by Mark Thompson | Oct 13, 2019 | SEM
Are you new to Pay Per Click (PPC) Advertising? Have you determined that PPC Advertising may be profitable for your business? This post is for those who are new to PPC Advertising and would like to get off to a fast start buying keywords on Google! Here are some steps...
by Mark Thompson | Oct 13, 2019 | SEM
Running an international PPC campaign will have its challenges beyond the obstacles that you may run into when running a PPC campaign in just English. The importance of understanding the markets and customers outside of the US are only going to further help you see a...
by Mark Thompson | Oct 13, 2019 | SEM
Continuing education for an internet marketer is a must! The industry is always changing and evolving, so it is important to have a system in place that allows for you stay up-to-date with what’s going on in the industry. There are lots of different ways that...
by Mark Thompson | Oct 13, 2019 | SEM
When you think of old school marketing, you think of print, television, billboards, and radio….but pay-per-click? Now pay-per-click is not necessarily old school marketing in the sense that you are shouting your message out to everyone and anyone that will...
by Mark Thompson | Oct 11, 2019 | Analytics, SEM, SEO
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
by Mark Thompson | Oct 11, 2019 | SEM
We all know the big three paid search marketing venues have been established and constitute a significant portion of our online experience: Google, Bing, and Facebook. Although all three are important in this business, one of them is very much not like the other two....
by Mark Thompson | Oct 10, 2019 | SEM, SEO, Tools
Keyword Research is the foundation for any good search marketing campaign. Whether you are running a PPC campaign or optimizing your site for search engines, keyword research can make or break your search efforts. If you try to rank for keywords that are too broad you...
by Mark Thompson | Oct 10, 2019 | Blogging, SEM
Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements. However an offline and online PR marketing campaign have many differences that are important to understand....
by Mark Thompson | Oct 9, 2019 | SEM
Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM. I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad...
by Mark Thompson | Oct 9, 2019 | SEM, SEO
Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
by Mark Thompson | Oct 8, 2019 | SEM
In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are...
by Mark Thompson | Oct 8, 2019 | Design/Development, SEM, SEO
You have probably noticed that many bloggers are adding opt-in forms throughout their entire blog to help increase subscribers. Gaining new RSS and E-mail subscribers to your blog allows you to not have to depend on Google or other traffic sources to get your readers...
by Mark Thompson | Oct 8, 2019 | Design/Development, SEM
Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
by Mark Thompson | Oct 8, 2019 | SEM
I want to make a pretty bold statement (semi rant) to start this blog post…“Your Strategy is Only As Good As Your Execution!”. Too many times I have seen great concepts and strategies never materialize because the project was just in theory and...
by Mark Thompson | Oct 8, 2019 | SEM, SEO
Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
by Mark Thompson | Oct 8, 2019 | SEM
The day has come to take your website live! You researched the market, spent money on designing a killer website specifically for your industry, and are ready to jump in with both feet. The excitement grows steadily until you decide to sign up for Google AdWords, and...
by Mark Thompson | Oct 8, 2019 | SEM, SEO
The connotations associated with the word online marketing include the processes of SEO and PPC. To most of the businesses in the market, the online marketing is either search engine optimization or Pay per click. Businesses are either oblivious of the rest of online...
by Mark Thompson | Oct 8, 2019 | Blogging, SEM
Over the past 6 months I have been interested in learning more about affiliate marketing and making money online. So I started reading a number of awesome blogs that are dedicated to exact that. I am paid for a number of eBooks, some good, some bad…but I have...
by Mark Thompson | Oct 8, 2019 | Make Money Online, SEM
What is one of the biggest challenges with trying to build a list? … trying to get them to enter their personal contact info. Most people are very guarded when it comes to giving their name and email address away, mainly out of fear of being spammed. So how...
by Mark Thompson | Oct 7, 2019 | SEM
For those adept at internet marketing, you may have heard of product recommendation engines before. For those who haven’t, you’ve likely stumbled upon one in your internet browsing experience before and weren’t aware of it. What is a Product Recommendation Engine? A...
by Mark Thompson | Oct 7, 2019 | SEM
Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a...
by Mark Thompson | Oct 7, 2019 | News, SEM
Google has made some changes by officially retiring the Google Advertising Professionals program and changing it to the Google Adwords Certification Program. The new program provides agencies with comprehensive, strategy-focused training and certification on the...
by Mark Thompson | Oct 7, 2019 | SEM
Whenever I inherit a clients PPC account that has already been setup by usually another Internet Marketing company, I will go through a mental checklist of important factors that go into the overall performance of the campaigns. Usually you can find some major...
by Mark Thompson | Oct 4, 2019 | SEM
CTR is flagging, conversion are lagging and you’re in a funk. So what do to wake up your ad groups? Take one of these 5 tones for a test drive! Get your creative juices flowing, get the wheels turning and hey- you might even have some fun while you’re at...
by Mark Thompson | Oct 4, 2019 | SEM
With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential. There could be a number of things you are doing that are prohibiting the performance of your campaigns....
by Mark Thompson | Oct 4, 2019 | SEM
On certain occasions, handling a PPC or pay per click campaign for an e-commerce website might turn out to be difficult. E-commerce advertisement companies often face plenty of hardship in the paid search domain when they are trying to maintain everything in order....
by Mark Thompson | Oct 4, 2019 | SEM
If you are a search marketer, you may want to think about joining a few of these professional organizations. They can provide some good exposure in the industry, as well as help get authoritative links into your site. Here is a quick list of places to look into....
by Mark Thompson | Oct 4, 2019 | SEM
A few weeks ago I got an email from a reader asking me about content creation specific to all the different types of content for the web. Since that is more of an involved question than replying with a simple e-mail, I told him that I would answer his question in an...
![My Thoughts on the Newest Google Algorithm Update [w/ Results]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/02/google-algorithm.png)
by Mark Thompson | Oct 4, 2019 | News, SEM, SEO
On Friday, Google officially announced an algorithm change that is one to pay attention to. Typically when Google updates their algorithm, it is something so minor that you wouldn’t really notice a huge increase/decrease in your traffic and organic rankings. ...
by Mark Thompson | Oct 4, 2019 | SEM
Time, tide and now search engines wait for no man. A few years ago the notion of online branding was still alien to many. Sure, you’d secure your domain and talk about how great you are on every page of the site, but optimisation would revolve primarily around...
by Mark Thompson | Oct 3, 2019 | SEM, SEO
Google may have finally discovered a way to rid the internet once and for all from undesirable search results. The answer: Let its users handle it. The Official Google Blog on March 10 announced the debut of a new feature that allows you to block all results from any...
by Mark Thompson | Oct 3, 2019 | SEM
The Third Tribe is a private membership community offering to help business owners and entrepreneurs the chance to learn how to make money online through online marketing without becoming one of those “obnoxious” Internet marketing types. Who’s...
by Mark Thompson | Oct 3, 2019 | SEM
A higher percentage of people go online just for sake of checking their emails. And there’s no doubt that email marketing can prove to be an extremely powerful tool for reaching out to new customers. However, the success of an email marketing campaign depends on the...
by Mark Thompson | Oct 3, 2019 | SEM
There are plenty of free event services out there on the web that you can use to create, manage, promote, and track local events. Here are a bunch of free services that will help you market your next event online. Eventful http://eventful.com/ Eventful will allow you...
by Mark Thompson | Oct 3, 2019 | News, SEM
Moderator: Chris Sherman, Executive Editor of Search Engine Land Speakers: Adam Goldberg, Co-Founder and Chief Innovation Officer of ClearSaleing Alissa Ruehl, Manager of Paid Search Services at Apogee Search John Tawadros, COO of iProspect Lauren Vaccarello, Director...
by Mark Thompson | Oct 3, 2019 | SEM
Search engine marketing is the art of promoting websites by increasing their visibility in search engines using SEO techniques, PPC, contextual advertising and more. What makes search marketing different is the fact that you do not search for customers. They search...
by Mark Thompson | Oct 3, 2019 | SEM
Over the last few weeks, Google has rolled out a feature I have been waiting for FOREVER. For anyone that manages PPC campaigns with Google Adwords, you know that its annoying if you are trying to manage a monthly budget for a client. The reason being is that...
by Mark Thompson | Oct 3, 2019 | SEM
You may believe it or not but the pay per click ads have already captured majority of the properties found in the results pages of search engines. If you are in doubt about this, then spend a minute to do a search in Google for something that you wish to purchase over...
by Mark Thompson | Oct 2, 2019 | SEM, Tools
For any Google Adwords advertiser, you know that having a great Quality Score is the key to running effective, low cost ad campaigns. However many advertisers are always wondering how they can improve on their QS. Well now, Wordstream has made it much easier, with...
by Mark Thompson | Sep 30, 2019 | SEM, Social Media
If you’re doing business in today’s market, you know how small the world of business is getting. You can join hundreds of new sites, get new tools and, most importantly, build a community that works for you. These communities will bring you new business. Here are a...
by Mark Thompson | Sep 30, 2019 | SEM
What does it mean to be a dynamic marketer? To me, a dynamic marketer has a balanced, long-term marketing approach that involves all aspects of Internet Marketing. They need to be able to adapt, move fast, be willing to fail, and understand what their target market...
by Mark Thompson | Sep 30, 2019 | SEM
StayOnSearch Readers….I wanted to tell you about a little TREAT I have in store for all of you! At 9pm EST, I will be hosting a webinar with two of the most respected Informational Marketers in the industry. This content-packed webinar is going to be chalked...
by Mark Thompson | Sep 30, 2019 | News, SEM
It’s amazing how fast the Internet is moving! I remember like it was yesterday when I had to use my obnoxiously loud 56k modem to dial into America Online. A welcome message would popup that gave me access to my email, “Channels” and buddy list. ...
by Mark Thompson | Sep 29, 2019 | Blogging, SEM
Darren Rowse from ProBlogger asked the question on his blog, “What was your biggest traffic day and how did you achieve it?” I thought it would be fun for everyone to share their story about their biggest traffic day on their website or blog and how you...
by Mark Thompson | Sep 28, 2019 | SEM
While the Internet has been busy getting its groove on EBay, the first real online auction site, has been quietly working away without Meg Whitman. Whether you are looking for Prada shoes of LED HDMI cables, EBay is a one stop-shopping extravaganza. The really...
by Mark Thompson | Sep 28, 2019 | SEM
If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a...
by Mark Thompson | Sep 28, 2019 | SEM
What comes to your mind when you see, hear or read about photo books? The truth is we all tend to picture some personal mementos like books for weddings, birthday and other personal events. These are, of course, among the major matches for a photo book, but they are...
by Mark Thompson | Sep 27, 2019 | SEM
No matter if you are new to Internet Marketing or have been in the industry for years, Internet Marketing forums are extremely useful. Depending on your specific goals, you can engage with a targeted audience that can help drive traffic, improve lead generation, and...
by Mark Thompson | Sep 27, 2019 | SEM
It is important to maximize each marketing opportunity that comes your way. Identifying those opportunities and coming up with a strategy that will help your ultimate goals is something that every company should be thinking of. There are a number of ways you can...
by Mark Thompson | Sep 27, 2019 | News, SEM
Moderator: Jeffrey Rohrs, VP of Marketing at ExactTarget Speakers: Andrew Beckman, President of Location3 Media Dave Davies, CEO of Beanstalk Search Engine Positioning Russ Mann, CEO of Covario Jon Miller, VP of Marketing at Marketo This was a back and forth...
