Survey Says Teens & Young Adults Don’t Interact with Brands in Social Media
Don’t say this too loud in front of your boss, but there’s a chance that all the social media marketing you’ve been doing to attract a younger audience could be falling on deaf ears. Turns out, the 12-24 age bracket doesn’t want to “like” or be friends with brand...
To Follow or Not To Follow, That is the Question
Whenever I am trying to educate a social media client, I find that they all seem to ask the same question in regards to Twitter. How do I know who to follow and who not to follow? That is a great question and frankly there is no exact answer to that question. ...
A Twitter Exercise to Get More Followers
I’ll be the first too admit it, I started using Twitter as a one-way communication tool, so that I could help promote my content. However I quickly learned that by doing that, I would not be able to build the following and relationships that I wanted on...
Traditional SEO to Social, What Matters?
Have you ever wondered how Twitter links and updates play into search results? A recent study by Michael Stelzner on small business social media use reported, 88% of all marketers found social media helps get them increase exposure. But where is this exposure coming...
How To Measure Social Media ROI
Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign. The reason is because there are many qualitative factors and other moving pieces that are hard to measure. Things like branding, company...
New Twitter Interface Revealed!
Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface. They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks. This is one...
How to Use Instagram to Build Your Business
You’re on Facebook, Twitter, Google+, Pinterest… what’s next? If you’d like to continue to diversify your social media efforts, read on. Facebook’s recent acquisition of Instagram is proof of the company’s promise. You might not consider Instagram a top source for...
5 Social Media Faux Pas Affecting Your SEO
Are these social media faux pas affecting your SEO? Guest blogger Kaila Strong from Vertical Measures shares 5 social media faux pas that may just be affecting your search engine optimization.
5 Basic Rules of Social Media Marketing Management
Social media marketing has moved out of the realm of “trial and error” and has become a critical component of any online marketing strategy. Cost effective and relatively easy to use, social media has become a favorite tool of marketers. However, for business owners...
Top 10 Ways to Grow Your Twitter Following
Individuals and businesses around the world are unleashing the power of social media as you read this. While almost every social network adds value to the world in some way, some enjoy more exposure and popularity than others do. As we stand today, Twitter is...
Get More Retweets with These Plugins, Apps, and Services
There is a lot of information about how to get more retweets for your content, the most popular being the Science of Retweets with Dan Zarrella of Hubspot. But the simplest way to get retweets is to make your content easy to retweet. Amazingly, I still see lots of...
Digg: Gaming the System
I have been addicted to Digg for over three years…active for two… and in SEM for a little over one. Each phase of my relationship with the site has yielded a different return. I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking...
ROI of Social Media: Thinking of the Bigger Picture
When things are tough, it’s understandable that businesses look to save money. Budgets are cut back, expenses are limited and in the worst cases staff are let go. In such a climate it comes as little surprise that many businesses are looking at every existing and new...
Why a WordPress Based Website is a Social Media Trend for 2011
The world of social media is witnessing a lot of changes in the year 2011 including location-based marketing, review websites, text campaigns, plugins etc. If you are planning your new social media strategy, it is important to make sure that you leverage all of these...![Making Sense of Social Media Analytics – With Adam Covati [Podcast]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/argyle_logo.gif){kind=logo}
Making Sense of Social Media Analytics – With Adam Covati [Podcast]
Yesterday I had the opportunity of speaking with Adam Covati (@covati), the Founder and CTO of Argyle Social. I asked him a number of questions that talked about Social Media Analytics. The podcast is about 35 minutes long and it is jam packed with a lot of great...
Is Twitter a Stethoscope or Megaphone??
I just don’t get Twitter!!! This is the catch cry I constantly hear from business owners almost every time I speak to them about social media interaction and marketing. And you know what?? This lack of understanding of how to use Twitter effectively doesn’t...
8 Blogs SEOs Must Check Daily
“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Using Social Media to Build Your Ecommerce Business
Social media, networking, tweeting, status updates, joining groups… all these terms are becoming part of everyday life for many and with social media offering such a wide spectrum of advertising space; employing SEO into your latest Tweets is a trick worth noting! The...
Ways to Market your Business Post Penguin and Panda
At the end of April, Google’s latest algorithm update Penguin changed the way we market our websites forever. Combating over-optimized websites, the algorithm hit thousands of websites and slashed the rankings of hundreds of web pages. Even if you’re an innocent...
How to Use Twitter During Blog World Expo
There will be a heavy amount of tweeting going on during this week’s Blog World Expo. Here are some ideas on ways you can use Twitter during this or any event, conference, or seminar. 1. The Event #Hashtag The most important thing to keep an eye on as well as...
Facebook’s Growing List of Worldwide Affiliates
Facebook has recently implemented a few revisions to their policy with regards to the way they handle your data, and this came into effect after a vote by the social network giant’s users. One of the biggest changes is that Facebook is now entitled to share your...
Making the Most Out of Social Bookmarking for Marketers
Something that I learned fairly quickly when I started blogging, was that my content alone would not bring visitors to my blog. You need to give your content legs and promote it. Leveraging your network of connections, social bookmarking, Twitter, Facebook, guest...
9 Ways to Use Twitter Lists
If you automatically follow everyone who follows you, then you may find your home feed a bit overwhelming. In order to keep up with all of the people you want to follow based on their interests and your connection to them. Here are nine great Twitter lists to create...
9 Professional Social Media Monitoring & Reputation Management Tools
Brand and online reputation management has become a growing concern for a lot of companies because of the multiple ways people can interact with each other online. People now are communicating via blogs, forums, discussion boards, wikis, Q&A, and video sites. ...
The Ultimate Social Bookmarking Content Creation Guide (Part 5: Delicious)
This is part 5 of a 5 part series that covers creating content for the following social bookmarking sites. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious Delicious For anyone who is not familiar with Delicious, it is simply a more...
Location Based Social Media Safety Tips
With more and more happening in the way of location based social media, including deals that you get and contests you can enter simply by checking into places, there is also a growing need to remind people just what they are sharing when they “check in”...
Google+ Working for Your Business
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
8 Greyhat Tactics SEOs Are Using, Use at Your Own Discretion!
Throughout my 5 years as a SEO and Internet Marketer, I have seen a number of tactics that were borderline unethical (depending on who you talk to in the industry). Even though people won’t admit it, SEO’s are using some or all of the tactics I am going...
Digg vs. Reddit – Interesting Numbers After Version 4 Goes Live
With all of the complaints about the new version of Digg, which went live on August 25th, many people have been switching from Digg to Reddit. Prior to the big change, there was a healthy competition between these two sites (as show by this infographic). Digg was the...
Do “Like” Buttons Influence Search Engines?
With the rise of social media marketing, the notion of collaboration, integration and disseminating information with a click of a button has become an evident norm. Facebook, Twitter, LinkedIn and recently Google have all found multiple innovative ways to make it...
Samsung Creating New Social Network…’Samsung Facebook’?
The world of technology is full of surprises where nothing is impossible. Billion dollars’ worth of businesses can be created in a short time span and the brightest of ideas fail to impress the customers. Samsung’s plan with Facebook surely has to be the biggest...
Key Metrics to Measure the Performance of Your Facebook Fan Page
Whether you are planning the launch of a new product or want to create awareness about an existing brand, Facebook fan pages can bring you amazing results. It’s an excellent idea to build a killer Facebook page for your brand and make it a favorite place for your fans...
How to Make Eye Catching Status Updates on Social Networks
There are many ways to update your social networks. Some applications and web services such as Ping.fm, HootSuite, and Twiterfeed (to name a few) allow posting of text only, Twitter-like status updates to other social networks such as Facebook, FriendFeed, Google...
3 Biggest Social Media Marketing Myths That You Need to Break Out Of Immediately
There’s no doubt that participation at social media is growing at an alarming rate. According to a recent survey, 43% of all online consumers are on one social network or another. More and more marketers plan to increase their social media marketing spend. The point...
My Review on “The Social Network” Movie
On Saturday, I decided to go see The Social Network with some friends. I had heard a few reviews of the movie prior to going, but really didn’t know much about it besides that it was based on the story of Mark Zuckerberg, the creator of Facebook. I must say...
Sphinn vs. SERPD – Interesting Numbers After Version 3 Goes Live
A few weeks ago, I took a look at some traffic and social sharing statistics for Digg vs. Reddit after Digg launched their new version which received a lot of backlash from members of the Digg community. This week, I decided to take a peak at the numbers between...
Social Media’s Impact on Internet Communication
It’s difficult to remember the days before communication became instantaneous. Thanks to the internet we no longer have to wait for the daily newspaper or snail-mail. Now, news and information is relayed the moment it happens and the ordinary person is an integral...
Make Your Content Shareable By Adding a Social Media Toolbar To Your Blog
Blogs and websites in all industries have been trying new ways of making their sites more social. Adding Tweetmeme icons, social bookmarking buttons, and RSS feeds are just a few ways sites are making their content more sharable. Social Media Toolbar Examples...
Online Business Owners and Social Media: Listening is Branding
Whenever we hear branding, what comes into our minds is its comprising entities—aesthetics, logo design, typefaces, and color contrast. However, in social media platforms like Facebook and Twitter (knowing that we cannot alter their layout and aesthetics), branding...
6 Resources to Help You Design a Twitter Background
Microblogging super service Twitter has revolutionized the social media world. You have even finally jumped onto the band wagon and started following and collecting followers. You might not have over 6 million followers like Ashton Kutcher (of course, who does?), but...
Make Social Sharing Simple with Bookmarklets
How many times have you been reading a great blog post or page and just knew that you HAD to share it with your followers because you knew how much they would love it or find it beneficial? So you scroll up to the top, scroll down to the bottom, look to the left, then...
How to Find the Most Influential People on Twitter in Your Niche
Have you ever wanted to see who is the most influential Twitter user intersted in a particular topic, niche, or industry? There are several ways to do this, many benefits, and ways to interact with them as well. Finding Influential Twitterers So first off, how do you...
Expand Your Online Presence With Facebook Pages and Applications
If you are looking to expand the online presence of your company or are just looking to diversify your online output in order to reach new readers and make new contacts then it is vital to create a Facebook fan page. There is an art to creating a successful Facebook...
Can You Really Outsource A Social Media Strategy?
The foundation of social media involves the interaction, engagement, and discussion with people using user-generated video, audio, and text through blogs, wikis, social content sharing sites, and video hosting sites. With that being said I ask…Is it possible to...
What Can Online Marketing Do For Your Business?
There’s no doubt that a website hoping to do business has to invest in and have some knowledge of online marketing if they expect to be successful. The sheer amount of information going live on the internet every moment can mean that despite authenticity and quality,...
Managing Agency and Client Responsibilities
Recently I wrote a post on how much knowledge a client should have, but along with knowledge also comes responsibility. For any internet marketing agency to work well with their clients, there must be a mutual understanding of the overall strategy, and most...
Social Media Marketing or Content Creation: Which Comes First?
While creating a Facebook Fan page, Twitter profile, and LinkedIn profile, YouTube channel, Flickr account, etc and then using those social media networks is technically “creating content,” for the purposes of this post, when I speak of “content...
Facebook Deals: How to Setup Your First Facebook Deal
We all know that location-based marketing is becoming a huge hit with Internet Marketers. Services like Gowalla and Foursquare have been the front-runners in the space and have proven that users LOVE to check-in to tell their friends where they are hanging out and to...