Why You Should Monitor Your Brand
No matter who you are, you should be monitoring your brand. Your brand could be anything from your own name, your business or company name, your product, your blog, and so on. Brand monitoring isn’t just about reputation management issues – it’s...
ROI of Social Media: Thinking of the Bigger Picture
When things are tough, it’s understandable that businesses look to save money. Budgets are cut back, expenses are limited and in the worst cases staff are let go. In such a climate it comes as little surprise that many businesses are looking at every existing and new...
Location Based Social Media Safety Tips
With more and more happening in the way of location based social media, including deals that you get and contests you can enter simply by checking into places, there is also a growing need to remind people just what they are sharing when they “check in”...
Facebook Deals: How to Setup Your First Facebook Deal
We all know that location-based marketing is becoming a huge hit with Internet Marketers. Services like Gowalla and Foursquare have been the front-runners in the space and have proven that users LOVE to check-in to tell their friends where they are hanging out and to...
The Ultimate Social Bookmarking Content Creation Guide (Part 1: Digg)
Social Bookmarking sites have been a great source of traffic and inbound links, however understand the type of content that each community enjoys and are willing to share with other community members is extremely important. One of the best ways to know what type of...
Get More Retweets with These Plugins, Apps, and Services
There is a lot of information about how to get more retweets for your content, the most popular being the Science of Retweets with Dan Zarrella of Hubspot. But the simplest way to get retweets is to make your content easy to retweet. Amazingly, I still see lots of...
Gary Vaynerchuk, Social Media in Action
When it comes to social branding, there is none better than Gary Vaynerchuk. Gary has build one of the largest followings on the web and he continues to gain new fans everyday. For people that are not firmilar with Gary, he is a wine enthusiast…to say the...
Ways to Market your Business Post Penguin and Panda
At the end of April, Google’s latest algorithm update Penguin changed the way we market our websites forever. Combating over-optimized websites, the algorithm hit thousands of websites and slashed the rankings of hundreds of web pages. Even if you’re an innocent...
Beyond Facebook: Diversifying Social Media
Internet marketing is rapidly becoming the most powerful tool utilized by companies and individuals to bring attention to themselves and generate an income online. A wide variety of websites have come and gone in the past, due to public interest waning and the overuse...
How SEO and Social Media Are Joining Forces
I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media. To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
Survey Says Teens & Young Adults Don’t Interact with Brands in Social Media
Don’t say this too loud in front of your boss, but there’s a chance that all the social media marketing you’ve been doing to attract a younger audience could be falling on deaf ears. Turns out, the 12-24 age bracket doesn’t want to “like” or be friends with brand...
How Best Buy Uses Social Media to Connect with Customers
Social media has really changed the way brands are connecting with their customers. More and more companies are starting to realize the value of social media and are quickly adapting this new form of communication. However in order to have a successful social media...
8 Greyhat Tactics SEOs Are Using, Use at Your Own Discretion!
Throughout my 5 years as a SEO and Internet Marketer, I have seen a number of tactics that were borderline unethical (depending on who you talk to in the industry). Even though people won’t admit it, SEO’s are using some or all of the tactics I am going...
Facebook for Business: Setup and Usage Tips
The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
100 Marketers You MUST Follow on Twitter
If you haven’t already seen my previous post about 100 SEO blogs you should subscribe to, make sure you check it out. In this collection, I wanted to highlight a number of marketers who really stand out from the crowd and do an outstanding job of engaging on...
The Ultimate Social Bookmarking Content Creation Guide (Part 5: Delicious)
This is part 5 of a 5 part series that covers creating content for the following social bookmarking sites. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious Delicious For anyone who is not familiar with Delicious, it is simply a more...
Top Facebook Application Development Companies
Recently I have noticed some killer Facebook applications designed to give your Fan Page more flair. I thought I would feature some of the companies that built these applications, along with links to these custom applications that you can try out on your own Facebook...
Is Your Website at Odds With Your Social Media Presence?
If you are actively participating on social media sites such as Twitter and Facebook and yet your website telegraphs the opposite of transparent and interactive, you and your brand or business may be suffering from a split personality complex.
Google+ Working for Your Business
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
The Ultimate Social Bookmarking Content Creation Guide (Part 3: Reddit)
This is part 3 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
3 Must Follow Tips for Using Social Media to Boost Your Marketing Campaign
In order to best use social media, you need to understand how to capitalize on your presence on these networks. From Facebook to Twitter, social media can serve as a powerful tool to reach new customers and gain greater influence within a particular group online. If...
How to Use PostRank for Social Media Analytics
PostRank offers real time social media data and analysis on almost every topic or trend that is relevant to your blog, business, niche, and industry that goes beyond other analytics programs. Let’s look at how to use PostRank, search for blogs, see top blogs on...
New Twitter Interface Revealed!
Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface. They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks. This is one...
Make Your Content Shareable By Adding a Social Media Toolbar To Your Blog
Blogs and websites in all industries have been trying new ways of making their sites more social. Adding Tweetmeme icons, social bookmarking buttons, and RSS feeds are just a few ways sites are making their content more sharable. Social Media Toolbar Examples...
Using Facebook Applications to Engage Users
No brand can ever ignore the potential of Facebook applications. In order to build your brand presence on Facebook, you can use a variety of these applications. Each application has its own unique value. If you want to drive social momentum, it’s crucial to use...
Google Follow Finder, the Newest Service From GoogleLabs
Google just released a new Twitter application called Google Follow Finder, that allows you to analyze a users following/followers to help you find people that you may be interested in following. The service is actually very simple, just enter in a Twitter username...
Google+ – Is it the Future of Search?
In the SEO community we have been fighting the effects of personalised search in Google, turning the function off so as not to cloud our results pages with links that are biased towards our browsing history and recommendations from our friends on social networks. So...
OneUpWeb: A Kick Ass Facebook Fan Page
A Facebook Fan Page is more than just a way for fans of your business to keep up with your status updates. It has turned into your company’s secondary website that can be used as a traffic and lead generating machine. Recently I came across the OneUpWeb...
YouTube Introduces Video Edits
YouTube has introduced a new editing feature on Wednesday. This allows users to edit their videos on the website. The user can edit the already uploaded videos and the videos will retain the same video IDs so that the counts and comments are not lost. All the links...
7 Ways to Get More Comments on Your Facebook Page
Facebook posts look stale without comments on them. Getting fans to comment on your Facebook pages requires time and effort. However, you can expedite the process by following a couple of proven tips. Getting comments on Facebook posts is all about encouraging your...
Pinterest Tips for Your Business
I started using Pinterest not long after it launched in 2010. Not too many people were using Pinterest at the time; the people I followed were mainly other bloggers, but only a few I actually knew in real life. Now, as more and more people join (Pinterest made TIME’s...
The Ultimate Social Bookmarking Content Creation Guide (Part 2: StumbleUpon)
This is part 2 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
3 Biggest Social Media Marketing Myths That You Need to Break Out Of Immediately
There’s no doubt that participation at social media is growing at an alarming rate. According to a recent survey, 43% of all online consumers are on one social network or another. More and more marketers plan to increase their social media marketing spend. The point...
5 Social Media Faux Pas Affecting Your SEO
Are these social media faux pas affecting your SEO? Guest blogger Kaila Strong from Vertical Measures shares 5 social media faux pas that may just be affecting your search engine optimization.
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Making Sense of Social Media Analytics – With Adam Covati [Podcast]
Yesterday I had the opportunity of speaking with Adam Covati (@covati), the Founder and CTO of Argyle Social. I asked him a number of questions that talked about Social Media Analytics. The podcast is about 35 minutes long and it is jam packed with a lot of great...
Do Brands Really Understand the Facebook Digital Culture?
“Likes”, “Connections”, “Followers” – we are living in the age of social media. Brands can never imagine growing without an ever-increasing number of social followers. And on top of that, you need to have quality followers. So, how do you get quality social followers...
Using the Google Keyword Tool
Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...
Setting Up Your Google Profile for Google Buzz Users
Is it silly to think of being active on Twitter, Facebook, or YouTube without fully filling out your profiles on those networks? Then what about the people who are active on Buzz, but have not completed their Google Profile? Google Profiles let you enter a lot of...
How to Manage What Job Recruiters See About You Via Social Media
It is not exactly news that social media is playing a role in job seekers finding opportunities. For the most part, it can play a wonderful role in connecting potential employees to employers through avenues like Linkedin, and it is great for business. While these are...
Expand Your Online Presence With Facebook Pages and Applications
If you are looking to expand the online presence of your company or are just looking to diversify your online output in order to reach new readers and make new contacts then it is vital to create a Facebook fan page. There is an art to creating a successful Facebook...
How to Use Instagram to Build Your Business
You’re on Facebook, Twitter, Google+, Pinterest… what’s next? If you’d like to continue to diversify your social media efforts, read on. Facebook’s recent acquisition of Instagram is proof of the company’s promise. You might not consider Instagram a top source for...
Traditional SEO to Social, What Matters?
Have you ever wondered how Twitter links and updates play into search results? A recent study by Michael Stelzner on small business social media use reported, 88% of all marketers found social media helps get them increase exposure. But where is this exposure coming...
Moderating What Gets Hot on Social Networks
In light of the recent blog post on voting patterns and unexceptional content over at Sphinn which has drawn several desphinns and some heated debate in the story’s Sphinn page comments, I thought it would be a good time to touch on some issues when it comes to...
To Follow or Not To Follow, That is the Question
Whenever I am trying to educate a social media client, I find that they all seem to ask the same question in regards to Twitter. How do I know who to follow and who not to follow? That is a great question and frankly there is no exact answer to that question. ...
Digg: Gaming the System
I have been addicted to Digg for over three years…active for two… and in SEM for a little over one. Each phase of my relationship with the site has yielded a different return. I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking...
At What Point Are You Wasting Your Time With Social Media?
In an online world filled with Twitter, Facebook, LinkedIn, Friendfeed, Foursquare, Gowalla, Skype, gChat, Tumblr, Flickr, YouTube, and the millions of Blogs/Foums…at what point are you wasting your time??? I often find these days forcing myself to shut down my...
Social Media Success and What It Can Do for Your Business
If there’s one path of determination that businesses alike have trouble developing, it’s a social media following. According to 2010 Social Media Marketing Report, 67% of marketers plan to use some form of a social media channel including blogs, Twitter, and Facebook....
Using Social Media to Build Your Ecommerce Business
Social media, networking, tweeting, status updates, joining groups… all these terms are becoming part of everyday life for many and with social media offering such a wide spectrum of advertising space; employing SEO into your latest Tweets is a trick worth noting! The...