Building Online Relationships: How Do We Do It?
One of the most important success factors for your blog is going to be how you go about building relationships. Getting people to check in with you regularly is crucial if your blog is going to thrive and flourish. It can seem daunting when you first consider how to...
Writing Under a Pen Name – Risks and Profits
Esther Pauline Friedman Lederer did it. Samuel Langhorne Clemens did it. Theodor Geisel did it. Why shouldn’t you? These mere mortals were able to brand themselves as Ann Landers, Mark Twain, and Dr. Seuss. They chose to keep their identities anonymous and apparently...
4 Reasons to Provide Video Transcripts
More and more often, I am finding blog posts that are nothing more than a video with little to no text details. As video blogging becomes more and more prevalent, I think it is a great time to look at four reasons why video transcripts should be included in the blog...
How to Optimize an E-mail Generating Newsletter
Newsletters can make an accidental or first time visitor, who has come to your site because they saw something of interest to come back again as an interested reader. So long as they keep their subscription to your newsletter, you will have a consistent reader who will return to your site.
Six Outbound Linking Tips for Free Blog Promotion
Generosity is a great virtue. Even in terms of blogging, you can use this virtue to promote your blog for no cost at all. One way of showing your generous side to niche bloggers is by linking out to their blogs. However, many bloggers complain that they see little or...
10 Characteristics of a Great Blogger
There is a huge difference between a good blogger and a great blogger. A great blogger contains certain characteristics and traits that sets them apart from the rest. Having these ten qualities gives a blogger the power to understand what users what, how to create...
Using Web 2.0 & Social Media To Improve Customer Service
With all of the new communication tools and technology being introduced, the way that companies handle customer service has been transformed into a more effective and efficient manner. Users want to be able to receive real-time support and have multiple options to...
Must Have Firefox Plugin for Blog Commenting
If you are like me, you have multiple identities when it comes to blog commenting. I comment with several identities for my own blog, my work, blogs I guest post on, and also my article marketing profiles. As you can imagine, this gets somewhat confusing and...![Live From Blog World Expo 2010: The 7 Harsh Realities of Blogging for Bucks [Keynote]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/10/BlogWorld.jpg)
Live From Blog World Expo 2010: The 7 Harsh Realities of Blogging for Bucks [Keynote]
This keynote is with Darren Rowse, Brian Clark, and Sonia Simone. There are a lot of misconceptions about blogging and making money through your blog. Darren, Brian, and Sonia talk about 7 misconceptions and how you can succeed through blogging. #1 – Free is...
Blog Post SEO: How to Search Engine Optimize Content
The opening keynote at Blog World Expo was Scott Stratten of UnMarketing, who wanted to convey the fact that “people spread awesome” in terms of content, and that there are five things that “stop the spread.” Number three in this list was...
A Look at the New FeedBurner Beta
Ok, I know, I know. Tons of people are not fans of FeedBurner due to their inconsistent RSS subscriber count. But let’s get past that and look at the other things you can learn about your RSS subscribers through FeedBurner in their new beta version. How to Get...
10 Affordable Search Engine Optimization Tips
Search Engine Optimization doesn’t have to be costly, you just need to know some SEO Basics. Search engine optimization is the science and art of marketing and publishing information that ranks high for chosen keywords in the search engines. Most search engines show...
Content Marketing That You Need to Avoid at Any Cost
Content driven marketing as it seems has caught the imagination of the marketers as Google has rubbished almost all the traditional linking building methodologies. In fact, it is now being treated as a crucial tool for social media marketing as well. But since most of...
How to Make Your Blog Immensely Popular
Changes are taking place in the blogosphere constantly. Bloggers are becoming more active than ever. They are posting more often. That clearly indicates that competition is getting tougher as well. Whether you are a corporate blogger, an entrepreneur blogger or a...
8 Proven Tips to Reduce Bounce Rate of Your Website or Blog Successfully
SO here it is: my definitive guide to getting the bounce rate of your blog or your website down to manageable (i.e. significantly reduced) levels: Terminology First! Before we begin, let’s be sure we know what we are talking about. Bounce rate is a single page visit,...
Improve Your Content Marketing With Infographics
Content marketing plays an important role in attracting customers to your product/service. One of the best ways to improve content marketing is to use infographics for driving more visitors to your website. According to the Survey, the fastest growing content format...
The Pros and Cons of 1st and 3rd Party Cookies
A Cookie is a pretty easy concept to understand. It is simply a tracking code that is stored on the user’s computer for a determined amount of time to track their ID session, navigation, and preferences. Where is can be a bit confusing is when you talk about the...
How and When to Move from A/B to Multivariate Testing
Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about...
Measuring Online Marketing Metrics
While traditional marketing (on TV, radio and print) is still prevalent as ever, online marketing is slowly but steadily growing to become a strong marketing weapon. For one, online marketing – which includes video ads, expandable banners, floating ads, takeovers and...
Pros & Cons for Various Types of Content Creation
Content development is the foundation for any good internet marketing strategy. The content type and quality will determine how well the content is perceived by the readers. There are many ways you can create great content for your website, but it is important to...
7 Ways Your Blog Can Have a Competitive Advantage Over the Rest
Odds are, you are not the only blog in your niche, so standing out from the crowd is important. That can be a hard task to accomplish, especially when there are hundreds of other blogs, all trying to get exposure and traffic. So what can you do to rise above your...
Every Comment Matters
I’ve been following quite a number of blogs for several years now, some more popular than others. They all vary in nature, as do the bloggers behind them – some are personal while others are formal and professional much like the SEM Blog I’ve been managing...
Tumblr Continues to Climb the Blogging Ladder, Now with 15-million Users
It seems strange how WordPress remains silent and calm with the recent news that Tumblr is catching up with them. Tumblr, presently ranked as the 3rd most popular blogging platform and the 34th most-visited website in the United States, has just passed the 18-million...
How to Use PostRank for Social Media Analytics
PostRank offers real time social media data and analysis on almost every topic or trend that is relevant to your blog, business, niche, and industry that goes beyond other analytics programs. Let’s look at how to use PostRank, search for blogs, see top blogs on...
5 Secrets to Create Eye-catching Headlines for Your Blog
As a blog owner, you should know that the successful headline will increase readership rapidly for your blog, which should be eye-catching first, then grab the attention of these prospective readers. Headline, as the first impression of your article, needs to describe...
Successful Ways to Boost-up your Blog
Quality content and intelligent marketing can do wonders to your blog. For a start-up blog, you have to take care of the following things: A good blog software will ensure a good platform: You can choose to host your blog in a blogging website or you can choose to...
Blog Marketing Strategies: That Makes People Click
Blogs have become the communication tool of the next generation. They no longer need to spend a lot of money if they want to communicate with the masses. They are well equipped with the tools in their PC. While this is true, it also has its own share of side effects....
Using Weekly Features to Better your Blog
The internet has evolved to a point where blogging has become both a thoroughly researched and thoroughly mainstream affair—everybody blogs. Even novice bloggers know that great content is the key to a successful site, but what exactly “great content” means can be...
How To Write Content Your Readers Will Actually Read
Blogs have become the lifeblood of many businesses. The articles we generate are a way to educate and/or train clients and customers, while crafting our image and building credibility. The key to any successful blog is, of course, its content. The popular quote states...
Ensure Smarter User Experience Using the Right Analytics Tools
Do you know where your site is positioned in comparison to the other sites in your niche? Have you any idea what is exactly missing in your business strategy? If not , then you are missing out a vital element. User engagement is the key to successful business. So its...
Without Analytics, You Might As Well Be Working In The Dark
Have you ever tried running in the dark? I know you can’t – I have tried. It is the same with running a website. If you don’t know what is happening inside your site, you won’t be able to steer it towards success. Unfortunately, very few of us tend to pay attention to...
Are People More Likely to Comment on a Video Post?
You can’t deny it, more and more bloggers are utilizing video content on their blogs. It is becoming much easier to quickly shoot a video and upload it to YouTube, then embed the video into your site. Lets just take a look at Gideon Shalwick’s blog, who...
Is Blog Commenting an Effective Marketing Strategy?
There are different views on whether effective blog commenting can bring some real value to a blog or website. Some say posting comments on blogs is an excellent way of attracting visitors’ attention. There are others who believe blog commenting as a marketing...
Why You Should Monitor Bounce Rate for Each Browser?
One of the biggest challenges I face as an SEO consultant is making sure that the changes my clients make to their sites aren’t effecting the goals that I am trying to accomplish for them. For the most part, I allow my clients to do whatever they want to their...
Using Multiple Blog Monetization Strategies to Increase Your Income
There are many bloggers out there who make a full-time living off of their blog. Of course, like anything, it doesn’t come without a lot of hard work and dedication. How much money you make from your blog is determined by most importantly…traffic! If...
Live from Blog World Expo 2010: Treating Your Blog Like a Business
This post are my notes from the live session at Blog World Expo in Las Vegas. Please forgive me if I misspell anything or if some of the notes don’t make sense, as I am trying to gather as much information from each speaker as I can. Quick Facts on the Session...
Live from Blog World Expo 2010: From Blog to Book
This post are my notes from the live session at Blog World Expo in Las Vegas. Please forgive me if I misspell anything or if some of the notes don’t make sense, as I am trying to gather as much information from each speaker as I can. Quick Facts on the Session...
The Future of Video Blogging
Video blogging or “vlogging” is becoming a very popular online trend and most internet users will agree that video blogs are popping up in every niche and industry. According to recent statistics from internet giant YouTube, more than 65% of U.S. based internet users...
A List of Useful Twitter Stats and Analytics Tools – Just for You!
Without measuring your progress, you can never ensure whether your marketing efforts are headed in the right direction, right? A wonderful micro-blogging service, Twitter happens to be a powerful tool to promote your brand, products or services on the internet. And...
5 Effective Ways to Reduce Website Bounce Rate
The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer...
How to Manage a Blog with Multiple Authors
Managing a blog where you are the only author can be a relatively easy task. You are in control of the content quality, post frequency, comments, and design layouts. Once you start to have multiple authors, things start to get a little more complicated. There are...
7 Reasons Why No One is Reading Your Blog
How many repeat visitors to your website or blog do you really have? If the latest statistics show that nobody’s coming back to your site for more than a perfunctory second look, chances are there is a problem – or multiple problems. Here are seven likely reasons why...
The Fringe Benefits of Blogging
Throughout the 3 years that StayOnSearch has been around, I didn’t truly see the full value of the fringe benefits that you gain from blogging until recently. Now that the blog is receiving a respectable amount of traffic and has built a loyal readership, there...
Live from Blog World Expo 2010: Monetization Super Panel
This post are my notes from the live session at Blog World Expo in Las Vegas. Please forgive me if I misspell anything or if some of the notes don’t make sense, as I am trying to gather as much information from each speaker as I can. Quick Facts on the Session...
How Safe is Your Blog from Fatigue?
Working from home has become so glamorized that most keen entrepreneurs entering into it don’t really quite understand the realities of running a blog. I remember the dangling carrots that initially caught my attention. They went something like this: “… become...
Emailing Templates, Pen Names, and Link Building
Guest posting has flooded the blogosphere faster than anyone thought it would in the last two years. The sudden rise of the use of the tactic of guest posting raises a lot of questions and concerns. How Should You Treat Guest Posts? The Panda wave sent a lot of...
Call Tracking Systems for Your Internet Marketing Campaigns
Though it is easy to get deluded in the online virtual world, the fact of the matter is that the physical reality overpowers everything. The goal of any and all online marketing campaigns being conducted is to increase conversions, leads or any other measurable form...
5 Online Marketing Skills Learned While Blogging
Although a lot of bloggers may not consider themselves Internet marketers, they have likely developed many valuable online marketing skills. How? Through simply promoting their own blog and latest posts. I know that many of my online marketing skills can be directly...