5 Tones to Take in Ad Copy to Shake Things Up

5 Tones to Take in Ad Copy to Shake Things Up

CTR is flagging, conversion are lagging and you’re in a funk. So what do to wake up your ad groups? Take one of these 5 tones for a test drive! Get your creative juices flowing, get the wheels turning and hey- you might even have some fun while you’re at...
Ultimate Roundup of Advertising Networks

Ultimate Roundup of Advertising Networks

PPC, PPV, Banner Ads, Media Buys, Text Link Ads, Video Sponsored Ads, Mobile Ads….the list goes on and on.  I thought I would compile a HUGE list of all of the different advertising networks that are out there.  Feel free to help ad to the list and leave a...
3 Key Steps to Starting an A/B Test

3 Key Steps to Starting an A/B Test

Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
Making the Most Out of Google Places

Making the Most Out of Google Places

Recently I have been very impressed with the new Google Places aka Local Business Center.  They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool.  As you probably have noticed,...
Four Search Marketing Strategies That Work

Four Search Marketing Strategies That Work

Search engine marketing is the art of promoting websites by increasing their visibility in search engines using SEO techniques, PPC, contextual advertising and more. What makes search marketing different is the fact that you do not search for customers. They search...
When To Implement a Bid Management Tool

When To Implement a Bid Management Tool

If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a...
Guide to Decrypting Google’s Ad Quality Score

Guide to Decrypting Google’s Ad Quality Score

Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a...
Understanding the Different Types of Content Creation

Understanding the Different Types of Content Creation

A few weeks ago I got an email from a reader asking me about content creation specific to all the different types of content for the web.  Since that is more of an involved question than replying with a simple e-mail, I told him that I would answer his question in an...
What Makes a Dynamic Internet Marketer?

What Makes a Dynamic Internet Marketer?

What does it mean to be a dynamic marketer? To me, a dynamic marketer has a balanced, long-term marketing approach that involves all aspects of Internet Marketing.  They need to be able to adapt, move fast, be willing to fail, and understand what their target market...
How to Use PPC to Complement SEO

How to Use PPC to Complement SEO

Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO.  Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
6 Types of Training for Internet Marketers

6 Types of Training for Internet Marketers

Continuing education for an internet marketer is a must! The industry is always changing and evolving, so it is important to have a system in place that allows for you stay up-to-date with what’s going on in the industry.  There are lots of different ways that...
Point Copy Profit, 16 Year Old Making 6 Figures Online!

Point Copy Profit, 16 Year Old Making 6 Figures Online!

As you may have noticed recently I have been trying to add more information about making money online, rather than just the normal SEO and social media type posts that you are accustom of seeing.  I think this is extremely important, as it is one thing to be able to...
The First 5 Things You Should Do in a New PPC Campaign

The First 5 Things You Should Do in a New PPC Campaign

In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are...
Understanding the PPC Advertising Editorial Guidelines

Understanding the PPC Advertising Editorial Guidelines

If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved.  That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your...
Five Ways to Quickly Increase Email Response Rates

Five Ways to Quickly Increase Email Response Rates

A higher percentage of people go online just for sake of checking their emails. And there’s no doubt that email marketing can prove to be an extremely powerful tool for reaching out to new customers. However, the success of an email marketing campaign depends on the...
Creating Content of Substance vs Blah! Blah! Blah!

Creating Content of Substance vs Blah! Blah! Blah!

Recently I have been speaking to a few companies about content development.  During our discussions a lot of questions were asked around the type of content that should be produced.  What I explained to them were that are different types of content and strategies...
15 Websites to Find Excellent Internet Marketing Whitepapers

15 Websites to Find Excellent Internet Marketing Whitepapers

Whitepapers have been a great marketing tool for gaining industry credibility, relevant leads, and more traffic to your website. Even though there are probably thousands of Internet Marketing Whitepapers out there, there are a select bunch that are know for creating industry-recognized, high-quality whitepapers.

Why Affiliate Marketers are The BEST Marketers

Why Affiliate Marketers are The BEST Marketers

Hopefully just by reading the blog post title, it got your attention!  It may seem like a bit of a bold statement and I’m sure many of you disagree with this statement.  However let me try to explain my point of why I think affiliate marketers are the best...
What You Can Learn from Google Instant Search

What You Can Learn from Google Instant Search

Google has just rolled out the new Google Instant search results. Now, all you have to do is type in one letter and you will start to get results instantly, without even hitting the Search button or enter key. Some interesting tidbits about the new search system...
Tips for B2B Search Engine Marketing

Tips for B2B Search Engine Marketing

Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
5 Reasons Your PPC Campaigns Are Not Performing

5 Reasons Your PPC Campaigns Are Not Performing

With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential.  There could be a number of  things you are doing that are prohibiting the performance of your campaigns....
How to Use Ad Extensions to Improve PPC Campaigns

How to Use Ad Extensions to Improve PPC Campaigns

You may believe it or not but the pay per click ads have already captured majority of the properties found in the results pages of search engines. If you are in doubt about this, then spend a minute to do a search in Google for something that you wish to purchase over...
Making Money Online with SEO [Webinar Replay]

Making Money Online with SEO [Webinar Replay]

Hey guys, I wanted to give everyone who missed the webinar a few weeks back, a chance to watch the replay.  Daniel Lew and I discuss a number of different tactics and strategies for turning your SEO efforts into dollars. We went for almost two hours, so there is a lot...
What Will the Internet Be Like in 2025

What Will the Internet Be Like in 2025

It’s amazing how fast the Internet is moving!  I remember like it was yesterday when I had to use my obnoxiously loud 56k modem to dial into America Online.  A welcome message would popup that gave me access to my email, “Channels” and buddy list. ...
Introduction to Product Recommendation Engines

Introduction to Product Recommendation Engines

For those adept at internet marketing, you may have heard of product recommendation engines before. For those who haven’t, you’ve likely stumbled upon one in your internet browsing experience before and weren’t aware of it. What is a Product Recommendation Engine? A...

SEM vs SEO: Short-Term vs Long-Term

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...