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The 5 Minute SEO Audit

The 5 Minute SEO Audit Tools to have installed prior to performing this SEO audit. - SEO Toolbar - Web Developer Toolbar - Reverse IP Checker - Copyscape 0:00 - 1:00 (Domain History) - Check PageRank - Check # of inbound links - Check Domain Age - Check # of Pages...

How to Manage a Blog with Multiple Authors

Managing a blog where you are the only author can be a relatively easy task.  You are in control of the content quality, post frequency, comments, and design layouts.  Once you start to have multiple authors, things start to get a little more complicated.  There are...

How To Measure Social Media ROI

Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign.  The reason is because there are many qualitative factors and other moving pieces that are hard to measure.  Things like branding, company...

New Twitter Interface Revealed!

Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface.  They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks.  This is one...

Creating Content of Substance vs Blah! Blah! Blah!

Recently I have been speaking to a few companies about content development.  During our discussions a lot of questions were asked around the type of content that should be produced.  What I explained to them were that are different types of content and strategies...

Internal Company Reputation and ORM

Internal company reputation is important even without SEO and internet marketing. It’s a business basic every company needs to know. All companies need to gain internal respect through their rules, policies, and employee treatment before they can secure a good...

The Promotional Potential of QR Codes

Imagine walking down your city's main thoroughfare one morning and you turn the corner to see a massive black and white sporadically-checkered pattern sprawled out on the side of a building in the shape of a square. Immediately you peg it as one of those QR codes you...

Skills that Companies that Employ SEO’s are Looking For

There are a lot of different companies out there that are taking on full time SEO's (people skilled in the SEO biz) and handing them enormous paychecks. As you can see from this infographic, there are a lot of SEO jobs out there, and a lot of them are paying very...

Back to the Basics: Getting Started with Keyword Research

Keyword Research is the foundation for any good search marketing campaign. Whether you are running a PPC campaign or optimizing your site for search engines, keyword research can make or break your search efforts. If you try to rank for keywords that are too broad you...

Professional Marketing Organizations to Think About Joining

If you are a search marketer, you may want to think about joining a few of these professional organizations. They can provide some good exposure in the industry, as well as help get authoritative links into your site. Here is a quick list of places to look into....

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