30% Off: Download the Link Builders Toolkit

30% Off: Download the Link Builders Toolkit

Today is the official launch of the Link Builders Toolkit.  The Link Builders Toolkit is THE ultimate resource for finding quality websites to gain inbound links.  Over the years I have been collecting websites that I found to be of high value and worth investing time...
Example of a Daily Routine for an SEO

Example of a Daily Routine for an SEO

Have you ever wondered what a normal day is like for a SEO?  Well, I don’t think there is such a thing.  Depending on if you are working In-House, an Agency or are a Freelancer, your role and responsibilities will vary. However I have noticed a pattern and...
How to Conduct Keyword Research for a New Website

How to Conduct Keyword Research for a New Website

Would you like to rank for a keyword like “business”? 101,000,000 monthly searches broad and 550,000 exact searches a month! Well I bet you would like that, ha? Let me ask you something, what kind of website would you run if you ranked for such a keyword? That is a...
How to Use PPC to Complement SEO

How to Use PPC to Complement SEO

Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO.  Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
5 Tips for Optimizing an E-Commerce Site

5 Tips for Optimizing an E-Commerce Site

One of the golden rules of SEO is that you have to optimize each and every page of your site individually. On-site optimization includes conducting keyword research based on the content of a page, writing a unique title tag and Meta description that reflect the...
Are You Optimizing Your YouTube Videos Properly?

Are You Optimizing Your YouTube Videos Properly?

YouTube is the 2nd largest search engine in the world, so why not leverage that.  As you probably know, video is becoming such a large part in every marketers strategy.  It is a great way to convey a marketing message and to tell a story, where plain text lacks. ...
Solutions for Your Top Daily Distractions

Solutions for Your Top Daily Distractions

I want to start off by saying that this post is a little bit of a different topic than I usually write about.  However I think it is relevant to everyone and can be applied to any topic. Now that I am writing for my blog on a much more regular basis and recently...
How Your Web Hosting Service Can Affect Your SEO

How Your Web Hosting Service Can Affect Your SEO

Although high quality content and authoritative, relevant inbound links are the primary SEO concerns for most site owners, choosing an optimal web hosting service may be more important than some realize. First and Foremost: The Administrative Panel One of your top...
25 Promises and Advice Given By Unethical SEO Firms

25 Promises and Advice Given By Unethical SEO Firms

Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month!  Unfortunately there are more unethical SEO companies out there than ones you can trust.  So if you are a business or organization looking for a reputable firm to hire, how do...
4 Common SEO Copywriting Techniques That Ruin Your Copy

4 Common SEO Copywriting Techniques That Ruin Your Copy

As an SEO copywriter, I work with a number of SEO companies providing copy for their clients. Many times, the SEO companies have certain guidelines they want me to follow when writing the copy. Some of these guidelines are based off proven SEO practices. Others are...
Client Feedback Exercise to Kick-Off a SEO Project

Client Feedback Exercise to Kick-Off a SEO Project

A few things I have learned from working with clients is that sometimes it can be extremely hard to get the necessary information you need to get a project started-off on the right track.  Sometimes it can be the agencies fault because they are not being clear as to...
How To Craft the Perfect Meta Tags

How To Craft the Perfect Meta Tags

I know it may seem very basic when creating Title and Meta tags for your website, but it can be a much more involved process if you are looking to go from good to great.  Many clients are under the impression that as long as they have their keywords in the title and...
10 SEO Bloggers To Watch in 2010

10 SEO Bloggers To Watch in 2010

Darren Rowse from ProBlogger recently wrote a blog post encouraging people to write a ‘Bloggers To Watch’ post, to promote bloggers in your prospective industry.  I thought I would do my due diligence and make a list of 10 SEO bloggers I feel you should...
6 SEO Company FAILS

6 SEO Company FAILS

I originally wanted to write a post showing examples of really bad SEO and highlighting some of the worst offenders. However, I decided it wasn’t fair to single out websites and criticize their SEO. After all, not everybody claims to do this for a living. But what...
How Article Marketing can Help Your Blog

How Article Marketing can Help Your Blog

Article marketing is a great way to promote your blog. Many people might think, article marketing is dead or “old”, but the fact it, it’s not. It works, and it works very well. Basically, you submit an article to the article directories. Once approved, your article...
The Importance of Building a Natural Link Profile

The Importance of Building a Natural Link Profile

Link building is essential to any website that wants to climb the search engine rankings and stay there. What a lot of people fail to understand is that this is not as simple as finding as many links as you can, no matter where from, and then adding them all in one go. If a website is to be consistently successful in the search engines, it has to possess a natural link profile.

10 Affordable Search Engine Optimization Tips

10 Affordable Search Engine Optimization Tips

Search Engine Optimization doesn’t have to be costly, you just need to know some SEO Basics.  Search engine optimization is the science and art of marketing and publishing information that ranks high for chosen keywords in the search engines. Most search engines show...
Using the Power of Multi-Search Engines

Using the Power of Multi-Search Engines

This post was written by guest blogger Alex Stetson, a Boston SEO specialist. Multi-search engines deliver results from a number of different search engines at once; this is meant to streamline the manual search process that users normally follow. So what do certain...
5 Important Elements of a Sales Landing Page

5 Important Elements of a Sales Landing Page

Every great sales or lead generation landing page have certain similar characteristics to them.  Those characteristics lead to increases in sales, leads and overall conversion rates. Let’s take a look at the different elements of a successful landing page. 1. ...
Link Building – What Works

Link Building – What Works

Over the course of the last week, I have seen people saying what works and what doesn’t in link building – and they all contradict each other. Some say the old fashioned link request from webmasters is dead and guest blogging is the way to go, while others...
Give a Little to Get a Lot with Link Building

Give a Little to Get a Lot with Link Building

When is a link more than just a link? When it has the potential to create even more links! Too often site owners look at link building as a one step practice—find a blog, leave a comment, get a link; write a press release, get a link; share content on Facebook, get a...
SEO Tips for Any Budget

SEO Tips for Any Budget

It can be quite tough to compete online with your competitors if they have lots more budget than you, after all – if you’re a small business on a budget and they have high profile SEO agencies and online marketing professionals on their side – you might even feel like...
Using Fiverr for Link Building

Using Fiverr for Link Building

Building backlinks to your website or blog is essential for high search engine rankings.  That’s why I have been testing a number of different tactics and strategies to build backlinks effectively and efficiently. I started testing out Fiverr.com for finding...

SEM vs SEO: Short-Term vs Long-Term

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
Best Practices for Online Press Releases

Best Practices for Online Press Releases

Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their...
Using PPC for Link Building Purposes

Using PPC for Link Building Purposes

All PPC and SEO experts are aware of the importance of building links for the marketing and promotion of a website. Backlinks are essentially important when it comes to getting organic traffic for the website and enhancing the visibility of the website in the search...
Trying to Find a SEO Company?  Check Out FindSEOs.com

Trying to Find a SEO Company? Check Out FindSEOs.com

Personally I have never been very fond of all of the broad directories out there like Superpages, CitySearch or YellowPages.  Mainly because there are just SO many businesses listed in each of these directories, that your head will start to spin.  It makes it hard to...
How SEO and Social Media Are Joining Forces

How SEO and Social Media Are Joining Forces

I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media.  To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
Facebook for Business: Setup and Usage Tips

Facebook for Business: Setup and Usage Tips

The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...