Reputation Management for Your Personal Brand
Online reputation management is not just a strategy to consider if something negative surfaces about you. It should begin early on, because the longer something has been online, the more authority it will have. If one of your goals is to see nothing but positive items...
What to Do If You Have Been Taken Advantage of By a SEM Company
No matter what the industry, the bad apples often get more publicity than the folks that do business by the book which can give any industry a bad name. The search engine marketing industry is no different. Over my 11 years in the business, I have encountered...
How to Hit the Bull’s Eye When Targeting Foreign Search Markets
Does your online business target countries other than your own? If it does, you probably know that promoting a website in a foreign market can be challenging for a number of reasons. First, each country is a unique search ecosystem with its own search engines, mobile...
Rules of Successful Site Navigation
Usability rules for beginners In this article I will give some advises for those people who try to build web site themselves and don’t have experience in programming. Is it possible to build a user-friendly site attractive for people? Yes, it is. If you adhere...
15 Websites to Find Excellent Internet Marketing Whitepapers
Whitepapers have been a great marketing tool for gaining industry credibility, relevant leads, and more traffic to your website. Even though there are probably thousands of Internet Marketing Whitepapers out there, there are a select bunch that are know for creating industry-recognized, high-quality whitepapers.
Tips for B2B Search Engine Marketing
Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
Increase Conversions with this Pre-Launch Product Checklist
When you create a new product that you plan on launching on your website or blog, it takes more than just a good product idea for it to be successful. It needs to be marketed properly to your target audience. A few things I learned from when I released the Link...
6 SEO Company FAILS
I originally wanted to write a post showing examples of really bad SEO and highlighting some of the worst offenders. However, I decided it wasn’t fair to single out websites and criticize their SEO. After all, not everybody claims to do this for a living. But what...
Creating Your SEO Strategy – Department Specific
When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each...The Silo Effect: Content Development Built Around Keyword Segmentation
As we all know, content development is a big part of any successful SEO strategy. That is why your initial keyword research is so crucial. If you optimize content for keywords that are not being searched, than what’s the point? The key is to identify silos or groups...
10 Website & SEO Analysis Tools
There are a number of SEO tools out there that will let you analyze a site for a number of different factors. There are link analysis tools, competitive research tools, keyword analysis tools, domain info tools, social bookmarking tools, etc… So instead of...
SEO for Images: Catering to Universal and Image Search
Since Google rolled out its Universal Search in early 2010, the importance of proper optimization of images on your website has taken on new importance. Frequently, a set of images are the second or third listing on a Google results page. That’s very high...
Top SEO Blog Category Added to World Media Awards
Just yesterday, a new Top SEO Blog Category was added to the World Media Awards Event and Stay on Search was the first blog to be nominated. While marketing bloggers often write about SEO, and some SEOs are marketing bloggers, the Top Marketing Blogs category is...Your Website SEO Checkup: Part 4 of 8 – Content Optimization
Content is the heart and soul of any good SEO strategy. Creating unique and compelling content is probably one of the hardest parts of anyone’s SEO efforts. Search Engines love a website/blog that is updated frequently with lots of new, fresh content. The more...
Formulating an Internet Marketing Strategy: Asking the Right Questions?
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
What Should be Covered in an SEO Sales Meeting
When you are speaking to a potential SEO client, there should be some level of knowledge and training that should be given, to help them fully understand how SEO works and why you are structuring the proposal and strategy the way you are. Here are some aspects of SEO...
30% Off: Download the Link Builders Toolkit
Today is the official launch of the Link Builders Toolkit. The Link Builders Toolkit is THE ultimate resource for finding quality websites to gain inbound links. Over the years I have been collecting websites that I found to be of high value and worth investing time...
14 Free SEO Tools and Resources from SEOmoz
SEOmoz just updated their site with a new design, as well as some new resources. Here are the best SEO resources offered by SEOmoz without having to be a PRO member. Simply sign up for a free account and take advantage of the following resources. Free SEOmoz Tools...
How Article Marketing can Help Your Blog
Article marketing is a great way to promote your blog. Many people might think, article marketing is dead or “old”, but the fact it, it’s not. It works, and it works very well. Basically, you submit an article to the article directories. Once approved, your article...
8 Blogs SEOs Must Check Daily
“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Creating Content of Substance vs Blah! Blah! Blah!
Recently I have been speaking to a few companies about content development. During our discussions a lot of questions were asked around the type of content that should be produced. What I explained to them were that are different types of content and strategies...
How to Find Article Writing Ideas
Article marketing is one of the most powerful tactics to enhance your site’s visibility in search engines, get traffic, create brand awareness, acquire backlinks and build expertise in a niche market. But your article marketing efforts can bear fruit only when you...
Yahoo! Site Explorer Closing: What Other Link Intelligence Tools Are There?
It doesn’t come as new news that Yahoo! Site Explorer is shutting down, as they are merging their organic search platform with the the Microsoft search platform. With the merge, means no more Yahoo! Site Explorer. With the shutdown of YSE, that means...
5 Effective Ways to Reduce Website Bounce Rate
The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer...Optimizing Your Contact Form to be a Lead Generating Machine
There is nothing worse than leading your potential customer through a nicely designed sales funnel on your website and having them hit a huge road block when they get to the contact form. I am talking about those forms that require you to leave your complete life...
How Much SEO Knowledge Should A Client Have?
In my opinion an educated SEO client is much better than an uneducated client. An educated client is usually more involved, willing to allocate more budget towards your strategy, and will develop into a longer lasting relationship. So, what level of SEO knowledge...
How to Optimize Your Website URLs for Search Engines– and for People
Improving the URL structure of your website is one of the most important on-page optimization techniques. If you thought it was only the title and the description of your website that matter in terms of gaining better rankings in search engines, you need to think...
2014 is going to be a Challenging Year for Businesses Using SEO
Thanks to Google’s recent Hummingbird update, it looks like 2014 is going to be another curious year for SEO and online marketing. There will be some major challenges that businesses will have to face in order to increase their visibility online. Here are...Your Website SEO Checkup: Part 6 of 8 – Social Community Building
With new social communities popping up everywhere, it is hard to ignore them as a new means of communication with your target market. Social communities have broken the communication barrier between marketers and consumers. With Social Bookmarking sites like Digg,...
Google, How Important Will Page Speed Be in 2010?
In April 2008, Google announced that page load time would effect your ad quality score for Pay Per Click ads. They stated the main reason for implementing this factor was to give the user a better experience and to be able to serve web content faster. In further...
The Importance of Conversion Rate Optimization
Have you ever heard of Conversion Rate Optimization? I hope most of you are already aware of it but for those who don’t. Here is its simple definition – Conversion rate optimization is a process intended to increase the percentage of visitors who are converting...
Top 10 Google Search Results Analysis After the MayDay Update
In the comments of a recent post on Search Engine Journal on the Google MayDay Update, one commenter noted that authority is being devalued in terms of commonly sought after sites were not ranking for terms such as search engine and online auctions. In a reply from...
5 Important Elements of a Sales Landing Page
Every great sales or lead generation landing page have certain similar characteristics to them. Those characteristics lead to increases in sales, leads and overall conversion rates. Let’s take a look at the different elements of a successful landing page. 1. ...
5 Plugins to Make Your WordPress Blogs SEO Friendly
If you are blogging for personal reasons only, you don’t need to think much about search engine optimization and all. But what you will do if you are blogging with the intension to grow your business or making money from blogging. All of your hard work in writing good...
The 3 Tier Keyword Structure
So are you optimizing your pages the right way??? Brad Fallon, a leading search marketer, discussed a great way to structure your keywords/phrases on your website. He broke it up into 3 tiers. I will use the example he uses on his Stompernet video. Brad owns an...4 Tips for Agencies on Setting Client Expectations
Setting the proper client expectations on the front-end is the key to any successful internet marketing campaign. Here is a list of things you should accomplish with your client before you start to implement your strategy. 1. Learning Their Objectives/Goals Before you...
Google Algorithm Change Claims Victims but Is Google Too Big To Fail?
Google made two important algorithm changes last month; the first targeted duplicate content (so called ‘scraper’ sites) and the second, poor quality content sites typically referred to as content farms. The farmer change supposedly was leveled at sites such as eHow...Your Website SEO Checkup: Part 1 of 8 – Search Engine Friendly Site Structure
Probably the most important part of Search Engine Optimization is making sure that your website is search engine friendly. When I say search engine friendly, I mean that when search engines “crawl” your site, they are able to read all of the content,...
Competitive Research & Analysis Guide for Search Engine Optimization
Have you ever wondered what it would take to move above your competitors in the organic search results? To do this, you need to spend a good amount of time researching what you want to rank for and then analyzing your competitors who are already ranking for those key...
7 Places to Create Your Own Free Website
Here are a bunch of great resources you can use to create your own free website with no programming experience necessary. Google Sites allow you to create websites collaboratively. Making it simple for multiple users to add file attachments, information from other...
How Do I Know My Web Content is Good Enough?
I love when readers, clients and social media connections ask questions; the answers make great fuel for articles, so please keep them coming! Recently, a reader asked, “How do I know my web content is good enough or SEO’d well?” Thus, the topic of today’s blog. So...
The Importance of Building a Natural Link Profile
Link building is essential to any website that wants to climb the search engine rankings and stay there. What a lot of people fail to understand is that this is not as simple as finding as many links as you can, no matter where from, and then adding them all in one go. If a website is to be consistently successful in the search engines, it has to possess a natural link profile.
Traditional SEO to Social, What Matters?
Have you ever wondered how Twitter links and updates play into search results? A recent study by Michael Stelzner on small business social media use reported, 88% of all marketers found social media helps get them increase exposure. But where is this exposure coming...
How to Become a Link Building Expert in 30 Days
If you are a consultant juggling clients and managing your own business, it is only natural to find yourself focusing more efforts on some strategies and letting other tools of your trade slide. There are plenty of SEO Services that can help your business and your...
5 Ways to Dominate Google’s Quality Check
Just a few months ago Google was receiving continual pressure from the media to improve their search results. The general consensus was that too many search engine results pages (SERPs) were filled with content farm articles that did little more for searchers than...
8 Link building Tips That Still Matter in the Post-Panda Era
Google’s Panda algorithm update has nearly obliterated countless sites, especially those based on article marketing and those containing weak content. It has really made an effort to penalize sites with duplicate, scraped and spammy content. While the update has been...
Why You Need a Great Host for SEO?
Many people overlook the importance of having a good host, not only for security and up-time…but also for SEO. Even though we (Internet Marketers) have come to a consensuses that hosting does not play a huge factor in rankings, I thought I would let you in on a...
Get Your Products Found in Google: Essential SEO for Online Retailers
Moving away from eBay and Amazon to sell your products on your own webstore is a fantastic strategy for most online retail businesses. Aside from not having marketplace fees butcher your profit margins, you also get away from the overwhelming level of competition that...