Do Brands Really Understand the Facebook Digital Culture?
“Likes”, “Connections”, “Followers” – we are living in the age of social media. Brands can never imagine growing without an ever-increasing number of social followers. And on top of that, you need to have quality followers. So, how do you get quality social followers...
9 Professional Social Media Monitoring & Reputation Management Tools
Brand and online reputation management has become a growing concern for a lot of companies because of the multiple ways people can interact with each other online. People now are communicating via blogs, forums, discussion boards, wikis, Q&A, and video sites. ...
Location Based Social Media Safety Tips
With more and more happening in the way of location based social media, including deals that you get and contests you can enter simply by checking into places, there is also a growing need to remind people just what they are sharing when they “check in”...
5 Basic Rules of Social Media Marketing Management
Social media marketing has moved out of the realm of “trial and error” and has become a critical component of any online marketing strategy. Cost effective and relatively easy to use, social media has become a favorite tool of marketers. However, for business owners...
Who Needs SEO Marketing When We Have FaceBook?
When ever I get a opportunity to speak about seo or social media to a whole new audience. I start to get a feeling of enjoyment because I feel like this is my time to not just teach but also help others to simply just understand online marketing. Meaning that people...
How Social A/B Testing Generates Traffic
Marketers have long understood the benefits of ab testing content on their site to increase subscriptions, signups, and sales through small changes on elements of their site. In this increasingly interactive web, have you considered the placement of your social...
Digg vs. Reddit – Interesting Numbers After Version 4 Goes Live
With all of the complaints about the new version of Digg, which went live on August 25th, many people have been switching from Digg to Reddit. Prior to the big change, there was a healthy competition between these two sites (as show by this infographic). Digg was the...
Key Metrics to Measure the Performance of Your Facebook Fan Page
Whether you are planning the launch of a new product or want to create awareness about an existing brand, Facebook fan pages can bring you amazing results. It’s an excellent idea to build a killer Facebook page for your brand and make it a favorite place for your fans...
Make Social Sharing Simple with Bookmarklets
How many times have you been reading a great blog post or page and just knew that you HAD to share it with your followers because you knew how much they would love it or find it beneficial? So you scroll up to the top, scroll down to the bottom, look to the left, then...
Facebook for Business: Setup and Usage Tips
The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
Top Facebook Application Development Companies
Recently I have noticed some killer Facebook applications designed to give your Fan Page more flair. I thought I would feature some of the companies that built these applications, along with links to these custom applications that you can try out on your own Facebook...
Get More Exposure for Your Blog Posts through Facebook Tagging
I am friends with almost 2,500 people on Facebook, and my Facebook page has around 340 fans. Yet today, I gave a guest post of mine exposure to an additional 90,000+ people by doing three simple things. 1. Look for brands mentioned in post on Facebook. If you happen...
5 Big Reasons You Should Start Using Q&A Sites Immediately
I’ve developed a strong liking for Q&A sites (Yahoo Answers, Quora, LinkedIn Answers, Stack Overflow etc). No matter which niche you belong to, you can always leverage these online platforms to fulfill a wide variety of goals. If you can differentiate between top...
Is Your Website at Odds With Your Social Media Presence?
If you are actively participating on social media sites such as Twitter and Facebook and yet your website telegraphs the opposite of transparent and interactive, you and your brand or business may be suffering from a split personality complex.
Are You Really Building Your Influence on Twitter?
Well, almost every business is jumping onto the social media bandwagon. But, the inside story may not be as interesting as it appears from outside. If you are a social media junkie, you must be aware that Twitter celebrated its 5th birthday last week. Since the number...
3 Ways A Small Business Can Dominate Facebook
Many small business owners have come to appreciate the benefits of Facebook for professional purposes in the last several years. But, for those who are just starting out, it can be frustrating trying to compete with some of the more established businesses. It’s a...
Ways to Market your Business Post Penguin and Panda
At the end of April, Google’s latest algorithm update Penguin changed the way we market our websites forever. Combating over-optimized websites, the algorithm hit thousands of websites and slashed the rankings of hundreds of web pages. Even if you’re an innocent...
How to Get Fans, Followers & Subscribers
One of the things I find interesting in the world of social media and blogging is that there are people whose number one goal is to get fans, followers and/or subscribers, yet the make it difficult for potential fans, followers and subscribers to connect with them....
Google+ Working for Your Business
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
Using Hootsuite to Manage Your Twitter Engagement Efforts
In my personal opinion, I have found Hootsuite to be by far the best Twitter client out there. I’m sure a lot of people can make an argument for clients like Tweetdeck and Seesmic, but I find Hootsuite to be the most user-friendly, feature-rich, and up-to-date...
Get More Followers with the Official Twitter Retweet Button
I have been avoiding putting the new Twitter retweet button on my site for a few reasons. For starters, it uses the t.co shortener instead of giving the option of getting to use the URL shortener of your choice like you can with the Tweetmeme button. And there are no...
Create a Custom Social Media Dashboard with Metricly
Metricly is a new social media tool you can use to help monitor, analyze and manage your social media presence on the web. It contains an aggregated dashboard and analytics platform that helps you track your metrics all in one place. For agencies and in-house...
Interview with Social Media Expert Michael Fraietta, Chief Listener at Filtrbox
With social media having a huge impact on brand marketing and online reputation, I thought it would be a good opportunity to ask Michael Fraiette, the Community Manager and Chieft Listener at Filterbox, a few questions that I’m sure are on the minds of anyone...
The Ultimate Social Bookmarking Content Creation Guide (Part 2: StumbleUpon)
This is part 2 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
Get More Retweets with These Plugins, Apps, and Services
There is a lot of information about how to get more retweets for your content, the most popular being the Science of Retweets with Dan Zarrella of Hubspot. But the simplest way to get retweets is to make your content easy to retweet. Amazingly, I still see lots of...
HootSuite Goes Freemium – Paid Plans and Free Alternatives
My favorite Twitter management tool HootSuite has made the announcement that they are going to start offering different plans for using their service. New users from now on will have to choose a plan (with the option of a 30 day free trial), and current users will...
The Power Of Stories (To Engage With Your Audience)
People love stories. We humans are curious in nature, and by using stories in your marketing messages you can engage with your audience a lot better. Take the 2 scenarios below for example: Scenario 1 Susan exclaimed: “Yes! I’ve finally made it!” After a continuous...
Beyond Facebook: Diversifying Social Media
Internet marketing is rapidly becoming the most powerful tool utilized by companies and individuals to bring attention to themselves and generate an income online. A wide variety of websites have come and gone in the past, due to public interest waning and the overuse...
How SEO and Social Media Are Joining Forces
I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media. To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
How to Use Instagram to Build Your Business
You’re on Facebook, Twitter, Google+, Pinterest… what’s next? If you’d like to continue to diversify your social media efforts, read on. Facebook’s recent acquisition of Instagram is proof of the company’s promise. You might not consider Instagram a top source for...
Using Social Media to Build Your Ecommerce Business
Social media, networking, tweeting, status updates, joining groups… all these terms are becoming part of everyday life for many and with social media offering such a wide spectrum of advertising space; employing SEO into your latest Tweets is a trick worth noting! The...
Sphinn vs. SERPD – Interesting Numbers After Version 3 Goes Live
A few weeks ago, I took a look at some traffic and social sharing statistics for Digg vs. Reddit after Digg launched their new version which received a lot of backlash from members of the Digg community. This week, I decided to take a peak at the numbers between...
To Follow or Not To Follow, That is the Question
Whenever I am trying to educate a social media client, I find that they all seem to ask the same question in regards to Twitter. How do I know who to follow and who not to follow? That is a great question and frankly there is no exact answer to that question. ...
Survey Says Teens & Young Adults Don’t Interact with Brands in Social Media
Don’t say this too loud in front of your boss, but there’s a chance that all the social media marketing you’ve been doing to attract a younger audience could be falling on deaf ears. Turns out, the 12-24 age bracket doesn’t want to “like” or be friends with brand...
Three Pro-Active Tips for Online Reputation Management
For a business owner, reputation management is not getting easier. Twenty years ago it would have been really hard for a single customer with a bad experience (or just sour grapes) to single-handedly take down a business. But in this age of the Internet, it just...
Filter Your Following with Forumlists
While perusing the recent Twitter lists that I have been added to, I spotted several that were generated by @formulists. Intrigued, I Googled it and was led to an interesting service that automatically creates Twitter lists based on particular specifications. Basic...
Are You Ready For Social Media? “The Office” Style
For anyone that is looking to dive into the wonder world of social media, there are probably a few questions you should ask yourself before you get started. Also, to express my love for The Office, I decided to use the show as my theme for this post. By the way,...
Is SEO Dead or Alive?
Evolution of Search Engine Optimization Death to the Old SEO Methods There is a prevailing theme often heard in Internet Marketing that Search Engine Optimization, better known as SEO, is DEAD. Any number of reasons can be attributed to this idea, and there are many...
Top 10 Ways to Grow Your Twitter Following
Individuals and businesses around the world are unleashing the power of social media as you read this. While almost every social network adds value to the world in some way, some enjoy more exposure and popularity than others do. As we stand today, Twitter is...
Understanding Social Networking Demographics
Each Social media website develops its own community and its own demographic profile. With the ever changing world of social media, it can be hard to determine which social media community would be the most effective place to market your company. With one in four...
Using Social Media Channels to Promote New Products
One of every nine people on earth log on to social media channels every day – and spend 700 billion minutes a day sharing content on social media. A new product launch needs a social media component, or may potentially lose the attention of over 750 million social...
3 Biggest Social Media Marketing Myths That You Need to Break Out Of Immediately
There’s no doubt that participation at social media is growing at an alarming rate. According to a recent survey, 43% of all online consumers are on one social network or another. More and more marketers plan to increase their social media marketing spend. The point...
Social Media Success and What It Can Do for Your Business
If there’s one path of determination that businesses alike have trouble developing, it’s a social media following. According to 2010 Social Media Marketing Report, 67% of marketers plan to use some form of a social media channel including blogs, Twitter, and Facebook....
A Twitter Exercise to Get More Followers
I’ll be the first too admit it, I started using Twitter as a one-way communication tool, so that I could help promote my content. However I quickly learned that by doing that, I would not be able to build the following and relationships that I wanted on...
The Ultimate Social Bookmarking Content Creation Guide (Part 3: Reddit)
This is part 3 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
Mobile Social Media: Opening Up a New Horizon
At present, it is the era of social media. Social media is now being used to promote businesses and raise awareness about various matters which are in public interest. Social media marketing is a new and path breaking effort in the field of marketing that is being...
What is the Google+ Project? A Look Inside…
By now, almost everyone has heard about the new and exciting release of the Google+ Project, the latest product from Google. I myself have only been using it for a few weeks, so I am still trying to get use to it and test out all of the features it has. This is the...
Pinterest Tips for Your Business
I started using Pinterest not long after it launched in 2010. Not too many people were using Pinterest at the time; the people I followed were mainly other bloggers, but only a few I actually knew in real life. Now, as more and more people join (Pinterest made TIME’s...