Content driven marketing as it seems has caught the imagination of the marketers as Google has rubbished almost all the traditional linking building methodologies. In fact, it is now being treated as a crucial tool for social media marketing as well. But since most of...
Of late, there have been a lot of attempts by small businesses to get visibility on local searches – and not without reason. Local SEO is very rapidly replacing the traditional Yellow Pages primarily because it is simpler, faster and more accurate. Under these...
Blog experts say that niche blogging is the excellent way to engage a specific audience. The concept of niching is nothing new to marketing: when applied to blogging, it simply means that blog writers can focus on subjects that are targeted toward a specific audience....
If you’ve been blogging for any appreciable length of time, you’ve probably experienced the joy of ripping the wrapper off your brand new blog and imagining the places you’ll go. You’ve probably also experienced the feeling of sitting before the blog and wondering,...
Odds are, you are not the only blog in your niche, so standing out from the crowd is important. That can be a hard task to accomplish, especially when there are hundreds of other blogs, all trying to get exposure and traffic. So what can you do to rise above your...
It seems strange how WordPress remains silent and calm with the recent news that Tumblr is catching up with them. Tumblr, presently ranked as the 3rd most popular blogging platform and the 34th most-visited website in the United States, has just passed the 18-million...
Content promotion is getting to be as important as creating the actual content. I think what people are starting to realize is that just creating great content will only take you so far. This is one of the reasons Social Media and SEO are blending together. You...
While traditional marketing (on TV, radio and print) is still prevalent as ever, online marketing is slowly but steadily growing to become a strong marketing weapon. For one, online marketing – which includes video ads, expandable banners, floating ads, takeovers and...
There are different views on whether effective blog commenting can bring some real value to a blog or website. Some say posting comments on blogs is an excellent way of attracting visitors’ attention. There are others who believe blog commenting as a marketing...
Blogs have become the lifeblood of many businesses. The articles we generate are a way to educate and/or train clients and customers, while crafting our image and building credibility. The key to any successful blog is, of course, its content. The popular quote states...
Most of us begin blogging because we have a specific knowledge or passion to share with others. Perhaps you love to write, or love you to discuss topics and issues with others whom you may not know. After a few years, however, I’ve found that many bloggers have...
The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer...
I’ve been in the SEO blogging industry long enough to know that though there is a difference between being a SEO Consultant/Analyst/Executive and a Blogger, they pretty much go hand in hand. I like to think I’m a combination of both, a hybrid if you like...
Pick a Niche: Blogs that have the most success stick to a specific niche. Do not just write about anything that comes to mind, write about your area of expertise. Cater your content to a specific audience and industry. Find the Right Blog Solution: Self-hosting or 3rd...
There is a huge difference between a good blogger and a great blogger. A great blogger contains certain characteristics and traits that sets them apart from the rest. Having these ten qualities gives a blogger the power to understand what users what, how to create...
A blog’s growth depends on how well you rope in new visitors while keeping the existing readers satisfied. If you take blogging simply as a hobby, you may not be really worried about whether its popularity grows or not. But if you are planning to turn your blog into a...
Quality content and intelligent marketing can do wonders to your blog. For a start-up blog, you have to take care of the following things: A good blog software will ensure a good platform: You can choose to host your blog in a blogging website or you can choose to...
In my 12+ years in the Internet marketing industry, I don’t think I’ve ever come across a company (in any industry) that couldn’t benefit from launching a business blog. SEO thrives on the consistent production of quality, engaging content. You’ve probably heard the...
I have been blogging for about 3 years now, so I like to think that I am getting pretty good at creating fast blog content, while still maintaining the quality. I can remember when I first started out, it would take me hours just to try and force out a 300 word blog...
Guest posting has flooded the blogosphere faster than anyone thought it would in the last two years. The sudden rise of the use of the tactic of guest posting raises a lot of questions and concerns. How Should You Treat Guest Posts? The Panda wave sent a lot of...
You hear all the time why blogging is great for business. Well, practically speaking it is. Companies more than likely shy away from it because of the time it requires to formulate a well-meaning blog. Blogging has just about as much power than social media does to...
First of all, I would like to wish everyone a Happy New Year. This is the first post of 2011 and I am really looking forward to another outstanding year of high-quality content, new guest bloggers and feedback from our readers on how we can continue to deliver...
This post are my notes from the live session at Blog World Expo in Las Vegas. Please forgive me if I misspell anything or if some of the notes don’t make sense, as I am trying to gather as much information from each speaker as I can. Quick Facts on the Session...
Changes are taking place in the blogosphere constantly. Bloggers are becoming more active than ever. They are posting more often. That clearly indicates that competition is getting tougher as well. Whether you are a corporate blogger, an entrepreneur blogger or a...
There are many reasons for guest blogging, such as getting exposure and backlinks for your website, positioning yourself as an authority in your niche, and so on. Can increasing your Twitter following be a benefit of guest posting? Absolutely! So what do you have to...
There are many bloggers out there who make a full-time living off of their blog. Of course, like anything, it doesn’t come without a lot of hard work and dedication. How much money you make from your blog is determined by most importantly…traffic! If...
Sometimes it can be hard to sit on the computer and force yourself to write a high-quality blog post. I’m sure the bloggers out there can relate to this and know exactly what I’m talking about. You are sitting there, spinning your wheels, trying to...
Advertising on Facebook quadrupled last year. More than three-quarters of big American companies use some sort of social networking, and most small businesses take off from social media-induced traffic. It’s clear that Facebook, Twitter, LinkedIn and their...
Blogs have become the communication tool of the next generation. They no longer need to spend a lot of money if they want to communicate with the masses. They are well equipped with the tools in their PC. While this is true, it also has its own share of side effects....
Recently I connected with Davy Kestens, an Internet Entrepreneur who recently created a brand new service called Ghost Bloggers. Ghost Bloggers is essentially a marketplace where content publishers and content buyers can do business. This allows bloggers to create...
As mentioned several times before on this site and others, guest posting is a wonderful way to engage in a genuine and effective link-building strategy. Still, not many who first embark on the guest blogging process completely understand how it works. Here are a few...
One of the things I find interesting in the world of social media and blogging is that there are people whose number one goal is to get fans, followers and/or subscribers, yet the make it difficult for potential fans, followers and subscribers to connect with them....
These days, it seems like Smartphone’s can handle anything. Whether it’s creating a shopping list, scheduling appointments, or finding the nearest restroom, there is an app for that. The same is true for blogging. No matter what online platform a blogger prefers,...
I have learned so much from blogging. Although, as a young blogger, there are several hassles I encountered especially in the area of driving free traffic. Every blogger and internet marketer must pass through their own time of dryness. I call this “the...
Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about...
Everyone knows by now the value of guest blogging when it comes to building links back to your blog and building up your authority in your niche. But did you know you could get paid to guest blog as well? Becoming a Freelance Writer If you are writing on your own...
If you are an Internet Marketer, you have undoubtedly heard of SEMrush. SEMrush has probably the most comprehensive data set on the web, when it comes to keyword research and competitive intelligence. Yes, there are plenty of free SEO tools available (including...
Words have the potential to create magic. When appropriately woven, they can instantly create an emotional attachment with readers. Whether you want to start a blog or desire to become a freelance writer, you need to work upon your writing skills to make it better and...
It is true that having unique content on your site is a big part of search engine optimization and continuing to build quality traffic. However your content development strategy can have a big impact on how fast and how much traffic you can gain. There are a number...
Blogging success isn’t going to come overnight, and it most likely won’t happen in a couple of months either. Successful blogs are backed by several months, if not a couple of years, of hard work and dedication. Profitable blogs with strong readerships and...
Content development is the foundation for any good internet marketing strategy. The content type and quality will determine how well the content is perceived by the readers. There are many ways you can create great content for your website, but it is important to...
More and more often, I am finding blog posts that are nothing more than a video with little to no text details. As video blogging becomes more and more prevalent, I think it is a great time to look at four reasons why video transcripts should be included in the blog...
Do you know where your site is positioned in comparison to the other sites in your niche? Have you any idea what is exactly missing in your business strategy? If not , then you are missing out a vital element. User engagement is the key to successful business. So its...
PostRank offers real time social media data and analysis on almost every topic or trend that is relevant to your blog, business, niche, and industry that goes beyond other analytics programs. Let’s look at how to use PostRank, search for blogs, see top blogs on...
SO here it is: my definitive guide to getting the bounce rate of your blog or your website down to manageable (i.e. significantly reduced) levels: Terminology First! Before we begin, let’s be sure we know what we are talking about. Bounce rate is a single page visit,...
There have been a lot of great posts that talk about guest blogging and show you the value of reaching out to other authoritative blogs in your industry. However I thought I would take a different angle on this post and talk about what makes your guest post stand out...
I’ve been following quite a number of blogs for several years now, some more popular than others. They all vary in nature, as do the bloggers behind them – some are personal while others are formal and professional much like the SEM Blog I’ve been managing...
You can’t deny it, more and more bloggers are utilizing video content on their blogs. It is becoming much easier to quickly shoot a video and upload it to YouTube, then embed the video into your site. Lets just take a look at Gideon Shalwick’s blog, who...
Esther Pauline Friedman Lederer did it. Samuel Langhorne Clemens did it. Theodor Geisel did it. Why shouldn’t you? These mere mortals were able to brand themselves as Ann Landers, Mark Twain, and Dr. Seuss. They chose to keep their identities anonymous and apparently...
In order to build something upon it, you should lay a firm foundation. Apart from what kind of content you offer your audience, you should also pay careful attention to what we call ‘visual branding’ of a blog. A well thought-out blog design can instantly create a...
