This is part 2 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
While creating a Facebook Fan page, Twitter profile, and LinkedIn profile, YouTube channel, Flickr account, etc and then using those social media networks is technically “creating content,” for the purposes of this post, when I speak of “content...
Social media has really changed the way brands are connecting with their customers. More and more companies are starting to realize the value of social media and are quickly adapting this new form of communication. However in order to have a successful social media...
I just finished reading “Groundswell: winning in a world transformed by social technologies” by Charlene Li and Josh Bernoff. This is a must read for any internet marketer or company looking to implement Social Media Strategies. This book is jam packed with social...
Stumbleupon can help you out with generating a greater amount of traffic to your website. This website will allow you to share websites with others and to help you find other sites that you can add as favorites. It will be easier for you to get people to find your...
A part, but a severely overlooked one, of running a business is motivating your customers to brag about your products to their friends and connections. In the past, this task was accomplished only through word-of-mouth referrals. But with the help of social media,...
A business’s heart is its brand. For most industries, it costs many times more to retain an existing customer than to acquire a new one. Customers need to be able to trust a company before they’ll part with their money. A strong brand is the single most...
I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media. To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
Individuals and businesses around the world are unleashing the power of social media as you read this. While almost every social network adds value to the world in some way, some enjoy more exposure and popularity than others do. As we stand today, Twitter is...
With the roll out of the new Facebook profiles, some of you may have noticed that the links at the top of your profile for your employer, blogs, school, etc. are pointing to newly developed pages and not the official pages related to each entity. For example, when I...
Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...
By now, almost everyone has heard about the new and exciting release of the Google+ Project, the latest product from Google. I myself have only been using it for a few weeks, so I am still trying to get use to it and test out all of the features it has. This is the...
Want to find out who is talking about what in your niche or industry? There are many search engines that allow you to search one or multiple sources of information to see real time results. Check out these popular (and free) blog, forum, and social media search...
No matter who you are, you should be monitoring your brand. Your brand could be anything from your own name, your business or company name, your product, your blog, and so on. Brand monitoring isn’t just about reputation management issues – it’s...
Brand and online reputation management has become a growing concern for a lot of companies because of the multiple ways people can interact with each other online. People now are communicating via blogs, forums, discussion boards, wikis, Q&A, and video sites. ...
The world of social media is witnessing a lot of changes in the year 2011 including location-based marketing, review websites, text campaigns, plugins etc. If you are planning your new social media strategy, it is important to make sure that you leverage all of these...
If your company or business uses Social Media to advertise, market and brand your business you might already know how powerful and persuasive it can be. Sites like FaceBook, Twitter, Pinterest, Tumblr and the rest (and boy are there a lot of them) can increase your...
The foundation of social media involves the interaction, engagement, and discussion with people using user-generated video, audio, and text through blogs, wikis, social content sharing sites, and video hosting sites. With that being said I ask…Is it possible to...
Social media, networking, tweeting, status updates, joining groups… all these terms are becoming part of everyday life for many and with social media offering such a wide spectrum of advertising space; employing SEO into your latest Tweets is a trick worth noting! The...
With the rise of social media marketing, the notion of collaboration, integration and disseminating information with a click of a button has become an evident norm. Facebook, Twitter, LinkedIn and recently Google have all found multiple innovative ways to make it...
With increased numbers of social media users, small businesses have more opportunities for connecting with the public than ever before. Additionally, many users have access to high speed internet service; therefore, staying on top of the competition is easier with a...
I know when you are just starting out with Facebook things can be hard to figure out. You probably have a lot of questions about what is the most effective way to market yourself or company using Facebook. Whats the difference between a Facebook Page and Facebook...
Over the last few years I have been few active on a number of social bookmarking sites including Digg and StumbleUpon. I have picked up a number of tools along the way that have helped me with staying active on a number of communities with ease. I thought it would...
Google is a great example of how powerful the Internet really is. With more users than all the other search engines combined, and by a crazy wide margin, Google is a powerhouse the likes of which the business community hasn’t seen for a long while. No More...
Most of today’s business professionals are well aware of the benefits of marketing on sites like Facebook and Twitter. But with the rise of social media and blogging, the power of the press release seems to have gotten the cold shoulder. If you’re looking to boost...
If you’re doing business in today’s market, you know how small the world of business is getting. You can join hundreds of new sites, get new tools and, most importantly, build a community that works for you. These communities will bring you new business. Here are a...
I just don’t get Twitter!!! This is the catch cry I constantly hear from business owners almost every time I speak to them about social media interaction and marketing. And you know what?? This lack of understanding of how to use Twitter effectively doesn’t...
The world of technology is full of surprises where nothing is impossible. Billion dollars’ worth of businesses can be created in a short time span and the brightest of ideas fail to impress the customers. Samsung’s plan with Facebook surely has to be the biggest...
For a business owner, reputation management is not getting easier. Twenty years ago it would have been really hard for a single customer with a bad experience (or just sour grapes) to single-handedly take down a business. But in this age of the Internet, it just...
I’ve developed a strong liking for Q&A sites (Yahoo Answers, Quora, LinkedIn Answers, Stack Overflow etc). No matter which niche you belong to, you can always leverage these online platforms to fulfill a wide variety of goals. If you can differentiate between top...
I am friends with almost 2,500 people on Facebook, and my Facebook page has around 340 fans. Yet today, I gave a guest post of mine exposure to an additional 90,000+ people by doing three simple things. 1. Look for brands mentioned in post on Facebook. If you happen...
Whenever I am trying to educate a social media client, I find that they all seem to ask the same question in regards to Twitter. How do I know who to follow and who not to follow? That is a great question and frankly there is no exact answer to that question. ...
Social media is a critical component of any online marketing campaign. Data indicates that when a business is involved on social networks, they can increase customer engagement with the brand and boost searchability on the web. LinkedIn is a popular network for the...
You’re on Facebook, Twitter, Google+, Pinterest… what’s next? If you’d like to continue to diversify your social media efforts, read on. Facebook’s recent acquisition of Instagram is proof of the company’s promise. You might not consider Instagram a top source for...
One of the things I find interesting in the world of social media and blogging is that there are people whose number one goal is to get fans, followers and/or subscribers, yet the make it difficult for potential fans, followers and subscribers to connect with them....
Yesterday I had the opportunity of speaking with Adam Covati (@covati), the Founder and CTO of Argyle Social. I asked him a number of questions that talked about Social Media Analytics. The podcast is about 35 minutes long and it is jam packed with a lot of great...
How many followers do you have on twitter? Are they your targeted one? Twitter is a powerful platform to do micro blogging. It is the best place to share news, show your emotion, share thoughts and follow your favorite celebrity and to promote your business. Your...
With all of the new communication tools and technology being introduced, the way that companies handle customer service has been transformed into a more effective and efficient manner. Users want to be able to receive real-time support and have multiple options to...
Whether you are planning the launch of a new product or want to create awareness about an existing brand, Facebook fan pages can bring you amazing results. It’s an excellent idea to build a killer Facebook page for your brand and make it a favorite place for your fans...
On Saturday, I decided to go see The Social Network with some friends. I had heard a few reviews of the movie prior to going, but really didn’t know much about it besides that it was based on the story of Mark Zuckerberg, the creator of Facebook. I must say...
Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of...
Kevin Rose, the founder of Digg.com released an introduction video to the new Digg v4.0. A key point that he made in the video below is how the “old” or “current” Digg only features about 120-140 posts on the front page of Digg each day. But...
Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign. The reason is because there are many qualitative factors and other moving pieces that are hard to measure. Things like branding, company...
Let’s say you are just starting out in link building, maybe as a freelance consultant or maybe just for your own websites. It’s easy to start out link building, creating social profiles, blog commenting, etc. But after a bit, you may want to see the...
Since my last post, Making The Most Out of Google Places got such good feedback, I thought I would do a similar style post for Facebook Fan Pages. Facebook Fan Pages if used correctly, can be a great way to drive traffic, generate leads and sales. When Facebook...
Facebook posts look stale without comments on them. Getting fans to comment on your Facebook pages requires time and effort. However, you can expedite the process by following a couple of proven tips. Getting comments on Facebook posts is all about encouraging your...
Metricly is a new social media tool you can use to help monitor, analyze and manage your social media presence on the web. It contains an aggregated dashboard and analytics platform that helps you track your metrics all in one place. For agencies and in-house...
With more and more happening in the way of location based social media, including deals that you get and contests you can enter simply by checking into places, there is also a growing need to remind people just what they are sharing when they “check in”...
Facebook, Twitter and Google+—these three major social players aren’t just places to drop your ad and service update bombs. In Internet marketing, social networking sites are a sacred place to position yourself in the market without even mentioning that you sell a...
When it comes to social branding, there is none better than Gary Vaynerchuk. Gary has build one of the largest followings on the web and he continues to gain new fans everyday. For people that are not firmilar with Gary, he is a wine enthusiast…to say the...
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