How To Start A Google AdWords Campaign

How To Start A Google AdWords Campaign

Are you new to Pay Per Click (PPC) Advertising? Have you determined that PPC Advertising may be profitable for your business? This post is for those who are new to PPC Advertising and would like to get off to a fast start buying keywords on Google! Here are some steps...
4 Tips on Running an International PPC Campaign

4 Tips on Running an International PPC Campaign

Running an international PPC campaign will have its challenges beyond the obstacles that you may run into when running a PPC campaign in just English. The importance of understanding the markets and customers outside of the US are only going to further help you see a...
6 Types of Training for Internet Marketers

6 Types of Training for Internet Marketers

Continuing education for an internet marketer is a must! The industry is always changing and evolving, so it is important to have a system in place that allows for you stay up-to-date with what’s going on in the industry.  There are lots of different ways that...
Why Facebook PPC is Unique and How to Take Advantage

Why Facebook PPC is Unique and How to Take Advantage

We all know the big three paid search marketing venues have been established and constitute a significant portion of our online experience: Google, Bing, and Facebook.  Although all three are important in this business, one of them is very much not like the other two....
The Differences Between Offline and Online PR

The Differences Between Offline and Online PR

Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements.  However an offline and online PR marketing campaign have many differences that are important to understand....
Top 5 Facebook Advertising Tips

Top 5 Facebook Advertising Tips

Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM.  I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad...
Tips for B2B Search Engine Marketing

Tips for B2B Search Engine Marketing

Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
The First 5 Things You Should Do in a New PPC Campaign

The First 5 Things You Should Do in a New PPC Campaign

In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are...
3 Key Steps to Starting an A/B Test

3 Key Steps to Starting an A/B Test

Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
How to Use PPC to Complement SEO

How to Use PPC to Complement SEO

Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO.  Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
AdWords Bid Management: How to Lower Minimum Bid Costs

AdWords Bid Management: How to Lower Minimum Bid Costs

The day has come to take your website live! You researched the market, spent money on designing a killer website specifically for your industry, and are ready to jump in with both feet. The excitement grows steadily until you decide to sign up for Google AdWords, and...
Download Now: 6 Free eBooks to Make Money Online

Download Now: 6 Free eBooks to Make Money Online

Over the past 6 months I have been interested in learning more about affiliate marketing and making money online.  So I started reading a number of awesome blogs that are dedicated to exact that.  I am paid for a number of eBooks, some good, some bad…but I have...
Introduction to Product Recommendation Engines

Introduction to Product Recommendation Engines

For those adept at internet marketing, you may have heard of product recommendation engines before. For those who haven’t, you’ve likely stumbled upon one in your internet browsing experience before and weren’t aware of it. What is a Product Recommendation Engine? A...
Guide to Decrypting Google’s Ad Quality Score

Guide to Decrypting Google’s Ad Quality Score

Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a...
5 Tones to Take in Ad Copy to Shake Things Up

5 Tones to Take in Ad Copy to Shake Things Up

CTR is flagging, conversion are lagging and you’re in a funk. So what do to wake up your ad groups? Take one of these 5 tones for a test drive! Get your creative juices flowing, get the wheels turning and hey- you might even have some fun while you’re at...
5 Reasons Your PPC Campaigns Are Not Performing

5 Reasons Your PPC Campaigns Are Not Performing

With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential.  There could be a number of  things you are doing that are prohibiting the performance of your campaigns....
Understanding the Different Types of Content Creation

Understanding the Different Types of Content Creation

A few weeks ago I got an email from a reader asking me about content creation specific to all the different types of content for the web.  Since that is more of an involved question than replying with a simple e-mail, I told him that I would answer his question in an...
Third Tribe Marketing Review

Third Tribe Marketing Review

The Third Tribe is a private membership community offering to help business owners and entrepreneurs the chance to learn how to make money online through online marketing without becoming one of those “obnoxious” Internet marketing types. Who’s...
Five Ways to Quickly Increase Email Response Rates

Five Ways to Quickly Increase Email Response Rates

A higher percentage of people go online just for sake of checking their emails. And there’s no doubt that email marketing can prove to be an extremely powerful tool for reaching out to new customers. However, the success of an email marketing campaign depends on the...
Four Search Marketing Strategies That Work

Four Search Marketing Strategies That Work

Search engine marketing is the art of promoting websites by increasing their visibility in search engines using SEO techniques, PPC, contextual advertising and more. What makes search marketing different is the fact that you do not search for customers. They search...
How to Use Ad Extensions to Improve PPC Campaigns

How to Use Ad Extensions to Improve PPC Campaigns

You may believe it or not but the pay per click ads have already captured majority of the properties found in the results pages of search engines. If you are in doubt about this, then spend a minute to do a search in Google for something that you wish to purchase over...
What Makes a Dynamic Internet Marketer?

What Makes a Dynamic Internet Marketer?

What does it mean to be a dynamic marketer? To me, a dynamic marketer has a balanced, long-term marketing approach that involves all aspects of Internet Marketing.  They need to be able to adapt, move fast, be willing to fail, and understand what their target market...
What Will the Internet Be Like in 2025

What Will the Internet Be Like in 2025

It’s amazing how fast the Internet is moving!  I remember like it was yesterday when I had to use my obnoxiously loud 56k modem to dial into America Online.  A welcome message would popup that gave me access to my email, “Channels” and buddy list. ...
When To Implement a Bid Management Tool

When To Implement a Bid Management Tool

If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a...
How To Use Photo Books For Business In 2013

How To Use Photo Books For Business In 2013

What comes to your mind when you see, hear or read about photo books? The truth is we all tend to picture some personal mementos like books for weddings, birthday and other personal events. These are, of course, among the major matches for a photo book, but they are...
Marketing Opportunities You Don’t Want to Miss

Marketing Opportunities You Don’t Want to Miss

It is important to maximize each marketing opportunity that comes your way.  Identifying those opportunities and coming up with a strategy that will help your ultimate goals is something that every company should be thinking of.  There are a number of ways you can...