The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer conversion rate, and significantly reduce the company website bounce rate.

What to Do with Analytical Data

Many small business owners lack the awareness that they have access to a large variety of analytics and statistics concerning their company website. Even when acquired, most business owners simply do not know what to do with the information. However, it is imperative to track your company’s online visitors to understand where each visitor comes from, how they reached your site, how they are using it, and if they converted or purchased anything. Understanding the website bounce rate, provides the opportunity to rework landing pages and keep each visitor engaged with the site.

Analytical Evolution

Web statistics and analytics have come a long way since the early days of the Internet when simple log analyzers provided only minimal information on visitors. Today, extended information is provided including all the pages viewed by the visitor, along with associated files including images, hits, IP address, pages viewed, referral pages, and a variety of other important information.

Once this information is gathered, business owners can process the data and create reports showing detailed information pertinent to marketing and promotional plans. Full analytics provide services that track each visitor in real time to provide a transparent image providing statistical information and general statistics.

Understanding Visitor Behavior Patterns

Hiring a company to make sense of these general statistics is a clever way to understand each visitor’s habits/behavior. By acquiring and processing this information the business owner can fine-tune the company website and make smarter decisions about promotions, advertisements and marketing options.

Many of the basic tracking information will include detailed information on each visitor including page views (present and past), page counts, entry pages, exit pages, referrers, and search phrases. Once the business owner understands the viewing patterns of each visitor, it is easy to find tune the website landing pages to enhance the visitor’s experience. Fine-tuning can also help close the deal after realizing exactly where the visitor fails the call to action.

By analyzing search phrases and referrers, it becomes easy to see exactly where each visitor is looking before accessing your site. This information allows you to change your focus and rework specific keywords and advertising sites to target the audience that completes most of the sales.

Advanced Analytical information

Advanced analytical information and statistics are used to determine exact strategies used in advertising campaigns while tracking revenues. By keeping data on actual sales, and monitoring advertising campaign performances, the business owner can make sense of conversion rates and track habit trends including the times of the day, and the days of the week that produce the most revenue.

Adjusting the Marketing Budget

Once a business owner can find a professional company that can properly analyze tracking information, they can adjust and fine-tune their landing pages to keep each visitor interested long enough to achieve the best results for the business. Professional SEO companies that provide premium service and optimal support can easily make the difference between ongoing profits and loss.