A Twitter Exercise to Get More Followers

A Twitter Exercise to Get More Followers

I’ll be the first too admit it, I started using Twitter as a one-way communication tool, so that I could help promote my content.  However I quickly learned that by doing that, I would not be able to build the following and relationships that I wanted on...
How To Measure Social Media ROI

How To Measure Social Media ROI

Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign.  The reason is because there are many qualitative factors and other moving pieces that are hard to measure.  Things like branding, company...
Top Facebook Application Development Companies

Top Facebook Application Development Companies

Recently I have noticed some killer Facebook applications designed to give your Fan Page more flair. I thought I would feature some of the companies that built these applications, along with links to these custom applications that you can try out on your own Facebook...
What Does Google+ Mean For My Blog?

What Does Google+ Mean For My Blog?

Google+ has been out for over a month now, and incorporating another social media site with your blog can be a daunting task if you are looking for solid results. Thankfully, Google has integrated the +1 feature, compared to the “like” on Facebook. But what benefit is...
Why You Need Dedicated Social Media Personnel

Why You Need Dedicated Social Media Personnel

If your company or business uses Social Media to advertise, market and brand your business you might already know how powerful and persuasive it can be.  Sites like FaceBook, Twitter, Pinterest, Tumblr and the rest (and boy are there a lot of them) can increase your...
Why I Auto Follow and DM on Twitter

Why I Auto Follow and DM on Twitter

In a follow-up to Mark’s post yesterday on whether to follow or not to follow on Twitter, and what criteria you use to determine whether to follow someone, I thought I would share the Twitter strategy I have been using for the past year. I do two things that...
How to Use Twitter During Blog World Expo

How to Use Twitter During Blog World Expo

There will be a heavy amount of tweeting going on during this week’s Blog World Expo. Here are some ideas on ways you can use Twitter during this or any event, conference, or seminar. 1. The Event #Hashtag The most important thing to keep an eye on as well as...
YouTube Introduces Video Edits

YouTube Introduces Video Edits

YouTube has introduced a new editing feature on Wednesday.  This allows users to edit their videos on the website. The user can edit the already uploaded videos and the videos will retain the same video IDs so that the counts and comments are not lost. All the links...
Building an Impenetrable Brand

Building an Impenetrable Brand

A business’s heart is its brand. For most industries, it costs many times more to retain an existing customer than to acquire a new one. Customers need to be able to trust a company before they’ll part with their money. A strong brand is the single most...
Understanding Social Networking Demographics

Understanding Social Networking Demographics

Each Social media website develops its own community and its own demographic profile. With the ever changing world of social media, it can be hard to determine which social media community would be the most effective place to market your company. With one in four...
4 Ways to Get Noticed by an Industry Leader

4 Ways to Get Noticed by an Industry Leader

Whether or not you want to admit it, there has probably been some point in your life where you wanted to be noticed by someone who is top dog in a particular niche or industry like digital marketing. This could be for the development of your career, your blog, or even...
Is Twitter a Stethoscope or Megaphone??

Is Twitter a Stethoscope or Megaphone??

I just don’t get Twitter!!! This is the catch cry I constantly hear from business owners almost every time I speak to them about social media interaction and marketing. And you know what?? This lack of understanding of how to use Twitter effectively doesn’t...
8 Blogs SEOs Must Check Daily

8 Blogs SEOs Must Check Daily

“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Digg: Gaming the System

Digg: Gaming the System

I have been addicted to Digg for over three years…active for two… and in SEM for a little over one.  Each phase of my relationship with the site has yielded a different return.  I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking...
Google+ – Is it the Future of Search?

Google+ – Is it the Future of Search?

In the SEO community we have been fighting the effects of personalised search in Google, turning the function off so as not to cloud our results pages with links that are biased towards our browsing history and recommendations from our friends on social networks. So...
Is Social Media Over-Saturated?

Is Social Media Over-Saturated?

Social media is an important part of our lives. Most of us rely on it to receive and relay all sorts of information. But lately it feels like there’s a bit of a social media bubble. Social Media: Tactic Not Strategy Social media is rapidly starting to reach...
Gary Vaynerchuk, Social Media in Action

Gary Vaynerchuk, Social Media in Action

When it comes to social branding, there is none better than Gary Vaynerchuk.  Gary has build one of the largest followings on the web and he continues to gain new fans everyday.  For people that are not firmilar with Gary, he is a wine enthusiast…to say the...
Making the Most Out of Facebook Fan Pages

Making the Most Out of Facebook Fan Pages

Since my last post, Making The Most Out of Google Places got such good feedback, I thought I would do a similar style post for Facebook Fan Pages.  Facebook Fan Pages if used correctly, can be a great way to drive traffic, generate leads and sales.  When Facebook...