100 Marketers You MUST Follow on Twitter

100 Marketers You MUST Follow on Twitter

If you haven’t already seen my previous post about 100 SEO blogs you should subscribe to, make sure you check it out.  In this collection, I wanted to highlight a number of marketers who really stand out from the crowd and do an outstanding job of engaging on...
Beyond Facebook: Diversifying Social Media

Beyond Facebook: Diversifying Social Media

Internet marketing is rapidly becoming the most powerful tool utilized by companies and individuals to bring attention to themselves and generate an income online. A wide variety of websites have come and gone in the past, due to public interest waning and the overuse...
What Does Google+ Mean For My Blog?

What Does Google+ Mean For My Blog?

Google+ has been out for over a month now, and incorporating another social media site with your blog can be a daunting task if you are looking for solid results. Thankfully, Google has integrated the +1 feature, compared to the “like” on Facebook. But what benefit is...
Moderating What Gets Hot on Social Networks

Moderating What Gets Hot on Social Networks

In light of the recent blog post on voting patterns and unexceptional content over at Sphinn which has drawn several desphinns and some heated debate in the story’s Sphinn page comments, I thought it would be a good time to touch on some issues when it comes to...
Why You Should Monitor Your Brand

Why You Should Monitor Your Brand

No matter who you are, you should be monitoring your brand. Your brand could be anything from your own name, your business or company name, your product, your blog, and so on. Brand monitoring isn’t just about reputation management issues – it’s...
Is Social Media Over-Saturated?

Is Social Media Over-Saturated?

Social media is an important part of our lives. Most of us rely on it to receive and relay all sorts of information. But lately it feels like there’s a bit of a social media bubble. Social Media: Tactic Not Strategy Social media is rapidly starting to reach...
Is Twitter a Stethoscope or Megaphone??

Is Twitter a Stethoscope or Megaphone??

I just don’t get Twitter!!! This is the catch cry I constantly hear from business owners almost every time I speak to them about social media interaction and marketing. And you know what?? This lack of understanding of how to use Twitter effectively doesn’t...
Using the Google Keyword Tool

Using the Google Keyword Tool

Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...
Why I Auto Follow and DM on Twitter

Why I Auto Follow and DM on Twitter

In a follow-up to Mark’s post yesterday on whether to follow or not to follow on Twitter, and what criteria you use to determine whether to follow someone, I thought I would share the Twitter strategy I have been using for the past year. I do two things that...
Building an Impenetrable Brand

Building an Impenetrable Brand

A business’s heart is its brand. For most industries, it costs many times more to retain an existing customer than to acquire a new one. Customers need to be able to trust a company before they’ll part with their money. A strong brand is the single most...
Google+ – Is it the Future of Search?

Google+ – Is it the Future of Search?

In the SEO community we have been fighting the effects of personalised search in Google, turning the function off so as not to cloud our results pages with links that are biased towards our browsing history and recommendations from our friends on social networks. So...
Social Media and Post-Purchase Referrals

Social Media and Post-Purchase Referrals

A part, but a severely overlooked one, of running a business is motivating your customers to brag about your products to their friends and connections. In the past, this task was accomplished only through word-of-mouth referrals. But with the help of social media,...
Karmin Music – Social Media Case Study

Karmin Music – Social Media Case Study

A few months, I happen to stumble across a HOT new music duo when I was wasting away my day on YouTube. The band “Karmin” are two up and coming artists that have been using YouTube to jump-start their music careers. Like thousands of other musicians, they...
OneUpWeb: A Kick Ass Facebook Fan Page

OneUpWeb: A Kick Ass Facebook Fan Page

A Facebook Fan Page is more than just a way for fans of your business to keep up with your status updates.  It has turned into your company’s secondary website that can be used as a traffic and lead generating machine.  Recently I came across the OneUpWeb...
9 Ways to Use Twitter Lists

9 Ways to Use Twitter Lists

If you automatically follow everyone who follows you, then you may find your home feed a bit overwhelming. In order to keep up with all of the people you want to follow based on their interests and your connection to them. Here are nine great Twitter lists to create...
How to Use Instagram to Build Your Business

How to Use Instagram to Build Your Business

You’re on Facebook, Twitter, Google+, Pinterest… what’s next? If you’d like to continue to diversify your social media efforts, read on. Facebook’s recent acquisition of Instagram is proof of the company’s promise. You might not consider Instagram a top source for...