How to Use Ad Extensions to Improve PPC Campaigns

How to Use Ad Extensions to Improve PPC Campaigns

You may believe it or not but the pay per click ads have already captured majority of the properties found in the results pages of search engines. If you are in doubt about this, then spend a minute to do a search in Google for something that you wish to purchase over...
Tips for B2B Search Engine Marketing

Tips for B2B Search Engine Marketing

Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
AdWords Bid Management: How to Lower Minimum Bid Costs

AdWords Bid Management: How to Lower Minimum Bid Costs

The day has come to take your website live! You researched the market, spent money on designing a killer website specifically for your industry, and are ready to jump in with both feet. The excitement grows steadily until you decide to sign up for Google AdWords, and...
Why Affiliate Marketers are The BEST Marketers

Why Affiliate Marketers are The BEST Marketers

Hopefully just by reading the blog post title, it got your attention!  It may seem like a bit of a bold statement and I’m sure many of you disagree with this statement.  However let me try to explain my point of why I think affiliate marketers are the best...

SEM vs SEO: Short-Term vs Long-Term

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
4 Tips on Running an International PPC Campaign

4 Tips on Running an International PPC Campaign

Running an international PPC campaign will have its challenges beyond the obstacles that you may run into when running a PPC campaign in just English. The importance of understanding the markets and customers outside of the US are only going to further help you see a...
Panda and the New Google

Panda and the New Google

Google is a great example of how powerful the Internet really is.  With more users than all the other search engines combined, and by a crazy wide margin, Google is a powerhouse the likes of which the business community hasn’t seen for a long while. No More...
Four Search Marketing Strategies That Work

Four Search Marketing Strategies That Work

Search engine marketing is the art of promoting websites by increasing their visibility in search engines using SEO techniques, PPC, contextual advertising and more. What makes search marketing different is the fact that you do not search for customers. They search...
The Differences Between Offline and Online PR

The Differences Between Offline and Online PR

Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements.  However an offline and online PR marketing campaign have many differences that are important to understand....
When To Implement a Bid Management Tool

When To Implement a Bid Management Tool

If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a...
The First 5 Things You Should Do in a New PPC Campaign

The First 5 Things You Should Do in a New PPC Campaign

In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are...
Investing Your Internet Marketing Dollars Wisely

Investing Your Internet Marketing Dollars Wisely

Like any company, you have a budget. So how do you know if you are putting your internet marketing dollars to good use? Unfortunately there is no secret formulate to follow that tells you what percentage of your budget you should be spending on each marketing...
Understanding the Different Types of Content Creation

Understanding the Different Types of Content Creation

A few weeks ago I got an email from a reader asking me about content creation specific to all the different types of content for the web.  Since that is more of an involved question than replying with a simple e-mail, I told him that I would answer his question in an...
Creating Content of Substance vs Blah! Blah! Blah!

Creating Content of Substance vs Blah! Blah! Blah!

Recently I have been speaking to a few companies about content development.  During our discussions a lot of questions were asked around the type of content that should be produced.  What I explained to them were that are different types of content and strategies...
InBundles: The Newest Place For Daily Deals

InBundles: The Newest Place For Daily Deals

By now, probably everyone has heard of Groupon and LivingSocial, and now a new service called InBundles joins the party for offering daily deals and specials specific to a certain city. Currently, InBundles caters to only people who are looking for discounts on local...
What You Can Learn from Google Instant Search

What You Can Learn from Google Instant Search

Google has just rolled out the new Google Instant search results. Now, all you have to do is type in one letter and you will start to get results instantly, without even hitting the Search button or enter key. Some interesting tidbits about the new search system...
Download Now: 6 Free eBooks to Make Money Online

Download Now: 6 Free eBooks to Make Money Online

Over the past 6 months I have been interested in learning more about affiliate marketing and making money online.  So I started reading a number of awesome blogs that are dedicated to exact that.  I am paid for a number of eBooks, some good, some bad…but I have...
How to Use PPC to Complement SEO

How to Use PPC to Complement SEO

Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO.  Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
Top 5 Facebook Advertising Tips

Top 5 Facebook Advertising Tips

Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM.  I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad...
3 Key Steps to Starting an A/B Test

3 Key Steps to Starting an A/B Test

Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
Making the Most Out of Your YouTube Channel

Making the Most Out of Your YouTube Channel

I wanted to thank everyone who submitted their feedback on other “Making the Most Out of…” posts we should write about.  Using your suggestions, I got a number of people requesting a post on how to better utilize your YouTube channel, so that’s...
Understanding the PPC Advertising Editorial Guidelines

Understanding the PPC Advertising Editorial Guidelines

If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved.  That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your...
Making Money Online with SEO [Webinar Replay]

Making Money Online with SEO [Webinar Replay]

Hey guys, I wanted to give everyone who missed the webinar a few weeks back, a chance to watch the replay.  Daniel Lew and I discuss a number of different tactics and strategies for turning your SEO efforts into dollars. We went for almost two hours, so there is a lot...
Third Tribe Marketing Review

Third Tribe Marketing Review

The Third Tribe is a private membership community offering to help business owners and entrepreneurs the chance to learn how to make money online through online marketing without becoming one of those “obnoxious” Internet marketing types. Who’s...
15 Websites to Find Excellent Internet Marketing Whitepapers

15 Websites to Find Excellent Internet Marketing Whitepapers

Whitepapers have been a great marketing tool for gaining industry credibility, relevant leads, and more traffic to your website. Even though there are probably thousands of Internet Marketing Whitepapers out there, there are a select bunch that are know for creating industry-recognized, high-quality whitepapers.

5 Reasons Your PPC Campaigns Are Not Performing

5 Reasons Your PPC Campaigns Are Not Performing

With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential.  There could be a number of  things you are doing that are prohibiting the performance of your campaigns....
What Makes a Dynamic Internet Marketer?

What Makes a Dynamic Internet Marketer?

What does it mean to be a dynamic marketer? To me, a dynamic marketer has a balanced, long-term marketing approach that involves all aspects of Internet Marketing.  They need to be able to adapt, move fast, be willing to fail, and understand what their target market...
What Will the Internet Be Like in 2025

What Will the Internet Be Like in 2025

It’s amazing how fast the Internet is moving!  I remember like it was yesterday when I had to use my obnoxiously loud 56k modem to dial into America Online.  A welcome message would popup that gave me access to my email, “Channels” and buddy list. ...