Design to Convert!

Design to Convert!

You can design a website in a thousand different ways but above all your designs should convert casual viewers into loyal users and buyers. One way to do this is by incorporating conversion optimization into your website designs. Your website will only have a few...

Optimal Screen Resolution for Web Design

UPDATE:  2010 Screen Resolution Statistics Screen resolutions have changed a lot over the past 8 years. Computer monitors have migrated to offer users  much smaller resolution choices. The days of 640 x 480 have long since past. This brings up a good question for web...
3 Key Steps to Starting an A/B Test

3 Key Steps to Starting an A/B Test

Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
Why You Need to Run Multivariate Tests

Why You Need to Run Multivariate Tests

It’s been several years since your website’s last major update. The design is starting to look outdated even though you’re still adding new content every day. You know it’s time for change, but you’re understandably hesitant because things seem to be working out just...
What To Check Before Your Site Goes Live

What To Check Before Your Site Goes Live

Think you’re ready to publish your website?  Think again.  There are a few things you need to check out before you go live on the Internet. You may have invested a day, week, month or more writing, arranging and designing your website, meticulously observing every...
Rules of Successful Site Navigation

Rules of Successful Site Navigation

Usability rules for beginners In this article I will give some advises for those people who try to build web site themselves and don’t have experience in programming. Is it possible to build a user-friendly site attractive for people? Yes, it is. If you adhere...

12 Ways To Keep People on Your Site Longer

Create a Visually Pleasing Design: Capture your audience by having a professional looking design. Use a color scheme that flows naturally and is not harsh on the eyes. Use appealing icons, buttons, calls to actions, and graphics to help draw the audience to important...
Dos and Don’ts of A/B testing

Dos and Don’ts of A/B testing

Even if your company’s website is perfectly fine and you are getting traffic and have a high page ranking, you may want to test the waters and see if you can improve your website’s statistics. The best way to do this is to do A/B testing. A/B testing lets you know if...
5 Website Fixes You NEED To Make

5 Website Fixes You NEED To Make

A great deal of small business owners has created a website just because others have recommended it. They do not even promote it thinking that customers will find them amidst the millions of others out there.  This can be due to the fact that many small business...