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Most Recent Articles

SEM vs SEO: Short-Term vs Long-Term

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to "I need to get traffic to my site immediately. How can I get results today?". The mentality is always now, now, now!...

12 Ways To Keep People on Your Site Longer

Create a Visually Pleasing Design: Capture your audience by having a professional looking design. Use a color scheme that flows naturally and is not harsh on the eyes. Use appealing icons, buttons, calls to actions, and graphics to help draw the audience to important...

Google Offering Free Airport Wifi For The Holidays

Virgin American flights starting November 10th, 2009 will be be giving away complimentary in-fight wifi from 47 participating airports across the country.  The promotion is Google's way of giving back during the Christmas season.  The free wifi service will go until...

SOS Weekly Recap in Search 12/14/09

WebProNews:  Things to Consider if Page Speed is Becoming a Ranking Factor ProBlogger:  How to Make $30,000 a Year Blogging Google Blogoscoped:  Google Tool to Check How Much of a Page Appears in Typical Browsers Mashable:  Track Social Engagement for Any Website With...

5 SEO Factors that Do and Don’t Matter in 2010

The landscape and ranking factors of SEO are always changing and evolving.  In 2010, we are starting to see a fundamental shift in the way search engines are rankings sites.  With the evolution of social media, video, and rich media, the organic SERPs are becoming...

Make Social Sharing Simple with Bookmarklets

How many times have you been reading a great blog post or page and just knew that you HAD to share it with your followers because you knew how much they would love it or find it beneficial? So you scroll up to the top, scroll down to the bottom, look to the left, then...

The First 5 Things You Should Do in a New PPC Campaign

In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are...

3 Ways A Small Business Can Dominate Facebook

Many small business owners have come to appreciate the benefits of Facebook for professional purposes in the last several years. But, for those who are just starting out, it can be frustrating trying to compete with some of the more established businesses. It’s a...

Your Website SEO Checkup: Part 2 of 8 – Keyword Research

Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research...

Ho Ho Holiday Headlines from the Top Retailers

With Christmas right around the corner, retailers are trying to tailor every marketing message on their site to compel holiday shoppers to buy some last minute gifts. Here are a number of call to action graphics and headlines the top retailers are using to stimulate...

5 Tips for Finding Keywords With Commercial Intent

With the holidays right around the corner, it is important to understand what users are searching for that have commercial intent.  Commercial intent is simply a phrase that means someone has the intent on purchasing a product or service.  Understanding this concept...

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