by Mark Thompson | Aug 15, 2018 | SEM
When you think of old school marketing, you think of print, television, billboards, and radio….but pay-per-click? Now pay-per-click is not necessarily old school marketing in the sense that you are shouting your message out to everyone and anyone that will...
by Mark Thompson | Aug 15, 2018 | SEM
Search engine marketing is the art of promoting websites by increasing their visibility in search engines using SEO techniques, PPC, contextual advertising and more. What makes search marketing different is the fact that you do not search for customers. They search...
by Mark Thompson | Aug 15, 2018 | SEM
CTR is flagging, conversion are lagging and you’re in a funk. So what do to wake up your ad groups? Take one of these 5 tones for a test drive! Get your creative juices flowing, get the wheels turning and hey- you might even have some fun while you’re at...
by Mark Thompson | Aug 14, 2018 | News, SEM
By now, probably everyone has heard of Groupon and LivingSocial, and now a new service called InBundles joins the party for offering daily deals and specials specific to a certain city. Currently, InBundles caters to only people who are looking for discounts on local...
by Mark Thompson | Aug 14, 2018 | Blogging, SEM
Darren Rowse from ProBlogger asked the question on his blog, “What was your biggest traffic day and how did you achieve it?” I thought it would be fun for everyone to share their story about their biggest traffic day on their website or blog and how you...
by Mark Thompson | Aug 14, 2018 | SEM
What comes to your mind when you see, hear or read about photo books? The truth is we all tend to picture some personal mementos like books for weddings, birthday and other personal events. These are, of course, among the major matches for a photo book, but they are...
by Mark Thompson | Aug 14, 2018 | SEM
With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential. There could be a number of things you are doing that are prohibiting the performance of your campaigns....
by Mark Thompson | Aug 14, 2018 | SEM
For those adept at internet marketing, you may have heard of product recommendation engines before. For those who haven’t, you’ve likely stumbled upon one in your internet browsing experience before and weren’t aware of it. What is a Product Recommendation Engine? A...
by Mark Thompson | Aug 14, 2018 | SEM, SEO
Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
by Mark Thompson | Aug 13, 2018 | Blogging, SEM
Over the past 6 months I have been interested in learning more about affiliate marketing and making money online. So I started reading a number of awesome blogs that are dedicated to exact that. I am paid for a number of eBooks, some good, some bad…but I have...
by Mark Thompson | Aug 13, 2018 | SEM, SEO
Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
by Mark Thompson | Aug 9, 2018 | News, SEM
Google has made some changes by officially retiring the Google Advertising Professionals program and changing it to the Google Adwords Certification Program. The new program provides agencies with comprehensive, strategy-focused training and certification on the...
by Mark Thompson | Aug 9, 2018 | SEM, SEO
Google may have finally discovered a way to rid the internet once and for all from undesirable search results. The answer: Let its users handle it. The Official Google Blog on March 10 announced the debut of a new feature that allows you to block all results from any...
by Mark Thompson | Aug 9, 2018 | SEM
We all hate spam but some guys and gals are making a living out of sending emails of the legitimate variety. Even if you don’t belong to this group because you send newsletters only occasionally, the tips in this article will be of great use to you. 1. Never...
by Mark Thompson | Aug 9, 2018 | SEM, SEO
Recently I have been very impressed with the new Google Places aka Local Business Center. They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool. As you probably have noticed,...
by Mark Thompson | Aug 5, 2018 | SEM
While the Internet has been busy getting its groove on EBay, the first real online auction site, has been quietly working away without Meg Whitman. Whether you are looking for Prada shoes of LED HDMI cables, EBay is a one stop-shopping extravaganza. The really...
by Mark Thompson | Aug 5, 2018 | Analytics, SEM, SEO
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
by Mark Thompson | Aug 5, 2018 | SEM
More than a billion and half people use the Internet, and this has created plenty of opportunities for savvy Internet marketers. There will be a growing need for Internet marketing specialists as more businesses seek to create an Internet presence. One way to acquire...
by Mark Thompson | Aug 5, 2018 | SEM
On certain occasions, handling a PPC or pay per click campaign for an e-commerce website might turn out to be difficult. E-commerce advertisement companies often face plenty of hardship in the paid search domain when they are trying to maintain everything in order....
by Mark Thompson | Aug 5, 2018 | Design/Development, SEM
Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
by Mark Thompson | Aug 4, 2018 | SEM
As you may have noticed recently I have been trying to add more information about making money online, rather than just the normal SEO and social media type posts that you are accustom of seeing. I think this is extremely important, as it is one thing to be able to...
by Mark Thompson | Aug 1, 2018 | SEM
There are plenty of free event services out there on the web that you can use to create, manage, promote, and track local events. Here are a bunch of free services that will help you market your next event online. Eventful http://eventful.com/ Eventful will allow you...
by Mark Thompson | Aug 1, 2018 | SEM
In my last post, I discussed how to create a Google AdWords campaign. Before purchasing keywords on Google AdWords, you may be curious to know how Google in fact ranks advertisements. Have you ever wondered how Google ranks advertisements when you perform a search on...
![Making Money Online with SEO [Webinar Replay]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/06/70_webinar_replay1.jpg)
by Mark Thompson | Aug 1, 2018 | SEM, SEO
Hey guys, I wanted to give everyone who missed the webinar a few weeks back, a chance to watch the replay. Daniel Lew and I discuss a number of different tactics and strategies for turning your SEO efforts into dollars. We went for almost two hours, so there is a lot...
by Mark Thompson | Aug 1, 2018 | SEM
Whenever I inherit a clients PPC account that has already been setup by usually another Internet Marketing company, I will go through a mental checklist of important factors that go into the overall performance of the campaigns. Usually you can find some major...
by Mark Thompson | Aug 1, 2018 | Blogging, SEM, Social Media, Tools
With all of the new communication tools and technology being introduced, the way that companies handle customer service has been transformed into a more effective and efficient manner. Users want to be able to receive real-time support and have multiple options to...
by Mark Thompson | Aug 1, 2018 | SEM
Are you an Internet Marketing company looking for new clients? Are you an Internet Marketing freelancer or consultant looking for new clients or agencies to partner with? Are you an Internet Marketer looking for full-time employment? If you are one of these people,...
by Mark Thompson | Aug 1, 2018 | SEM
If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved. That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your...
by Mark Thompson | Aug 1, 2018 | SEM, SEO
No matter what the industry, the bad apples often get more publicity than the folks that do business by the book which can give any industry a bad name. The search engine marketing industry is no different. Over my 11 years in the business, I have encountered...
by Mark Thompson | Jul 29, 2018 | SEM
A higher percentage of people go online just for sake of checking their emails. And there’s no doubt that email marketing can prove to be an extremely powerful tool for reaching out to new customers. However, the success of an email marketing campaign depends on the...
by Mark Thompson | Jul 29, 2018 | SEM, Social Media
If you’re doing business in today’s market, you know how small the world of business is getting. You can join hundreds of new sites, get new tools and, most importantly, build a community that works for you. These communities will bring you new business. Here are a...
by Mark Thompson | Jul 29, 2018 | SEM
The Third Tribe is a private membership community offering to help business owners and entrepreneurs the chance to learn how to make money online through online marketing without becoming one of those “obnoxious” Internet marketing types. Who’s...
by Mark Thompson | Jul 29, 2018 | SEM
StayOnSearch Readers….I wanted to tell you about a little TREAT I have in store for all of you! At 9pm EST, I will be hosting a webinar with two of the most respected Informational Marketers in the industry. This content-packed webinar is going to be chalked...
by Mark Thompson | Jul 29, 2018 | SEM
What does it mean to be a dynamic marketer? To me, a dynamic marketer has a balanced, long-term marketing approach that involves all aspects of Internet Marketing. They need to be able to adapt, move fast, be willing to fail, and understand what their target market...
by Mark Thompson | Jul 28, 2018 | SEM
No matter if you are new to Internet Marketing or have been in the industry for years, Internet Marketing forums are extremely useful. Depending on your specific goals, you can engage with a targeted audience that can help drive traffic, improve lead generation, and...
by Mark Thompson | Jul 28, 2018 | SEM, SEO
The connotations associated with the word online marketing include the processes of SEO and PPC. To most of the businesses in the market, the online marketing is either search engine optimization or Pay per click. Businesses are either oblivious of the rest of online...
by Mark Thompson | Jul 28, 2018 | Make Money Online, SEM
What is one of the biggest challenges with trying to build a list? … trying to get them to enter their personal contact info. Most people are very guarded when it comes to giving their name and email address away, mainly out of fear of being spammed. So how...
by Mark Thompson | Jul 28, 2018 | SEM
If you are a search marketer, you may want to think about joining a few of these professional organizations. They can provide some good exposure in the industry, as well as help get authoritative links into your site. Here is a quick list of places to look into....
by Mark Thompson | Jul 28, 2018 | SEM
Continuing education for an internet marketer is a must! The industry is always changing and evolving, so it is important to have a system in place that allows for you stay up-to-date with what’s going on in the industry. There are lots of different ways that...
by Mark Thompson | Jul 27, 2018 | SEM, SEO
There are a lot of different companies out there that are taking on full time SEO’s (people skilled in the SEO biz) and handing them enormous paychecks. As you can see from this infographic, there are a lot of SEO jobs out there, and a lot of them are paying...
by Mark Thompson | Jul 27, 2018 | SEM, SEO
Forums can be a great way to communicate with industry experts, gather feedback, position yourself as an industry leader and drive relevant traffic to your site. The first step to marketing via forums is to find the right forums, where people are discussing your...
by Mark Thompson | Jul 27, 2018 | Blogging, SEM
Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements. However an offline and online PR marketing campaign have many differences that are important to understand....
by Mark Thompson | Jul 26, 2018 | SEM
I wanted to thank everyone who submitted their feedback on other “Making the Most Out of…” posts we should write about. Using your suggestions, I got a number of people requesting a post on how to better utilize your YouTube channel, so that’s...
by Mark Thompson | Jul 26, 2018 | SEM, Tools
First off, if you didn’t have a chance to read the first tip I highly recommend that you do. Yesterday we discussed providing content for free and how perceived value and tangibility can significantly improve your subscriber rates. Today we are going to talk...
by Mark Thompson | Jul 25, 2018 | SEM
Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a...
by Mark Thompson | Jul 25, 2018 | News, SEM
It’s amazing how fast the Internet is moving! I remember like it was yesterday when I had to use my obnoxiously loud 56k modem to dial into America Online. A welcome message would popup that gave me access to my email, “Channels” and buddy list. ...
by Mark Thompson | Jul 25, 2018 | Design/Development, SEM
Infographics tend to be extremely viral content that spread rapidly throughout various social networks and the blogosphere. Some recent examples of viral Infographics are By the Numbers: Facebook vs The United States, The Current State of Twitter, and Google Facts...
by Mark Thompson | Jul 25, 2018 | Make Money Online, SEM
When it comes to promoting or growing your business online, mailing lists and email campaigns offer massive benefits. However, many business owners overlook one of the most powerful ways to utilize these tools. While building your mailing lists and capturing customer...
by Mark Thompson | Jul 25, 2018 | SEM
Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM. I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad...
by Mark Thompson | Jul 25, 2018 | SEM, SEO, Tools
Keyword Research is the foundation for any good search marketing campaign. Whether you are running a PPC campaign or optimizing your site for search engines, keyword research can make or break your search efforts. If you try to rank for keywords that are too broad you...
