SEM vs SEO: Short-Term vs Long-Term

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
10 Tips on Finding the Right SEO Firm

10 Tips on Finding the Right SEO Firm

Choosing the right SEO company to work with can be challenging. You want to find a company who is ethical, easy to work with, has open communication, and can show you results.  There also are going to be responsibilities between the agency and the client that should...
The 3 Tier Keyword Structure

The 3 Tier Keyword Structure

So are you optimizing your pages the right way??? Brad Fallon, a leading search marketer, discussed a great way to structure your keywords/phrases on your website. He broke it up into 3 tiers. I will use the example he uses on his Stompernet video. Brad owns an...

4 Tips for Agencies on Setting Client Expectations

Setting the proper client expectations on the front-end is the key to any successful internet marketing campaign. Here is a list of things you should accomplish with your client before you start to implement your strategy. 1. Learning Their Objectives/Goals Before you...
Your Website SEO Checkup: Part 5 of 8 – Link Building

Your Website SEO Checkup: Part 5 of 8 – Link Building

Link Building is probably the biggest aspect of off-site SEO. In this post I discuss how to find links, analyze your competitors for top link partners, how to develop great content for people to link to, and how to spread the word about your content. Analyzing Links...
Your Website SEO Checkup: Part 7 of 8 – Testing

Your Website SEO Checkup: Part 7 of 8 – Testing

Testing can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups,...
Investing Your Internet Marketing Dollars Wisely

Investing Your Internet Marketing Dollars Wisely

Like any company, you have a budget. So how do you know if you are putting your internet marketing dollars to good use? Unfortunately there is no secret formulate to follow that tells you what percentage of your budget you should be spending on each marketing...
Creating Your SEO Strategy – Department Specific

Creating Your SEO Strategy – Department Specific

When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each...
Your 10-Point Local Optimization Checkup

Your 10-Point Local Optimization Checkup

If you do business in a specific area, you want to make sure that your website is optimized properly for local search. Here are 10 quick ways to optimize your site for more localized traffic. Create a detailed directions/location page: Include an embedded map on your...
7 Places to Create Your Own Free Website

7 Places to Create Your Own Free Website

Here are a bunch of great resources you can use to create your own free website with no programming experience necessary. Google Sites allow you to create websites collaboratively. Making it simple for multiple users to add file attachments, information from other...
How is Google Ranking the Local 7-Pack Listings?

How is Google Ranking the Local 7-Pack Listings?

Now that Google has condensed its local business listing results in the SERPs from 10 to 7, it is important to improve your LBL rankings.  After reading many articles and blogs, including David Mihm’s Local Search Ranking Factors and through lots of experience...
The 5 Minute SEO Audit

The 5 Minute SEO Audit

The 5 Minute SEO Audit Tools to have installed prior to performing this SEO audit. – SEO Toolbar – Web Developer Toolbar – Reverse IP Checker – Copyscape 0:00 – 1:00 (Domain History) – Check PageRank – Check # of inbound links...
100 SEO/SEM Blogs You Should Subscribe To

100 SEO/SEM Blogs You Should Subscribe To

Below is a compilation of 100 of the best blogs in search.  The blogs are organized by “theme” including internet marketing news, SEO, eCommerce, social media, blogging, and web design. Feel free to leave me a comment with your own SEO blog and I will...
How Much SEO Knowledge Should A Client Have?

How Much SEO Knowledge Should A Client Have?

In my opinion an educated SEO client is much better than an uneducated client.  An educated client is usually more involved, willing to allocate more budget towards your strategy, and will develop into a longer lasting relationship. So, what level of SEO knowledge...
Robots.txt Guide for Popular CMS and Shopping Carts

Robots.txt Guide for Popular CMS and Shopping Carts

It can be difficult to know which directories should be restricted from search engines and which should be allowed.  I thought it would be a good idea to create a robots.txt reference guide for popular content management systems and shopping carts.  Depending on what...
Gain Insight on a Typical SEO Client [60 Second Poll]

Gain Insight on a Typical SEO Client [60 Second Poll]

I thought it would a good idea to create a short poll to ask SEO’s about their everyday clients.  I’m sure there are a lot of Internet Marketers out there, wondering how they stack up against other agencies and interactive firms.  This is a great way to...
10 SEO Bloggers To Watch in 2010

10 SEO Bloggers To Watch in 2010

Darren Rowse from ProBlogger recently wrote a blog post encouraging people to write a ‘Bloggers To Watch’ post, to promote bloggers in your prospective industry.  I thought I would do my due diligence and make a list of 10 SEO bloggers I feel you should...
The Importance of Conversion Rate Optimization

The Importance of Conversion Rate Optimization

Have you ever heard of Conversion Rate Optimization?  I hope most of you are already aware of it but for those who don’t. Here is its simple definition – Conversion rate optimization is a process intended to increase the percentage of visitors who are converting...
Is SEO Changing to a Holistic Marketing Approach?

Is SEO Changing to a Holistic Marketing Approach?

Ten years ago, hiring a good search engine optimization firm was enough to get great search engine rankings and relevant traffic.  Since then, the internet has evolved and become saturated with millions of websites.  Everybody now fighting for the 1st page of Google,...
Where To Get Social Media Buttons For Your Blog

Where To Get Social Media Buttons For Your Blog

If you have visited a news site or blog recently, you have probably seen social media buttons throughout their content.  This makes it easy for a user to share and spread the word about content they like, by using their favorite social networks.  A blog post or news...
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