Live From SMX Seattle: Closing The Loop: Are You Tracking Every Lead?
Moderator: Chris Sherman, Executive Editor of Search Engine Land Speakers: Adam Goldberg, Co-Founder and Chief Innovation Officer of ClearSaleing Alissa Ruehl, Manager of Paid Search Services at Apogee Search John Tawadros, COO of iProspect Lauren Vaccarello, Director...
Live From SMX Seattle: Search Marketing & Surviving A Recession
Moderator: Jeffrey Rohrs, VP of Marketing at ExactTarget Speakers: Andrew Beckman, President of Location3 Media Dave Davies, CEO of Beanstalk Search Engine Positioning Russ Mann, CEO of Covario Jon Miller, VP of Marketing at Marketo This was a back and forth...
Back to the Basics: Getting Started with Keyword Research
Keyword Research is the foundation for any good search marketing campaign. Whether you are running a PPC campaign or optimizing your site for search engines, keyword research can make or break your search efforts. If you try to rank for keywords that are too broad you...
Formulating an Internet Marketing Strategy: Asking the Right Questions?
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
Guide to Decrypting Google’s Ad Quality Score
Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a...
Professional Marketing Organizations to Think About Joining
If you are a search marketer, you may want to think about joining a few of these professional organizations. They can provide some good exposure in the industry, as well as help get authoritative links into your site. Here is a quick list of places to look into....
When To Implement a Bid Management Tool
If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a...
Investing Your Internet Marketing Dollars Wisely
Like any company, you have a budget. So how do you know if you are putting your internet marketing dollars to good use? Unfortunately there is no secret formulate to follow that tells you what percentage of your budget you should be spending on each marketing...
Online Event Marketing: 6 Ways to Market Your Next Event Online
There are plenty of free event services out there on the web that you can use to create, manage, promote, and track local events. Here are a bunch of free services that will help you market your next event online. Eventful http://eventful.com/ Eventful will allow you...
Top 10 Forums to Engage with Internet Marketers and Web Professionals
Forums can be a great way to communicate with industry experts, gather feedback, position yourself as an industry leader and drive relevant traffic to your site. The first step to marketing via forums is to find the right forums, where people are discussing your...
Using Web 2.0 & Social Media To Improve Customer Service
With all of the new communication tools and technology being introduced, the way that companies handle customer service has been transformed into a more effective and efficient manner. Users want to be able to receive real-time support and have multiple options to...
Managing Agency and Client Responsibilities
Recently I wrote a post on how much knowledge a client should have, but along with knowledge also comes responsibility. For any internet marketing agency to work well with their clients, there must be a mutual understanding of the overall strategy, and most...
Is Pay-Per-Click Advertising Old School Marketing Already?
When you think of old school marketing, you think of print, television, billboards, and radio….but pay-per-click? Now pay-per-click is not necessarily old school marketing in the sense that you are shouting your message out to everyone and anyone that will...
Marketing Opportunities You Don’t Want to Miss
It is important to maximize each marketing opportunity that comes your way. Identifying those opportunities and coming up with a strategy that will help your ultimate goals is something that every company should be thinking of. There are a number of ways you can...
Why Are Infographics Such Great Link Bait?
Infographics tend to be extremely viral content that spread rapidly throughout various social networks and the blogosphere. Some recent examples of viral Infographics are By the Numbers: Facebook vs The United States, The Current State of Twitter, and Google Facts...
Introducing the New Google Adwords Certification Program
Google has made some changes by officially retiring the Google Advertising Professionals program and changing it to the Google Adwords Certification Program. The new program provides agencies with comprehensive, strategy-focused training and certification on the...
15 Websites to Find Excellent Internet Marketing Whitepapers
Whitepapers have been a great marketing tool for gaining industry credibility, relevant leads, and more traffic to your website. Even though there are probably thousands of Internet Marketing Whitepapers out there, there are a select bunch that are know for creating industry-recognized, high-quality whitepapers.
6 Types of Training for Internet Marketers
Continuing education for an internet marketer is a must! The industry is always changing and evolving, so it is important to have a system in place that allows for you stay up-to-date with what’s going on in the industry. There are lots of different ways that...
8 Step Checklist When Reviewing an Existing Pay-Per-Click Account
Whenever I inherit a clients PPC account that has already been setup by usually another Internet Marketing company, I will go through a mental checklist of important factors that go into the overall performance of the campaigns. Usually you can find some major...
How Do I Know My Web Content is Good Enough?
I love when readers, clients and social media connections ask questions; the answers make great fuel for articles, so please keep them coming! Recently, a reader asked, “How do I know my web content is good enough or SEO’d well?” Thus, the topic of today’s blog. So...
5 Tones to Take in Ad Copy to Shake Things Up
CTR is flagging, conversion are lagging and you’re in a funk. So what do to wake up your ad groups? Take one of these 5 tones for a test drive! Get your creative juices flowing, get the wheels turning and hey- you might even have some fun while you’re at...
Tips for B2B Search Engine Marketing
Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
Download Now: 6 Free eBooks to Make Money Online
Over the past 6 months I have been interested in learning more about affiliate marketing and making money online. So I started reading a number of awesome blogs that are dedicated to exact that. I am paid for a number of eBooks, some good, some bad…but I have...
Your Internet Marketing Strategy: Less Talking and More Doing
I want to make a pretty bold statement (semi rant) to start this blog post…“Your Strategy is Only As Good As Your Execution!”. Too many times I have seen great concepts and strategies never materialize because the project was just in theory and...
3 Key Steps to Starting an A/B Test
Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
InBundles: The Newest Place For Daily Deals
By now, probably everyone has heard of Groupon and LivingSocial, and now a new service called InBundles joins the party for offering daily deals and specials specific to a certain city. Currently, InBundles caters to only people who are looking for discounts on local...
How To Start A Google AdWords Campaign
Are you new to Pay Per Click (PPC) Advertising? Have you determined that PPC Advertising may be profitable for your business? This post is for those who are new to PPC Advertising and would like to get off to a fast start buying keywords on Google! Here are some steps...
Who You Are, Not Who You Know, Matters in Social Networks
If you’re doing business in today’s market, you know how small the world of business is getting. You can join hundreds of new sites, get new tools and, most importantly, build a community that works for you. These communities will bring you new business. Here are a...
Google’s Ad Rank EcoSystem: How Does It Work?
In my last post, I discussed how to create a Google AdWords campaign. Before purchasing keywords on Google AdWords, you may be curious to know how Google in fact ranks advertisements. Have you ever wondered how Google ranks advertisements when you perform a search on...
How to Use PPC to Complement SEO
Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
AdWords Bid Management: How to Lower Minimum Bid Costs
The day has come to take your website live! You researched the market, spent money on designing a killer website specifically for your industry, and are ready to jump in with both feet. The excitement grows steadily until you decide to sign up for Google AdWords, and...
How I Found More Internet Marketing Jobs – Free Resource Inside
Are you an Internet Marketing company looking for new clients? Are you an Internet Marketing freelancer or consultant looking for new clients or agencies to partner with? Are you an Internet Marketer looking for full-time employment? If you are one of these people,...
What You Can Learn from Google Instant Search
Google has just rolled out the new Google Instant search results. Now, all you have to do is type in one letter and you will start to get results instantly, without even hitting the Search button or enter key. Some interesting tidbits about the new search system...
What Makes a Dynamic Internet Marketer?
What does it mean to be a dynamic marketer? To me, a dynamic marketer has a balanced, long-term marketing approach that involves all aspects of Internet Marketing. They need to be able to adapt, move fast, be willing to fail, and understand what their target market...
Understanding the PPC Advertising Editorial Guidelines
If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved. That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your...
Making the Most Out of Google Places
Recently I have been very impressed with the new Google Places aka Local Business Center. They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool. As you probably have noticed,...
Making the Most Out of Your YouTube Channel
I wanted to thank everyone who submitted their feedback on other “Making the Most Out of…” posts we should write about. Using your suggestions, I got a number of people requesting a post on how to better utilize your YouTube channel, so that’s...
Wordstream’s Quality Score Management Tools Go Live
For any Google Adwords advertiser, you know that having a great Quality Score is the key to running effective, low cost ad campaigns. However many advertisers are always wondering how they can improve on their QS. Well now, Wordstream has made it much easier, with...
Opt-In Placement for Maximizing Subscribers
You have probably noticed that many bloggers are adding opt-in forms throughout their entire blog to help increase subscribers. Gaining new RSS and E-mail subscribers to your blog allows you to not have to depend on Google or other traffic sources to get your readers...
The Increasingly Popular Internet Marketing Degree: What do you Learn?
More than a billion and half people use the Internet, and this has created plenty of opportunities for savvy Internet marketers. There will be a growing need for Internet marketing specialists as more businesses seek to create an Internet presence. One way to acquire...
Understanding the Different Types of Content Creation
A few weeks ago I got an email from a reader asking me about content creation specific to all the different types of content for the web. Since that is more of an involved question than replying with a simple e-mail, I told him that I would answer his question in an...
What Was Your Biggest Traffic Day and How Did You Achieve It?
Darren Rowse from ProBlogger asked the question on his blog, “What was your biggest traffic day and how did you achieve it?” I thought it would be fun for everyone to share their story about their biggest traffic day on their website or blog and how you...
5 Reasons Your PPC Campaigns Are Not Performing
With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential. There could be a number of things you are doing that are prohibiting the performance of your campaigns....
Not Active in Internet Marketing Forums? Then You Are Missing Out!
No matter if you are new to Internet Marketing or have been in the industry for years, Internet Marketing forums are extremely useful. Depending on your specific goals, you can engage with a targeted audience that can help drive traffic, improve lead generation, and...
Ultimate Roundup of Advertising Networks
PPC, PPV, Banner Ads, Media Buys, Text Link Ads, Video Sponsored Ads, Mobile Ads….the list goes on and on. I thought I would compile a HUGE list of all of the different advertising networks that are out there. Feel free to help ad to the list and leave a...
Top 5 Facebook Advertising Tips
Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM. I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad...
Creating Content of Substance vs Blah! Blah! Blah!
Recently I have been speaking to a few companies about content development. During our discussions a lot of questions were asked around the type of content that should be produced. What I explained to them were that are different types of content and strategies...
The Differences Between Offline and Online PR
Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements. However an offline and online PR marketing campaign have many differences that are important to understand....