9 Things to Do To Improve Your Checkout Process
Why is it that many businesses focus too much on landing pages but do not do the same for their checkout pages? This is a big mistake given that the checkout process is just as important as the landing page. After all, it is not unheard of for the customer to abandon...
Paypal vs Google Checkout
When looking to setup a merchant account, both Paypal and Google Checkout are great solutions. They both have pros and cons but I wanted to give a brief overview of the two merchant solutions. Solutions Paypal Paypal offers both a personal and business account. Google...
How to Increase your International Sales with Amazon
Amazon is the world’s largest online retailer with a turnover of $50 billion and millions of users worldwide. As well as being a highly successful retailer, Amazon also allows thousands of merchants to sell their products alongside Amazon’s own, create a massive...
Get Your Products Found in Google: Essential SEO for Online Retailers
Moving away from eBay and Amazon to sell your products on your own webstore is a fantastic strategy for most online retail businesses. Aside from not having marketplace fees butcher your profit margins, you also get away from the overwhelming level of competition that...
E-commerce vs. eBay: What is the Best for Your Business
When it deals to online trading many people are confused by what to choose: the good old times eBay store or powerful and risky e-commerce website. So, let’s try to consider both the variants with the advantages and drawbacks. eBay eBay shopping website is dedicated...
Why Target Niche Positioning is Essential to Online Marketing Success
Getting results from your niche marketing will require paying attention to a company and brand positioning strategy.
4 Unconventional Ways to Promote Your E-Commerce Store
Times are truly tough as there are so many uncertainties about the economy and finances. Almost all consumers are tightening their grip on their own dollars. If you are operating an e-commerce store, you may have to be more resourceful when marketing your site and the...
The Powerful Convergence Between QR Codes and Internet Video
Quick Response Codes better known as QR Codes are frequently used in the physical world to drive individuals to check out websites, social media platforms, articles, music releases and of course videos. However, many marketers have actually been daring to take QR...
Ho Ho Holiday Headlines from the Top Retailers
With Christmas right around the corner, retailers are trying to tailor every marketing message on their site to compel holiday shoppers to buy some last minute gifts. Here are a number of call to action graphics and headlines the top retailers are using to stimulate...
5 Tips for Optimizing an E-Commerce Site
One of the golden rules of SEO is that you have to optimize each and every page of your site individually. On-site optimization includes conducting keyword research based on the content of a page, writing a unique title tag and Meta description that reflect the...
5 Features your E-commerce Website Must Have
Online shopping is just easy. Or, it should be. E-commerce websites have the potential to grow a brand, increase sales, and build brand loyalty. However, if your site is arduous to navigate and doesn’t provide enough information, you might end up alienating potential...
Key Elements When Starting an Ecomerce Blog
Before you start an Ecomerce blog, it is important that you decide what elements you want to use. A very basic blog may just use one element; while a more advanced one will incorporate all of the different ideas that are discussed below. You will need to figure out...
How to Annoy Your Customers and Kill Your Online Sales
If you’re not seeing the results that you expected from your online business, all of your hard work might actually be driving your customers away. If your marketing strategy is annoying instead of engaging, prospects will instantly leave your site and delete...
vFlyer: Online Marketing Platform for Real Estate Professionals
For people who are not familiar with vFlyer, they are a classified ad creation, management, and submission platform, allowing sellers to quickly reach consumers in multiple marketplaces by creating attractive “virtual flyers”. I am not a real estate...
Why More Traffic Doesn’t Always Mean More Sales
If you have visited as many blogs as I have over the last few years, or if you are relatively new to Internet Marketing, you will probably have read many articles that totally distort the truth. One of the best I’ve seen goes something like this: “If your website...
3 Ways to Small Businesses Can Capitalize on the Pinterest Craze
Social media is increasingly used by businesses to promote products and serve customers on another level never before imagined. While today, Facebook, Twitter, and LinkedIn are the most popular networks for growing a brand, Pinterest is slowly but surely becoming a...
Increase Conversions with this Pre-Launch Product Checklist
When you create a new product that you plan on launching on your website or blog, it takes more than just a good product idea for it to be successful. It needs to be marketed properly to your target audience. A few things I learned from when I released the Link...
How to Increase Your Revenue by Retaining Customers
It’s well known that it costs more to gain a new customer than to keep an existing one. In fact, in the book “Leading on the Edge of Chaos”, Emmett C. Murphy and Mark A. Murphy find that the costs to acquire a new customer can actually be FIVE times...
5 Tips for Finding Keywords With Commercial Intent
With the holidays right around the corner, it is important to understand what users are searching for that have commercial intent. Commercial intent is simply a phrase that means someone has the intent on purchasing a product or service. Understanding this concept...
Cyber Monday 2009 – Boom or Bust?
Today is Cyber Monday, the biggest online shopping day of the year. This is the day where online retailers slash prices in order to start the holiday shopping season off with a bang. According to Shop.org and Forrester Research, online retailers are optimistic about...
Google Commerce Search Improves the Online Shopping Experience
Just in time for the 2009 holiday season, Google has announced its new eCommerce service called Google Commerce Search. Google has created an shopping cart for online retailers that is meant to improve site search and usability. The new cart comes equipped with a...
How To Improve Your Product Descriptions
You may have noticed that over the last two months on Stay on Search, a few articles discussing how important product descriptions can be for an e-commerce’s internet marketing strategy popped up. The first of which discussed the delicate yet vital process of...
Top 10 Link-Building Ideas For An E-Commerce Store
Current trends for optimizing your website to bring a site’s organic ranking to the top is highly dependent on high quality and constant flow of back links. It doesn’t matter to many of us how Google will update its algorithms, but back links will always be counted as...
5 MUSTS for Integrating a New Shopping Cart
With more and more people turning to shopping online, it is important to e-retailers to stay up-to-date with all of the latest technology and functionality related to e-commerce. Shopping carts now days are becoming more sophisticated with payment options, shipping...
Not Popular Yet? Do the Affectation!
You are just a startup business owner and you don’t know where to begin your promotion. You already have a website but since you launched it on the Web, no one from your prospect market has visited it yet. You have hundreds of Twitter followers but no one bothered to...
Most Essential E-commerce Tips that Help you Build a Successful Online Store
When we talk about an E-commerce website, we usually focus on the trading aspect. It is all about selling your product to the customer. However, it is not easy to convince the customer to buy online. Well, according to what I believe, it is the impression your...
8 Features You MUST Include on Your E-commerce Site
E-commerce sites come in lots of different flavors with many bells and whistles. There are so many features you can add to your site, especially if you follow the practices of some of the more cutting-edge vendors. But don’t forget the basics. Here are eight...
The Problem with Product Descriptions
All e-commerce sites have at least one thing in common – products. Whether they’re in the dozens or thousands, each item needs to have its own page. As with any site, those pages also have to be populated. Now this is no easy task. Obviously the size of...
How to Learn List Building and Email Marketing From the Experts
There are so many courses, ebooks, webinars, blog posts, and articles out there dedicated to teaching you how to build your email list and market to your subscribers in a way to bring in a substantial income. The question is, how should you go about learning effective...
The Promotional Potential of QR Codes
Imagine walking down your city’s main thoroughfare one morning and you turn the corner to see a massive black and white sporadically-checkered pattern sprawled out on the side of a building in the shape of a square. Immediately you peg it as one of those QR...
Optimizing Product Descriptions on E-Commerce Sites
To run a successful e-commerce site, you need to focus on two kinds of audiences – humans and search engines. One of the most effective ways to influence both audiences is with your product descriptions. Fortunately, it is possible to write great product...
Holiday Marketing Guide 2009: Hot Products, Tips, & Resources for Online Retailers
Forrester estimates that online retail sales will reach $44.7 billion this holiday season. That is a 8% increase year over year. The contributing factor is the increase in buyers doing more of their shopping online, as well as retailers focusing a larger portion of...
Using Social Media to Build Your Ecommerce Business
Social media, networking, tweeting, status updates, joining groups… all these terms are becoming part of everyday life for many and with social media offering such a wide spectrum of advertising space; employing SEO into your latest Tweets is a trick worth noting! The...
Step-By-Step Guide For Launching a Virtual Product
It can be an exhausting process when launching and marketing a virtual product. This post is suppose to act as a step-by-step guide that will show you the process of creating a product, all the way to your launch. 1. Product Research So hopefully you have an idea or...