Social media is a critical component of any online marketing campaign. Data indicates that when a business is involved on social networks, they can increase customer engagement with the brand and boost searchability on the web. LinkedIn is a popular network for the professional set, but Google+ is increasingly being embraced for its strong SEO […]
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Individuals and businesses around the world are unleashing the power of social media as you read this. While almost every social network adds value to the world in some way, some enjoy more exposure and popularity than others do. As we stand today, Twitter is arguably the one that is harnessed the most frequently. Don’t […]
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At present, it is the era of social media. Social media is now being used to promote businesses and raise awareness about various matters which are in public interest. Social media marketing is a new and path breaking effort in the field of marketing that is being used both by startups and big businesses. Now […]
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If your company or business uses Social Media to advertise, market and brand your business you might already know how powerful and persuasive it can be. Sites like FaceBook, Twitter, Pinterest, Tumblr and the rest (and boy are there a lot of them) can increase your company’s visibility and, of course, its revenue. If you […]
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Social media is increasingly used by businesses to promote products and serve customers on another level never before imagined. While today, Facebook, Twitter, and LinkedIn are the most popular networks for growing a brand, Pinterest is slowly but surely becoming a force that can no longer be ignored. Pinterest is all about eye candy. The […]
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Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of branded content is also important to ensure that the right message is delivered. In this article […]
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Many small business owners have come to appreciate the benefits of Facebook for professional purposes in the last several years. But, for those who are just starting out, it can be frustrating trying to compete with some of the more established businesses. It’s a daunting task, but it’s not impossible. Social networks, and Facebook in […]
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You’re on Facebook, Twitter, Google+, Pinterest… what’s next? If you’d like to continue to diversify your social media efforts, read on. Facebook’s recent acquisition of Instagram is proof of the company’s promise. You might not consider Instagram a top source for your own business, but it’s time to reconsider. Your customers are online, and online […]
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