Understanding Social Networking Demographics

Understanding Social Networking Demographics

Each Social media website develops its own community and its own demographic profile. With the ever changing world of social media, it can be hard to determine which social media community would be the most effective place to market your company. With one in four...
Pinterest Tips for Your Business

Pinterest Tips for Your Business

I started using Pinterest not long after it launched in 2010. Not too many people were using Pinterest at the time; the people I followed were mainly other bloggers, but only a few I actually knew in real life. Now, as more and more people join (Pinterest made TIME’s...
What is the Google+ Project? A Look Inside…

What is the Google+ Project? A Look Inside…

By now, almost everyone has heard about the new and exciting release of the Google+ Project, the latest product from Google.  I myself have only been using it for a few weeks, so I am still trying to get use to it and test out all of the features it has.  This is the...
8 Blogs SEOs Must Check Daily

8 Blogs SEOs Must Check Daily

“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Social Media and Post-Purchase Referrals

Social Media and Post-Purchase Referrals

A part, but a severely overlooked one, of running a business is motivating your customers to brag about your products to their friends and connections. In the past, this task was accomplished only through word-of-mouth referrals. But with the help of social media,...
Mobile Social Media: Opening Up a New Horizon

Mobile Social Media: Opening Up a New Horizon

At present, it is the era of social media. Social media is now being used to promote businesses and raise awareness about various matters which are in public interest.  Social media marketing is a new and path breaking effort in the field of marketing that is being...
Why You Need Dedicated Social Media Personnel

Why You Need Dedicated Social Media Personnel

If your company or business uses Social Media to advertise, market and brand your business you might already know how powerful and persuasive it can be.  Sites like FaceBook, Twitter, Pinterest, Tumblr and the rest (and boy are there a lot of them) can increase your...
4 Ways to Get Noticed by an Industry Leader

4 Ways to Get Noticed by an Industry Leader

Whether or not you want to admit it, there has probably been some point in your life where you wanted to be noticed by someone who is top dog in a particular niche or industry like digital marketing. This could be for the development of your career, your blog, or even...
Karmin Music – Social Media Case Study

Karmin Music – Social Media Case Study

A few months, I happen to stumble across a HOT new music duo when I was wasting away my day on YouTube. The band “Karmin” are two up and coming artists that have been using YouTube to jump-start their music careers. Like thousands of other musicians, they...
Essential Twitter Searches for Your Business

Essential Twitter Searches for Your Business

When it comes to Twitter, there is a wealth of information that is at your fingertips, as most everything on Twitter is public record. For businesses, this can mean a wealth of market research, lead generation, and reputation monitoring can be done with the use of...
Is Twitter a Stethoscope or Megaphone??

Is Twitter a Stethoscope or Megaphone??

I just don’t get Twitter!!! This is the catch cry I constantly hear from business owners almost every time I speak to them about social media interaction and marketing. And you know what?? This lack of understanding of how to use Twitter effectively doesn’t...
Filter Your Following with Forumlists

Filter Your Following with Forumlists

While perusing the recent Twitter lists that I have been added to, I spotted several that were generated by @formulists. Intrigued, I Googled it and was led to an interesting service that automatically creates Twitter lists based on particular specifications. Basic...
Is SEO Dead or Alive?

Is SEO Dead or Alive?

Evolution of Search Engine Optimization Death to the Old SEO Methods There is a prevailing theme often heard in Internet Marketing that Search Engine Optimization, better known as SEO, is DEAD.  Any number of reasons can be attributed to this idea, and there are many...
Top 10 Ways to Grow Your Twitter Following

Top 10 Ways to Grow Your Twitter Following

Individuals and businesses around the world are unleashing the power of social media as you read this.  While almost every social network adds value to the world in some way, some enjoy more exposure and popularity than others do. As we stand today, Twitter is...
Facebook for Business: Setup and Usage Tips

Facebook for Business: Setup and Usage Tips

The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
Beyond Facebook: Diversifying Social Media

Beyond Facebook: Diversifying Social Media

Internet marketing is rapidly becoming the most powerful tool utilized by companies and individuals to bring attention to themselves and generate an income online. A wide variety of websites have come and gone in the past, due to public interest waning and the overuse...
Google+ Working for Your Business

Google+ Working for Your Business

As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...