by Mark Thompson | Nov 19, 2018 | Make Money Online, SEM
When it comes to promoting or growing your business online, mailing lists and email campaigns offer massive benefits. However, many business owners overlook one of the most powerful ways to utilize these tools. While building your mailing lists and capturing customer...
by Mark Thompson | Nov 19, 2018 | SEM
On certain occasions, handling a PPC or pay per click campaign for an e-commerce website might turn out to be difficult. E-commerce advertisement companies often face plenty of hardship in the paid search domain when they are trying to maintain everything in order....
by Mark Thompson | Nov 17, 2018 | SEM, SEO
Google may have finally discovered a way to rid the internet once and for all from undesirable search results. The answer: Let its users handle it. The Official Google Blog on March 10 announced the debut of a new feature that allows you to block all results from any...
by Mark Thompson | Nov 17, 2018 | News, SEM
By now, probably everyone has heard of Groupon and LivingSocial, and now a new service called InBundles joins the party for offering daily deals and specials specific to a certain city. Currently, InBundles caters to only people who are looking for discounts on local...
by Mark Thompson | Nov 17, 2018 | Blogging, SEM
Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements. However an offline and online PR marketing campaign have many differences that are important to understand....
by Mark Thompson | Nov 17, 2018 | SEM
I wanted to thank everyone who submitted their feedback on other “Making the Most Out of…” posts we should write about. Using your suggestions, I got a number of people requesting a post on how to better utilize your YouTube channel, so that’s...
by Mark Thompson | Nov 17, 2018 | SEM
If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved. That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your...
by Mark Thompson | Nov 14, 2018 | SEM
Are you an Internet Marketing company looking for new clients? Are you an Internet Marketing freelancer or consultant looking for new clients or agencies to partner with? Are you an Internet Marketer looking for full-time employment? If you are one of these people,...
by Mark Thompson | Nov 12, 2018 | Analytics, SEM, SEO
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
by Mark Thompson | Nov 12, 2018 | SEM, Social Media
If you’re doing business in today’s market, you know how small the world of business is getting. You can join hundreds of new sites, get new tools and, most importantly, build a community that works for you. These communities will bring you new business. Here are a...
by Mark Thompson | Nov 12, 2018 | Blogging, SEM
Darren Rowse from ProBlogger asked the question on his blog, “What was your biggest traffic day and how did you achieve it?” I thought it would be fun for everyone to share their story about their biggest traffic day on their website or blog and how you...
by Mark Thompson | Nov 11, 2018 | SEM
When you think of old school marketing, you think of print, television, billboards, and radio….but pay-per-click? Now pay-per-click is not necessarily old school marketing in the sense that you are shouting your message out to everyone and anyone that will...
by Mark Thompson | Nov 11, 2018 | SEM, SEO
Forums can be a great way to communicate with industry experts, gather feedback, position yourself as an industry leader and drive relevant traffic to your site. The first step to marketing via forums is to find the right forums, where people are discussing your...
by Mark Thompson | Nov 10, 2018 | SEM
Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a...
by Mark Thompson | Nov 10, 2018 | SEM, Tools
I am extremely excited for next week, as it marks the date of my first REAL product launch. As many of you know, I have been working on a WordPress plugin called List Eruption that I anticipate will make a huge impact on the industry. This WordPress plugin has been...
by Mark Thompson | Nov 10, 2018 | SEM
The day has come to take your website live! You researched the market, spent money on designing a killer website specifically for your industry, and are ready to jump in with both feet. The excitement grows steadily until you decide to sign up for Google AdWords, and...
by Mark Thompson | Nov 10, 2018 | SEM, SEO
Recently I have been speaking to a few companies about content development. During our discussions a lot of questions were asked around the type of content that should be produced. What I explained to them were that are different types of content and strategies...
by Mark Thompson | Nov 10, 2018 | SEM
For those adept at internet marketing, you may have heard of product recommendation engines before. For those who haven’t, you’ve likely stumbled upon one in your internet browsing experience before and weren’t aware of it. What is a Product Recommendation Engine? A...
by Mark Thompson | Nov 10, 2018 | SEM
Running an international PPC campaign will have its challenges beyond the obstacles that you may run into when running a PPC campaign in just English. The importance of understanding the markets and customers outside of the US are only going to further help you see a...
by Mark Thompson | Nov 7, 2018 | SEM
Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM. I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad...
by Mark Thompson | Nov 7, 2018 | SEM
What comes to your mind when you see, hear or read about photo books? The truth is we all tend to picture some personal mementos like books for weddings, birthday and other personal events. These are, of course, among the major matches for a photo book, but they are...
by Mark Thompson | Nov 7, 2018 | SEM
In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are...
by Mark Thompson | Nov 7, 2018 | SEM
Continuing education for an internet marketer is a must! The industry is always changing and evolving, so it is important to have a system in place that allows for you stay up-to-date with what’s going on in the industry. There are lots of different ways that...
by Mark Thompson | Nov 7, 2018 | SEM
CTR is flagging, conversion are lagging and you’re in a funk. So what do to wake up your ad groups? Take one of these 5 tones for a test drive! Get your creative juices flowing, get the wheels turning and hey- you might even have some fun while you’re at...
by Mark Thompson | Nov 6, 2018 | SEM
The Third Tribe is a private membership community offering to help business owners and entrepreneurs the chance to learn how to make money online through online marketing without becoming one of those “obnoxious” Internet marketing types. Who’s...
by Mark Thompson | Nov 6, 2018 | News, SEM
Moderator: Chris Sherman, Executive Editor of Search Engine Land Speakers: Adam Goldberg, Co-Founder and Chief Innovation Officer of ClearSaleing Alissa Ruehl, Manager of Paid Search Services at Apogee Search John Tawadros, COO of iProspect Lauren Vaccarello, Director...
by Mark Thompson | Nov 2, 2018 | SEM
In 2011, in a world where online media dominates our culture, most business owners are aware of the impact that Google and other search engines have on their ability to attract customers. Through search engine optimization, search engine marketing and more,...
by Mark Thompson | Nov 1, 2018 | Design/Development, SEM
Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
by Mark Thompson | Nov 1, 2018 | SEM, SEO
Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
by Mark Thompson | Nov 1, 2018 | SEM
We all know the big three paid search marketing venues have been established and constitute a significant portion of our online experience: Google, Bing, and Facebook. Although all three are important in this business, one of them is very much not like the other two....
