How to Use PPC to Complement SEO
Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
4 Tips on Running an International PPC Campaign
Running an international PPC campaign will have its challenges beyond the obstacles that you may run into when running a PPC campaign in just English. The importance of understanding the markets and customers outside of the US are only going to further help you see a...
Marketing Opportunities You Don’t Want to Miss
It is important to maximize each marketing opportunity that comes your way. Identifying those opportunities and coming up with a strategy that will help your ultimate goals is something that every company should be thinking of. There are a number of ways you can...
How I Found More Internet Marketing Jobs – Free Resource Inside
Are you an Internet Marketing company looking for new clients? Are you an Internet Marketing freelancer or consultant looking for new clients or agencies to partner with? Are you an Internet Marketer looking for full-time employment? If you are one of these people,...
Tips for B2B Search Engine Marketing
Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
How to Use Ad Extensions to Improve PPC Campaigns
You may believe it or not but the pay per click ads have already captured majority of the properties found in the results pages of search engines. If you are in doubt about this, then spend a minute to do a search in Google for something that you wish to purchase over...
3 Key Steps to Starting an A/B Test
Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
When To Implement a Bid Management Tool
If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a...
Top 10 Forums to Engage with Internet Marketers and Web Professionals
Forums can be a great way to communicate with industry experts, gather feedback, position yourself as an industry leader and drive relevant traffic to your site. The first step to marketing via forums is to find the right forums, where people are discussing your...
What Makes the Ultimate Internet Marketer?
If you think Internet Marketers are just people who add “keywords” into a website for “search engines” to see, there is nothing further from the truth. Internet Marketing as a whole, involves a wide range of skills that can take years or even...
Is Pay-Per-Click Advertising Old School Marketing Already?
When you think of old school marketing, you think of print, television, billboards, and radio….but pay-per-click? Now pay-per-click is not necessarily old school marketing in the sense that you are shouting your message out to everyone and anyone that will...
Introducing the New Google Adwords Certification Program
Google has made some changes by officially retiring the Google Advertising Professionals program and changing it to the Google Adwords Certification Program. The new program provides agencies with comprehensive, strategy-focused training and certification on the...Live From SMX Seattle: Closing The Loop: Are You Tracking Every Lead?
Moderator: Chris Sherman, Executive Editor of Search Engine Land Speakers: Adam Goldberg, Co-Founder and Chief Innovation Officer of ClearSaleing Alissa Ruehl, Manager of Paid Search Services at Apogee Search John Tawadros, COO of iProspect Lauren Vaccarello, Director...
The Increasingly Popular Internet Marketing Degree: What do you Learn?
More than a billion and half people use the Internet, and this has created plenty of opportunities for savvy Internet marketers. There will be a growing need for Internet marketing specialists as more businesses seek to create an Internet presence. One way to acquire...
What to Do If You Have Been Taken Advantage of By a SEM Company
No matter what the industry, the bad apples often get more publicity than the folks that do business by the book which can give any industry a bad name. The search engine marketing industry is no different. Over my 11 years in the business, I have encountered...SEM vs SEO: Short-Term vs Long-Term
For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
Who You Are, Not Who You Know, Matters in Social Networks
If you’re doing business in today’s market, you know how small the world of business is getting. You can join hundreds of new sites, get new tools and, most importantly, build a community that works for you. These communities will bring you new business. Here are a...
Point Copy Profit, 16 Year Old Making 6 Figures Online!
As you may have noticed recently I have been trying to add more information about making money online, rather than just the normal SEO and social media type posts that you are accustom of seeing. I think this is extremely important, as it is one thing to be able to...
Google’s Ad Rank EcoSystem: How Does It Work?
In my last post, I discussed how to create a Google AdWords campaign. Before purchasing keywords on Google AdWords, you may be curious to know how Google in fact ranks advertisements. Have you ever wondered how Google ranks advertisements when you perform a search on...
What Will the Internet Be Like in 2025
It’s amazing how fast the Internet is moving! I remember like it was yesterday when I had to use my obnoxiously loud 56k modem to dial into America Online. A welcome message would popup that gave me access to my email, “Channels” and buddy list. ...
15 Websites to Find Excellent Internet Marketing Whitepapers
Whitepapers have been a great marketing tool for gaining industry credibility, relevant leads, and more traffic to your website. Even though there are probably thousands of Internet Marketing Whitepapers out there, there are a select bunch that are know for creating industry-recognized, high-quality whitepapers.
Why Facebook PPC is Unique and How to Take Advantage
We all know the big three paid search marketing venues have been established and constitute a significant portion of our online experience: Google, Bing, and Facebook. Although all three are important in this business, one of them is very much not like the other two....
Making the Most Out of Google Places
Recently I have been very impressed with the new Google Places aka Local Business Center. They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool. As you probably have noticed,...
How To Start A Google AdWords Campaign
Are you new to Pay Per Click (PPC) Advertising? Have you determined that PPC Advertising may be profitable for your business? This post is for those who are new to PPC Advertising and would like to get off to a fast start buying keywords on Google! Here are some steps...
Making the Most Out of Your YouTube Channel
I wanted to thank everyone who submitted their feedback on other “Making the Most Out of…” posts we should write about. Using your suggestions, I got a number of people requesting a post on how to better utilize your YouTube channel, so that’s...
Formulating an Internet Marketing Strategy: Asking the Right Questions?
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
Professional Marketing Organizations to Think About Joining
If you are a search marketer, you may want to think about joining a few of these professional organizations. They can provide some good exposure in the industry, as well as help get authoritative links into your site. Here is a quick list of places to look into....
Panda and the New Google
Google is a great example of how powerful the Internet really is. With more users than all the other search engines combined, and by a crazy wide margin, Google is a powerhouse the likes of which the business community hasn’t seen for a long while. No More...