Is Social Media Over-Saturated?

Is Social Media Over-Saturated?

Social media is an important part of our lives. Most of us rely on it to receive and relay all sorts of information. But lately it feels like there’s a bit of a social media bubble. Social Media: Tactic Not Strategy Social media is rapidly starting to reach...
Filter Your Following with Forumlists

Filter Your Following with Forumlists

While perusing the recent Twitter lists that I have been added to, I spotted several that were generated by @formulists. Intrigued, I Googled it and was led to an interesting service that automatically creates Twitter lists based on particular specifications. Basic...
Is SEO Dead or Alive?

Is SEO Dead or Alive?

Evolution of Search Engine Optimization Death to the Old SEO Methods There is a prevailing theme often heard in Internet Marketing that Search Engine Optimization, better known as SEO, is DEAD.  Any number of reasons can be attributed to this idea, and there are many...
4 Ways to Get Noticed by an Industry Leader

4 Ways to Get Noticed by an Industry Leader

Whether or not you want to admit it, there has probably been some point in your life where you wanted to be noticed by someone who is top dog in a particular niche or industry like digital marketing. This could be for the development of your career, your blog, or even...
Why I Auto Follow and DM on Twitter

Why I Auto Follow and DM on Twitter

In a follow-up to Mark’s post yesterday on whether to follow or not to follow on Twitter, and what criteria you use to determine whether to follow someone, I thought I would share the Twitter strategy I have been using for the past year. I do two things that...
How Social A/B Testing Generates Traffic

How Social A/B Testing Generates Traffic

Marketers have long understood the benefits of ab testing content on their site to increase subscriptions, signups, and sales through small changes on elements of their site. In this increasingly interactive web, have you considered the placement of your social...
Using Facebook Applications to Engage Users

Using Facebook Applications to Engage Users

No brand can ever ignore the potential of Facebook applications. In order to build your brand presence on Facebook, you can use a variety of these applications. Each application has its own unique value. If you want to drive social momentum, it’s crucial to use...
How to Use Instagram to Build Your Business

How to Use Instagram to Build Your Business

You’re on Facebook, Twitter, Google+, Pinterest… what’s next? If you’d like to continue to diversify your social media efforts, read on. Facebook’s recent acquisition of Instagram is proof of the company’s promise. You might not consider Instagram a top source for...
New Twitter Interface Revealed!

New Twitter Interface Revealed!

Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface.  They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks.  This is one...
3 Ways A Small Business Can Dominate Facebook

3 Ways A Small Business Can Dominate Facebook

Many small business owners have come to appreciate the benefits of Facebook for professional purposes in the last several years. But, for those who are just starting out, it can be frustrating trying to compete with some of the more established businesses. It’s a...
Top Facebook Application Development Companies

Top Facebook Application Development Companies

Recently I have noticed some killer Facebook applications designed to give your Fan Page more flair. I thought I would feature some of the companies that built these applications, along with links to these custom applications that you can try out on your own Facebook...
Essential Twitter Searches for Your Business

Essential Twitter Searches for Your Business

When it comes to Twitter, there is a wealth of information that is at your fingertips, as most everything on Twitter is public record. For businesses, this can mean a wealth of market research, lead generation, and reputation monitoring can be done with the use of...
Facebook for Business: Setup and Usage Tips

Facebook for Business: Setup and Usage Tips

The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
Location Based Social Media Safety Tips

Location Based Social Media Safety Tips

With more and more happening in the way of location based social media, including deals that you get and contests you can enter simply by checking into places, there is also a growing need to remind people just what they are sharing when they “check in”...
Panda and the New Google

Panda and the New Google

Google is a great example of how powerful the Internet really is.  With more users than all the other search engines combined, and by a crazy wide margin, Google is a powerhouse the likes of which the business community hasn’t seen for a long while. No More...