Filter Your Following with Forumlists
While perusing the recent Twitter lists that I have been added to, I spotted several that were generated by @formulists. Intrigued, I Googled it and was led to an interesting service that automatically creates Twitter lists based on particular specifications. Basic...
How to Make Eye Catching Status Updates on Social Networks
There are many ways to update your social networks. Some applications and web services such as Ping.fm, HootSuite, and Twiterfeed (to name a few) allow posting of text only, Twitter-like status updates to other social networks such as Facebook, FriendFeed, Google...
Making the Most Out of Social Bookmarking for Marketers
Something that I learned fairly quickly when I started blogging, was that my content alone would not bring visitors to my blog. You need to give your content legs and promote it. Leveraging your network of connections, social bookmarking, Twitter, Facebook, guest...
Is SEO Dead or Alive?
Evolution of Search Engine Optimization Death to the Old SEO Methods There is a prevailing theme often heard in Internet Marketing that Search Engine Optimization, better known as SEO, is DEAD. Any number of reasons can be attributed to this idea, and there are many...
7 Social Bookmarking Tools You Should Know About
Over the last few years I have been few active on a number of social bookmarking sites including Digg and StumbleUpon. I have picked up a number of tools along the way that have helped me with staying active on a number of communities with ease. I thought it would...
My Review on “The Social Network” Movie
On Saturday, I decided to go see The Social Network with some friends. I had heard a few reviews of the movie prior to going, but really didn’t know much about it besides that it was based on the story of Mark Zuckerberg, the creator of Facebook. I must say...
At What Point Are You Wasting Your Time With Social Media?
In an online world filled with Twitter, Facebook, LinkedIn, Friendfeed, Foursquare, Gowalla, Skype, gChat, Tumblr, Flickr, YouTube, and the millions of Blogs/Foums…at what point are you wasting your time??? I often find these days forcing myself to shut down my...
Online Business Owners and Social Media: Listening is Branding
Whenever we hear branding, what comes into our minds is its comprising entities—aesthetics, logo design, typefaces, and color contrast. However, in social media platforms like Facebook and Twitter (knowing that we cannot alter their layout and aesthetics), branding...
How to Manage What Job Recruiters See About You Via Social Media
It is not exactly news that social media is playing a role in job seekers finding opportunities. For the most part, it can play a wonderful role in connecting potential employees to employers through avenues like Linkedin, and it is great for business. While these are...
4 Ways to Get Noticed by an Industry Leader
Whether or not you want to admit it, there has probably been some point in your life where you wanted to be noticed by someone who is top dog in a particular niche or industry like digital marketing. This could be for the development of your career, your blog, or even...
Is Your Website at Odds With Your Social Media Presence?
If you are actively participating on social media sites such as Twitter and Facebook and yet your website telegraphs the opposite of transparent and interactive, you and your brand or business may be suffering from a split personality complex.
Why I Auto Follow and DM on Twitter
In a follow-up to Mark’s post yesterday on whether to follow or not to follow on Twitter, and what criteria you use to determine whether to follow someone, I thought I would share the Twitter strategy I have been using for the past year. I do two things that...
How Social A/B Testing Generates Traffic
Marketers have long understood the benefits of ab testing content on their site to increase subscriptions, signups, and sales through small changes on elements of their site. In this increasingly interactive web, have you considered the placement of your social...
Using Facebook Applications to Engage Users
No brand can ever ignore the potential of Facebook applications. In order to build your brand presence on Facebook, you can use a variety of these applications. Each application has its own unique value. If you want to drive social momentum, it’s crucial to use...
Get More Exposure for Your Blog Posts through Facebook Tagging
I am friends with almost 2,500 people on Facebook, and my Facebook page has around 340 fans. Yet today, I gave a guest post of mine exposure to an additional 90,000+ people by doing three simple things. 1. Look for brands mentioned in post on Facebook. If you happen...
What Can Online Marketing Do For Your Business?
There’s no doubt that a website hoping to do business has to invest in and have some knowledge of online marketing if they expect to be successful. The sheer amount of information going live on the internet every moment can mean that despite authenticity and quality,...
How to Use Instagram to Build Your Business
You’re on Facebook, Twitter, Google+, Pinterest… what’s next? If you’d like to continue to diversify your social media efforts, read on. Facebook’s recent acquisition of Instagram is proof of the company’s promise. You might not consider Instagram a top source for...
New Twitter Interface Revealed!
Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface. They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks. This is one...
3 Ways to Small Businesses Can Capitalize on the Pinterest Craze
Social media is increasingly used by businesses to promote products and serve customers on another level never before imagined. While today, Facebook, Twitter, and LinkedIn are the most popular networks for growing a brand, Pinterest is slowly but surely becoming a...
Who You Are, Not Who You Know, Matters in Social Networks
If you’re doing business in today’s market, you know how small the world of business is getting. You can join hundreds of new sites, get new tools and, most importantly, build a community that works for you. These communities will bring you new business. Here are a...
The Powerful Convergence Between QR Codes and Internet Video
Quick Response Codes better known as QR Codes are frequently used in the physical world to drive individuals to check out websites, social media platforms, articles, music releases and of course videos. However, many marketers have actually been daring to take QR...
Why a WordPress Based Website is a Social Media Trend for 2011
The world of social media is witnessing a lot of changes in the year 2011 including location-based marketing, review websites, text campaigns, plugins etc. If you are planning your new social media strategy, it is important to make sure that you leverage all of these...
The Power Of Stories (To Engage With Your Audience)
People love stories. We humans are curious in nature, and by using stories in your marketing messages you can engage with your audience a lot better. Take the 2 scenarios below for example: Scenario 1 Susan exclaimed: “Yes! I’ve finally made it!” After a continuous...
Make Your Content Shareable By Adding a Social Media Toolbar To Your Blog
Blogs and websites in all industries have been trying new ways of making their sites more social. Adding Tweetmeme icons, social bookmarking buttons, and RSS feeds are just a few ways sites are making their content more sharable. Social Media Toolbar Examples...
Can You Really Outsource A Social Media Strategy?
The foundation of social media involves the interaction, engagement, and discussion with people using user-generated video, audio, and text through blogs, wikis, social content sharing sites, and video hosting sites. With that being said I ask…Is it possible to...
3 Ways A Small Business Can Dominate Facebook
Many small business owners have come to appreciate the benefits of Facebook for professional purposes in the last several years. But, for those who are just starting out, it can be frustrating trying to compete with some of the more established businesses. It’s a...How Online Press Releases Can Benefit Your Business
Most of today’s business professionals are well aware of the benefits of marketing on sites like Facebook and Twitter. But with the rise of social media and blogging, the power of the press release seems to have gotten the cold shoulder. If you’re looking to boost...
6 Proven Tips to get Targeted Followers on Twitter
How many followers do you have on twitter? Are they your targeted one? Twitter is a powerful platform to do micro blogging. It is the best place to share news, show your emotion, share thoughts and follow your favorite celebrity and to promote your business. Your...
How to Set Up a Google+ Account for your Business
Social media is a critical component of any online marketing campaign. Data indicates that when a business is involved on social networks, they can increase customer engagement with the brand and boost searchability on the web. LinkedIn is a popular network for the...
ROI of Social Media: Thinking of the Bigger Picture
When things are tough, it’s understandable that businesses look to save money. Budgets are cut back, expenses are limited and in the worst cases staff are let go. In such a climate it comes as little surprise that many businesses are looking at every existing and new...
Top Facebook Application Development Companies
Recently I have noticed some killer Facebook applications designed to give your Fan Page more flair. I thought I would feature some of the companies that built these applications, along with links to these custom applications that you can try out on your own Facebook...
Essential Twitter Searches for Your Business
When it comes to Twitter, there is a wealth of information that is at your fingertips, as most everything on Twitter is public record. For businesses, this can mean a wealth of market research, lead generation, and reputation monitoring can be done with the use of...
3 Biggest Social Media Marketing Myths That You Need to Break Out Of Immediately
There’s no doubt that participation at social media is growing at an alarming rate. According to a recent survey, 43% of all online consumers are on one social network or another. More and more marketers plan to increase their social media marketing spend. The point...
Facebook for Business: Setup and Usage Tips
The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
How To Assemble the All-Star Content Promotion Team
Content promotion is getting to be as important as creating the actual content. I think what people are starting to realize is that just creating great content will only take you so far. This is one of the reasons Social Media and SEO are blending together. You...
Get More Retweets with These Plugins, Apps, and Services
There is a lot of information about how to get more retweets for your content, the most popular being the Science of Retweets with Dan Zarrella of Hubspot. But the simplest way to get retweets is to make your content easy to retweet. Amazingly, I still see lots of...
Sphinn vs. SERPD – Interesting Numbers After Version 3 Goes Live
A few weeks ago, I took a look at some traffic and social sharing statistics for Digg vs. Reddit after Digg launched their new version which received a lot of backlash from members of the Digg community. This week, I decided to take a peak at the numbers between...
Instagram: How to Effectively Use Pictures to Market Your Brand
Just two months after its October release in the Apple App Store, the photo-sharing application Instagram already had 1 million registered users. As of April of this year, there are over 30 million registered accounts. For an owner or marketer of any business whose...
Location Based Social Media Safety Tips
With more and more happening in the way of location based social media, including deals that you get and contests you can enter simply by checking into places, there is also a growing need to remind people just what they are sharing when they “check in”...
The Ultimate Social Bookmarking Content Creation Guide (Part 2: StumbleUpon)
This is part 2 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
Survey Says Teens & Young Adults Don’t Interact with Brands in Social Media
Don’t say this too loud in front of your boss, but there’s a chance that all the social media marketing you’ve been doing to attract a younger audience could be falling on deaf ears. Turns out, the 12-24 age bracket doesn’t want to “like” or be friends with brand...
Using Employees to Help with Social Media Customer Management
Many employees are doing it anyway, whether the management knows it or not. The temptation is just too great. White collar workers sitting at desks, with computers and Internet connections are very likely using social media for personal use throughout much of their...
Facebook Deals: How to Setup Your First Facebook Deal
We all know that location-based marketing is becoming a huge hit with Internet Marketers. Services like Gowalla and Foursquare have been the front-runners in the space and have proven that users LOVE to check-in to tell their friends where they are hanging out and to...
How Best Buy Uses Social Media to Connect with Customers
Social media has really changed the way brands are connecting with their customers. More and more companies are starting to realize the value of social media and are quickly adapting this new form of communication. However in order to have a successful social media...
Panda and the New Google
Google is a great example of how powerful the Internet really is. With more users than all the other search engines combined, and by a crazy wide margin, Google is a powerhouse the likes of which the business community hasn’t seen for a long while. No More...
How to Get Fans, Followers & Subscribers
One of the things I find interesting in the world of social media and blogging is that there are people whose number one goal is to get fans, followers and/or subscribers, yet the make it difficult for potential fans, followers and subscribers to connect with them....
HootSuite Goes Freemium – Paid Plans and Free Alternatives
My favorite Twitter management tool HootSuite has made the announcement that they are going to start offering different plans for using their service. New users from now on will have to choose a plan (with the option of a 30 day free trial), and current users will...
Google Follow Finder, the Newest Service From GoogleLabs
Google just released a new Twitter application called Google Follow Finder, that allows you to analyze a users following/followers to help you find people that you may be interested in following. The service is actually very simple, just enter in a Twitter username...