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Your Website SEO Checkup: 8 Part Series

Part 1: Search Engine Friendly Site Structure NoNo's for Search Engines Using a Text Navigation Creating Static Pages Descriptive URL's Internal Linking Structure Part 2: Keyword Research Initial Keyword List  Analytics Data  Keyword Research Tool Analyze Your Master...

How Much Is Your Site Worth?

Have you ever wondered how much your site or blog is worth?  Well there are a number of website valuation tools out there that can help give you an estimate as to what you could sell your site for.  Of course these numbers are not going to be 100% accurate because you...

Using the Power of Multi-Search Engines

This post was written by guest blogger Alex Stetson, a Boston SEO specialist. Multi-search engines deliver results from a number of different search engines at once; this is meant to streamline the manual search process that users normally follow. So what do certain...

How to Use PPC to Complement SEO

Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO.  Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...

How to Create a Social Media Conversion Funnel

Defining your social media goals As with any other type of marketing initiative, social media marketing must begin with a goal. For marketers many times these goals will be: Increasing awareness, loyalty and influence Measuring public opinion Market research...

Five Quick Actions to Get Your SEO on the Right Track for 2012

As we move towards a New Year and another 12 months of fervent optimisation, I’d like to contribute a few simple tips that will help keep your SEO on the straight and narrow. These are quick wins for issues that are well within your control, but which are often...

When To Implement a Bid Management Tool

If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a...

The First 5 Things You Should Do in a New PPC Campaign

In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are...

5 Blogging Habits That Makes You Popular And Rich

I have learned so much from blogging. Although, as a young blogger, there are several hassles I encountered especially in the area of driving free traffic. Every blogger and internet marketer must pass through their own time of dryness. I call this "the wilderness...

Content Marketing That You Need to Avoid at Any Cost

Content driven marketing as it seems has caught the imagination of the marketers as Google has rubbished almost all the traditional linking building methodologies. In fact, it is now being treated as a crucial tool for social media marketing as well. But since most of...

Let the Power of Blogging Work for Your Business

You hear all the time why blogging is great for business.  Well, practically speaking it is.  Companies more than likely shy away from it because of the time it requires to formulate a well-meaning blog. Blogging has just about as much power than social media does to...

How Can SMBs Use Blogging To Improve Local Sales?

Of late, there have been a lot of attempts by small businesses to get visibility on local searches - and not without reason. Local SEO is very rapidly replacing the traditional Yellow Pages primarily because it is simpler, faster and more accurate. Under these...

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