Tips for B2B Search Engine Marketing

Tips for B2B Search Engine Marketing

Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...

SEM vs SEO: Short-Term vs Long-Term

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
Your Website SEO Checkup: Part 5 of 8 – Link Building

Your Website SEO Checkup: Part 5 of 8 – Link Building

Link Building is probably the biggest aspect of off-site SEO. In this post I discuss how to find links, analyze your competitors for top link partners, how to develop great content for people to link to, and how to spread the word about your content. Analyzing Links...
How to Conduct Keyword Research for a New Website

How to Conduct Keyword Research for a New Website

Would you like to rank for a keyword like “business”? 101,000,000 monthly searches broad and 550,000 exact searches a month! Well I bet you would like that, ha? Let me ask you something, what kind of website would you run if you ranked for such a keyword? That is a...
The Value of Deep Links

The Value of Deep Links

Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Some have felt that deep links cause visitors to bypass the site’s main advertising or branding page....
Making Money Online with SEO [Webinar Replay]

Making Money Online with SEO [Webinar Replay]

Hey guys, I wanted to give everyone who missed the webinar a few weeks back, a chance to watch the replay.  Daniel Lew and I discuss a number of different tactics and strategies for turning your SEO efforts into dollars. We went for almost two hours, so there is a lot...
2 Reasons to Use Blekko Over Google For Search

2 Reasons to Use Blekko Over Google For Search

When I have a question or want to do research on a product or service, I go strait to Google. I don’t even think. It’s a natural reaction. Google dominates the search engine game. The screen shot below indicates that 71.61% of all search queries for the 4 weeks ending...
Example of a Daily Routine for an SEO

Example of a Daily Routine for an SEO

Have you ever wondered what a normal day is like for a SEO?  Well, I don’t think there is such a thing.  Depending on if you are working In-House, an Agency or are a Freelancer, your role and responsibilities will vary. However I have noticed a pattern and...
Top 10 SEO Myths to Think About in 2013

Top 10 SEO Myths to Think About in 2013

Once bitten, twice shy; It’s kind of weird for me to remember this proverb while thinking about Search Engine Optimization. But then again, maybe it’s not that strange. You see, there are times when I begin to think that “Once bitten, twice...
How to Increase How Often Google Crawls Your Website

How to Increase How Often Google Crawls Your Website

This is a guest post by Ben Hook, a search marketer and owner of Navaro, a UK based SEO company helping clients to increase their online visibility. When optimising a site most likely you’ll have to be making some on site changes if the site hasn’t previously...
Making the Most Out of Google Places

Making the Most Out of Google Places

Recently I have been very impressed with the new Google Places aka Local Business Center.  They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool.  As you probably have noticed,...
Your Website SEO Checkup: Part 7 of 8 – Testing

Your Website SEO Checkup: Part 7 of 8 – Testing

Testing can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups,...
5 SEO Factors that Do and Don’t Matter in 2010

5 SEO Factors that Do and Don’t Matter in 2010

The landscape and ranking factors of SEO are always changing and evolving.  In 2010, we are starting to see a fundamental shift in the way search engines are rankings sites.  With the evolution of social media, video, and rich media, the organic SERPs are becoming...
The 3 Tier Keyword Structure

The 3 Tier Keyword Structure

So are you optimizing your pages the right way??? Brad Fallon, a leading search marketer, discussed a great way to structure your keywords/phrases on your website. He broke it up into 3 tiers. I will use the example he uses on his Stompernet video. Brad owns an...
Why Invest on SEO Even Though It Isn’t Cheap?

Why Invest on SEO Even Though It Isn’t Cheap?

There are approximately 6.89 billion pages indexed on the World Wide Web as of July 10, 2012. Out of the 7 billion people that currently populate the Earth, about 2.26 billion are Internet users as of the end of 2011. When a start-up company thinks of creating a...
5 Reasons Why Your Site is Not Ranking Well?

5 Reasons Why Your Site is Not Ranking Well?

Recently I have spoke to a number of people who have wondered why their websites are not ranking well.  Of course that is going to depend on a case by case basis, but there are 5 things I will check first before I give them an answer.  9 times out of 10, if they are...
Essential Resources In My Internet Marketing Toolbox

Essential Resources In My Internet Marketing Toolbox

Glen from Viperchill recently wrote a post about the resources that are in his internet marketing toolbox, so I thought it would be a good idea to share the tools I use on a daily basis.  I think I should mention that I probably have used hundreds of tools to perform...
How to Form a Good Relationship with your SEO Clients

How to Form a Good Relationship with your SEO Clients

“SEO? Oh, we’re set. We’ve got links in the footer.” At some point in our careers every SEO has heard a client make an outrageous statement likes this gem from Ian Lurie. Anyone who has worked at an agency knows, when working with clients there are always bound to be...
Client Feedback Exercise to Kick-Off a SEO Project

Client Feedback Exercise to Kick-Off a SEO Project

A few things I have learned from working with clients is that sometimes it can be extremely hard to get the necessary information you need to get a project started-off on the right track.  Sometimes it can be the agencies fault because they are not being clear as to...
5 Things To Remove From Your XML Sitemap

5 Things To Remove From Your XML Sitemap

When creating an XML sitemap, you may want to modify it slightly before you upload it to your server.  There are a number of reasons why you should manually edit your XML sitemap file which include, proper indexation,  URL index limitations (although they have gotten...
Reputation Management for Your Personal Brand

Reputation Management for Your Personal Brand

Online reputation management is not just a strategy to consider if something negative surfaces about you. It should begin early on, because the longer something has been online, the more authority it will have. If one of your goals is to see nothing but positive items...
Where To Get Social Media Buttons For Your Blog

Where To Get Social Media Buttons For Your Blog

If you have visited a news site or blog recently, you have probably seen social media buttons throughout their content.  This makes it easy for a user to share and spread the word about content they like, by using their favorite social networks.  A blog post or news...
5 Basic Tips for Creating Profitable Niche Websites

5 Basic Tips for Creating Profitable Niche Websites

Recently I have been doing a lot of building niche websites and blogs.  I have learned a lot through my extensive research and through actual testing in various markets.  For anyone who is thinking about building a niche website or blog, there are some basic, yet...
Google Panda Algorithm Update [Infographic]

Google Panda Algorithm Update [Infographic]

I was recently contacted by Carlos Paulinich, who created this amazing infographic that shows a graphical representation of the Google Panda Update.  I thought I would share it with the readers. Make sure you give him some props on his amazing job! Image...
4 Common SEO Copywriting Techniques That Ruin Your Copy

4 Common SEO Copywriting Techniques That Ruin Your Copy

As an SEO copywriter, I work with a number of SEO companies providing copy for their clients. Many times, the SEO companies have certain guidelines they want me to follow when writing the copy. Some of these guidelines are based off proven SEO practices. Others are...
Your 10-Point Local Optimization Checkup

Your 10-Point Local Optimization Checkup

If you do business in a specific area, you want to make sure that your website is optimized properly for local search. Here are 10 quick ways to optimize your site for more localized traffic. Create a detailed directions/location page: Include an embedded map on your...
The Link Wheel Concept Explained

The Link Wheel Concept Explained

There seems to be a rising popularity in developing what is called a “Link Wheel” for your blog.  A link wheel is the process of creating backlinks to your website or blog AND other off-site properties.  The goal is to create a system where all of your...
SWX West: Matt Cutts Live with WebProNews

SWX West: Matt Cutts Live with WebProNews

Mike McDonald took some time during SMX West to talk to Matt Cutts to get a recap on the session he contributed to, as well as to give us an update on relevant search questions Matt Recaps “Ask the Search Engines” session Google Caffine: Rolled it out to...
Promoting Article Marketing with RSS Feeds

Promoting Article Marketing with RSS Feeds

Many people think of article marketing as simply a way to build a backlink or traffic to their website, to build their reputation as an expert, or to make money online via article writing. But not many think about their articles as promotional items and actually...
Why You Need to Run Multivariate Tests

Why You Need to Run Multivariate Tests

It’s been several years since your website’s last major update. The design is starting to look outdated even though you’re still adding new content every day. You know it’s time for change, but you’re understandably hesitant because things seem to be working out just...
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