Marketing Opportunities You Don’t Want to Miss

Marketing Opportunities You Don’t Want to Miss

It is important to maximize each marketing opportunity that comes your way.  Identifying those opportunities and coming up with a strategy that will help your ultimate goals is something that every company should be thinking of.  There are a number of ways you can...

SEM vs SEO: Short-Term vs Long-Term

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
Tips for B2B Search Engine Marketing

Tips for B2B Search Engine Marketing

Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
Google’s Ad Rank EcoSystem: How Does It Work?

Google’s Ad Rank EcoSystem: How Does It Work?

In my last post, I discussed how to create a Google AdWords campaign. Before purchasing keywords on Google AdWords, you may be curious to know how Google in fact ranks advertisements. Have you ever wondered how Google ranks advertisements when you perform a search on...
Top 5 Facebook Advertising Tips

Top 5 Facebook Advertising Tips

Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM.  I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad...
Five Ways to Quickly Increase Email Response Rates

Five Ways to Quickly Increase Email Response Rates

A higher percentage of people go online just for sake of checking their emails. And there’s no doubt that email marketing can prove to be an extremely powerful tool for reaching out to new customers. However, the success of an email marketing campaign depends on the...
Understanding the PPC Advertising Editorial Guidelines

Understanding the PPC Advertising Editorial Guidelines

If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved.  That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your...
Why Facebook PPC is Unique and How to Take Advantage

Why Facebook PPC is Unique and How to Take Advantage

We all know the big three paid search marketing venues have been established and constitute a significant portion of our online experience: Google, Bing, and Facebook.  Although all three are important in this business, one of them is very much not like the other two....
How to Use Ad Extensions to Improve PPC Campaigns

How to Use Ad Extensions to Improve PPC Campaigns

You may believe it or not but the pay per click ads have already captured majority of the properties found in the results pages of search engines. If you are in doubt about this, then spend a minute to do a search in Google for something that you wish to purchase over...
Guide to Decrypting Google’s Ad Quality Score

Guide to Decrypting Google’s Ad Quality Score

Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a...
Making the Most Out of Your YouTube Channel

Making the Most Out of Your YouTube Channel

I wanted to thank everyone who submitted their feedback on other “Making the Most Out of…” posts we should write about.  Using your suggestions, I got a number of people requesting a post on how to better utilize your YouTube channel, so that’s...
5 Reasons Your PPC Campaigns Are Not Performing

5 Reasons Your PPC Campaigns Are Not Performing

With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential.  There could be a number of  things you are doing that are prohibiting the performance of your campaigns....
The First 5 Things You Should Do in a New PPC Campaign

The First 5 Things You Should Do in a New PPC Campaign

In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are...
Making the Most Out of Google Places

Making the Most Out of Google Places

Recently I have been very impressed with the new Google Places aka Local Business Center.  They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool.  As you probably have noticed,...
3 Key Steps to Starting an A/B Test

3 Key Steps to Starting an A/B Test

Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
What Makes a Dynamic Internet Marketer?

What Makes a Dynamic Internet Marketer?

What does it mean to be a dynamic marketer? To me, a dynamic marketer has a balanced, long-term marketing approach that involves all aspects of Internet Marketing.  They need to be able to adapt, move fast, be willing to fail, and understand what their target market...
How To Use Photo Books For Business In 2013

How To Use Photo Books For Business In 2013

What comes to your mind when you see, hear or read about photo books? The truth is we all tend to picture some personal mementos like books for weddings, birthday and other personal events. These are, of course, among the major matches for a photo book, but they are...
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