InBundles: The Newest Place For Daily Deals

InBundles: The Newest Place For Daily Deals

By now, probably everyone has heard of Groupon and LivingSocial, and now a new service called InBundles joins the party for offering daily deals and specials specific to a certain city. Currently, InBundles caters to only people who are looking for discounts on local...
The Differences Between Offline and Online PR

The Differences Between Offline and Online PR

Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements.  However an offline and online PR marketing campaign have many differences that are important to understand....
Making the Most Out of Your YouTube Channel

Making the Most Out of Your YouTube Channel

I wanted to thank everyone who submitted their feedback on other “Making the Most Out of…” posts we should write about.  Using your suggestions, I got a number of people requesting a post on how to better utilize your YouTube channel, so that’s...
Understanding the PPC Advertising Editorial Guidelines

Understanding the PPC Advertising Editorial Guidelines

If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved.  That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your...
Guide to Decrypting Google’s Ad Quality Score

Guide to Decrypting Google’s Ad Quality Score

Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a...
AdWords Bid Management: How to Lower Minimum Bid Costs

AdWords Bid Management: How to Lower Minimum Bid Costs

The day has come to take your website live! You researched the market, spent money on designing a killer website specifically for your industry, and are ready to jump in with both feet. The excitement grows steadily until you decide to sign up for Google AdWords, and...
Creating Content of Substance vs Blah! Blah! Blah!

Creating Content of Substance vs Blah! Blah! Blah!

Recently I have been speaking to a few companies about content development.  During our discussions a lot of questions were asked around the type of content that should be produced.  What I explained to them were that are different types of content and strategies...
Introduction to Product Recommendation Engines

Introduction to Product Recommendation Engines

For those adept at internet marketing, you may have heard of product recommendation engines before. For those who haven’t, you’ve likely stumbled upon one in your internet browsing experience before and weren’t aware of it. What is a Product Recommendation Engine? A...
4 Tips on Running an International PPC Campaign

4 Tips on Running an International PPC Campaign

Running an international PPC campaign will have its challenges beyond the obstacles that you may run into when running a PPC campaign in just English. The importance of understanding the markets and customers outside of the US are only going to further help you see a...
Top 5 Facebook Advertising Tips

Top 5 Facebook Advertising Tips

Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM.  I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad...
How To Use Photo Books For Business In 2013

How To Use Photo Books For Business In 2013

What comes to your mind when you see, hear or read about photo books? The truth is we all tend to picture some personal mementos like books for weddings, birthday and other personal events. These are, of course, among the major matches for a photo book, but they are...
The First 5 Things You Should Do in a New PPC Campaign

The First 5 Things You Should Do in a New PPC Campaign

In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are...
6 Types of Training for Internet Marketers

6 Types of Training for Internet Marketers

Continuing education for an internet marketer is a must! The industry is always changing and evolving, so it is important to have a system in place that allows for you stay up-to-date with what’s going on in the industry.  There are lots of different ways that...
5 Tones to Take in Ad Copy to Shake Things Up

5 Tones to Take in Ad Copy to Shake Things Up

CTR is flagging, conversion are lagging and you’re in a funk. So what do to wake up your ad groups? Take one of these 5 tones for a test drive! Get your creative juices flowing, get the wheels turning and hey- you might even have some fun while you’re at...
Third Tribe Marketing Review

Third Tribe Marketing Review

The Third Tribe is a private membership community offering to help business owners and entrepreneurs the chance to learn how to make money online through online marketing without becoming one of those “obnoxious” Internet marketing types. Who’s...
3 Key Steps to Starting an A/B Test

3 Key Steps to Starting an A/B Test

Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your...
How to Use PPC to Complement SEO

How to Use PPC to Complement SEO

Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO.  Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
Why Facebook PPC is Unique and How to Take Advantage

Why Facebook PPC is Unique and How to Take Advantage

We all know the big three paid search marketing venues have been established and constitute a significant portion of our online experience: Google, Bing, and Facebook.  Although all three are important in this business, one of them is very much not like the other two....
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