A great website can be defined as ‘an idea designed for maximum impact’. Our main target, while developing a website, is to strike the right chord with the target audience. And let’s admit that creation of a website is not as easy as it seems. It’s not always a great...
Part 1: Search Engine Friendly Site Structure NoNo’s for Search Engines Using a Text Navigation Creating Static Pages Descriptive URL’s Internal Linking Structure Part 2: Keyword Research Initial Keyword List Analytics Data Keyword Research Tool Analyze...
You can design a website in a thousand different ways but above all your designs should convert casual viewers into loyal users and buyers. One way to do this is by incorporating conversion optimization into your website designs. Your website will only have a few...
SEOs do not necessarily have a technical background, so for the marketer it is important to at least have some basic HTML and programming knowledge. This will allow you to do your job without having to get a programmer involved for some simple SEO implementation....
Organization and communication are necessary components of a successful business. Businesses nees instant access to all data, ensuring tasks are managed properly. Accomplishing this requires more than simple determination, however. It instead demands software...
In the inbound marketing blogosphere, there’s no shortage of information about SEO, PPC, and social media. But with so much attention lavished upon “the big three,” it’s easy to forget another integral element of any Web marketing effort – user...
A Cookie is a pretty easy concept to understand. It is simply a tracking code that is stored on the user’s computer for a determined amount of time to track their ID session, navigation, and preferences. Where is can be a bit confusing is when you talk about the...
A landing page provides you a quick solution to accurately measure the ROI. If you are running an advertising campaign, a landing page helps you to track the exact number of visitors that a particular campaign sends you. In addition, you can also easily calculate the...
Web developers are the people who construct websites from the roots up. To build websites, developers use hypertext markup language (HTML), style sheets, and advanced web code systems. On the other hand, web designers are responsible for a website’s graphic elements....
UPDATE: 2010 Screen Resolution Statistics Screen resolutions have changed a lot over the past 8 years. Computer monitors have migrated to offer users much smaller resolution choices. The days of 640 x 480 have long since past. This brings up a good question for web...
Have you been working for a long time to build the perfect website but you still can’t figure out why your website doesn’t convert? It’s a hard pill to swallow. After all, your website is a thing of beauty in your eyes. However, you’ve gone...
You have probably noticed that many bloggers are adding opt-in forms throughout their entire blog to help increase subscribers. Gaining new RSS and E-mail subscribers to your blog allows you to not have to depend on Google or other traffic sources to get your readers...
Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
There is nothing worse than leading your potential customer through a nicely designed sales funnel on your website and having them hit a huge road block when they get to the contact form. I am talking about those forms that require you to leave your complete life...
There was a great meetup I attended a few weeks ago to discuss web usability. Ashley Berman Hale and Phil Buckley were the organizers who presented some helpful usability tips. Here are the notes of the Meetup: Usability: On the Web & On Your Site Usability is...
There are thousands of ways to improve a website’s performance or load time. But all can be categorized in mainly three areas: Server side scripting like Java, Python and PHP, hardware of your hosting server and front end performance which includes HTML, CSS,...
When we talk about website usability we talk about the overall experience you give the user. That includes the overall design, navigation, content layout, calls to actions, accessibility and functionality of your site. I want to give you some tips on each of these...
It’s been several years since your website’s last major update. The design is starting to look outdated even though you’re still adding new content every day. You know it’s time for change, but you’re understandably hesitant because things seem to be working out just...
The SEO Specialist and Web Developer relationship is very important. If the communication between the two is lax, the client is the one who suffers. I have been developing websites for the past six years, and until recently I have not had the opportunity to work with...
Quick Response Codes better known as QR Codes are frequently used in the physical world to drive individuals to check out websites, social media platforms, articles, music releases and of course videos. However, many marketers have actually been daring to take QR...
In April 2008, Google announced that page load time would effect your ad quality score for Pay Per Click ads. They stated the main reason for implementing this factor was to give the user a better experience and to be able to serve web content faster. In further...
Think you’re ready to publish your website? Think again. There are a few things you need to check out before you go live on the Internet. You may have invested a day, week, month or more writing, arranging and designing your website, meticulously observing every...
It’s not possible to completely avoid mistakes. Whether you are designing a blog or a website, you can easily commit a wide range of design errors. Making mistakes may be common. But rectifying those errors is very uncommon. Many times, people don’t even have an idea...
Usability rules for beginners In this article I will give some advises for those people who try to build web site themselves and don’t have experience in programming. Is it possible to build a user-friendly site attractive for people? Yes, it is. If you adhere...
Infographics tend to be extremely viral content that spread rapidly throughout various social networks and the blogosphere. Some recent examples of viral Infographics are By the Numbers: Facebook vs The United States, The Current State of Twitter, and Google Facts...
I frequently design websites for small and local businesses and they normally want something really nice to represent them and their business. That’s cool, I get it – having a nice looking site promotes you and your business in a positive light right?...
Probably the most important part of Search Engine Optimization is making sure that your website is search engine friendly. When I say search engine friendly, I mean that when search engines “crawl” your site, they are able to read all of the content,...
Although many themes tell you they are ready to go right out of the box, there are usually still a few basic things to tweak. Here are eight of the common items that usually need to be fixed on premium blog themes. 1. Your Affiliate Link in the Credits Let’s...
Driving people to your website is only half the battle. Once you get them there, how do you lead them to where you want them to go on your site? Having a well designed website will help give your users a great experience, find what they are looking for and be more...
Are you turning away customers just because your website is not compatible? Though compatibility is one of the biggest challenges in website creation, it is also one of the most overlooked. So, how do you find whether your website is compatible or not? To begin with,...
First of all, I would like to wish everyone a Happy New Year. This is the first post of 2011 and I am really looking forward to another outstanding year of high-quality content, new guest bloggers and feedback from our readers on how we can continue to deliver...
I am writing this post in regards to a recent article I read on HubSpot. Mike Volpe’s lists 7 reasons why marketing can’t trust the Webmaster with SEO. I agree with all 7 reasons but I feel the view from the Webmasters eyes needs to be known as well. I...
Businesses offering an online storefront, know very well about the importance that this medium holds for their overall business sales. This becomes all the more true for those businesses whose only storefront is their online avatar, with no other brick and mortar...
Back in the May 2008, I wrote a post that analyzed what the best screen resolution size was for designing a website. I thought it would be a good idea to see how screen resolutions have changed in a year and a half. You can see the results from 2008, along with...
Want to learn all about Mobile Marketing and iPhone/iPad/Android Mobile Apps! We are hosting a LIVE webinar TONIGHT – not recorded! What’s it all about? This is about an explosive Billion industry that is expected to surpass Billion by 2014. Presenters:...
With content development and marketing being the most talked about topic when it comes to new ways to engage both visitors and search engines with your site, there is one big question many business owners will have. What kind of content can my business create? And...
Create a Visually Pleasing Design: Capture your audience by having a professional looking design. Use a color scheme that flows naturally and is not harsh on the eyes. Use appealing icons, buttons, calls to actions, and graphics to help draw the audience to important...
Typically, a fully custom website can cost anywhere from $10,000 – $50,000, depending on a number of factors including functionality and the size of the site and this is a bit more than any cheap cash advance you can get so keeping costs low is important. I totally...
Mobile is a revolution and the extensive use of apps for everything – ranging from playing games to business; from utilities to even reading – has been unprecedented. According to Snaphop, which alludes to research statistics from Business Insider, there were roughly...
Even if your company’s website is perfectly fine and you are getting traffic and have a high page ranking, you may want to test the waters and see if you can improve your website’s statistics. The best way to do this is to do A/B testing. A/B testing lets you know if...
A great deal of small business owners has created a website just because others have recommended it. They do not even promote it thinking that customers will find them amidst the millions of others out there. This can be due to the fact that many small business...
Yesterday I had an interesting discussion with a client about how we should go about implementing a new brand/product strategy that she was looking to create. We had a good talk about the different options and ways we could structure the new brand and product...
Don’t think you need to make your website mobile friendly? Think again. The statistics show that more than a third of the folks out there access the Internet with their phones. While some phones such as the iPhone are capable of pulling up regular,...
