30% Off: Download the Link Builders Toolkit
Today is the official launch of the Link Builders Toolkit. The Link Builders Toolkit is THE ultimate resource for finding quality websites to gain inbound links. Over the years I have been collecting websites that I found to be of high value and worth investing time...
Opt-In Placement for Maximizing Subscribers
You have probably noticed that many bloggers are adding opt-in forms throughout their entire blog to help increase subscribers. Gaining new RSS and E-mail subscribers to your blog allows you to not have to depend on Google or other traffic sources to get your readers...
What to Do If You Have Been Taken Advantage of By a SEM Company
No matter what the industry, the bad apples often get more publicity than the folks that do business by the book which can give any industry a bad name. The search engine marketing industry is no different. Over my 11 years in the business, I have encountered...
Google Rich Snippets – What They Are and Why You Should Use Them On Your Site
If you’ve done a Google search lately, you’ve seen rich snippets. They’re the results that stand out on the page because they feature a thumbnail video or photo, a summary of ratings, or some other little added extra that tells you what you’ll...
Best Practices for Online Press Releases
Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their...
The Importance of Building a Natural Link Profile
Link building is essential to any website that wants to climb the search engine rankings and stay there. What a lot of people fail to understand is that this is not as simple as finding as many links as you can, no matter where from, and then adding them all in one go. If a website is to be consistently successful in the search engines, it has to possess a natural link profile.
4 Common SEO Copywriting Techniques That Ruin Your Copy
As an SEO copywriter, I work with a number of SEO companies providing copy for their clients. Many times, the SEO companies have certain guidelines they want me to follow when writing the copy. Some of these guidelines are based off proven SEO practices. Others are...
Forget a Link Building Company – This Link Building Campaign Pays
You’re online and you know you need to build links to rank your pages in any search engine that matters. But before you think about hiring a link building company, re-think your link building campaign. Would you rather pay money to have links built for you...
How to Find Article Writing Ideas
Article marketing is one of the most powerful tactics to enhance your site’s visibility in search engines, get traffic, create brand awareness, acquire backlinks and build expertise in a niche market. But your article marketing efforts can bear fruit only when you...
Where To Get Social Media Buttons For Your Blog
If you have visited a news site or blog recently, you have probably seen social media buttons throughout their content. This makes it easy for a user to share and spread the word about content they like, by using their favorite social networks. A blog post or news...
The Right Way to Create Branded Content
Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of...4 Tips for Agencies on Setting Client Expectations
Setting the proper client expectations on the front-end is the key to any successful internet marketing campaign. Here is a list of things you should accomplish with your client before you start to implement your strategy. 1. Learning Their Objectives/Goals Before you...
Yahoo! Site Explorer Closing: What Other Link Intelligence Tools Are There?
It doesn’t come as new news that Yahoo! Site Explorer is shutting down, as they are merging their organic search platform with the the Microsoft search platform. With the merge, means no more Yahoo! Site Explorer. With the shutdown of YSE, that means...
Robots.txt Guide for Popular CMS and Shopping Carts
It can be difficult to know which directories should be restricted from search engines and which should be allowed. I thought it would be a good idea to create a robots.txt reference guide for popular content management systems and shopping carts. Depending on what...
5 Basic Tips for Creating Profitable Niche Websites
Recently I have been doing a lot of building niche websites and blogs. I have learned a lot through my extensive research and through actual testing in various markets. For anyone who is thinking about building a niche website or blog, there are some basic, yet...
Using Fiverr for Link Building
Building backlinks to your website or blog is essential for high search engine rankings. That’s why I have been testing a number of different tactics and strategies to build backlinks effectively and efficiently. I started testing out Fiverr.com for finding...
Press Release Writing: 10 Things to Keep Top-of-Mind
Writing a press release can sometimes be quite a tough task, particularly when you are not aware of the basics. Before we talk about how to put together a killer online press release to grab the most attention from readers, let us talk a bit about what it actually is....Your Website SEO Checkup: Part 1 of 8 – Search Engine Friendly Site Structure
Probably the most important part of Search Engine Optimization is making sure that your website is search engine friendly. When I say search engine friendly, I mean that when search engines “crawl” your site, they are able to read all of the content,...
Reverse Engineer Your Competitors with Link Analysis Tools
With Google’s algorithm placing more emphasis on off-site optimization and link building, it is essential that you take the time to analyze who your competitors are gaining backlinks from. There are a number of link analysis tools out there that will help...
Holiday Marketing Guide 2009: Hot Products, Tips, & Resources for Online Retailers
Forrester estimates that online retail sales will reach $44.7 billion this holiday season. That is a 8% increase year over year. The contributing factor is the increase in buyers doing more of their shopping online, as well as retailers focusing a larger portion of...
10 Website & SEO Analysis Tools
There are a number of SEO tools out there that will let you analyze a site for a number of different factors. There are link analysis tools, competitive research tools, keyword analysis tools, domain info tools, social bookmarking tools, etc… So instead of...
5 SEO Factors that Do and Don’t Matter in 2010
The landscape and ranking factors of SEO are always changing and evolving. In 2010, we are starting to see a fundamental shift in the way search engines are rankings sites. With the evolution of social media, video, and rich media, the organic SERPs are becoming...
How Do I Know My Web Content is Good Enough?
I love when readers, clients and social media connections ask questions; the answers make great fuel for articles, so please keep them coming! Recently, a reader asked, “How do I know my web content is good enough or SEO’d well?” Thus, the topic of today’s blog. So...
Why More Traffic Doesn’t Always Mean More Sales
If you have visited as many blogs as I have over the last few years, or if you are relatively new to Internet Marketing, you will probably have read many articles that totally distort the truth. One of the best I’ve seen goes something like this: “If your website...
14 Free SEO Tools and Resources from SEOmoz
SEOmoz just updated their site with a new design, as well as some new resources. Here are the best SEO resources offered by SEOmoz without having to be a PRO member. Simply sign up for a free account and take advantage of the following resources. Free SEOmoz Tools...
Keeping Your SEO Clients Expectations In Check – 5 Rules To Live By (Part 1/5)
Have you ever been faced with an SEO client who wants instant results? If you are in the SEO business – it is safe to assume that the answer would be an emphatic “YES!” Imagine being able to drastically cut down on the phone calls and emails of panicked clients who...
Internal Company Reputation and ORM
Internal company reputation is important even without SEO and internet marketing. It’s a business basic every company needs to know. All companies need to gain internal respect through their rules, policies, and employee treatment before they can secure a good...
Traditional SEO to Social, What Matters?
Have you ever wondered how Twitter links and updates play into search results? A recent study by Michael Stelzner on small business social media use reported, 88% of all marketers found social media helps get them increase exposure. But where is this exposure coming...
How and When to Move from A/B to Multivariate Testing
Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about...
8 Link building Tips That Still Matter in the Post-Panda Era
Google’s Panda algorithm update has nearly obliterated countless sites, especially those based on article marketing and those containing weak content. It has really made an effort to penalize sites with duplicate, scraped and spammy content. While the update has been...
SEO Experts Are Holding Back Important Strategies
I’m very excites to be sharing my first guest post here on StayOnSearch which is ran by one of the good guys online..Mark Thompson. What I’m looking to achieve in this post is just to shine a little light on the world of seo. Seo is my passion and something I been...
Top SEO Blog Category Added to World Media Awards
Just yesterday, a new Top SEO Blog Category was added to the World Media Awards Event and Stay on Search was the first blog to be nominated. While marketing bloggers often write about SEO, and some SEOs are marketing bloggers, the Top Marketing Blogs category is...
How to Blog Comment as an Effective Link Building Technique
Blog commenting has been and still is, an effective link building technique…when done right. Simply running a piece of software that blasts out irrelevant comments to 1,000’s of blogs will just piss off a bunch of blog owners and/or HURT your rankings. ...
Setting a Foundation for SEO: Writing your First Content
Search engine optimization needs to be correctly integrated from the start of a website for best results. With the correct implementation of on-page SEO and solid content writing you will be able to rank much sooner. But, a lot of the time we have clients come to us...
Design to Convert!
You can design a website in a thousand different ways but above all your designs should convert casual viewers into loyal users and buyers. One way to do this is by incorporating conversion optimization into your website designs. Your website will only have a few...
SEO Battle: Search Tactics Go Head-to-Head
I asked Ann Smarty from Search Engine Journal and MyBlogGuest to give her opinion on various search tactics that were put head-to-head. Although some of these tactics can’t survive without the other, it is interesting to gain Ann’s insights into these...
Optimizing the Registration and Sign-Up Process
For many websites, the primary goal is getting a user to sign-up or register. That may mean registering for an account, creating a profile, signing up for a newsletter, providing user info to download a whitepaper, registering for a free trial, etc.. It is important...
Top 5 Reasons an SEO Audit is a Good Place to Start
Starting a new marketing campaign with an SEO audit is always a good idea. It helps you uncover the weaknesses of the site so that problems can be corrected and the site can be optimized to provide maximum searchability. This process will also provide you with an SEO...
Why Ranking #1 in Google is Like Winning the Superbowl
Since we are fresh off a Superbowl victory by the Green Bay Packers , I thought we would analyze how winning the Superbowl is like getting a #1 ranking in Google for a highly competitive keyword/phrase. If you actually stop and think about it, they are very similar....
How to Conduct Keyword Research for a New Website
Would you like to rank for a keyword like “business”? 101,000,000 monthly searches broad and 550,000 exact searches a month! Well I bet you would like that, ha? Let me ask you something, what kind of website would you run if you ranked for such a keyword? That is a...
Doing All Your SEO Right and Still Can’t Beat the Competition?
There is little more frustrating as a site owner than to feel like you are doing everything right with your SEO—engaging in social media, creating a company blog, properly optimizing your site, sticking with white hat link building and so forth—and have it seem like...
Using the Google Keyword Tool
Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...![Can These 13 Search Engines Steal Google’s Crown? [Infographic]](https://www.stayonsearch.com/wp-content/uploads/2012/07/google-crown.png)
Can These 13 Search Engines Steal Google’s Crown? [Infographic]
Over 15 years, Google has risen from a mere idea to prominence – and solidified its position as the world’s leading search engine. However, even though Google has absorbed many of its rivals there are still new contenders popping up all the time. Most of these new...
Top 10 SEO Myths to Think About in 2013
Once bitten, twice shy; It’s kind of weird for me to remember this proverb while thinking about Search Engine Optimization. But then again, maybe it’s not that strange. You see, there are times when I begin to think that “Once bitten, twice...![Gain Insight on a Typical SEO Client [60 Second Poll]](https://www.stayonsearch.com/wp-content/uploads/2010/01/typical-seo-client-poll.jpg)
Gain Insight on a Typical SEO Client [60 Second Poll]
I thought it would a good idea to create a short poll to ask SEO’s about their everyday clients. I’m sure there are a lot of Internet Marketers out there, wondering how they stack up against other agencies and interactive firms. This is a great way to...
Are Article Submissions for SEO a Thing of the Past?
Google’s two most famous ever algorithm updates of recent times (which funnily enough are named after black and white animals – Panda and Penguin) have changed the landscape of SEO forever. It’s fair to say that the tactics that worked to help ‘SEO’ your website...Real Life SEO Problems – For SEO’s Working With Small-Medium Size Companies
Let’s face it, the majority of us SEO’s and agencies do not work with fortune 500 companies. We mainly work with small to medium size businesses that have minimal to no in-house marketing team to work with. Many of the more popular SEO blogs give great...
How to Become a Link Building Expert in 30 Days
If you are a consultant juggling clients and managing your own business, it is only natural to find yourself focusing more efforts on some strategies and letting other tools of your trade slide. There are plenty of SEO Services that can help your business and your...