What Makes a Dynamic Internet Marketer?

What Makes a Dynamic Internet Marketer?

What does it mean to be a dynamic marketer? To me, a dynamic marketer has a balanced, long-term marketing approach that involves all aspects of Internet Marketing.  They need to be able to adapt, move fast, be willing to fail, and understand what their target market...
How to Use PPC to Complement SEO

How to Use PPC to Complement SEO

Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO.  Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
4 Tips on Running an International PPC Campaign

4 Tips on Running an International PPC Campaign

Running an international PPC campaign will have its challenges beyond the obstacles that you may run into when running a PPC campaign in just English. The importance of understanding the markets and customers outside of the US are only going to further help you see a...
Marketing Opportunities You Don’t Want to Miss

Marketing Opportunities You Don’t Want to Miss

It is important to maximize each marketing opportunity that comes your way.  Identifying those opportunities and coming up with a strategy that will help your ultimate goals is something that every company should be thinking of.  There are a number of ways you can...
Tips for B2B Search Engine Marketing

Tips for B2B Search Engine Marketing

Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
How to Use Ad Extensions to Improve PPC Campaigns

How to Use Ad Extensions to Improve PPC Campaigns

You may believe it or not but the pay per click ads have already captured majority of the properties found in the results pages of search engines. If you are in doubt about this, then spend a minute to do a search in Google for something that you wish to purchase over...
3 Key Steps to Starting an A/B Test

3 Key Steps to Starting an A/B Test

Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
When To Implement a Bid Management Tool

When To Implement a Bid Management Tool

If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a...
What Makes the Ultimate Internet Marketer?

What Makes the Ultimate Internet Marketer?

If you think Internet Marketers are just people who add “keywords” into a website for “search engines” to see, there is nothing further from the truth.  Internet Marketing as a whole, involves a wide range of skills that can take years or even...

SEM vs SEO: Short-Term vs Long-Term

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
Point Copy Profit, 16 Year Old Making 6 Figures Online!

Point Copy Profit, 16 Year Old Making 6 Figures Online!

As you may have noticed recently I have been trying to add more information about making money online, rather than just the normal SEO and social media type posts that you are accustom of seeing.  I think this is extremely important, as it is one thing to be able to...
Google’s Ad Rank EcoSystem: How Does It Work?

Google’s Ad Rank EcoSystem: How Does It Work?

In my last post, I discussed how to create a Google AdWords campaign. Before purchasing keywords on Google AdWords, you may be curious to know how Google in fact ranks advertisements. Have you ever wondered how Google ranks advertisements when you perform a search on...
What Will the Internet Be Like in 2025

What Will the Internet Be Like in 2025

It’s amazing how fast the Internet is moving!  I remember like it was yesterday when I had to use my obnoxiously loud 56k modem to dial into America Online.  A welcome message would popup that gave me access to my email, “Channels” and buddy list. ...
15 Websites to Find Excellent Internet Marketing Whitepapers

15 Websites to Find Excellent Internet Marketing Whitepapers

Whitepapers have been a great marketing tool for gaining industry credibility, relevant leads, and more traffic to your website. Even though there are probably thousands of Internet Marketing Whitepapers out there, there are a select bunch that are know for creating industry-recognized, high-quality whitepapers.

Why Facebook PPC is Unique and How to Take Advantage

Why Facebook PPC is Unique and How to Take Advantage

We all know the big three paid search marketing venues have been established and constitute a significant portion of our online experience: Google, Bing, and Facebook.  Although all three are important in this business, one of them is very much not like the other two....
Making the Most Out of Google Places

Making the Most Out of Google Places

Recently I have been very impressed with the new Google Places aka Local Business Center.  They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool.  As you probably have noticed,...
How To Start A Google AdWords Campaign

How To Start A Google AdWords Campaign

Are you new to Pay Per Click (PPC) Advertising? Have you determined that PPC Advertising may be profitable for your business? This post is for those who are new to PPC Advertising and would like to get off to a fast start buying keywords on Google! Here are some steps...
Making the Most Out of Your YouTube Channel

Making the Most Out of Your YouTube Channel

I wanted to thank everyone who submitted their feedback on other “Making the Most Out of…” posts we should write about.  Using your suggestions, I got a number of people requesting a post on how to better utilize your YouTube channel, so that’s...
Panda and the New Google

Panda and the New Google

Google is a great example of how powerful the Internet really is.  With more users than all the other search engines combined, and by a crazy wide margin, Google is a powerhouse the likes of which the business community hasn’t seen for a long while. No More...
How To Use Photo Books For Business In 2013

How To Use Photo Books For Business In 2013

What comes to your mind when you see, hear or read about photo books? The truth is we all tend to picture some personal mementos like books for weddings, birthday and other personal events. These are, of course, among the major matches for a photo book, but they are...