Increase Conversions with this Pre-Launch Product Checklist
When you create a new product that you plan on launching on your website or blog, it takes more than just a good product idea for it to be successful. It needs to be marketed properly to your target audience. A few things I learned from when I released the Link...
Keeping Your SEO Clients Expectations In Check – 5 Rules To Live By (Part 1/5)
Have you ever been faced with an SEO client who wants instant results? If you are in the SEO business – it is safe to assume that the answer would be an emphatic “YES!” Imagine being able to drastically cut down on the phone calls and emails of panicked clients who...
Squeeze Theme Review, Receive 20% Off for StayOnSearch Readers
As some of you may or may not know, I am not one to do product reviews, however Squeeze Theme is one product I truly believe in and want to give you some useful information about how you can use this product. Basically Squeeze Theme is a suite of premium WordPress...
8 Link building Tips That Still Matter in the Post-Panda Era
Google’s Panda algorithm update has nearly obliterated countless sites, especially those based on article marketing and those containing weak content. It has really made an effort to penalize sites with duplicate, scraped and spammy content. While the update has been...
Can These 13 Search Engines Steal Google’s Crown? [Infographic]
Over 15 years, Google has risen from a mere idea to prominence – and solidified its position as the world’s leading search engine. However, even though Google has absorbed many of its rivals there are still new contenders popping up all the time. Most of these new...
What Should be Covered in an SEO Sales Meeting
When you are speaking to a potential SEO client, there should be some level of knowledge and training that should be given, to help them fully understand how SEO works and why you are structuring the proposal and strategy the way you are. Here are some aspects of SEO...
5 Effective Ways to Reduce Website Bounce Rate
The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer...Your Website SEO Checkup: 8 Part Series
Part 1: Search Engine Friendly Site Structure NoNo’s for Search Engines Using a Text Navigation Creating Static Pages Descriptive URL’s Internal Linking Structure Part 2: Keyword Research Initial Keyword List Analytics Data Keyword Research Tool Analyze...
10 Website & SEO Analysis Tools
There are a number of SEO tools out there that will let you analyze a site for a number of different factors. There are link analysis tools, competitive research tools, keyword analysis tools, domain info tools, social bookmarking tools, etc… So instead of...
Press Release Writing: 10 Things to Keep Top-of-Mind
Writing a press release can sometimes be quite a tough task, particularly when you are not aware of the basics. Before we talk about how to put together a killer online press release to grab the most attention from readers, let us talk a bit about what it actually is....
Yahoo! Site Explorer Closing: What Other Link Intelligence Tools Are There?
It doesn’t come as new news that Yahoo! Site Explorer is shutting down, as they are merging their organic search platform with the the Microsoft search platform. With the merge, means no more Yahoo! Site Explorer. With the shutdown of YSE, that means...
Your 10-Point Local Optimization Checkup
If you do business in a specific area, you want to make sure that your website is optimized properly for local search. Here are 10 quick ways to optimize your site for more localized traffic. Create a detailed directions/location page: Include an embedded map on your...
10 SEO Bloggers To Watch in 2010
Darren Rowse from ProBlogger recently wrote a blog post encouraging people to write a ‘Bloggers To Watch’ post, to promote bloggers in your prospective industry. I thought I would do my due diligence and make a list of 10 SEO bloggers I feel you should...
Robots.txt Guide for Popular CMS and Shopping Carts
It can be difficult to know which directories should be restricted from search engines and which should be allowed. I thought it would be a good idea to create a robots.txt reference guide for popular content management systems and shopping carts. Depending on what...
Example of a Daily Routine for an SEO
Have you ever wondered what a normal day is like for a SEO? Well, I don’t think there is such a thing. Depending on if you are working In-House, an Agency or are a Freelancer, your role and responsibilities will vary. However I have noticed a pattern and...
Solutions for Your Top Daily Distractions
I want to start off by saying that this post is a little bit of a different topic than I usually write about. However I think it is relevant to everyone and can be applied to any topic. Now that I am writing for my blog on a much more regular basis and recently...
How to Optimize an E-mail Generating Newsletter
Newsletters can make an accidental or first time visitor, who has come to your site because they saw something of interest to come back again as an interested reader. So long as they keep their subscription to your newsletter, you will have a consistent reader who will return to your site.
How to Generate Extra Cash from Your Top Exit Pages
While I work for websites, one of the most important statistics that I keep my eyes on is the exit pages. Yes, it’s extremely important to know from which pages on a website or a blog people are exiting most. Exits from web pages can be both ‘positive’ and ‘negative’....
Help Promote My Post for the Bad Ass SEO Guest Blogging Contest
Today is the launch of my guest post I entered for the Bad Ass SEO Guest Blogging Contest. I would appreciate it if everyone would help in promoting my post “6 Shocking Truths About Internet Marketing“. Feel free to leave your comments and share with...
2 Reasons to Use Blekko Over Google For Search
When I have a question or want to do research on a product or service, I go strait to Google. I don’t even think. It’s a natural reaction. Google dominates the search engine game. The screen shot below indicates that 71.61% of all search queries for the 4 weeks ending...10 Affordable Search Engine Optimization Tips
Search Engine Optimization doesn’t have to be costly, you just need to know some SEO Basics. Search engine optimization is the science and art of marketing and publishing information that ranks high for chosen keywords in the search engines. Most search engines show...
SEO Link Bait Tactics are here to Rescue Your Blog
The internet is about one thing: exposure, exposure; exposure! Knowing how to use the internet to the fullest in essential to getting the exposure you need. One way to do this is by using link bait. What is Link Bait? Content is golden. That is the premise behind link...
Website & Landing Page Design Elements for Usability and SEO
Driving people to your website is only half the battle. Once you get them there, how do you lead them to where you want them to go on your site? Having a well designed website will help give your users a great experience, find what they are looking for and be more...
Part I: The Ultimate Guide to Meta Description
You’ve just taken over a client from an unscrupulous agency; title tags are stuffed with keywords, there’s a dodgy backlink history and the meta keywords are used on every page. Worst of all, your just not getting the traffic you’re expecting from the rankings you’re...
Promoting Article Marketing with RSS Feeds
Many people think of article marketing as simply a way to build a backlink or traffic to their website, to build their reputation as an expert, or to make money online via article writing. But not many think about their articles as promotional items and actually...
Increasing Conversions by Removing Usability Roadblocks
What is conversion optimization Conversion optimization is the process of testing your website and landing pages to improve your conversion rate. A conversion rate is the percentage of visitors who complete the desired action on a page (example: submitting a form or...
How to get the Most Out of Social Media Connections – It’s Not All About Traffic
Advertising on Facebook quadrupled last year. More than three-quarters of big American companies use some sort of social networking, and most small businesses take off from social media-induced traffic. It’s clear that Facebook, Twitter, LinkedIn and their...
Forget a Link Building Company – This Link Building Campaign Pays
You’re online and you know you need to build links to rank your pages in any search engine that matters. But before you think about hiring a link building company, re-think your link building campaign. Would you rather pay money to have links built for you...
Making Money Online with SEO [Webinar Replay]
Hey guys, I wanted to give everyone who missed the webinar a few weeks back, a chance to watch the replay. Daniel Lew and I discuss a number of different tactics and strategies for turning your SEO efforts into dollars. We went for almost two hours, so there is a lot...
How to Conduct Keyword Research for a New Website
Would you like to rank for a keyword like “business”? 101,000,000 monthly searches broad and 550,000 exact searches a month! Well I bet you would like that, ha? Let me ask you something, what kind of website would you run if you ranked for such a keyword? That is a...SEO Experts Are Holding Back Important Strategies
I’m very excites to be sharing my first guest post here on StayOnSearch which is ran by one of the good guys online..Mark Thompson. What I’m looking to achieve in this post is just to shine a little light on the world of seo. Seo is my passion and something I been...
Sizing Up Your SEO Campaign Ahead
SEO’s and internet marketing professionals like to credit themselves with any and all of a customer website’s success in the search engine rankings. Most SEO professionals do work hard to promote the pages of clients and boost their position in the...
Design to Convert!
You can design a website in a thousand different ways but above all your designs should convert casual viewers into loyal users and buyers. One way to do this is by incorporating conversion optimization into your website designs. Your website will only have a few...
You Need to Know This About Website Graders
I’ve been watching with great fascination as flocks of webmasters and business owners race to the latest website grader. They wait with eager eyes for the newest software widget to tell them why they aren’t ranking well in the search engines. I can...
3 Ways to Get Your SEO in Shape for 2012
The end of 2011 is coming up…fast. With multiple major holidays on the horizon, the last thing you’re probably thinking about is your SEO. But now is exactly when you should be thinking about it! SEO is incredibly long term, so developing a plan for 2012 now means...
Five Quick Actions to Get Your SEO on the Right Track for 2012
As we move towards a New Year and another 12 months of fervent optimisation, I’d like to contribute a few simple tips that will help keep your SEO on the straight and narrow. These are quick wins for issues that are well within your control, but which are often...
Ways to Market your Business Post Penguin and Panda
At the end of April, Google’s latest algorithm update Penguin changed the way we market our websites forever. Combating over-optimized websites, the algorithm hit thousands of websites and slashed the rankings of hundreds of web pages. Even if you’re an innocent...Your Website SEO Checkup: Part 3 of 8 – Website Usability
When we talk about website usability we talk about the overall experience you give the user. That includes the overall design, navigation, content layout, calls to actions, accessibility and functionality of your site. I want to give you some tips on each of these...
The 5 Minute SEO Audit
The 5 Minute SEO Audit Tools to have installed prior to performing this SEO audit. – SEO Toolbar – Web Developer Toolbar – Reverse IP Checker – Copyscape 0:00 – 1:00 (Domain History) – Check PageRank – Check # of inbound links...
5 SEO Factors that Do and Don’t Matter in 2010
The landscape and ranking factors of SEO are always changing and evolving. In 2010, we are starting to see a fundamental shift in the way search engines are rankings sites. With the evolution of social media, video, and rich media, the organic SERPs are becoming...
5 Benefits of Blogging from a Junior SEO Analyst
I’ve been in the SEO blogging industry long enough to know that though there is a difference between being a SEO Consultant/Analyst/Executive and a Blogger, they pretty much go hand in hand. I like to think I’m a combination of both, a hybrid if you like...
Top 10 Google Search Results Analysis After the MayDay Update
In the comments of a recent post on Search Engine Journal on the Google MayDay Update, one commenter noted that authority is being devalued in terms of commonly sought after sites were not ranking for terms such as search engine and online auctions. In a reply from...
Making the Most Out of Google Places
Recently I have been very impressed with the new Google Places aka Local Business Center. They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool. As you probably have noticed,...
How to Become a Link Building Expert in 30 Days
If you are a consultant juggling clients and managing your own business, it is only natural to find yourself focusing more efforts on some strategies and letting other tools of your trade slide. There are plenty of SEO Services that can help your business and your...
How and When to Move from A/B to Multivariate Testing
Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about...
Get Your Products Found in Google: Essential SEO for Online Retailers
Moving away from eBay and Amazon to sell your products on your own webstore is a fantastic strategy for most online retail businesses. Aside from not having marketplace fees butcher your profit margins, you also get away from the overwhelming level of competition that...
Quick Tricks to Checking Your Backlinks
Having backlinks is vital for good SEO. Knowing how to monitor your backlinks is beneficial to improving it.
Google Panda Algorithm Update [Infographic]
I was recently contacted by Carlos Paulinich, who created this amazing infographic that shows a graphical representation of the Google Panda Update. I thought I would share it with the readers. Make sure you give him some props on his amazing job! Image...