The Differences Between Offline and Online PR

The Differences Between Offline and Online PR

Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements.  However an offline and online PR marketing campaign have many differences that are important to understand....
21 Key Benefits of Blogging

21 Key Benefits of Blogging

Different people blog for different reasons. For some, blogging is an excellent means of satisfying their personal ego. Many people blog because they earn a full-time income out of it. There are others who blog for academic benefits. Once you have stepped into the...
Six Outbound Linking Tips for Free Blog Promotion

Six Outbound Linking Tips for Free Blog Promotion

Generosity is a great virtue. Even in terms of blogging, you can use this virtue to promote your blog for no cost at all. One way of showing your generous side to niche bloggers is by linking out to their blogs. However, many bloggers complain that they see little or...
How Can SMBs Use Blogging To Improve Local Sales?

How Can SMBs Use Blogging To Improve Local Sales?

Of late, there have been a lot of attempts by small businesses to get visibility on local searches – and not without reason. Local SEO is very rapidly replacing the traditional Yellow Pages primarily because it is simpler, faster and more accurate. Under these...
Must Have Firefox Plugin for Blog Commenting

Must Have Firefox Plugin for Blog Commenting

If you are like me, you have multiple identities when it comes to blog commenting. I comment with several identities for my own blog, my work, blogs I guest post on, and also my article marketing profiles. As you can imagine, this gets somewhat confusing and...
Interview with Ghost Bloggers Creator, Davy Kestens

Interview with Ghost Bloggers Creator, Davy Kestens

Recently I connected with Davy Kestens, an Internet Entrepreneur who recently created a brand new service called Ghost Bloggers.  Ghost Bloggers is essentially a marketplace where content publishers and content buyers can do business.  This allows bloggers to create...
Will Niche Blogging  Work for You?

Will Niche Blogging Work for You?

Blog experts say that niche blogging is the excellent way to engage a specific audience. The concept of niching is nothing new to marketing: when applied to blogging, it simply means that blog writers can focus on subjects that are targeted toward a specific audience....
Improve Your Content Marketing With Infographics

Improve Your Content Marketing With Infographics

Content marketing plays an important role in attracting customers to your product/service. One of the best ways to improve content marketing is to use infographics for driving more visitors to your website. According to the Survey, the fastest growing content format...
How to Make Your Blog Immensely Popular

How to Make Your Blog Immensely Popular

Changes are taking place in the blogosphere constantly. Bloggers are becoming more active than ever. They are posting more often. That clearly indicates that competition is getting tougher as well. Whether you are a corporate blogger, an entrepreneur blogger or a...
Blogging Best Practices on How to Engage your Reader

Blogging Best Practices on How to Engage your Reader

The quickest way is not always the best way to attract readers to your blog, taking a hot news topic and going against most of the world’s opinion on a current political situation always can start up a tornado of debate, and rebuke. This is not going to make any money...
Lowering Your Bounce Rate: What to Analyze

Lowering Your Bounce Rate: What to Analyze

Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce Rate A Bounce is simply a...
5 Ways to Improve Your Guest Blogging Strategy

5 Ways to Improve Your Guest Blogging Strategy

As mentioned several times before on this site and others, guest posting is a wonderful way to engage in a genuine and effective link-building strategy. Still, not many who first embark on the guest blogging process completely understand how it works. Here are a few...
How Safe is Your Blog from Fatigue?

How Safe is Your Blog from Fatigue?

Working from home has become so glamorized that most keen entrepreneurs entering into it don’t really quite understand the realities of running a blog. I remember the dangling carrots that initially caught my attention. They went something like this: “… become...
The Fringe Benefits of Blogging

The Fringe Benefits of Blogging

Throughout the 3 years that StayOnSearch has been around, I didn’t truly see the full value of the fringe benefits that you gain from blogging until recently.  Now that the blog is receiving a respectable amount of traffic and has built a loyal readership, there...
Blog Marketing Strategies: That Makes People Click

Blog Marketing Strategies: That Makes People Click

Blogs have become the communication tool of the next generation. They no longer need to spend a lot of money if they want to communicate with the masses. They are well equipped with the tools in their PC. While this is true, it also has its own share of side effects....
The 3 Things You Need to Learn About Blogging

The 3 Things You Need to Learn About Blogging

There are hundreds and thousands of blog-related articles on the Web. A lot them teach how to blog differently and uniquely among others, and some even offer crazy Web tricks to get clicks and readers. They always reiterate that we should think outside the box, with a...
How to Find Your Blogging Sweet Spot

How to Find Your Blogging Sweet Spot

If you’ve been blogging for any appreciable length of time, you’ve probably experienced the joy of ripping the wrapper off your brand new blog and imagining the places you’ll go. You’ve probably also experienced the feeling of sitting before the blog and wondering,...
Inside Look into 31 Days to Build a Better Blog

Inside Look into 31 Days to Build a Better Blog

I recently just finished reading the book, 31 Days to Build a Better Blog, by Darren Rowse of ProBlogger.  I want to start off by saying I wouldn’t write a review on something that I didn’t truly believe in.  But there are so many great ideas in this book...
A Look at the New FeedBurner Beta

A Look at the New FeedBurner Beta

Ok, I know, I know. Tons of people are not fans of FeedBurner due to their inconsistent RSS subscriber count. But let’s get past that and look at the other things you can learn about your RSS subscribers through FeedBurner in their new beta version. How to Get...
7 Reasons Why You Need a SEMrush Pro Account

7 Reasons Why You Need a SEMrush Pro Account

If you are an Internet Marketer, you have undoubtedly heard of SEMrush.  SEMrush has probably the most comprehensive data set on the web, when it comes to keyword research and competitive intelligence.  Yes, there are plenty of free SEO tools available (including...
Measuring Online Marketing Metrics

Measuring Online Marketing Metrics

While traditional marketing (on TV, radio and print) is still prevalent as ever, online marketing is slowly but steadily growing to become a strong marketing weapon. For one, online marketing – which includes video ads, expandable banners, floating ads, takeovers and...
10 Affordable Search Engine Optimization Tips

10 Affordable Search Engine Optimization Tips

Search Engine Optimization doesn’t have to be costly, you just need to know some SEO Basics.  Search engine optimization is the science and art of marketing and publishing information that ranks high for chosen keywords in the search engines. Most search engines show...