogging
Working from home has become so glamorized that most keen entrepreneurs entering into it don’t really quite understand the realities of running a blog. I remember the dangling carrots that initially caught my attention. They went something like this: “… become...
by Mark Thompson | Aug 10, 2019 | Blogging
SO here it is: my definitive guide to getting the bounce rate of your blog or your website down to manageable (i.e. significantly reduced) levels: Terminology First! Before we begin, let’s be sure we know what we are talking about. Bounce rate is a single page visit,...
by Mark Thompson | Aug 10, 2019 | Blogging
It is true that having unique content on your site is a big part of search engine optimization and continuing to build quality traffic. However your content development strategy can have a big impact on how fast and how much traffic you can gain. There are a number...
by Mark Thompson | Aug 10, 2019 | Analytics
Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce Rate A Bounce is simply a...
by Mark Thompson | Aug 10, 2019 | Blogging
Although a lot of bloggers may not consider themselves Internet marketers, they have likely developed many valuable online marketing skills. How? Through simply promoting their own blog and latest posts. I know that many of my online marketing skills can be directly...
by Mark Thompson | Aug 9, 2019 | Blogging, Make Money Online
As a blog owner, you should know that the successful headline will increase readership rapidly for your blog, which should be eye-catching first, then grab the attention of these prospective readers. Headline, as the first impression of your article, needs to describe...
by Mark Thompson | Aug 8, 2019 | Blogging, News
This post are my notes from the live session at Blog World Expo in Las Vegas. Please forgive me if I misspell anything or if some of the notes don’t make sense, as I am trying to gather as much information from each speaker as I can. Quick Facts on the Session...
by Mark Thompson | Aug 8, 2019 | Blogging
Recently I connected with Davy Kestens, an Internet Entrepreneur who recently created a brand new service called Ghost Bloggers. Ghost Bloggers is essentially a marketplace where content publishers and content buyers can do business. This allows bloggers to create...
by Mark Thompson | Aug 7, 2019 | Analytics
Without measuring your progress, you can never ensure whether your marketing efforts are headed in the right direction, right? A wonderful micro-blogging service, Twitter happens to be a powerful tool to promote your brand, products or services on the internet. And...
by Mark Thompson | Aug 7, 2019 | Blogging
Sometimes it can be hard to sit on the computer and force yourself to write a high-quality blog post. I’m sure the bloggers out there can relate to this and know exactly what I’m talking about. You are sitting there, spinning your wheels, trying to...
by Mark Thompson | Aug 7, 2019 | Blogging, Social Media
Content promotion is getting to be as important as creating the actual content. I think what people are starting to realize is that just creating great content will only take you so far. This is one of the reasons Social Media and SEO are blending together. You...
by Mark Thompson | Aug 7, 2019 | Analytics, SEO, Tools
Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about...
by Mark Thompson | Aug 7, 2019 | Analytics, Design/Development
A Cookie is a pretty easy concept to understand. It is simply a tracking code that is stored on the user’s computer for a determined amount of time to track their ID session, navigation, and preferences. Where is can be a bit confusing is when you talk about the...
by Mark Thompson | Aug 6, 2019 | Blogging
Esther Pauline Friedman Lederer did it. Samuel Langhorne Clemens did it. Theodor Geisel did it. Why shouldn’t you? These mere mortals were able to brand themselves as Ann Landers, Mark Twain, and Dr. Seuss. They chose to keep their identities anonymous and apparently...
by Mark Thompson | Aug 6, 2019 | Blogging
There is a huge difference between a good blogger and a great blogger. A great blogger contains certain characteristics and traits that sets them apart from the rest. Having these ten qualities gives a blogger the power to understand what users what, how to create...
by Mark Thompson | Aug 6, 2019 | Blogging
If you’ve been blogging for any appreciable length of time, you’ve probably experienced the joy of ripping the wrapper off your brand new blog and imagining the places you’ll go. You’ve probably also experienced the feeling of sitting before the blog and wondering,...
by Mark Thompson | Aug 6, 2019 | Blogging
If you are like me, you have multiple identities when it comes to blog commenting. I comment with several identities for my own blog, my work, blogs I guest post on, and also my article marketing profiles. As you can imagine, this gets somewhat confusing and...
by Mark Thompson | Aug 6, 2019 | Blogging
I’ve been following quite a number of blogs for several years now, some more popular than others. They all vary in nature, as do the bloggers behind them – some are personal while others are formal and professional much like the SEM Blog I’ve been managing...
by Mark Thompson | Aug 6, 2019 | Blogging
Content marketing plays an important role in attracting customers to your product/service. One of the best ways to improve content marketing is to use infographics for driving more visitors to your website. According to the Survey, the fastest growing content format...
by Mark Thompson | Aug 6, 2019 | Blogging, Make Money Online
Whenever you are looking to make money online, one of the first ways you probably consider is creating a blog and monetizing it. Please keep in mind that most monetization methods are based on two main things – traffic and trust. Once you build these up, the...
by Mark Thompson | Aug 6, 2019 | Analytics
Though it is easy to get deluded in the online virtual world, the fact of the matter is that the physical reality overpowers everything. The goal of any and all online marketing campaigns being conducted is to increase conversions, leads or any other measurable form...
by Mark Thompson | Aug 4, 2019 | Analytics
Have you ever tried running in the dark? I know you can’t – I have tried. It is the same with running a website. If you don’t know what is happening inside your site, you won’t be able to steer it towards success. Unfortunately, very few of us tend to pay attention to...
by Mark Thompson | Aug 4, 2019 | Analytics
Once you’ve built your website or your blog, the first thing you will want to do is bring in a lot of traffic by optimizing it for search, acquiring traffic generating links, and sharing it on social bookmarking and networking sites. The more traffic you can...
by Mark Thompson | Aug 4, 2019 | Blogging
A blog’s growth depends on how well you rope in new visitors while keeping the existing readers satisfied. If you take blogging simply as a hobby, you may not be really worried about whether its popularity grows or not. But if you are planning to turn your blog into a...
by Mark Thompson | Aug 4, 2019 | Blogging
As a blogger you know you cannot afford to have sick days. You have to keep up with your blog at all times or your audience will scatter like leaves in the wind. However there are times where you are just under the weather and can’t seem to keep it all together. What...
by Mark Thompson | Aug 4, 2019 | Analytics, SEO
The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer...
by Mark Thompson | Aug 4, 2019 | Blogging
Managing a blog where you are the only author can be a relatively easy task. You are in control of the content quality, post frequency, comments, and design layouts. Once you start to have multiple authors, things start to get a little more complicated. There are...
by Mark Thompson | Aug 4, 2019 | Blogging
If you have been following a lot of the popular Internet Marketing and Blogging blogs out there, you have probably seen an increase in people talking about how guest posting is a great way to build an audience. But before you start writing for other blogs, make sure...
by Mark Thompson | Aug 3, 2019 | Blogging, Design/Development, Tools
First of all, I would like to wish everyone a Happy New Year. This is the first post of 2011 and I am really looking forward to another outstanding year of high-quality content, new guest bloggers and feedback from our readers on how we can continue to deliver...
by Mark Thompson | Aug 3, 2019 | Blogging
Words have the potential to create magic. When appropriately woven, they can instantly create an emotional attachment with readers. Whether you want to start a blog or desire to become a freelance writer, you need to work upon your writing skills to make it better and...
by Mark Thompson | Aug 3, 2019 | Blogging
Every blogger is fighting a constant battle to gain ground in the blogosphere. Though there are more than one hundred million blogs (in the English language) on the internet, not each of them will leave their mark. Just because you have excellent writing skills...
by Mark Thompson | Aug 3, 2019 | Analytics, News, Tools
If you are not familiar with SpyFu, they provide intelligence data on your website and your competitors, offering organic and paid search data that will help you outrank and learn more about your target market. SpyFu just announced its Recon Files Report, which is a...
by Mark Thompson | Aug 3, 2019 | Blogging
Odds are, you are not the only blog in your niche, so standing out from the crowd is important. That can be a hard task to accomplish, especially when there are hundreds of other blogs, all trying to get exposure and traffic. So what can you do to rise above your...
by Mark Thompson | Aug 2, 2019 | Blogging, News
This post are my notes from the live session at Blog World Expo in Las Vegas. Please forgive me if I misspell anything or if some of the notes don’t make sense, as I am trying to gather as much information from each speaker as I can. Quick Facts on the Session...
by Mark Thompson | Aug 2, 2019 | Blogging, Social Media
One of the things I find interesting in the world of social media and blogging is that there are people whose number one goal is to get fans, followers and/or subscribers, yet the make it difficult for potential fans, followers and subscribers to connect with them....
by Mark Thompson | Aug 2, 2019 | Blogging, Social Media
People love stories. We humans are curious in nature, and by using stories in your marketing messages you can engage with your audience a lot better. Take the 2 scenarios below for example: Scenario 1 Susan exclaimed: “Yes! I’ve finally made it!” After a continuous...
by Mark Thompson | Aug 1, 2019 | Blogging
Different people blog for different reasons. For some, blogging is an excellent means of satisfying their personal ego. Many people blog because they earn a full-time income out of it. There are others who blog for academic benefits. Once you have stepped into the...
by Mark Thompson | Jul 31, 2019 | Blogging
In order to build something upon it, you should lay a firm foundation. Apart from what kind of content you offer your audience, you should also pay careful attention to what we call ‘visual branding’ of a blog. A well thought-out blog design can instantly create a...
by Mark Thompson | Jul 31, 2019 | Blogging
Generosity is a great virtue. Even in terms of blogging, you can use this virtue to promote your blog for no cost at all. One way of showing your generous side to niche bloggers is by linking out to their blogs. However, many bloggers complain that they see little or...
by Mark Thompson | Jul 31, 2019 | Analytics
One of the biggest challenges I face as an SEO consultant is making sure that the changes my clients make to their sites aren’t effecting the goals that I am trying to accomplish for them. For the most part, I allow my clients to do whatever they want to their...
by Mark Thompson | Jul 31, 2019 | Blogging, Make Money Online, SEO
Is it possible to make money on another site while promoting your blog? Of course it is! One easy way is through article marketing on HubPages. Why HubPages out of all of the other article directories and income sharing content generation sites? HubPages gives you...
by Mark Thompson | Jul 31, 2019 | Blogging
Blogs have become the communication tool of the next generation. They no longer need to spend a lot of money if they want to communicate with the masses. They are well equipped with the tools in their PC. While this is true, it also has its own share of side effects....
by Mark Thompson | Jul 30, 2019 | Blogging
Guest posting has flooded the blogosphere faster than anyone thought it would in the last two years. The sudden rise of the use of the tactic of guest posting raises a lot of questions and concerns. How Should You Treat Guest Posts? The Panda wave sent a lot of...
by Mark Thompson | Jul 30, 2019 | Blogging, SEO
Content development is the foundation for any good internet marketing strategy. The content type and quality will determine how well the content is perceived by the readers. There are many ways you can create great content for your website, but it is important to...
by Mark Thompson | Jul 30, 2019 | Blogging
There are many bloggers out there who make a full-time living off of their blog. Of course, like anything, it doesn’t come without a lot of hard work and dedication. How much money you make from your blog is determined by most importantly…traffic! If...
by Mark Thompson | Jul 30, 2019 | Blogging, Design/Development
Although many themes tell you they are ready to go right out of the box, there are usually still a few basic things to tweak. Here are eight of the common items that usually need to be fixed on premium blog themes. 1. Your Affiliate Link in the Credits Let’s...
by Mark Thompson | Jul 30, 2019 | Blogging
Blogs can be a great way to earn revenue, but not without the effort of building site credibility, valuable content, and a readership. This is why the majority of blogs fail! Most people who manage blogs don’t have the patience or frankly the time to maintain...
