How to Use Instagram to Build Your Business

How to Use Instagram to Build Your Business

You’re on Facebook, Twitter, Google+, Pinterest… what’s next? If you’d like to continue to diversify your social media efforts, read on. Facebook’s recent acquisition of Instagram is proof of the company’s promise. You might not consider Instagram a top source for...
Ways to Use Facebook Video Chat

Ways to Use Facebook Video Chat

When somebody else decides to start something revolutionary, or at least nifty (let’s use this word) most people either don’t hear about it or it can’t be used properly due to small circle of people using the service. On the other hand, when Facebook releases...
Using the Google Keyword Tool

Using the Google Keyword Tool

Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...
Google+ – Is it the Future of Search?

Google+ – Is it the Future of Search?

In the SEO community we have been fighting the effects of personalised search in Google, turning the function off so as not to cloud our results pages with links that are biased towards our browsing history and recommendations from our friends on social networks. So...
Making the Most Out of Facebook Fan Pages

Making the Most Out of Facebook Fan Pages

Since my last post, Making The Most Out of Google Places got such good feedback, I thought I would do a similar style post for Facebook Fan Pages.  Facebook Fan Pages if used correctly, can be a great way to drive traffic, generate leads and sales.  When Facebook...
Is Twitter a Stethoscope or Megaphone??

Is Twitter a Stethoscope or Megaphone??

I just don’t get Twitter!!! This is the catch cry I constantly hear from business owners almost every time I speak to them about social media interaction and marketing. And you know what?? This lack of understanding of how to use Twitter effectively doesn’t...
Facebook for Business: Setup and Usage Tips

Facebook for Business: Setup and Usage Tips

The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
Moderating What Gets Hot on Social Networks

Moderating What Gets Hot on Social Networks

In light of the recent blog post on voting patterns and unexceptional content over at Sphinn which has drawn several desphinns and some heated debate in the story’s Sphinn page comments, I thought it would be a good time to touch on some issues when it comes to...
OneUpWeb: A Kick Ass Facebook Fan Page

OneUpWeb: A Kick Ass Facebook Fan Page

A Facebook Fan Page is more than just a way for fans of your business to keep up with your status updates.  It has turned into your company’s secondary website that can be used as a traffic and lead generating machine.  Recently I came across the OneUpWeb...
3 Ways A Small Business Can Dominate Facebook

3 Ways A Small Business Can Dominate Facebook

Many small business owners have come to appreciate the benefits of Facebook for professional purposes in the last several years. But, for those who are just starting out, it can be frustrating trying to compete with some of the more established businesses. It’s a...
Is Social Media Over-Saturated?

Is Social Media Over-Saturated?

Social media is an important part of our lives. Most of us rely on it to receive and relay all sorts of information. But lately it feels like there’s a bit of a social media bubble. Social Media: Tactic Not Strategy Social media is rapidly starting to reach...
9 Ways to Use Twitter Lists

9 Ways to Use Twitter Lists

If you automatically follow everyone who follows you, then you may find your home feed a bit overwhelming. In order to keep up with all of the people you want to follow based on their interests and your connection to them. Here are nine great Twitter lists to create...
Mobile Social Media: Opening Up a New Horizon

Mobile Social Media: Opening Up a New Horizon

At present, it is the era of social media. Social media is now being used to promote businesses and raise awareness about various matters which are in public interest.  Social media marketing is a new and path breaking effort in the field of marketing that is being...
How To Measure Social Media ROI

How To Measure Social Media ROI

Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign.  The reason is because there are many qualitative factors and other moving pieces that are hard to measure.  Things like branding, company...
Panda and the New Google

Panda and the New Google

Google is a great example of how powerful the Internet really is.  With more users than all the other search engines combined, and by a crazy wide margin, Google is a powerhouse the likes of which the business community hasn’t seen for a long while. No More...
8 Blogs SEOs Must Check Daily

8 Blogs SEOs Must Check Daily

“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Top 10 Ways to Grow Your Twitter Following

Top 10 Ways to Grow Your Twitter Following

Individuals and businesses around the world are unleashing the power of social media as you read this.  While almost every social network adds value to the world in some way, some enjoy more exposure and popularity than others do. As we stand today, Twitter is...