30% Off: Download the Link Builders Toolkit
Today is the official launch of the Link Builders Toolkit. The Link Builders Toolkit is THE ultimate resource for finding quality websites to gain inbound links. Over the years I have been collecting websites that I found to be of high value and worth investing time...
Example of a Daily Routine for an SEO
Have you ever wondered what a normal day is like for a SEO? Well, I don’t think there is such a thing. Depending on if you are working In-House, an Agency or are a Freelancer, your role and responsibilities will vary. However I have noticed a pattern and...
How to Conduct Keyword Research for a New Website
Would you like to rank for a keyword like “business”? 101,000,000 monthly searches broad and 550,000 exact searches a month! Well I bet you would like that, ha? Let me ask you something, what kind of website would you run if you ranked for such a keyword? That is a...
How to Use PPC to Complement SEO
Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
5 Tips for Optimizing an E-Commerce Site
One of the golden rules of SEO is that you have to optimize each and every page of your site individually. On-site optimization includes conducting keyword research based on the content of a page, writing a unique title tag and Meta description that reflect the...
Are You Optimizing Your YouTube Videos Properly?
YouTube is the 2nd largest search engine in the world, so why not leverage that. As you probably know, video is becoming such a large part in every marketers strategy. It is a great way to convey a marketing message and to tell a story, where plain text lacks. ...
Solutions for Your Top Daily Distractions
I want to start off by saying that this post is a little bit of a different topic than I usually write about. However I think it is relevant to everyone and can be applied to any topic. Now that I am writing for my blog on a much more regular basis and recently...
6 Offline Marketing Tips You Should Consider For Your Online Business
Once you have a website, or other online business, the hardest part is yet to come. In short, you need to market your website so as to attract more readers and, hopefully, more revenue. Online marketing tips are, of course, absolutely vital. These allow you to find...
Technical Aspects That SEOs Should Know
SEOs do not necessarily have a technical background, so for the marketer it is important to at least have some basic HTML and programming knowledge. This will allow you to do your job without having to get a programmer involved for some simple SEO implementation....
How to Blog Comment as an Effective Link Building Technique
Blog commenting has been and still is, an effective link building technique…when done right. Simply running a piece of software that blasts out irrelevant comments to 1,000’s of blogs will just piss off a bunch of blog owners and/or HURT your rankings. ...
How and When to Move from A/B to Multivariate Testing
Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about...
How Your Web Hosting Service Can Affect Your SEO
Although high quality content and authoritative, relevant inbound links are the primary SEO concerns for most site owners, choosing an optimal web hosting service may be more important than some realize. First and Foremost: The Administrative Panel One of your top...![Gain Insight on a Typical SEO Client [60 Second Poll Results]](https://www.stayonsearch.com/wp-content/uploads/2010/01/results.jpg)
Gain Insight on a Typical SEO Client [60 Second Poll Results]
At the beginning of the week I thought it would be a good idea to create an anonymous poll for other SEOs and Internet Marketers, to find out a little more about their current clients and processes. The survey includes questions about the client sales cycle, monthly...
25 Promises and Advice Given By Unethical SEO Firms
Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month! Unfortunately there are more unethical SEO companies out there than ones you can trust. So if you are a business or organization looking for a reputable firm to hire, how do...![Can These 13 Search Engines Steal Google’s Crown? [Infographic]](https://www.stayonsearch.com/wp-content/uploads/2012/07/google-crown.png)
Can These 13 Search Engines Steal Google’s Crown? [Infographic]
Over 15 years, Google has risen from a mere idea to prominence – and solidified its position as the world’s leading search engine. However, even though Google has absorbed many of its rivals there are still new contenders popping up all the time. Most of these new...
4 Common SEO Copywriting Techniques That Ruin Your Copy
As an SEO copywriter, I work with a number of SEO companies providing copy for their clients. Many times, the SEO companies have certain guidelines they want me to follow when writing the copy. Some of these guidelines are based off proven SEO practices. Others are...
Client Feedback Exercise to Kick-Off a SEO Project
A few things I have learned from working with clients is that sometimes it can be extremely hard to get the necessary information you need to get a project started-off on the right track. Sometimes it can be the agencies fault because they are not being clear as to...
Improve Your Website Traffic by Cleaning Up Your Google Index
Your site index gives you an indication of health problems on your site; if you suddenly see a spike or large drop in Google indexed pages it flags a warning that there is something wrong that needs some attention. We focus mostly on Google, as this search engine...
5 Steps For Maximizing Content For Massive Backlinks
Are you leveraging your content to the fullest extent? Are you maximizing your contents visibility and backlink opportunity? So many people who create/publish content don’t realize that even one piece of content can equate to hundreds/thousands of backlinks and...![My Thoughts on the Newest Google Algorithm Update [w/ Results]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/02/google-algorithm.png)
My Thoughts on the Newest Google Algorithm Update [w/ Results]
On Friday, Google officially announced an algorithm change that is one to pay attention to. Typically when Google updates their algorithm, it is something so minor that you wouldn’t really notice a huge increase/decrease in your traffic and organic rankings. ...
How To Craft the Perfect Meta Tags
I know it may seem very basic when creating Title and Meta tags for your website, but it can be a much more involved process if you are looking to go from good to great. Many clients are under the impression that as long as they have their keywords in the title and...
10 SEO Bloggers To Watch in 2010
Darren Rowse from ProBlogger recently wrote a blog post encouraging people to write a ‘Bloggers To Watch’ post, to promote bloggers in your prospective industry. I thought I would do my due diligence and make a list of 10 SEO bloggers I feel you should...
6 SEO Company FAILS
I originally wanted to write a post showing examples of really bad SEO and highlighting some of the worst offenders. However, I decided it wasn’t fair to single out websites and criticize their SEO. After all, not everybody claims to do this for a living. But what...
Live From SMX Seattle: Analytics Every SEO Needs To Know
Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz Speakers: Brian Klais, Executive Vice President, Search, Netconcepts Laura Lippay, Group Program Manager, Search Strategy, Yahoo Jonah Stein, Founder, ItsTheROI Richard Zwicky, President, Enquisite Jonah Stein, 10...
How Article Marketing can Help Your Blog
Article marketing is a great way to promote your blog. Many people might think, article marketing is dead or “old”, but the fact it, it’s not. It works, and it works very well. Basically, you submit an article to the article directories. Once approved, your article...
Optimizing the Registration and Sign-Up Process
For many websites, the primary goal is getting a user to sign-up or register. That may mean registering for an account, creating a profile, signing up for a newsletter, providing user info to download a whitepaper, registering for a free trial, etc.. It is important...
Live From SMX Seattle: What You Should Be Measuring – But Aren’t
Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers: Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation Christine Churchill, President, KeyRelevance Rich Devine, Director of Search, ZAAZ Ryan Gibson, Director of Marketing,...
The Importance of Building a Natural Link Profile
Link building is essential to any website that wants to climb the search engine rankings and stay there. What a lot of people fail to understand is that this is not as simple as finding as many links as you can, no matter where from, and then adding them all in one go. If a website is to be consistently successful in the search engines, it has to possess a natural link profile.
10 Affordable Search Engine Optimization Tips
Search Engine Optimization doesn’t have to be costly, you just need to know some SEO Basics. Search engine optimization is the science and art of marketing and publishing information that ranks high for chosen keywords in the search engines. Most search engines show...
Using the Power of Multi-Search Engines
This post was written by guest blogger Alex Stetson, a Boston SEO specialist. Multi-search engines deliver results from a number of different search engines at once; this is meant to streamline the manual search process that users normally follow. So what do certain...
5 Important Elements of a Sales Landing Page
Every great sales or lead generation landing page have certain similar characteristics to them. Those characteristics lead to increases in sales, leads and overall conversion rates. Let’s take a look at the different elements of a successful landing page. 1. ...
Link Building – What Works
Over the course of the last week, I have seen people saying what works and what doesn’t in link building – and they all contradict each other. Some say the old fashioned link request from webmasters is dead and guest blogging is the way to go, while others...
What to Do If You Have Been Taken Advantage of By a SEM Company
No matter what the industry, the bad apples often get more publicity than the folks that do business by the book which can give any industry a bad name. The search engine marketing industry is no different. Over my 11 years in the business, I have encountered...
Forget a Link Building Company – This Link Building Campaign Pays
You’re online and you know you need to build links to rank your pages in any search engine that matters. But before you think about hiring a link building company, re-think your link building campaign. Would you rather pay money to have links built for you...
Give a Little to Get a Lot with Link Building
When is a link more than just a link? When it has the potential to create even more links! Too often site owners look at link building as a one step practice—find a blog, leave a comment, get a link; write a press release, get a link; share content on Facebook, get a...
Top Strategies To Optimize Your Site For Knowledge Graph
Google has been saying that user experience is paramount for quite sometime. A trustworthy SEO company would tell you the same. With the launch of Google Knowledge Graph, it looks like offering top-notch user experience is going to become the most important SEO...
How to Hit the Bull’s Eye When Targeting Foreign Search Markets
Does your online business target countries other than your own? If it does, you probably know that promoting a website in a foreign market can be challenging for a number of reasons. First, each country is a unique search ecosystem with its own search engines, mobile...
SEO Tips for Any Budget
It can be quite tough to compete online with your competitors if they have lots more budget than you, after all – if you’re a small business on a budget and they have high profile SEO agencies and online marketing professionals on their side – you might even feel like...
Using Fiverr for Link Building
Building backlinks to your website or blog is essential for high search engine rankings. That’s why I have been testing a number of different tactics and strategies to build backlinks effectively and efficiently. I started testing out Fiverr.com for finding...SEM vs SEO: Short-Term vs Long-Term
For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
Increase Conversions with this Pre-Launch Product Checklist
When you create a new product that you plan on launching on your website or blog, it takes more than just a good product idea for it to be successful. It needs to be marketed properly to your target audience. A few things I learned from when I released the Link...
Best Practices for Online Press Releases
Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their...
Get Your Products Found in Google: Essential SEO for Online Retailers
Moving away from eBay and Amazon to sell your products on your own webstore is a fantastic strategy for most online retail businesses. Aside from not having marketplace fees butcher your profit margins, you also get away from the overwhelming level of competition that...
The Developer, The SEO Specialist: How to Play Nice
The SEO Specialist and Web Developer relationship is very important. If the communication between the two is lax, the client is the one who suffers. I have been developing websites for the past six years, and until recently I have not had the opportunity to work with...Your Website SEO Checkup: Part 4 of 8 – Content Optimization
Content is the heart and soul of any good SEO strategy. Creating unique and compelling content is probably one of the hardest parts of anyone’s SEO efforts. Search Engines love a website/blog that is updated frequently with lots of new, fresh content. The more...
Using PPC for Link Building Purposes
All PPC and SEO experts are aware of the importance of building links for the marketing and promotion of a website. Backlinks are essentially important when it comes to getting organic traffic for the website and enhancing the visibility of the website in the search...
Trying to Find a SEO Company? Check Out FindSEOs.com
Personally I have never been very fond of all of the broad directories out there like Superpages, CitySearch or YellowPages. Mainly because there are just SO many businesses listed in each of these directories, that your head will start to spin. It makes it hard to...
How SEO and Social Media Are Joining Forces
I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media. To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...