How I Found More Internet Marketing Jobs – Free Resource Inside
Are you an Internet Marketing company looking for new clients? Are you an Internet Marketing freelancer or consultant looking for new clients or agencies to partner with? Are you an Internet Marketer looking for full-time employment? If you are one of these people,...
Four Search Marketing Strategies That Work
Search engine marketing is the art of promoting websites by increasing their visibility in search engines using SEO techniques, PPC, contextual advertising and more. What makes search marketing different is the fact that you do not search for customers. They search...
Making the Most Out of Your YouTube Channel
I wanted to thank everyone who submitted their feedback on other “Making the Most Out of…” posts we should write about. Using your suggestions, I got a number of people requesting a post on how to better utilize your YouTube channel, so that’s...
Investing Your Internet Marketing Dollars Wisely
Like any company, you have a budget. So how do you know if you are putting your internet marketing dollars to good use? Unfortunately there is no secret formulate to follow that tells you what percentage of your budget you should be spending on each marketing...
5 Brilliantly Simple Ways to Keep Your Newsletter Away from the Spam Folders
We all hate spam but some guys and gals are making a living out of sending emails of the legitimate variety. Even if you don’t belong to this group because you send newsletters only occasionally, the tips in this article will be of great use to you. 1. Never...
How To Start A Google AdWords Campaign
Are you new to Pay Per Click (PPC) Advertising? Have you determined that PPC Advertising may be profitable for your business? This post is for those who are new to PPC Advertising and would like to get off to a fast start buying keywords on Google! Here are some steps...
4 Tips on Running an International PPC Campaign
Running an international PPC campaign will have its challenges beyond the obstacles that you may run into when running a PPC campaign in just English. The importance of understanding the markets and customers outside of the US are only going to further help you see a...
Why Affiliate Marketers are The BEST Marketers
Hopefully just by reading the blog post title, it got your attention! It may seem like a bit of a bold statement and I’m sure many of you disagree with this statement. However let me try to explain my point of why I think affiliate marketers are the best...
Marketing Opportunities You Don’t Want to Miss
It is important to maximize each marketing opportunity that comes your way. Identifying those opportunities and coming up with a strategy that will help your ultimate goals is something that every company should be thinking of. There are a number of ways you can...
Making the Most Out of Google Places
Recently I have been very impressed with the new Google Places aka Local Business Center. They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool. As you probably have noticed,...
Tips for B2B Search Engine Marketing
Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
5 Tones to Take in Ad Copy to Shake Things Up
CTR is flagging, conversion are lagging and you’re in a funk. So what do to wake up your ad groups? Take one of these 5 tones for a test drive! Get your creative juices flowing, get the wheels turning and hey- you might even have some fun while you’re at...
Top 10 Forums to Engage with Internet Marketers and Web Professionals
Forums can be a great way to communicate with industry experts, gather feedback, position yourself as an industry leader and drive relevant traffic to your site. The first step to marketing via forums is to find the right forums, where people are discussing your...
Formulating an Internet Marketing Strategy: Asking the Right Questions?
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
Professional Marketing Organizations to Think About Joining
If you are a search marketer, you may want to think about joining a few of these professional organizations. They can provide some good exposure in the industry, as well as help get authoritative links into your site. Here is a quick list of places to look into....
How To Use Photo Books For Business In 2013
What comes to your mind when you see, hear or read about photo books? The truth is we all tend to picture some personal mementos like books for weddings, birthday and other personal events. These are, of course, among the major matches for a photo book, but they are...
The Differences Between Offline and Online PR
Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements. However an offline and online PR marketing campaign have many differences that are important to understand....
Want More Subscribers? Facebook Optin App Lets You Create Invisible Squeeze Pages
What is one of the biggest challenges with trying to build a list? … trying to get them to enter their personal contact info. Most people are very guarded when it comes to giving their name and email address away, mainly out of fear of being spammed. So how...
What to Do If You Have Been Taken Advantage of By a SEM Company
No matter what the industry, the bad apples often get more publicity than the folks that do business by the book which can give any industry a bad name. The search engine marketing industry is no different. Over my 11 years in the business, I have encountered...
LIVE Webinar Tonight at 9pm EST – Two 7-Figure Info Marketers Spill Their EXACT Blueprint
StayOnSearch Readers….I wanted to tell you about a little TREAT I have in store for all of you! At 9pm EST, I will be hosting a webinar with two of the most respected Informational Marketers in the industry. This content-packed webinar is going to be chalked...
How to Use Ad Extensions to Improve PPC Campaigns
You may believe it or not but the pay per click ads have already captured majority of the properties found in the results pages of search engines. If you are in doubt about this, then spend a minute to do a search in Google for something that you wish to purchase over...![My Thoughts on the Newest Google Algorithm Update [w/ Results]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/02/google-algorithm.png)
My Thoughts on the Newest Google Algorithm Update [w/ Results]
On Friday, Google officially announced an algorithm change that is one to pay attention to. Typically when Google updates their algorithm, it is something so minor that you wouldn’t really notice a huge increase/decrease in your traffic and organic rankings. ...
Creating Content of Substance vs Blah! Blah! Blah!
Recently I have been speaking to a few companies about content development. During our discussions a lot of questions were asked around the type of content that should be produced. What I explained to them were that are different types of content and strategies...
InBundles: The Newest Place For Daily Deals
By now, probably everyone has heard of Groupon and LivingSocial, and now a new service called InBundles joins the party for offering daily deals and specials specific to a certain city. Currently, InBundles caters to only people who are looking for discounts on local...
Top 5 Facebook Advertising Tips
Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM. I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad...
Guide to Decrypting Google’s Ad Quality Score
Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a...
Opt-In Placement for Maximizing Subscribers
You have probably noticed that many bloggers are adding opt-in forms throughout their entire blog to help increase subscribers. Gaining new RSS and E-mail subscribers to your blog allows you to not have to depend on Google or other traffic sources to get your readers...
Introducing the New Google Adwords Certification Program
Google has made some changes by officially retiring the Google Advertising Professionals program and changing it to the Google Adwords Certification Program. The new program provides agencies with comprehensive, strategy-focused training and certification on the...
List Eruption Launch Week: List Building Essentials – Tip #2
First off, if you didn’t have a chance to read the first tip I highly recommend that you do. Yesterday we discussed providing content for free and how perceived value and tangibility can significantly improve your subscriber rates. Today we are going to talk...
5 Reasons Your PPC Campaigns Are Not Performing
With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential. There could be a number of things you are doing that are prohibiting the performance of your campaigns....
AdWords Bid Management: How to Lower Minimum Bid Costs
The day has come to take your website live! You researched the market, spent money on designing a killer website specifically for your industry, and are ready to jump in with both feet. The excitement grows steadily until you decide to sign up for Google AdWords, and...
Introduction to Product Recommendation Engines
For those adept at internet marketing, you may have heard of product recommendation engines before. For those who haven’t, you’ve likely stumbled upon one in your internet browsing experience before and weren’t aware of it. What is a Product Recommendation Engine? A...
What Will the Internet Be Like in 2025
It’s amazing how fast the Internet is moving! I remember like it was yesterday when I had to use my obnoxiously loud 56k modem to dial into America Online. A welcome message would popup that gave me access to my email, “Channels” and buddy list. ...
Wordstream’s Quality Score Management Tools Go Live
For any Google Adwords advertiser, you know that having a great Quality Score is the key to running effective, low cost ad campaigns. However many advertisers are always wondering how they can improve on their QS. Well now, Wordstream has made it much easier, with...
Why Facebook PPC is Unique and How to Take Advantage
We all know the big three paid search marketing venues have been established and constitute a significant portion of our online experience: Google, Bing, and Facebook. Although all three are important in this business, one of them is very much not like the other two....
15 Websites to Find Excellent Internet Marketing Whitepapers
Whitepapers have been a great marketing tool for gaining industry credibility, relevant leads, and more traffic to your website. Even though there are probably thousands of Internet Marketing Whitepapers out there, there are a select bunch that are know for creating industry-recognized, high-quality whitepapers.
Your Internet Marketing Strategy: Less Talking and More Doing
I want to make a pretty bold statement (semi rant) to start this blog post…“Your Strategy is Only As Good As Your Execution!”. Too many times I have seen great concepts and strategies never materialize because the project was just in theory and...
How to Use PPC to Complement SEO
Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
Understanding the Different Types of Content Creation
A few weeks ago I got an email from a reader asking me about content creation specific to all the different types of content for the web. Since that is more of an involved question than replying with a simple e-mail, I told him that I would answer his question in an...
Creative Online Brand Research: Using eBay as a Niche Marketing Tool
While the Internet has been busy getting its groove on EBay, the first real online auction site, has been quietly working away without Meg Whitman. Whether you are looking for Prada shoes of LED HDMI cables, EBay is a one stop-shopping extravaganza. The really...
Point Copy Profit, 16 Year Old Making 6 Figures Online!
As you may have noticed recently I have been trying to add more information about making money online, rather than just the normal SEO and social media type posts that you are accustom of seeing. I think this is extremely important, as it is one thing to be able to...
Who You Are, Not Who You Know, Matters in Social Networks
If you’re doing business in today’s market, you know how small the world of business is getting. You can join hundreds of new sites, get new tools and, most importantly, build a community that works for you. These communities will bring you new business. Here are a...
Understanding the PPC Advertising Editorial Guidelines
If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved. That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your...
Download Now: 6 Free eBooks to Make Money Online
Over the past 6 months I have been interested in learning more about affiliate marketing and making money online. So I started reading a number of awesome blogs that are dedicated to exact that. I am paid for a number of eBooks, some good, some bad…but I have...
What Makes a Dynamic Internet Marketer?
What does it mean to be a dynamic marketer? To me, a dynamic marketer has a balanced, long-term marketing approach that involves all aspects of Internet Marketing. They need to be able to adapt, move fast, be willing to fail, and understand what their target market...SEM vs SEO: Short-Term vs Long-Term
For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
The First 5 Things You Should Do in a New PPC Campaign
In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are...
Using Web 2.0 & Social Media To Improve Customer Service
With all of the new communication tools and technology being introduced, the way that companies handle customer service has been transformed into a more effective and efficient manner. Users want to be able to receive real-time support and have multiple options to...