Making the Most Out of Facebook Fan Pages

Making the Most Out of Facebook Fan Pages

Since my last post, Making The Most Out of Google Places got such good feedback, I thought I would do a similar style post for Facebook Fan Pages.  Facebook Fan Pages if used correctly, can be a great way to drive traffic, generate leads and sales.  When Facebook...
A Twitter Exercise to Get More Followers

A Twitter Exercise to Get More Followers

I’ll be the first too admit it, I started using Twitter as a one-way communication tool, so that I could help promote my content.  However I quickly learned that by doing that, I would not be able to build the following and relationships that I wanted on...
Facebook for Business: Setup and Usage Tips

Facebook for Business: Setup and Usage Tips

The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
Google+ – Is it the Future of Search?

Google+ – Is it the Future of Search?

In the SEO community we have been fighting the effects of personalised search in Google, turning the function off so as not to cloud our results pages with links that are biased towards our browsing history and recommendations from our friends on social networks. So...
How SEO and Social Media Are Joining Forces

How SEO and Social Media Are Joining Forces

I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media.  To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
Is Social Media Over-Saturated?

Is Social Media Over-Saturated?

Social media is an important part of our lives. Most of us rely on it to receive and relay all sorts of information. But lately it feels like there’s a bit of a social media bubble. Social Media: Tactic Not Strategy Social media is rapidly starting to reach...
What is the Google+ Project? A Look Inside…

What is the Google+ Project? A Look Inside…

By now, almost everyone has heard about the new and exciting release of the Google+ Project, the latest product from Google.  I myself have only been using it for a few weeks, so I am still trying to get use to it and test out all of the features it has.  This is the...
Why You Need Dedicated Social Media Personnel

Why You Need Dedicated Social Media Personnel

If your company or business uses Social Media to advertise, market and brand your business you might already know how powerful and persuasive it can be.  Sites like FaceBook, Twitter, Pinterest, Tumblr and the rest (and boy are there a lot of them) can increase your...
Digg: Gaming the System

Digg: Gaming the System

I have been addicted to Digg for over three years…active for two… and in SEM for a little over one.  Each phase of my relationship with the site has yielded a different return.  I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking...
Top 10 Ways to Grow Your Twitter Following

Top 10 Ways to Grow Your Twitter Following

Individuals and businesses around the world are unleashing the power of social media as you read this.  While almost every social network adds value to the world in some way, some enjoy more exposure and popularity than others do. As we stand today, Twitter is...
Ways to Use Facebook Video Chat

Ways to Use Facebook Video Chat

When somebody else decides to start something revolutionary, or at least nifty (let’s use this word) most people either don’t hear about it or it can’t be used properly due to small circle of people using the service. On the other hand, when Facebook releases...
New Twitter Interface Revealed!

New Twitter Interface Revealed!

Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface.  They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks.  This is one...
Gary Vaynerchuk, Social Media in Action

Gary Vaynerchuk, Social Media in Action

When it comes to social branding, there is none better than Gary Vaynerchuk.  Gary has build one of the largest followings on the web and he continues to gain new fans everyday.  For people that are not firmilar with Gary, he is a wine enthusiast…to say the...
Why I Auto Follow and DM on Twitter

Why I Auto Follow and DM on Twitter

In a follow-up to Mark’s post yesterday on whether to follow or not to follow on Twitter, and what criteria you use to determine whether to follow someone, I thought I would share the Twitter strategy I have been using for the past year. I do two things that...
Essential Twitter Searches for Your Business

Essential Twitter Searches for Your Business

When it comes to Twitter, there is a wealth of information that is at your fingertips, as most everything on Twitter is public record. For businesses, this can mean a wealth of market research, lead generation, and reputation monitoring can be done with the use of...
8 Blogs SEOs Must Check Daily

8 Blogs SEOs Must Check Daily

“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...