Measuring Online Marketing Metrics

Measuring Online Marketing Metrics

While traditional marketing (on TV, radio and print) is still prevalent as ever, online marketing is slowly but steadily growing to become a strong marketing weapon. For one, online marketing – which includes video ads, expandable banners, floating ads, takeovers and...
10 Quick Tips to Remember When Starting a Blog

10 Quick Tips to Remember When Starting a Blog

Pick a Niche: Blogs that have the most success stick to a specific niche. Do not just write about anything that comes to mind, write about your area of expertise. Cater your content to a specific audience and industry. Find the Right Blog Solution: Self-hosting or 3rd...
Building Online Relationships: How Do We Do It?

Building Online Relationships: How Do We Do It?

One of the most important success factors for your blog is going to be how you go about building relationships.  Getting people to check in with you regularly is crucial if your blog is going to thrive and flourish.  It can seem daunting when you first consider how to...
Let the Power of Blogging Work for Your Business

Let the Power of Blogging Work for Your Business

You hear all the time why blogging is great for business.  Well, practically speaking it is.  Companies more than likely shy away from it because of the time it requires to formulate a well-meaning blog. Blogging has just about as much power than social media does to...
Interview with Ghost Bloggers Creator, Davy Kestens

Interview with Ghost Bloggers Creator, Davy Kestens

Recently I connected with Davy Kestens, an Internet Entrepreneur who recently created a brand new service called Ghost Bloggers.  Ghost Bloggers is essentially a marketplace where content publishers and content buyers can do business.  This allows bloggers to create...
The Differences Between Offline and Online PR

The Differences Between Offline and Online PR

Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements.  However an offline and online PR marketing campaign have many differences that are important to understand....
5 Quick Tips for Improving Your Blog Writing

5 Quick Tips for Improving Your Blog Writing

Words have the potential to create magic. When appropriately woven, they can instantly create an emotional attachment with readers. Whether you want to start a blog or desire to become a freelance writer, you need to work upon your writing skills to make it better and...
The Future of Video Blogging

The Future of Video Blogging

Video blogging or “vlogging” is becoming a very popular online trend and most internet users will agree that video blogs are popping up in every niche and industry. According to recent statistics from internet giant YouTube, more than 65% of U.S. based internet users...
21 Key Benefits of Blogging

21 Key Benefits of Blogging

Different people blog for different reasons. For some, blogging is an excellent means of satisfying their personal ego. Many people blog because they earn a full-time income out of it. There are others who blog for academic benefits. Once you have stepped into the...
How to Make Your Blog Immensely Popular

How to Make Your Blog Immensely Popular

Changes are taking place in the blogosphere constantly. Bloggers are becoming more active than ever. They are posting more often. That clearly indicates that competition is getting tougher as well. Whether you are a corporate blogger, an entrepreneur blogger or a...
Every Comment Matters

Every Comment Matters

I’ve been following quite a number of blogs for several years now, some more popular than others. They all vary in nature, as do the bloggers behind them – some are personal while others are formal and professional much like the SEM Blog I’ve been managing...
Key Tips You Can Use to Design Your Blog

Key Tips You Can Use to Design Your Blog

In order to build something upon it, you should lay a firm foundation. Apart from what kind of content you offer your audience, you should also pay careful attention to what we call ‘visual branding’ of a blog. A well thought-out blog design can instantly create a...
Must Have Firefox Plugin for Blog Commenting

Must Have Firefox Plugin for Blog Commenting

If you are like me, you have multiple identities when it comes to blog commenting. I comment with several identities for my own blog, my work, blogs I guest post on, and also my article marketing profiles. As you can imagine, this gets somewhat confusing and...
How Blog Comments Attract Traffic

How Blog Comments Attract Traffic

How Blog Comments Attract Traffic As a blogger, you have something to say, whether it’s about business, baking or birds. With regularity, you post insights, photos and tips in an effort to share your interest with readers. You believe you’re doing your best, yet your...
10 SEO Bloggers To Watch in 2010

10 SEO Bloggers To Watch in 2010

Darren Rowse from ProBlogger recently wrote a blog post encouraging people to write a ‘Bloggers To Watch’ post, to promote bloggers in your prospective industry.  I thought I would do my due diligence and make a list of 10 SEO bloggers I feel you should...
How to Optimize an E-mail Generating Newsletter

How to Optimize an E-mail Generating Newsletter

Newsletters can make an accidental or first time visitor, who has come to your site because they saw something of interest to come back again as an interested reader. So long as they keep their subscription to your newsletter, you will have a consistent reader who will return to your site.

Writing Under a Pen Name – Risks and Profits

Writing Under a Pen Name – Risks and Profits

Esther Pauline Friedman Lederer did it. Samuel Langhorne Clemens did it. Theodor Geisel did it. Why shouldn’t you? These mere mortals were able to brand themselves as Ann Landers, Mark Twain, and Dr. Seuss. They chose to keep their identities anonymous and apparently...
5 Ways to Improve Your Guest Blogging Strategy

5 Ways to Improve Your Guest Blogging Strategy

As mentioned several times before on this site and others, guest posting is a wonderful way to engage in a genuine and effective link-building strategy. Still, not many who first embark on the guest blogging process completely understand how it works. Here are a few...
How Safe is Your Blog from Fatigue?

How Safe is Your Blog from Fatigue?

Working from home has become so glamorized that most keen entrepreneurs entering into it don’t really quite understand the realities of running a blog. I remember the dangling carrots that initially caught my attention. They went something like this: “… become...
How to Blog Even When You Are Sick

How to Blog Even When You Are Sick

As a blogger you know you cannot afford to have sick days. You have to keep up with your blog at all times or your audience will scatter like leaves in the wind. However there are times where you are just under the weather and can’t seem to keep it all together. What...
Lowering Your Bounce Rate: What to Analyze

Lowering Your Bounce Rate: What to Analyze

Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce Rate A Bounce is simply a...
The 3 Things You Need to Learn About Blogging

The 3 Things You Need to Learn About Blogging

There are hundreds and thousands of blog-related articles on the Web. A lot them teach how to blog differently and uniquely among others, and some even offer crazy Web tricks to get clicks and readers. They always reiterate that we should think outside the box, with a...
Emailing Templates, Pen Names, and Link Building

Emailing Templates, Pen Names, and Link Building

Guest posting has flooded the blogosphere faster than anyone thought it would in the last two years. The sudden rise of the use of the tactic of guest posting raises a lot of questions and concerns. How Should You Treat Guest Posts? The Panda wave sent a lot of...
5 Blogging Tips You May Not Have Tried Yet

5 Blogging Tips You May Not Have Tried Yet

Every blogger is fighting a constant battle to gain ground in the blogosphere. Though there are more than one hundred million blogs (in the English language) on the internet, not each of them will leave their mark. Just because you have excellent writing skills...
Inside Look into 31 Days to Build a Better Blog

Inside Look into 31 Days to Build a Better Blog

I recently just finished reading the book, 31 Days to Build a Better Blog, by Darren Rowse of ProBlogger.  I want to start off by saying I wouldn’t write a review on something that I didn’t truly believe in.  But there are so many great ideas in this book...
Will Niche Blogging  Work for You?

Will Niche Blogging Work for You?

Blog experts say that niche blogging is the excellent way to engage a specific audience. The concept of niching is nothing new to marketing: when applied to blogging, it simply means that blog writers can focus on subjects that are targeted toward a specific audience....
5 Mistakes That Will Crush Your Blog’s Growth

5 Mistakes That Will Crush Your Blog’s Growth

A blog’s growth depends on how well you rope in new visitors while keeping the existing readers satisfied. If you take blogging simply as a hobby, you may not be really worried about whether its popularity grows or not. But if you are planning to turn your blog into a...
7 Reasons Why You Need a SEMrush Pro Account

7 Reasons Why You Need a SEMrush Pro Account

If you are an Internet Marketer, you have undoubtedly heard of SEMrush.  SEMrush has probably the most comprehensive data set on the web, when it comes to keyword research and competitive intelligence.  Yes, there are plenty of free SEO tools available (including...
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