by Mark Thompson | Jan 30, 2019 | SEM
Are you new to Pay Per Click (PPC) Advertising? Have you determined that PPC Advertising may be profitable for your business? This post is for those who are new to PPC Advertising and would like to get off to a fast start buying keywords on Google! Here are some steps...
by Mark Thompson | Jan 30, 2019 | SEM
More than a billion and half people use the Internet, and this has created plenty of opportunities for savvy Internet marketers. There will be a growing need for Internet marketing specialists as more businesses seek to create an Internet presence. One way to acquire...
by Mark Thompson | Jan 30, 2019 | SEM, Social Media
If you’re doing business in today’s market, you know how small the world of business is getting. You can join hundreds of new sites, get new tools and, most importantly, build a community that works for you. These communities will bring you new business. Here are a...
by Mark Thompson | Jan 28, 2019 | SEM, SEO
Recently I have been speaking to a few companies about content development. During our discussions a lot of questions were asked around the type of content that should be produced. What I explained to them were that are different types of content and strategies...
by Mark Thompson | Jan 27, 2019 | SEM
If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a...
by Mark Thompson | Jan 26, 2019 | SEM
With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential. There could be a number of things you are doing that are prohibiting the performance of your campaigns....
by Mark Thompson | Jan 24, 2019 | Blogging, SEM
Over the past 6 months I have been interested in learning more about affiliate marketing and making money online. So I started reading a number of awesome blogs that are dedicated to exact that. I am paid for a number of eBooks, some good, some bad…but I have...
by Mark Thompson | Jan 23, 2019 | News, SEM
Moderator: Chris Sherman, Executive Editor of Search Engine Land Speakers: Adam Goldberg, Co-Founder and Chief Innovation Officer of ClearSaleing Alissa Ruehl, Manager of Paid Search Services at Apogee Search John Tawadros, COO of iProspect Lauren Vaccarello, Director...
by Mark Thompson | Jan 23, 2019 | SEM
Running an international PPC campaign will have its challenges beyond the obstacles that you may run into when running a PPC campaign in just English. The importance of understanding the markets and customers outside of the US are only going to further help you see a...
by Mark Thompson | Jan 23, 2019 | SEM
Continuing education for an internet marketer is a must! The industry is always changing and evolving, so it is important to have a system in place that allows for you stay up-to-date with what’s going on in the industry. There are lots of different ways that...
by Mark Thompson | Jan 23, 2019 | SEM, SEO
Recently I have been very impressed with the new Google Places aka Local Business Center. They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool. As you probably have noticed,...
by Mark Thompson | Jan 23, 2019 | Design/Development, SEM
Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
by Mark Thompson | Jan 23, 2019 | SEM
StayOnSearch Readers….I wanted to tell you about a little TREAT I have in store for all of you! At 9pm EST, I will be hosting a webinar with two of the most respected Informational Marketers in the industry. This content-packed webinar is going to be chalked...
by Mark Thompson | Jan 22, 2019 | Blogging, SEM
Darren Rowse from ProBlogger asked the question on his blog, “What was your biggest traffic day and how did you achieve it?” I thought it would be fun for everyone to share their story about their biggest traffic day on their website or blog and how you...
by Mark Thompson | Jan 22, 2019 | SEM
Are you an Internet Marketing company looking for new clients? Are you an Internet Marketing freelancer or consultant looking for new clients or agencies to partner with? Are you an Internet Marketer looking for full-time employment? If you are one of these people,...
by Mark Thompson | Jan 22, 2019 | SEM
A few weeks ago I got an email from a reader asking me about content creation specific to all the different types of content for the web. Since that is more of an involved question than replying with a simple e-mail, I told him that I would answer his question in an...
by Mark Thompson | Jan 22, 2019 | SEM, SEO
For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
by Mark Thompson | Jan 22, 2019 | Analytics, SEM, SEO
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
by Mark Thompson | Jan 22, 2019 | SEM
There are plenty of free event services out there on the web that you can use to create, manage, promote, and track local events. Here are a bunch of free services that will help you market your next event online. Eventful http://eventful.com/ Eventful will allow you...
by Mark Thompson | Jan 21, 2019 | SEM
Hopefully just by reading the blog post title, it got your attention! It may seem like a bit of a bold statement and I’m sure many of you disagree with this statement. However let me try to explain my point of why I think affiliate marketers are the best...
by Mark Thompson | Jan 17, 2019 | SEM
What comes to your mind when you see, hear or read about photo books? The truth is we all tend to picture some personal mementos like books for weddings, birthday and other personal events. These are, of course, among the major matches for a photo book, but they are...
by Mark Thompson | Jan 16, 2019 | SEM
Time, tide and now search engines wait for no man. A few years ago the notion of online branding was still alien to many. Sure, you’d secure your domain and talk about how great you are on every page of the site, but optimisation would revolve primarily around...
by Mark Thompson | Jan 15, 2019 | SEM
If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved. That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your...
by Mark Thompson | Jan 15, 2019 | SEM
Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a...
by Mark Thompson | Jan 15, 2019 | Make Money Online, SEM
When it comes to promoting or growing your business online, mailing lists and email campaigns offer massive benefits. However, many business owners overlook one of the most powerful ways to utilize these tools. While building your mailing lists and capturing customer...
by Mark Thompson | Jan 15, 2019 | SEM, SEO
Google may have finally discovered a way to rid the internet once and for all from undesirable search results. The answer: Let its users handle it. The Official Google Blog on March 10 announced the debut of a new feature that allows you to block all results from any...
by Mark Thompson | Jan 11, 2019 | Blogging, SEM, Social Media, Tools
With all of the new communication tools and technology being introduced, the way that companies handle customer service has been transformed into a more effective and efficient manner. Users want to be able to receive real-time support and have multiple options to...
by Mark Thompson | Jan 8, 2019 | News, SEM
Moderator: Jeffrey Rohrs, VP of Marketing at ExactTarget Speakers: Andrew Beckman, President of Location3 Media Dave Davies, CEO of Beanstalk Search Engine Positioning Russ Mann, CEO of Covario Jon Miller, VP of Marketing at Marketo This was a back and forth...
by Mark Thompson | Jan 8, 2019 | SEM, Tools
First off, if you didn’t have a chance to read the first tip I highly recommend that you do. Yesterday we discussed providing content for free and how perceived value and tangibility can significantly improve your subscriber rates. Today we are going to talk...
by Mark Thompson | Jan 5, 2019 | SEM
Whenever I inherit a clients PPC account that has already been setup by usually another Internet Marketing company, I will go through a mental checklist of important factors that go into the overall performance of the campaigns. Usually you can find some major...
