SO here it is: my definitive guide to getting the bounce rate of your blog or your website down to manageable (i.e. significantly reduced) levels: Terminology First! Before we begin, let’s be sure we know what we are talking about. Bounce rate is a single page visit,...
I’ve been following quite a number of blogs for several years now, some more popular than others. They all vary in nature, as do the bloggers behind them – some are personal while others are formal and professional much like the SEM Blog I’ve been managing...
Managing a blog where you are the only author can be a relatively easy task. You are in control of the content quality, post frequency, comments, and design layouts. Once you start to have multiple authors, things start to get a little more complicated. There are...
This post are my notes from the live session at Blog World Expo in Las Vegas. Please forgive me if I misspell anything or if some of the notes don’t make sense, as I am trying to gather as much information from each speaker as I can. Quick Facts on the Session...
In order to build something upon it, you should lay a firm foundation. Apart from what kind of content you offer your audience, you should also pay careful attention to what we call ‘visual branding’ of a blog. A well thought-out blog design can instantly create a...
One of the most important success factors for your blog is going to be how you go about building relationships. Getting people to check in with you regularly is crucial if your blog is going to thrive and flourish. It can seem daunting when you first consider how to...
Throughout the 3 years that StayOnSearch has been around, I didn’t truly see the full value of the fringe benefits that you gain from blogging until recently. Now that the blog is receiving a respectable amount of traffic and has built a loyal readership, there...
Are you leveraging your content to the fullest extent? Are you maximizing your contents visibility and backlink opportunity? So many people who create/publish content don’t realize that even one piece of content can equate to hundreds/thousands of backlinks and...
Though it is easy to get deluded in the online virtual world, the fact of the matter is that the physical reality overpowers everything. The goal of any and all online marketing campaigns being conducted is to increase conversions, leads or any other measurable form...
Content driven marketing as it seems has caught the imagination of the marketers as Google has rubbished almost all the traditional linking building methodologies. In fact, it is now being treated as a crucial tool for social media marketing as well. But since most of...
While creating a Facebook Fan page, Twitter profile, and LinkedIn profile, YouTube channel, Flickr account, etc and then using those social media networks is technically “creating content,” for the purposes of this post, when I speak of “content...
People love stories. We humans are curious in nature, and by using stories in your marketing messages you can engage with your audience a lot better. Take the 2 scenarios below for example: Scenario 1 Susan exclaimed: “Yes! I’ve finally made it!” After a continuous...
A blog’s growth depends on how well you rope in new visitors while keeping the existing readers satisfied. If you take blogging simply as a hobby, you may not be really worried about whether its popularity grows or not. But if you are planning to turn your blog into a...
Do you know where your site is positioned in comparison to the other sites in your niche? Have you any idea what is exactly missing in your business strategy? If not , then you are missing out a vital element. User engagement is the key to successful business. So its...
There are different views on whether effective blog commenting can bring some real value to a blog or website. Some say posting comments on blogs is an excellent way of attracting visitors’ attention. There are others who believe blog commenting as a marketing...
While I work for websites, one of the most important statistics that I keep my eyes on is the exit pages. Yes, it’s extremely important to know from which pages on a website or a blog people are exiting most. Exits from web pages can be both ‘positive’ and ‘negative’....
I recently just finished reading the book, 31 Days to Build a Better Blog, by Darren Rowse of ProBlogger. I want to start off by saying I wouldn’t write a review on something that I didn’t truly believe in. But there are so many great ideas in this book...
When you are looking to make money online, one of the first things you have to do is build your mailing list. The more opt-ins you have, the more you are likely to make when promoting your own products, or those of your affiliates. But how do you know what makes your...
Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about...
With all of the new communication tools and technology being introduced, the way that companies handle customer service has been transformed into a more effective and efficient manner. Users want to be able to receive real-time support and have multiple options to...
This post are my notes from the live session at Blog World Expo in Las Vegas. Please forgive me if I misspell anything or if some of the notes don’t make sense, as I am trying to gather as much information from each speaker as I can. Quick Facts on the Session...
Over the past 6 months I have been interested in learning more about affiliate marketing and making money online. So I started reading a number of awesome blogs that are dedicated to exact that. I am paid for a number of eBooks, some good, some bad…but I have...
Blogs have become the lifeblood of many businesses. The articles we generate are a way to educate and/or train clients and customers, while crafting our image and building credibility. The key to any successful blog is, of course, its content. The popular quote states...
This keynote is with Darren Rowse, Brian Clark, and Sonia Simone. There are a lot of misconceptions about blogging and making money through your blog. Darren, Brian, and Sonia talk about 7 misconceptions and how you can succeed through blogging. #1 – Free is...
Quality content and intelligent marketing can do wonders to your blog. For a start-up blog, you have to take care of the following things: A good blog software will ensure a good platform: You can choose to host your blog in a blogging website or you can choose to...
Introduction So you’ve made your own blog. Good for you! You’ve hopefully added content that your viewers will love, you enjoy the communication it allows and you are, with any luck, making a decent amount of cash from your blog. The question now is, how do you avoid...
The internet has evolved to a point where blogging has become both a thoroughly researched and thoroughly mainstream affair—everybody blogs. Even novice bloggers know that great content is the key to a successful site, but what exactly “great content” means can be...
More and more often, I am finding blog posts that are nothing more than a video with little to no text details. As video blogging becomes more and more prevalent, I think it is a great time to look at four reasons why video transcripts should be included in the blog...
Blogs can be a great way to earn revenue, but not without the effort of building site credibility, valuable content, and a readership. This is why the majority of blogs fail! Most people who manage blogs don’t have the patience or frankly the time to maintain...
PostRank offers real time social media data and analysis on almost every topic or trend that is relevant to your blog, business, niche, and industry that goes beyond other analytics programs. Let’s look at how to use PostRank, search for blogs, see top blogs on...
Video blogging or “vlogging” is becoming a very popular online trend and most internet users will agree that video blogs are popping up in every niche and industry. According to recent statistics from internet giant YouTube, more than 65% of U.S. based internet users...
In my 12+ years in the Internet marketing industry, I don’t think I’ve ever come across a company (in any industry) that couldn’t benefit from launching a business blog. SEO thrives on the consistent production of quality, engaging content. You’ve probably heard the...
Esther Pauline Friedman Lederer did it. Samuel Langhorne Clemens did it. Theodor Geisel did it. Why shouldn’t you? These mere mortals were able to brand themselves as Ann Landers, Mark Twain, and Dr. Seuss. They chose to keep their identities anonymous and apparently...
First of all, I would like to wish everyone a Happy New Year. This is the first post of 2011 and I am really looking forward to another outstanding year of high-quality content, new guest bloggers and feedback from our readers on how we can continue to deliver...
Although many themes tell you they are ready to go right out of the box, there are usually still a few basic things to tweak. Here are eight of the common items that usually need to be fixed on premium blog themes. 1. Your Affiliate Link in the Credits Let’s...
There are some internet marketers out there who work exclusively on campaigns they feel passionately about. Those lucky few generally have no lack of ideas and no problem churning out oodles of quality content on command. Unfortunately for the rest of us, we...
Advertising on Facebook quadrupled last year. More than three-quarters of big American companies use some sort of social networking, and most small businesses take off from social media-induced traffic. It’s clear that Facebook, Twitter, LinkedIn and their...
Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements. However an offline and online PR marketing campaign have many differences that are important to understand....
Is it possible to make money on another site while promoting your blog? Of course it is! One easy way is through article marketing on HubPages. Why HubPages out of all of the other article directories and income sharing content generation sites? HubPages gives you...
Recently I connected with Davy Kestens, an Internet Entrepreneur who recently created a brand new service called Ghost Bloggers. Ghost Bloggers is essentially a marketplace where content publishers and content buyers can do business. This allows bloggers to create...
If you are an Internet Marketer, you have undoubtedly heard of SEMrush. SEMrush has probably the most comprehensive data set on the web, when it comes to keyword research and competitive intelligence. Yes, there are plenty of free SEO tools available (including...
These days, it seems like Smartphone’s can handle anything. Whether it’s creating a shopping list, scheduling appointments, or finding the nearest restroom, there is an app for that. The same is true for blogging. No matter what online platform a blogger prefers,...
There are many bloggers out there who make a full-time living off of their blog. Of course, like anything, it doesn’t come without a lot of hard work and dedication. How much money you make from your blog is determined by most importantly…traffic! If...
How Blog Comments Attract Traffic As a blogger, you have something to say, whether it’s about business, baking or birds. With regularity, you post insights, photos and tips in an effort to share your interest with readers. You believe you’re doing your best, yet your...
Have you ever tried running in the dark? I know you can’t – I have tried. It is the same with running a website. If you don’t know what is happening inside your site, you won’t be able to steer it towards success. Unfortunately, very few of us tend to pay attention to...
You can’t deny it, more and more bloggers are utilizing video content on their blogs. It is becoming much easier to quickly shoot a video and upload it to YouTube, then embed the video into your site. Lets just take a look at Gideon Shalwick’s blog, who...
If you feel like you have been missing out on some valuable information in your Google Analytics, you’re in luck. Most of it has probably been hiding in Google Webmaster Tools all along, waiting for you to unlock it! Not to mention with Google+ Review, there is...
The opening keynote at Blog World Expo was Scott Stratten of UnMarketing, who wanted to convey the fact that “people spread awesome” in terms of content, and that there are five things that “stop the spread.” Number three in this list was...
Of late, there have been a lot of attempts by small businesses to get visibility on local searches – and not without reason. Local SEO is very rapidly replacing the traditional Yellow Pages primarily because it is simpler, faster and more accurate. Under these...
Once you’ve built your website or your blog, the first thing you will want to do is bring in a lot of traffic by optimizing it for search, acquiring traffic generating links, and sharing it on social bookmarking and networking sites. The more traffic you can...
