How is Google Ranking the Local 7-Pack Listings?

How is Google Ranking the Local 7-Pack Listings?

Now that Google has condensed its local business listing results in the SERPs from 10 to 7, it is important to improve your LBL rankings.  After reading many articles and blogs, including David Mihm’s Local Search Ranking Factors and through lots of experience...
Part I: The Ultimate Guide to Meta Description

Part I: The Ultimate Guide to Meta Description

You’ve just taken over a client from an unscrupulous agency; title tags are stuffed with keywords, there’s a dodgy backlink history and the meta keywords are used on every page. Worst of all, your just not getting the traffic you’re expecting from the rankings you’re...
Essential Resources In My Internet Marketing Toolbox

Essential Resources In My Internet Marketing Toolbox

Glen from Viperchill recently wrote a post about the resources that are in his internet marketing toolbox, so I thought it would be a good idea to share the tools I use on a daily basis.  I think I should mention that I probably have used hundreds of tools to perform...
7 Places to Create Your Own Free Website

7 Places to Create Your Own Free Website

Here are a bunch of great resources you can use to create your own free website with no programming experience necessary. Google Sites allow you to create websites collaboratively. Making it simple for multiple users to add file attachments, information from other...
Your Website SEO Checkup: Part 5 of 8 – Link Building

Your Website SEO Checkup: Part 5 of 8 – Link Building

Link Building is probably the biggest aspect of off-site SEO. In this post I discuss how to find links, analyze your competitors for top link partners, how to develop great content for people to link to, and how to spread the word about your content. Analyzing Links...
Google Panda Algorithm Update [Infographic]

Google Panda Algorithm Update [Infographic]

I was recently contacted by Carlos Paulinich, who created this amazing infographic that shows a graphical representation of the Google Panda Update.  I thought I would share it with the readers. Make sure you give him some props on his amazing job! Image...
Setting a Foundation for SEO: Writing your First Content

Setting a Foundation for SEO: Writing your First Content

Search engine optimization needs to be correctly integrated from the start of a website for best results.  With the correct implementation of on-page SEO and solid content writing you will be able to rank much sooner.  But, a lot of the time we have clients come to us...
Top 5 Reasons an SEO Audit is a Good Place to Start

Top 5 Reasons an SEO Audit is a Good Place to Start

Starting a new marketing campaign with an SEO audit is always a good idea. It helps you uncover the weaknesses of the site so that problems can be corrected and the site can be optimized to provide maximum searchability. This process will also provide you with an SEO...
10 Tips on Finding the Right SEO Firm

10 Tips on Finding the Right SEO Firm

Choosing the right SEO company to work with can be challenging. You want to find a company who is ethical, easy to work with, has open communication, and can show you results.  There also are going to be responsibilities between the agency and the client that should...
5 Tips for Optimizing an E-Commerce Site

5 Tips for Optimizing an E-Commerce Site

One of the golden rules of SEO is that you have to optimize each and every page of your site individually. On-site optimization includes conducting keyword research based on the content of a page, writing a unique title tag and Meta description that reflect the...
How Much SEO Knowledge Should A Client Have?

How Much SEO Knowledge Should A Client Have?

In my opinion an educated SEO client is much better than an uneducated client.  An educated client is usually more involved, willing to allocate more budget towards your strategy, and will develop into a longer lasting relationship. So, what level of SEO knowledge...
Google+ Working for Your Business

Google+ Working for Your Business

As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
How to Form a Good Relationship with your SEO Clients

How to Form a Good Relationship with your SEO Clients

“SEO? Oh, we’re set. We’ve got links in the footer.” At some point in our careers every SEO has heard a client make an outrageous statement likes this gem from Ian Lurie. Anyone who has worked at an agency knows, when working with clients there are always bound to be...
Trying to Find a SEO Company?  Check Out FindSEOs.com

Trying to Find a SEO Company? Check Out FindSEOs.com

Personally I have never been very fond of all of the broad directories out there like Superpages, CitySearch or YellowPages.  Mainly because there are just SO many businesses listed in each of these directories, that your head will start to spin.  It makes it hard to...
Your Website SEO Checkup: Part 7 of 8 – Testing

Your Website SEO Checkup: Part 7 of 8 – Testing

Testing can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups,...
8 Blogs SEOs Must Check Daily

8 Blogs SEOs Must Check Daily

“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Making the Most Out of Google Places

Making the Most Out of Google Places

Recently I have been very impressed with the new Google Places aka Local Business Center.  They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool.  As you probably have noticed,...
5 Important Elements of a Sales Landing Page

5 Important Elements of a Sales Landing Page

Every great sales or lead generation landing page have certain similar characteristics to them.  Those characteristics lead to increases in sales, leads and overall conversion rates. Let’s take a look at the different elements of a successful landing page. 1. ...
Using Google’s GL Parameter to Beat Geo-Targeting

Using Google’s GL Parameter to Beat Geo-Targeting

Nowadays, Google and many other search engines custom-tailor search results to a particular location. They identify user’s IP address or GSM location and provide results relevant for his/her whereabouts. This could be good for users, however, this often gives...
Best Practices for Online Press Releases

Best Practices for Online Press Releases

Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their...
How Professional SEOs Get Inbound Links

How Professional SEOs Get Inbound Links

Getting found on Google consists of 2 things: 1) content and 2) links. Since inbound links act as a voting system or currency for search engine algorithms, it’s imperative that SEOs acquire high quality inbound links on a consistent basis. One way to produce...
Link Building – What Works

Link Building – What Works

Over the course of the last week, I have seen people saying what works and what doesn’t in link building – and they all contradict each other. Some say the old fashioned link request from webmasters is dead and guest blogging is the way to go, while others...
Tips for B2B Search Engine Marketing

Tips for B2B Search Engine Marketing

Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
Rules of Successful Site Navigation

Rules of Successful Site Navigation

Usability rules for beginners In this article I will give some advises for those people who try to build web site themselves and don’t have experience in programming. Is it possible to build a user-friendly site attractive for people? Yes, it is. If you adhere...

4 Tips for Agencies on Setting Client Expectations

Setting the proper client expectations on the front-end is the key to any successful internet marketing campaign. Here is a list of things you should accomplish with your client before you start to implement your strategy. 1. Learning Their Objectives/Goals Before you...
The Importance of Conversion Rate Optimization

The Importance of Conversion Rate Optimization

Have you ever heard of Conversion Rate Optimization?  I hope most of you are already aware of it but for those who don’t. Here is its simple definition – Conversion rate optimization is a process intended to increase the percentage of visitors who are converting...
Your 10-Point Local Optimization Checkup

Your 10-Point Local Optimization Checkup

If you do business in a specific area, you want to make sure that your website is optimized properly for local search. Here are 10 quick ways to optimize your site for more localized traffic. Create a detailed directions/location page: Include an embedded map on your...
Using the Google Keyword Tool

Using the Google Keyword Tool

Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...