Category: Analytics

5 Effective Ways to Reduce Website Bounce Rate

Posted by Brian Taylor - October 25, 2012 - Analytics, SEO

The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer conversion rate, and significantly reduce the company website bounce rate. What to Do with Analytical Data Many small business owners lack […]

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Measuring Online Marketing Metrics

Posted by Mark Thompson - March 15, 2012 - Analytics

While traditional marketing (on TV, radio and print) is still prevalent as ever, online marketing is slowly but steadily growing to become a strong marketing weapon. For one, online marketing – which includes video ads, expandable banners, floating ads, takeovers and tear-backs – has a wider reach. It expands your audience base to people from […]

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What Google Analytics can Tell You About your Site’s Rankings

Posted by Mike Collins - January 5, 2012 - Analytics

For most internet marketers, SEO is a fairly cut-and-dry process: keyword research, SEO content creation and building backlinks. This is how it’s been ever since we “figured out” Google’s algorithm. By using these basic steps, websites have achieved first page rankings for any keyword you could imagine. But times are changing. Google’s been doing a […]

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7 Reasons Why You Need a SEMrush Pro Account

Posted by Mark Thompson - September 6, 2011 - Analytics, Tools

If you are an Internet Marketer, you have undoubtedly heard of SEMrush.  SEMrush has probably the most comprehensive data set on the web, when it comes to keyword research and competitive intelligence.  Yes, there are plenty of free SEO tools available (including SEMrush), however nothing can match the comprehensive data that SEMrush Pro provides. 1.  […]

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Call Tracking Systems for Your Internet Marketing Campaigns

Posted by Gary Gorelik - July 12, 2011 - Analytics

Though it is easy to get deluded in the online virtual world, the fact of the matter is that the physical reality overpowers everything. The goal of any and all online marketing campaigns being conducted is to increase conversions, leads or any other measurable form of success. For some types of businesses, an online marketing […]

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How to Setup Goals in Google Analytics to Track Mailing List Conversions

Posted by Mark Thompson - July 8, 2011 - Analytics

When you are looking to make money online, one of the first things you have to do is build your mailing list. The more opt-ins you have, the more you are likely to make when promoting your own products, or those of your affiliates. But how do you know what makes your visitors convert into […]

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Google Webmaster Tools – 6 Key Pieces of Information

Posted by Kristi Hines - June 22, 2011 - Analytics

If you feel like you have been missing out on some valuable information in your Google Analytics, you’re in luck. Most of it has probably been hiding in Google Webmaster Tools all along, waiting for you to unlock it!  Not to mention with Google+ Review, there is more data available than ever before. Setting Up […]

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How and When to Move from A/B to Multivariate Testing

Posted by Richard Patterson - June 13, 2011 - Analytics, SEO, Tools

Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about increasing conversions. The […]

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