Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a...
Are you new to Pay Per Click (PPC) Advertising? Have you determined that PPC Advertising may be profitable for your business? This post is for those who are new to PPC Advertising and would like to get off to a fast start buying keywords on Google! Here are some steps...
Infographics tend to be extremely viral content that spread rapidly throughout various social networks and the blogosphere. Some recent examples of viral Infographics are By the Numbers: Facebook vs The United States, The Current State of Twitter, and Google Facts...
Are you an Internet Marketing company looking for new clients? Are you an Internet Marketing freelancer or consultant looking for new clients or agencies to partner with? Are you an Internet Marketer looking for full-time employment? If you are one of these people,...
Google has just rolled out the new Google Instant search results. Now, all you have to do is type in one letter and you will start to get results instantly, without even hitting the Search button or enter key. Some interesting tidbits about the new search system...
If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a...
In my last post, I discussed how to create a Google AdWords campaign. Before purchasing keywords on Google AdWords, you may be curious to know how Google in fact ranks advertisements. Have you ever wondered how Google ranks advertisements when you perform a search on...
Search engine marketing is the art of promoting websites by increasing their visibility in search engines using SEO techniques, PPC, contextual advertising and more. What makes search marketing different is the fact that you do not search for customers. They search...
Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
More than a billion and half people use the Internet, and this has created plenty of opportunities for savvy Internet marketers. There will be a growing need for Internet marketing specialists as more businesses seek to create an Internet presence. One way to acquire...
If you think Internet Marketers are just people who add “keywords” into a website for “search engines” to see, there is nothing further from the truth. Internet Marketing as a whole, involves a wide range of skills that can take years or even...
Darren Rowse from ProBlogger asked the question on his blog, “What was your biggest traffic day and how did you achieve it?” I thought it would be fun for everyone to share their story about their biggest traffic day on their website or blog and how you...
PPC, PPV, Banner Ads, Media Buys, Text Link Ads, Video Sponsored Ads, Mobile Ads….the list goes on and on. I thought I would compile a HUGE list of all of the different advertising networks that are out there. Feel free to help ad to the list and leave a...
If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved. That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your...
Hey guys, I wanted to give everyone who missed the webinar a few weeks back, a chance to watch the replay. Daniel Lew and I discuss a number of different tactics and strategies for turning your SEO efforts into dollars. We went for almost two hours, so there is a lot...
Over the past 6 months I have been interested in learning more about affiliate marketing and making money online. So I started reading a number of awesome blogs that are dedicated to exact that. I am paid for a number of eBooks, some good, some bad…but I have...
CTR is flagging, conversion are lagging and you’re in a funk. So what do to wake up your ad groups? Take one of these 5 tones for a test drive! Get your creative juices flowing, get the wheels turning and hey- you might even have some fun while you’re at...
Time, tide and now search engines wait for no man. A few years ago the notion of online branding was still alien to many. Sure, you’d secure your domain and talk about how great you are on every page of the site, but optimisation would revolve primarily around...
There are plenty of free event services out there on the web that you can use to create, manage, promote, and track local events. Here are a bunch of free services that will help you market your next event online. Eventful http://eventful.com/ Eventful will allow you...
With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential. There could be a number of things you are doing that are prohibiting the performance of your campaigns....
A higher percentage of people go online just for sake of checking their emails. And there’s no doubt that email marketing can prove to be an extremely powerful tool for reaching out to new customers. However, the success of an email marketing campaign depends on the...
First off, if you didn’t have a chance to read the first tip I highly recommend that you do. Yesterday we discussed providing content for free and how perceived value and tangibility can significantly improve your subscriber rates. Today we are going to talk...
The connotations associated with the word online marketing include the processes of SEO and PPC. To most of the businesses in the market, the online marketing is either search engine optimization or Pay per click. Businesses are either oblivious of the rest of online...
Recently I wrote a post on how much knowledge a client should have, but along with knowledge also comes responsibility. For any internet marketing agency to work well with their clients, there must be a mutual understanding of the overall strategy, and most...
Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM. I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad...
As you may have noticed recently I have been trying to add more information about making money online, rather than just the normal SEO and social media type posts that you are accustom of seeing. I think this is extremely important, as it is one thing to be able to...
It is important to maximize each marketing opportunity that comes your way. Identifying those opportunities and coming up with a strategy that will help your ultimate goals is something that every company should be thinking of. There are a number of ways you can...
For any Google Adwords advertiser, you know that having a great Quality Score is the key to running effective, low cost ad campaigns. However many advertisers are always wondering how they can improve on their QS. Well now, Wordstream has made it much easier, with...
Hopefully just by reading the blog post title, it got your attention! It may seem like a bit of a bold statement and I’m sure many of you disagree with this statement. However let me try to explain my point of why I think affiliate marketers are the best...
It’s amazing how fast the Internet is moving! I remember like it was yesterday when I had to use my obnoxiously loud 56k modem to dial into America Online. A welcome message would popup that gave me access to my email, “Channels” and buddy list. ...
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