Facebook for Business: Setup and Usage Tips
The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
17 Google Tools Useful for SEOs and Webmasters
Today it’s hard to imagine the Internet space without Google. Thanks to it, users can find almost any information with little effort. The most important thing is to formulate your request properly. In addition to the usual search Google offers its users several...
Live from SMX Seattle: Blow Your Mind Link Building Techniques
Danny Sullivan kicked things off for SMX Advanced with a warm welcome and an interview with Kevin Johnson, President of Platform & Services division for Microsoft. The first session I attended was all about Link Building. There were some interesting takes on some...Web Developers: Educate Yourself with SEO Knowledge
I am writing this post in regards to a recent article I read on HubSpot. Mike Volpe’s lists 7 reasons why marketing can’t trust the Webmaster with SEO. I agree with all 7 reasons but I feel the view from the Webmasters eyes needs to be known as well. I...Your Website SEO Checkup: 8 Part Series
Part 1: Search Engine Friendly Site Structure NoNo’s for Search Engines Using a Text Navigation Creating Static Pages Descriptive URL’s Internal Linking Structure Part 2: Keyword Research Initial Keyword List Analytics Data Keyword Research Tool Analyze...
Trackur Review – Link Building & Reputation Management Tool
There are plenty of good SEO tools out there, both free and paid, that will help you analyze on-page and off-page optimization. One of the most important factors of modern day optimization is link building and finding one-way links from relevant, authoritative...
Managing Agency and Client Responsibilities
Recently I wrote a post on how much knowledge a client should have, but along with knowledge also comes responsibility. For any internet marketing agency to work well with their clients, there must be a mutual understanding of the overall strategy, and most...
SWX West: Matt Cutts Live with WebProNews
Mike McDonald took some time during SMX West to talk to Matt Cutts to get a recap on the session he contributed to, as well as to give us an update on relevant search questions Matt Recaps “Ask the Search Engines” session Google Caffine: Rolled it out to...
Essential Resources In My Internet Marketing Toolbox
Glen from Viperchill recently wrote a post about the resources that are in his internet marketing toolbox, so I thought it would be a good idea to share the tools I use on a daily basis. I think I should mention that I probably have used hundreds of tools to perform...
How to Increase How Often Google Crawls Your Website
This is a guest post by Ben Hook, a search marketer and owner of Navaro, a UK based SEO company helping clients to increase their online visibility. When optimising a site most likely you’ll have to be making some on site changes if the site hasn’t previously...
8 Blogs SEOs Must Check Daily
“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Creating Content of Substance vs Blah! Blah! Blah!
Recently I have been speaking to a few companies about content development. During our discussions a lot of questions were asked around the type of content that should be produced. What I explained to them were that are different types of content and strategies...
5 Effective Ways to Reduce Website Bounce Rate
The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer...
Why Invest on SEO Even Though It Isn’t Cheap?
There are approximately 6.89 billion pages indexed on the World Wide Web as of July 10, 2012. Out of the 7 billion people that currently populate the Earth, about 2.26 billion are Internet users as of the end of 2011. When a start-up company thinks of creating a...
Your Website SEO Checkup: Part 2 of 8 – Keyword Research
Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research...
25 Promises and Advice Given By Unethical SEO Firms
Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month! Unfortunately there are more unethical SEO companies out there than ones you can trust. So if you are a business or organization looking for a reputable firm to hire, how do...
8 Tips to Improve Your Website’s Internal Linking Structure
A website’s internal linking structure is a crucial part of the overall SEO strategy. Whether it is the end user or the search engines, it is important to optimize a site’s internal structure for maximizing the benefits. If you plan to obtain high rankings in search...
Google Algorithm Change Claims Victims but Is Google Too Big To Fail?
Google made two important algorithm changes last month; the first targeted duplicate content (so called ‘scraper’ sites) and the second, poor quality content sites typically referred to as content farms. The farmer change supposedly was leveled at sites such as eHow...
How SEO and Social Media Are Joining Forces
I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media. To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
Conduct Keyword Research through Mobile
With the rising amounts in mobile Internet users, the increased amount of mobile searches is steadily rising. Since 2009, the amount of Google use from mobile Internet searches has gone off the charts. Due to this ever higher rising number, the need for mobile...
Three Pro-Active Tips for Online Reputation Management
For a business owner, reputation management is not getting easier. Twenty years ago it would have been really hard for a single customer with a bad experience (or just sour grapes) to single-handedly take down a business. But in this age of the Internet, it just...
How Many Links Should I Build Each Month?
I’ve spoken with many site owners over my 13 year SEO career and one of the most common questions I get asked is “how many links should I build each month?” This is if they plan on handling their own link building execution. If the site owner is looking to outsource...
Top Strategies To Optimize Your Site For Knowledge Graph
Google has been saying that user experience is paramount for quite sometime. A trustworthy SEO company would tell you the same. With the launch of Google Knowledge Graph, it looks like offering top-notch user experience is going to become the most important SEO...
Skills that Companies that Employ SEO’s are Looking For
There are a lot of different companies out there that are taking on full time SEO’s (people skilled in the SEO biz) and handing them enormous paychecks. As you can see from this infographic, there are a lot of SEO jobs out there, and a lot of them are paying...
Get Your Products Found in Google: Essential SEO for Online Retailers
Moving away from eBay and Amazon to sell your products on your own webstore is a fantastic strategy for most online retail businesses. Aside from not having marketplace fees butcher your profit margins, you also get away from the overwhelming level of competition that...Your Website SEO Checkup: Part 3 of 8 – Website Usability
When we talk about website usability we talk about the overall experience you give the user. That includes the overall design, navigation, content layout, calls to actions, accessibility and functionality of your site. I want to give you some tips on each of these...
5 Things To Remove From Your XML Sitemap
When creating an XML sitemap, you may want to modify it slightly before you upload it to your server. There are a number of reasons why you should manually edit your XML sitemap file which include, proper indexation, URL index limitations (although they have gotten...
Squeeze Theme Review, Receive 20% Off for StayOnSearch Readers
As some of you may or may not know, I am not one to do product reviews, however Squeeze Theme is one product I truly believe in and want to give you some useful information about how you can use this product. Basically Squeeze Theme is a suite of premium WordPress...
5 Steps For Maximizing Content For Massive Backlinks
Are you leveraging your content to the fullest extent? Are you maximizing your contents visibility and backlink opportunity? So many people who create/publish content don’t realize that even one piece of content can equate to hundreds/thousands of backlinks and...
Trying to Find a SEO Company? Check Out FindSEOs.com
Personally I have never been very fond of all of the broad directories out there like Superpages, CitySearch or YellowPages. Mainly because there are just SO many businesses listed in each of these directories, that your head will start to spin. It makes it hard to...
5 Tips for Optimizing an E-Commerce Site
One of the golden rules of SEO is that you have to optimize each and every page of your site individually. On-site optimization includes conducting keyword research based on the content of a page, writing a unique title tag and Meta description that reflect the...
Using PPC for Link Building Purposes
All PPC and SEO experts are aware of the importance of building links for the marketing and promotion of a website. Backlinks are essentially important when it comes to getting organic traffic for the website and enhancing the visibility of the website in the search...
Live From SMX Seattle: Conversion Optimization – Winning After They Arrive
Moderator: Jeffrey Rohrs, Vice President, Marketing, ExactTarget Speakers: Scott Brinker, President and CTO of Ion Interactive Robert Bergquist, CEO of Widemile Tom Leung, Business Product Manager at Google Jonathon Mendez, Founder and CEO of RAMP Digital Tom Leung...The Silo Effect: Content Development Built Around Keyword Segmentation
As we all know, content development is a big part of any successful SEO strategy. That is why your initial keyword research is so crucial. If you optimize content for keywords that are not being searched, than what’s the point? The key is to identify silos or groups...
The 5 Minute SEO Audit
The 5 Minute SEO Audit Tools to have installed prior to performing this SEO audit. – SEO Toolbar – Web Developer Toolbar – Reverse IP Checker – Copyscape 0:00 – 1:00 (Domain History) – Check PageRank – Check # of inbound links...
The Importance of Conversion Rate Optimization
Have you ever heard of Conversion Rate Optimization? I hope most of you are already aware of it but for those who don’t. Here is its simple definition – Conversion rate optimization is a process intended to increase the percentage of visitors who are converting...
Is SEO Changing to a Holistic Marketing Approach?
Ten years ago, hiring a good search engine optimization firm was enough to get great search engine rankings and relevant traffic. Since then, the internet has evolved and become saturated with millions of websites. Everybody now fighting for the 1st page of Google,...
Pros & Cons for Various Types of Content Creation
Content development is the foundation for any good internet marketing strategy. The content type and quality will determine how well the content is perceived by the readers. There are many ways you can create great content for your website, but it is important to...
5 Benefits of Blogging from a Junior SEO Analyst
I’ve been in the SEO blogging industry long enough to know that though there is a difference between being a SEO Consultant/Analyst/Executive and a Blogger, they pretty much go hand in hand. I like to think I’m a combination of both, a hybrid if you like...
Part I: The Ultimate Guide to Meta Description
You’ve just taken over a client from an unscrupulous agency; title tags are stuffed with keywords, there’s a dodgy backlink history and the meta keywords are used on every page. Worst of all, your just not getting the traffic you’re expecting from the rankings you’re...
Quick Tricks to Checking Your Backlinks
Having backlinks is vital for good SEO. Knowing how to monitor your backlinks is beneficial to improving it.
Increasing Conversions by Removing Usability Roadblocks
What is conversion optimization Conversion optimization is the process of testing your website and landing pages to improve your conversion rate. A conversion rate is the percentage of visitors who complete the desired action on a page (example: submitting a form or...
Why Local Search Listings and Reviews Matter
Now that local search has taken an even bigger area of search results in Google, strong local search marketing profiles and reviews matter more than ever. Because it’s not just the reviews on Google itself that count, but those from other major local search...
Selling SEO Is Not Just About You
Stepping into the corporate world of SEO is not a simple task. SEO is no regular desk job. As a businessperson who wants to make it big in SEO, you’re going to be meeting people from different industries, not only for the purpose of introducing and selling your...![Making Money Online with SEO [Webinar Replay]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/06/70_webinar_replay1.jpg)
Making Money Online with SEO [Webinar Replay]
Hey guys, I wanted to give everyone who missed the webinar a few weeks back, a chance to watch the replay. Daniel Lew and I discuss a number of different tactics and strategies for turning your SEO efforts into dollars. We went for almost two hours, so there is a lot...
Niche Shark: Untapped Resource for Finding Hundreds of Profitable Niches
Keyword research is the foundation for deciding on whether you should enter a certain niche or not. If you enter a niche with high search volume and high competition, it could take years before you can see any type of return. If you enter a niche with low search...![Google Panda Algorithm Update [Infographic]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/08/8-16-2011-6-24-30-PM.png)
Google Panda Algorithm Update [Infographic]
I was recently contacted by Carlos Paulinich, who created this amazing infographic that shows a graphical representation of the Google Panda Update. I thought I would share it with the readers. Make sure you give him some props on his amazing job! Image...
SEO Optimizer’s Guide to Smart SEO Reporting
Today, I’d like to speak a little SEO reporting. But, before I begin, what are SEO reports actually for? They are used by SEO’s to demonstrate the results of their work in a visual and easy-to-grasp mode. Is this all SEO reports do? For most SEO services...