Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements. However an offline and online PR marketing campaign have many differences that are important to understand....
Different people blog for different reasons. For some, blogging is an excellent means of satisfying their personal ego. Many people blog because they earn a full-time income out of it. There are others who blog for academic benefits. Once you have stepped into the...
One of the things I find interesting in the world of social media and blogging is that there are people whose number one goal is to get fans, followers and/or subscribers, yet the make it difficult for potential fans, followers and subscribers to connect with them....
Generosity is a great virtue. Even in terms of blogging, you can use this virtue to promote your blog for no cost at all. One way of showing your generous side to niche bloggers is by linking out to their blogs. However, many bloggers complain that they see little or...
PostRank offers real time social media data and analysis on almost every topic or trend that is relevant to your blog, business, niche, and industry that goes beyond other analytics programs. Let’s look at how to use PostRank, search for blogs, see top blogs on...
I’ve been in the SEO blogging industry long enough to know that though there is a difference between being a SEO Consultant/Analyst/Executive and a Blogger, they pretty much go hand in hand. I like to think I’m a combination of both, a hybrid if you like...
Of late, there have been a lot of attempts by small businesses to get visibility on local searches – and not without reason. Local SEO is very rapidly replacing the traditional Yellow Pages primarily because it is simpler, faster and more accurate. Under these...
First of all, I would like to wish everyone a Happy New Year. This is the first post of 2011 and I am really looking forward to another outstanding year of high-quality content, new guest bloggers and feedback from our readers on how we can continue to deliver...
You can’t deny it, more and more bloggers are utilizing video content on their blogs. It is becoming much easier to quickly shoot a video and upload it to YouTube, then embed the video into your site. Lets just take a look at Gideon Shalwick’s blog, who...
If you are like me, you have multiple identities when it comes to blog commenting. I comment with several identities for my own blog, my work, blogs I guest post on, and also my article marketing profiles. As you can imagine, this gets somewhat confusing and...
Recently I connected with Davy Kestens, an Internet Entrepreneur who recently created a brand new service called Ghost Bloggers. Ghost Bloggers is essentially a marketplace where content publishers and content buyers can do business. This allows bloggers to create...
Content driven marketing as it seems has caught the imagination of the marketers as Google has rubbished almost all the traditional linking building methodologies. In fact, it is now being treated as a crucial tool for social media marketing as well. But since most of...
There are many bloggers out there who make a full-time living off of their blog. Of course, like anything, it doesn’t come without a lot of hard work and dedication. How much money you make from your blog is determined by most importantly…traffic! If...
Blog experts say that niche blogging is the excellent way to engage a specific audience. The concept of niching is nothing new to marketing: when applied to blogging, it simply means that blog writers can focus on subjects that are targeted toward a specific audience....
Darren Rowse from ProBlogger asked the question on his blog, “What was your biggest traffic day and how did you achieve it?” I thought it would be fun for everyone to share their story about their biggest traffic day on their website or blog and how you...
Content marketing plays an important role in attracting customers to your product/service. One of the best ways to improve content marketing is to use infographics for driving more visitors to your website. According to the Survey, the fastest growing content format...
While creating a Facebook Fan page, Twitter profile, and LinkedIn profile, YouTube channel, Flickr account, etc and then using those social media networks is technically “creating content,” for the purposes of this post, when I speak of “content...
Do you know where your site is positioned in comparison to the other sites in your niche? Have you any idea what is exactly missing in your business strategy? If not , then you are missing out a vital element. User engagement is the key to successful business. So its...
One of the best ways to make money through affiliate product marketing is by writing reviews. But there are a few keys to make your review be the one that people want to buy from. 1. Try and Love the Product I know, there are people who can review a product based on...
Changes are taking place in the blogosphere constantly. Bloggers are becoming more active than ever. They are posting more often. That clearly indicates that competition is getting tougher as well. Whether you are a corporate blogger, an entrepreneur blogger or a...
The quickest way is not always the best way to attract readers to your blog, taking a hot news topic and going against most of the world’s opinion on a current political situation always can start up a tornado of debate, and rebuke. This is not going to make any money...
If you feel like you have been missing out on some valuable information in your Google Analytics, you’re in luck. Most of it has probably been hiding in Google Webmaster Tools all along, waiting for you to unlock it! Not to mention with Google+ Review, there is...
Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce Rate A Bounce is simply a...
As mentioned several times before on this site and others, guest posting is a wonderful way to engage in a genuine and effective link-building strategy. Still, not many who first embark on the guest blogging process completely understand how it works. Here are a few...
A few weeks ago, I published the most popular post on my blog. Ever. 125 women in blogging brought in numbers like this site has never seen before. I can’t tell you how excited I was that this post was so popular, and how thankful I was for every tweet, comment,...
Working from home has become so glamorized that most keen entrepreneurs entering into it don’t really quite understand the realities of running a blog. I remember the dangling carrots that initially caught my attention. They went something like this: “… become...
This post are my notes from the live session at Blog World Expo in Las Vegas. Please forgive me if I misspell anything or if some of the notes don’t make sense, as I am trying to gather as much information from each speaker as I can. Quick Facts on the Session...
Throughout the 3 years that StayOnSearch has been around, I didn’t truly see the full value of the fringe benefits that you gain from blogging until recently. Now that the blog is receiving a respectable amount of traffic and has built a loyal readership, there...
Blogs have become the communication tool of the next generation. They no longer need to spend a lot of money if they want to communicate with the masses. They are well equipped with the tools in their PC. While this is true, it also has its own share of side effects....
As a blog owner, you should know that the successful headline will increase readership rapidly for your blog, which should be eye-catching first, then grab the attention of these prospective readers. Headline, as the first impression of your article, needs to describe...
There are hundreds and thousands of blog-related articles on the Web. A lot them teach how to blog differently and uniquely among others, and some even offer crazy Web tricks to get clicks and readers. They always reiterate that we should think outside the box, with a...
People love stories. We humans are curious in nature, and by using stories in your marketing messages you can engage with your audience a lot better. Take the 2 scenarios below for example: Scenario 1 Susan exclaimed: “Yes! I’ve finally made it!” After a continuous...
If you’ve been blogging for any appreciable length of time, you’ve probably experienced the joy of ripping the wrapper off your brand new blog and imagining the places you’ll go. You’ve probably also experienced the feeling of sitting before the blog and wondering,...
Content promotion is getting to be as important as creating the actual content. I think what people are starting to realize is that just creating great content will only take you so far. This is one of the reasons Social Media and SEO are blending together. You...
I recently just finished reading the book, 31 Days to Build a Better Blog, by Darren Rowse of ProBlogger. I want to start off by saying I wouldn’t write a review on something that I didn’t truly believe in. But there are so many great ideas in this book...
Though it is easy to get deluded in the online virtual world, the fact of the matter is that the physical reality overpowers everything. The goal of any and all online marketing campaigns being conducted is to increase conversions, leads or any other measurable form...
Whenever you are looking to make money online, one of the first ways you probably consider is creating a blog and monetizing it. Please keep in mind that most monetization methods are based on two main things – traffic and trust. Once you build these up, the...
Once you’ve built your website or your blog, the first thing you will want to do is bring in a lot of traffic by optimizing it for search, acquiring traffic generating links, and sharing it on social bookmarking and networking sites. The more traffic you can...
With all of the new communication tools and technology being introduced, the way that companies handle customer service has been transformed into a more effective and efficient manner. Users want to be able to receive real-time support and have multiple options to...
If you have been following a lot of the popular Internet Marketing and Blogging blogs out there, you have probably seen an increase in people talking about how guest posting is a great way to build an audience. But before you start writing for other blogs, make sure...
Ok, I know, I know. Tons of people are not fans of FeedBurner due to their inconsistent RSS subscriber count. But let’s get past that and look at the other things you can learn about your RSS subscribers through FeedBurner in their new beta version. How to Get...
If you are an Internet Marketer, you have undoubtedly heard of SEMrush. SEMrush has probably the most comprehensive data set on the web, when it comes to keyword research and competitive intelligence. Yes, there are plenty of free SEO tools available (including...
While traditional marketing (on TV, radio and print) is still prevalent as ever, online marketing is slowly but steadily growing to become a strong marketing weapon. For one, online marketing – which includes video ads, expandable banners, floating ads, takeovers and...
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
This post are my notes from the live session at Blog World Expo in Las Vegas. Please forgive me if I misspell anything or if some of the notes don’t make sense, as I am trying to gather as much information from each speaker as I can. Quick Facts on the Session...
Have you ever tried running in the dark? I know you can’t – I have tried. It is the same with running a website. If you don’t know what is happening inside your site, you won’t be able to steer it towards success. Unfortunately, very few of us tend to pay attention to...
Introduction So you’ve made your own blog. Good for you! You’ve hopefully added content that your viewers will love, you enjoy the communication it allows and you are, with any luck, making a decent amount of cash from your blog. The question now is, how do you avoid...
If you are not familiar with SpyFu, they provide intelligence data on your website and your competitors, offering organic and paid search data that will help you outrank and learn more about your target market. SpyFu just announced its Recon Files Report, which is a...
Search Engine Optimization doesn’t have to be costly, you just need to know some SEO Basics. Search engine optimization is the science and art of marketing and publishing information that ranks high for chosen keywords in the search engines. Most search engines show...
Blogging success isn’t going to come overnight, and it most likely won’t happen in a couple of months either. Successful blogs are backed by several months, if not a couple of years, of hard work and dedication. Profitable blogs with strong readerships and...
