Measuring Online Marketing Metrics

Measuring Online Marketing Metrics

While traditional marketing (on TV, radio and print) is still prevalent as ever, online marketing is slowly but steadily growing to become a strong marketing weapon. For one, online marketing – which includes video ads, expandable banners, floating ads, takeovers and...
Lowering Your Bounce Rate: What to Analyze

Lowering Your Bounce Rate: What to Analyze

Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce Rate A Bounce is simply a...
7 Reasons Why You Need a SEMrush Pro Account

7 Reasons Why You Need a SEMrush Pro Account

If you are an Internet Marketer, you have undoubtedly heard of SEMrush.  SEMrush has probably the most comprehensive data set on the web, when it comes to keyword research and competitive intelligence.  Yes, there are plenty of free SEO tools available (including...
A Look at the New FeedBurner Beta

A Look at the New FeedBurner Beta

Ok, I know, I know. Tons of people are not fans of FeedBurner due to their inconsistent RSS subscriber count. But let’s get past that and look at the other things you can learn about your RSS subscribers through FeedBurner in their new beta version. How to Get...