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Most Recent Articles

Optimizing Product Descriptions on E-Commerce Sites

To run a successful e-commerce site, you need to focus on two kinds of audiences - humans and search engines. One of the most effective ways to influence both audiences is with your product descriptions. Fortunately, it is possible to write great product descriptions...

3 Online Brand Management Tips for Google

Nowadays it seems like new reports are coming out every day about how potential clients and employers are doing searches online to research people before hiring. This means you need to be in better control of what they see and the goal here is to control at least the...

Part II: The Ultimate Guide to Meta Description

In Part I of this two part series, I left you saying how inaccurate the CTR’s Google was give are. Now I want you to totally forget what I said! In this post I’m going to take you step-by-step through extracting and changing poor performing descriptions. Step I: Start...

Conduct Keyword Research through Mobile

With the rising amounts in mobile Internet users, the increased amount of mobile searches is steadily rising. Since 2009, the amount of Google use from mobile Internet searches has gone off the charts. Due to this ever higher rising number, the need for mobile...

How To Stay Positive and Optimistic

I would first like to just preface that post by saying that it will NOT discuss anything related to Internet Marketing, so I am sorry in advance to the readers who usually enjoy the tips and strategies we typically discuss.  However I will say that this post will...

Your Website SEO Checkup: 8 Part Series

Part 1: Search Engine Friendly Site Structure NoNo's for Search Engines Using a Text Navigation Creating Static Pages Descriptive URL's Internal Linking Structure Part 2: Keyword Research Initial Keyword List  Analytics Data  Keyword Research Tool Analyze Your Master...

Reverse Engineer Your Competitors with Link Analysis Tools

With Google's algorithm placing more emphasis on off-site optimization and link building, it is essential that you take the time to analyze who your competitors are gaining backlinks from.  There are a number of link analysis tools out there that will help automate...

Gain Insight on a Typical SEO Client [60 Second Poll Results]

At the beginning of the week I thought it would be a good idea to create an anonymous poll for other SEOs and Internet Marketers, to find out a little more about their current clients and processes.   The survey includes questions about the client sales cycle, monthly...

Why More Traffic Doesn’t Always Mean More Sales

If you have visited as many blogs as I have over the last few years, or if you are relatively new to Internet Marketing, you will probably have read many articles that totally distort the truth. One of the best I’ve seen goes something like this: “If your website...

How To Improve Your Product Descriptions

You may have noticed that over the last two months on Stay on Search, a few articles discussing how important product descriptions can be for an e-commerce’s internet marketing strategy popped up.  The first of which discussed the delicate yet vital process of...

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