Google Algorithm Change Claims Victims but Is Google Too Big To Fail?
Google made two important algorithm changes last month; the first targeted duplicate content (so called ‘scraper’ sites) and the second, poor quality content sites typically referred to as content farms. The farmer change supposedly was leveled at sites such as eHow...
25 Promises and Advice Given By Unethical SEO Firms
Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month! Unfortunately there are more unethical SEO companies out there than ones you can trust. So if you are a business or organization looking for a reputable firm to hire, how do...
5 Reasons Why Your Site is Not Ranking Well?
Recently I have spoke to a number of people who have wondered why their websites are not ranking well. Of course that is going to depend on a case by case basis, but there are 5 things I will check first before I give them an answer. 9 times out of 10, if they are...
Using Social Media to Build Your Ecommerce Business
Social media, networking, tweeting, status updates, joining groups… all these terms are becoming part of everyday life for many and with social media offering such a wide spectrum of advertising space; employing SEO into your latest Tweets is a trick worth noting! The...
Why Local Search Listings and Reviews Matter
Now that local search has taken an even bigger area of search results in Google, strong local search marketing profiles and reviews matter more than ever. Because it’s not just the reviews on Google itself that count, but those from other major local search...Web Developers: Educate Yourself with SEO Knowledge
I am writing this post in regards to a recent article I read on HubSpot. Mike Volpe’s lists 7 reasons why marketing can’t trust the Webmaster with SEO. I agree with all 7 reasons but I feel the view from the Webmasters eyes needs to be known as well. I...Your Website SEO Checkup: Part 8 of 8 – Blackhat SEO Tactics
WARNING: Blackhat SEO are things NOT to do to improve your website rankings. They can result in lower search rankings or get your site completely banned from search engines. It use to be that people could perform these blackhat SEO tactics on a website and increase...
5 Important Elements of a Sales Landing Page
Every great sales or lead generation landing page have certain similar characteristics to them. Those characteristics lead to increases in sales, leads and overall conversion rates. Let’s take a look at the different elements of a successful landing page. 1. ...
Top 5 Reasons an SEO Audit is a Good Place to Start
Starting a new marketing campaign with an SEO audit is always a good idea. It helps you uncover the weaknesses of the site so that problems can be corrected and the site can be optimized to provide maximum searchability. This process will also provide you with an SEO...
What to Do If You Have Been Taken Advantage of By a SEM Company
No matter what the industry, the bad apples often get more publicity than the folks that do business by the book which can give any industry a bad name. The search engine marketing industry is no different. Over my 11 years in the business, I have encountered...
5 Top Tips for an International SEO Campaign
Putting together a domestic SEO campaign can be an extremely complex affair and one which takes a lot of time and effort to put together. Add to that different languages, cultures and target markets and you can imagine how complicated an international SEO campaign can...
5 SEO Factors that Do and Don’t Matter in 2010
The landscape and ranking factors of SEO are always changing and evolving. In 2010, we are starting to see a fundamental shift in the way search engines are rankings sites. With the evolution of social media, video, and rich media, the organic SERPs are becoming...
5 Benefits of Blogging from a Junior SEO Analyst
I’ve been in the SEO blogging industry long enough to know that though there is a difference between being a SEO Consultant/Analyst/Executive and a Blogger, they pretty much go hand in hand. I like to think I’m a combination of both, a hybrid if you like...
Promoting Article Marketing with RSS Feeds
Many people think of article marketing as simply a way to build a backlink or traffic to their website, to build their reputation as an expert, or to make money online via article writing. But not many think about their articles as promotional items and actually...
8 Blogs SEOs Must Check Daily
“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Top SEO Blog Category Added to World Media Awards
Just yesterday, a new Top SEO Blog Category was added to the World Media Awards Event and Stay on Search was the first blog to be nominated. While marketing bloggers often write about SEO, and some SEOs are marketing bloggers, the Top Marketing Blogs category is...
3 Ways to Get Your SEO in Shape for 2012
The end of 2011 is coming up…fast. With multiple major holidays on the horizon, the last thing you’re probably thinking about is your SEO. But now is exactly when you should be thinking about it! SEO is incredibly long term, so developing a plan for 2012 now means...
Google+ Working for Your Business
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
Your Website SEO Checkup: Part 2 of 8 – Keyword Research
Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research...
How Much SEO Knowledge Should A Client Have?
In my opinion an educated SEO client is much better than an uneducated client. An educated client is usually more involved, willing to allocate more budget towards your strategy, and will develop into a longer lasting relationship. So, what level of SEO knowledge...
How To Craft the Perfect Meta Tags
I know it may seem very basic when creating Title and Meta tags for your website, but it can be a much more involved process if you are looking to go from good to great. Many clients are under the impression that as long as they have their keywords in the title and...
Interview with Gab Goldenberg, Tips on Selling SEO
I had the great opportunity to interview Gab Goldenberg, a well-respected industry influencer in the SEO and Internet Marketing community. I wanted to get some some insights and tips on some important questions about selling Search Engine Optimization. What sales...
How Do I Know My Web Content is Good Enough?
I love when readers, clients and social media connections ask questions; the answers make great fuel for articles, so please keep them coming! Recently, a reader asked, “How do I know my web content is good enough or SEO’d well?” Thus, the topic of today’s blog. So...
Client Feedback Exercise to Kick-Off a SEO Project
A few things I have learned from working with clients is that sometimes it can be extremely hard to get the necessary information you need to get a project started-off on the right track. Sometimes it can be the agencies fault because they are not being clear as to...
Top 10 Google Search Results Analysis After the MayDay Update
In the comments of a recent post on Search Engine Journal on the Google MayDay Update, one commenter noted that authority is being devalued in terms of commonly sought after sites were not ranking for terms such as search engine and online auctions. In a reply from...
Create 100% SEO Friendly Pages With the New Website Auditor 2.0
For any company or internet marketer who is looking to better optimize their website for the search engines, it can be a huge time saver to have software that can gather important site data that the search engine analyze when ranking your site. Meet the new and...
5 Steps For Maximizing Content For Massive Backlinks
Are you leveraging your content to the fullest extent? Are you maximizing your contents visibility and backlink opportunity? So many people who create/publish content don’t realize that even one piece of content can equate to hundreds/thousands of backlinks and...
Using Fiverr for Link Building
Building backlinks to your website or blog is essential for high search engine rankings. That’s why I have been testing a number of different tactics and strategies to build backlinks effectively and efficiently. I started testing out Fiverr.com for finding...
Get Your Products Found in Google: Essential SEO for Online Retailers
Moving away from eBay and Amazon to sell your products on your own webstore is a fantastic strategy for most online retail businesses. Aside from not having marketplace fees butcher your profit margins, you also get away from the overwhelming level of competition that...
5 Plugins to Make Your WordPress Blogs SEO Friendly
If you are blogging for personal reasons only, you don’t need to think much about search engine optimization and all. But what you will do if you are blogging with the intension to grow your business or making money from blogging. All of your hard work in writing good...
Major Tips to Improve the SEO of All Website
Search engines such as Google are smart. They appreciate websites with creative and original content, and reward them with high page rankings. SEO (search engine optimization) is followed by some quality websites to get rightfully noticed by search engines, while most...
Give a Little to Get a Lot with Link Building
When is a link more than just a link? When it has the potential to create even more links! Too often site owners look at link building as a one step practice—find a blog, leave a comment, get a link; write a press release, get a link; share content on Facebook, get a...
The 101 on Infographic Links: Are They Worth Your Time?
Whenever it comes to monitoring links, it’s important to consider all different platforms and mediums available. Traditional content has always been and will continue to be one of the main ways to earn links back to your company website, but an infographic is not...Your Website SEO Checkup: 8 Part Series
Part 1: Search Engine Friendly Site Structure NoNo’s for Search Engines Using a Text Navigation Creating Static Pages Descriptive URL’s Internal Linking Structure Part 2: Keyword Research Initial Keyword List Analytics Data Keyword Research Tool Analyze...
6 Offline Marketing Tips You Should Consider For Your Online Business
Once you have a website, or other online business, the hardest part is yet to come. In short, you need to market your website so as to attract more readers and, hopefully, more revenue. Online marketing tips are, of course, absolutely vital. These allow you to find...
Your Website SEO Checkup: Part 7 of 8 – Testing
Testing can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups,...The Silo Effect: Content Development Built Around Keyword Segmentation
As we all know, content development is a big part of any successful SEO strategy. That is why your initial keyword research is so crucial. If you optimize content for keywords that are not being searched, than what’s the point? The key is to identify silos or groups...
SWX West: Matt Cutts Live with WebProNews
Mike McDonald took some time during SMX West to talk to Matt Cutts to get a recap on the session he contributed to, as well as to give us an update on relevant search questions Matt Recaps “Ask the Search Engines” session Google Caffine: Rolled it out to...
15 Websites to Find Excellent Internet Marketing Whitepapers
Whitepapers have been a great marketing tool for gaining industry credibility, relevant leads, and more traffic to your website. Even though there are probably thousands of Internet Marketing Whitepapers out there, there are a select bunch that are know for creating industry-recognized, high-quality whitepapers.
How to Optimize Your Website URLs for Search Engines– and for People
Improving the URL structure of your website is one of the most important on-page optimization techniques. If you thought it was only the title and the description of your website that matter in terms of gaining better rankings in search engines, you need to think...
Example of a Daily Routine for an SEO
Have you ever wondered what a normal day is like for a SEO? Well, I don’t think there is such a thing. Depending on if you are working In-House, an Agency or are a Freelancer, your role and responsibilities will vary. However I have noticed a pattern and...
2 Reasons to Use Blekko Over Google For Search
When I have a question or want to do research on a product or service, I go strait to Google. I don’t even think. It’s a natural reaction. Google dominates the search engine game. The screen shot below indicates that 71.61% of all search queries for the 4 weeks ending...Your Website SEO Checkup: Part 1 of 8 – Search Engine Friendly Site Structure
Probably the most important part of Search Engine Optimization is making sure that your website is search engine friendly. When I say search engine friendly, I mean that when search engines “crawl” your site, they are able to read all of the content,...
Selling SEO Is Not Just About You
Stepping into the corporate world of SEO is not a simple task. SEO is no regular desk job. As a businessperson who wants to make it big in SEO, you’re going to be meeting people from different industries, not only for the purpose of introducing and selling your...
Part II: The Ultimate Guide to Meta Description
In Part I of this two part series, I left you saying how inaccurate the CTR’s Google was give are. Now I want you to totally forget what I said! In this post I’m going to take you step-by-step through extracting and changing poor performing descriptions. Step I: Start...
5 Basic Tips for Creating Profitable Niche Websites
Recently I have been doing a lot of building niche websites and blogs. I have learned a lot through my extensive research and through actual testing in various markets. For anyone who is thinking about building a niche website or blog, there are some basic, yet...