Internal Company Reputation and ORM

Internal Company Reputation and ORM

Internal company reputation is important even without SEO and internet marketing. It’s a business basic every company needs to know. All companies need to gain internal respect through their rules, policies, and employee treatment before they can secure a good...
Press Release Writing: 10 Things to Keep Top-of-Mind

Press Release Writing: 10 Things to Keep Top-of-Mind

Writing a press release can sometimes be quite a tough task, particularly when you are not aware of the basics. Before we talk about how to put together a killer online press release to grab the most attention from readers, let us talk a bit about what it actually is....
Why Ranking #1 in Google is Like Winning the Superbowl

Why Ranking #1 in Google is Like Winning the Superbowl

Since we are fresh off a Superbowl victory by the Green Bay Packers , I thought we would analyze how winning the Superbowl is like getting a #1 ranking in Google for a highly competitive keyword/phrase.  If you actually stop and think about it, they are very similar....
Why Invest on SEO Even Though It Isn’t Cheap?

Why Invest on SEO Even Though It Isn’t Cheap?

There are approximately 6.89 billion pages indexed on the World Wide Web as of July 10, 2012. Out of the 7 billion people that currently populate the Earth, about 2.26 billion are Internet users as of the end of 2011. When a start-up company thinks of creating a...
10 Website & SEO Analysis Tools

10 Website & SEO Analysis Tools

There are a number of SEO tools out there that will let you analyze a site for a number of different factors.  There are link analysis tools, competitive research tools, keyword analysis tools, domain info tools, social bookmarking tools, etc… So instead of...
Is SEO Changing to a Holistic Marketing Approach?

Is SEO Changing to a Holistic Marketing Approach?

Ten years ago, hiring a good search engine optimization firm was enough to get great search engine rankings and relevant traffic.  Since then, the internet has evolved and become saturated with millions of websites.  Everybody now fighting for the 1st page of Google,...
Why You Need to Run Multivariate Tests

Why You Need to Run Multivariate Tests

It’s been several years since your website’s last major update. The design is starting to look outdated even though you’re still adding new content every day. You know it’s time for change, but you’re understandably hesitant because things seem to be working out just...
Where To Get Social Media Buttons For Your Blog

Where To Get Social Media Buttons For Your Blog

If you have visited a news site or blog recently, you have probably seen social media buttons throughout their content.  This makes it easy for a user to share and spread the word about content they like, by using their favorite social networks.  A blog post or news...
Sizing Up Your SEO Campaign Ahead

Sizing Up Your SEO Campaign Ahead

SEO’s and internet marketing professionals like to credit themselves with any and all of a customer website’s success in the search engine rankings. Most SEO professionals do work hard to promote the pages of clients and boost their position in the...
30% Off: Download the Link Builders Toolkit

30% Off: Download the Link Builders Toolkit

Today is the official launch of the Link Builders Toolkit.  The Link Builders Toolkit is THE ultimate resource for finding quality websites to gain inbound links.  Over the years I have been collecting websites that I found to be of high value and worth investing time...
Using Fiverr for Link Building

Using Fiverr for Link Building

Building backlinks to your website or blog is essential for high search engine rankings.  That’s why I have been testing a number of different tactics and strategies to build backlinks effectively and efficiently. I started testing out Fiverr.com for finding...
25 Promises and Advice Given By Unethical SEO Firms

25 Promises and Advice Given By Unethical SEO Firms

Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month!  Unfortunately there are more unethical SEO companies out there than ones you can trust.  So if you are a business or organization looking for a reputable firm to hire, how do...
Effective Link Bait Examples and Techniques

Effective Link Bait Examples and Techniques

Link Bait is simply creating a piece of viral content that people will want to link to and share across the web, typically through forms of social media.  There are a number of differ formats that link bait comes in, however they all have one thing in common.  People...
Reputation Management for Your Personal Brand

Reputation Management for Your Personal Brand

Online reputation management is not just a strategy to consider if something negative surfaces about you. It should begin early on, because the longer something has been online, the more authority it will have. If one of your goals is to see nothing but positive items...
How to Form a Good Relationship with your SEO Clients

How to Form a Good Relationship with your SEO Clients

“SEO? Oh, we’re set. We’ve got links in the footer.” At some point in our careers every SEO has heard a client make an outrageous statement likes this gem from Ian Lurie. Anyone who has worked at an agency knows, when working with clients there are always bound to be...
The Dangers of Black Hat SEO After Google Penguin

The Dangers of Black Hat SEO After Google Penguin

Since the Penguin was dumped by Google on the world of search engine optimization in April of 2012, numerous changes have become part of the SEO game and both Optimization service providers and DIY webmasters have had to adapt accordingly -or risk massive deranking in...
The Importance of Building a Natural Link Profile

The Importance of Building a Natural Link Profile

Link building is essential to any website that wants to climb the search engine rankings and stay there. What a lot of people fail to understand is that this is not as simple as finding as many links as you can, no matter where from, and then adding them all in one go. If a website is to be consistently successful in the search engines, it has to possess a natural link profile.

Major Tips to Improve the SEO of All Website

Major Tips to Improve the SEO of All Website

Search engines such as Google are smart. They appreciate websites with creative and original content, and reward them with high page rankings. SEO (search engine optimization) is followed by some quality websites to get rightfully noticed by search engines, while most...
How to Conduct Keyword Research for a New Website

How to Conduct Keyword Research for a New Website

Would you like to rank for a keyword like “business”? 101,000,000 monthly searches broad and 550,000 exact searches a month! Well I bet you would like that, ha? Let me ask you something, what kind of website would you run if you ranked for such a keyword? That is a...
Facebook for Business: Setup and Usage Tips

Facebook for Business: Setup and Usage Tips

The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
Are You Optimizing Your YouTube Videos Properly?

Are You Optimizing Your YouTube Videos Properly?

YouTube is the 2nd largest search engine in the world, so why not leverage that.  As you probably know, video is becoming such a large part in every marketers strategy.  It is a great way to convey a marketing message and to tell a story, where plain text lacks. ...
Your 10-Point Local Optimization Checkup

Your 10-Point Local Optimization Checkup

If you do business in a specific area, you want to make sure that your website is optimized properly for local search. Here are 10 quick ways to optimize your site for more localized traffic. Create a detailed directions/location page: Include an embedded map on your...
Increasing Conversions by Removing Usability Roadblocks

Increasing Conversions by Removing Usability Roadblocks

What is conversion optimization Conversion optimization is the process of testing your website and landing pages to improve your conversion rate. A conversion rate is the percentage of visitors who complete the desired action on a page (example: submitting a form or...
Blogs aren’t Books:  So Stop Writing Like They Are!

Blogs aren’t Books: So Stop Writing Like They Are!

So why do you keep writing massive walls of text?? Blogs have a whole lot more to offer than just walls of text, and quite frankly, it is hard to read!  Computers are a lot different than that old paperweight you call a book.  And, they read differently too.  The...
Why Local Search Listings and Reviews Matter

Why Local Search Listings and Reviews Matter

Now that local search has taken an even bigger area of search results in Google, strong local search marketing profiles and reviews matter more than ever. Because it’s not just the reviews on Google itself that count, but those from other major local search...
How to Use PPC to Complement SEO

How to Use PPC to Complement SEO

Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO.  Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
Interview with Gab Goldenberg, Tips on Selling SEO

Interview with Gab Goldenberg, Tips on Selling SEO

I had the great opportunity to interview Gab Goldenberg, a well-respected industry influencer in the SEO and Internet Marketing community.  I wanted to get some some insights and tips on some important questions about selling Search Engine Optimization. What sales...
Page 1 of 512345