People love stories. We humans are curious in nature, and by using stories in your marketing messages you can engage with your audience a lot better. Take the 2 scenarios below for example: Scenario 1 Susan exclaimed: “Yes! I’ve finally made it!” After a continuous...
Content promotion is getting to be as important as creating the actual content. I think what people are starting to realize is that just creating great content will only take you so far. This is one of the reasons Social Media and SEO are blending together. You...
I am friends with almost 2,500 people on Facebook, and my Facebook page has around 340 fans. Yet today, I gave a guest post of mine exposure to an additional 90,000+ people by doing three simple things. 1. Look for brands mentioned in post on Facebook. If you happen...
For a business owner, reputation management is not getting easier. Twenty years ago it would have been really hard for a single customer with a bad experience (or just sour grapes) to single-handedly take down a business. But in this age of the Internet, it just...
This is part 2 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
Social media is an important part of our lives. Most of us rely on it to receive and relay all sorts of information. But lately it feels like there’s a bit of a social media bubble. Social Media: Tactic Not Strategy Social media is rapidly starting to reach...
Most of today’s business professionals are well aware of the benefits of marketing on sites like Facebook and Twitter. But with the rise of social media and blogging, the power of the press release seems to have gotten the cold shoulder. If you’re looking to boost...
Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign. The reason is because there are many qualitative factors and other moving pieces that are hard to measure. Things like branding, company...
Many small business owners have come to appreciate the benefits of Facebook for professional purposes in the last several years. But, for those who are just starting out, it can be frustrating trying to compete with some of the more established businesses. It’s a...
There are many ways to update your social networks. Some applications and web services such as Ping.fm, HootSuite, and Twiterfeed (to name a few) allow posting of text only, Twitter-like status updates to other social networks such as Facebook, FriendFeed, Google...
Social Bookmarking sites have been a great source of traffic and inbound links, however understand the type of content that each community enjoys and are willing to share with other community members is extremely important. One of the best ways to know what type of...
With more and more happening in the way of location based social media, including deals that you get and contests you can enter simply by checking into places, there is also a growing need to remind people just what they are sharing when they “check in”...
YouTube has introduced a new editing feature on Wednesday. This allows users to edit their videos on the website. The user can edit the already uploaded videos and the videos will retain the same video IDs so that the counts and comments are not lost. All the links...
While perusing the recent Twitter lists that I have been added to, I spotted several that were generated by @formulists. Intrigued, I Googled it and was led to an interesting service that automatically creates Twitter lists based on particular specifications. Basic...
With the rise of social media marketing, the notion of collaboration, integration and disseminating information with a click of a button has become an evident norm. Facebook, Twitter, LinkedIn and recently Google have all found multiple innovative ways to make it...
You may have seen them around town: odd black-and-white squares on signs, brochures, and product packaging. QR codes (Quick Response codes) function similarly to UPC codes, which most of us are familiar with. Two major differences between a QR code and UPC code are...
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
There will be a heavy amount of tweeting going on during this week’s Blog World Expo. Here are some ideas on ways you can use Twitter during this or any event, conference, or seminar. 1. The Event #Hashtag The most important thing to keep an eye on as well as...
Do you share your social profile links via Twitter, or on other social networks where there is a character limit? Do you want to track the number of times that your profile link was clicked? If you answered yes to any of the above, then the obvious thing you would...
Whether you are planning the launch of a new product or want to create awareness about an existing brand, Facebook fan pages can bring you amazing results. It’s an excellent idea to build a killer Facebook page for your brand and make it a favorite place for your fans...
In order to best use social media, you need to understand how to capitalize on your presence on these networks. From Facebook to Twitter, social media can serve as a powerful tool to reach new customers and gain greater influence within a particular group online. If...
Don’t say this too loud in front of your boss, but there’s a chance that all the social media marketing you’ve been doing to attract a younger audience could be falling on deaf ears. Turns out, the 12-24 age bracket doesn’t want to “like” or be friends with brand...
Internet marketing is rapidly becoming the most powerful tool utilized by companies and individuals to bring attention to themselves and generate an income online. A wide variety of websites have come and gone in the past, due to public interest waning and the overuse...
Google will be releasing a new type of search, called Google Social Search, which will allow social content from websites like Facebook, Flickr, Twitter, and Linkedin to be pulled into Google search results. This is a response to Microsoft’s recent announcement...
When ever I get a opportunity to speak about seo or social media to a whole new audience. I start to get a feeling of enjoyment because I feel like this is my time to not just teach but also help others to simply just understand online marketing. Meaning that people...
Facebook posts look stale without comments on them. Getting fans to comment on your Facebook pages requires time and effort. However, you can expedite the process by following a couple of proven tips. Getting comments on Facebook posts is all about encouraging your...
The world of technology is full of surprises where nothing is impossible. Billion dollars’ worth of businesses can be created in a short time span and the brightest of ideas fail to impress the customers. Samsung’s plan with Facebook surely has to be the biggest...
If you are looking to expand the online presence of your company or are just looking to diversify your online output in order to reach new readers and make new contacts then it is vital to create a Facebook fan page. There is an art to creating a successful Facebook...
One of every nine people on earth log on to social media channels every day – and spend 700 billion minutes a day sharing content on social media. A new product launch needs a social media component, or may potentially lose the attention of over 750 million social...
With all of the new communication tools and technology being introduced, the way that companies handle customer service has been transformed into a more effective and efficient manner. Users want to be able to receive real-time support and have multiple options to...
In my personal opinion, I have found Hootsuite to be by far the best Twitter client out there. I’m sure a lot of people can make an argument for clients like Tweetdeck and Seesmic, but I find Hootsuite to be the most user-friendly, feature-rich, and up-to-date...
With the roll out of the new Facebook profiles, some of you may have noticed that the links at the top of your profile for your employer, blogs, school, etc. are pointing to newly developed pages and not the official pages related to each entity. For example, when I...
It is not exactly news that social media is playing a role in job seekers finding opportunities. For the most part, it can play a wonderful role in connecting potential employees to employers through avenues like Linkedin, and it is great for business. While these are...
With increased numbers of social media users, small businesses have more opportunities for connecting with the public than ever before. Additionally, many users have access to high speed internet service; therefore, staying on top of the competition is easier with a...
Evolution of Search Engine Optimization Death to the Old SEO Methods There is a prevailing theme often heard in Internet Marketing that Search Engine Optimization, better known as SEO, is DEAD. Any number of reasons can be attributed to this idea, and there are many...
Yesterday I had the opportunity of speaking with Adam Covati (@covati), the Founder and CTO of Argyle Social. I asked him a number of questions that talked about Social Media Analytics. The podcast is about 35 minutes long and it is jam packed with a lot of great...
A few weeks ago, I took a look at some traffic and social sharing statistics for Digg vs. Reddit after Digg launched their new version which received a lot of backlash from members of the Digg community. This week, I decided to take a peak at the numbers between...
In an online world filled with Twitter, Facebook, LinkedIn, Friendfeed, Foursquare, Gowalla, Skype, gChat, Tumblr, Flickr, YouTube, and the millions of Blogs/Foums…at what point are you wasting your time??? I often find these days forcing myself to shut down my...
Want to find out who is talking about what in your niche or industry? There are many search engines that allow you to search one or multiple sources of information to see real time results. Check out these popular (and free) blog, forum, and social media search...
With all of the complaints about the new version of Digg, which went live on August 25th, many people have been switching from Digg to Reddit. Prior to the big change, there was a healthy competition between these two sites (as show by this infographic). Digg was the...
Whenever I am trying to educate a social media client, I find that they all seem to ask the same question in regards to Twitter. How do I know who to follow and who not to follow? That is a great question and frankly there is no exact answer to that question. ...
Whether or not you want to admit it, there has probably been some point in your life where you wanted to be noticed by someone who is top dog in a particular niche or industry like digital marketing. This could be for the development of your career, your blog, or even...
I just don’t get Twitter!!! This is the catch cry I constantly hear from business owners almost every time I speak to them about social media interaction and marketing. And you know what?? This lack of understanding of how to use Twitter effectively doesn’t...
No matter who you are, you should be monitoring your brand. Your brand could be anything from your own name, your business or company name, your product, your blog, and so on. Brand monitoring isn’t just about reputation management issues – it’s...
Stumbleupon can help you out with generating a greater amount of traffic to your website. This website will allow you to share websites with others and to help you find other sites that you can add as favorites. It will be easier for you to get people to find your...
Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of...
This is part 5 of a 5 part series that covers creating content for the following social bookmarking sites. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious Delicious For anyone who is not familiar with Delicious, it is simply a more...
The foundation of social media involves the interaction, engagement, and discussion with people using user-generated video, audio, and text through blogs, wikis, social content sharing sites, and video hosting sites. With that being said I ask…Is it possible to...
Brand and online reputation management has become a growing concern for a lot of companies because of the multiple ways people can interact with each other online. People now are communicating via blogs, forums, discussion boards, wikis, Q&A, and video sites. ...
Lauren Varges, Community Manager at Radian6, was nice enough to take time and lend her expertise and insights into questions regarding social media and online reputation management. For many businesses owners out there, I’m sure you have wondered how you can...
![Making Sense of Social Media Analytics – With Adam Covati [Podcast]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/argyle_logo.gif){kind=logo}
