Top Facebook Application Development Companies
Recently I have noticed some killer Facebook applications designed to give your Fan Page more flair. I thought I would feature some of the companies that built these applications, along with links to these custom applications that you can try out on your own Facebook...
How to Use Instagram to Build Your Business
You’re on Facebook, Twitter, Google+, Pinterest… what’s next? If you’d like to continue to diversify your social media efforts, read on. Facebook’s recent acquisition of Instagram is proof of the company’s promise. You might not consider Instagram a top source for...
5 Social Media Faux Pas Affecting Your SEO
Are these social media faux pas affecting your SEO? Guest blogger Kaila Strong from Vertical Measures shares 5 social media faux pas that may just be affecting your search engine optimization.
Who You Are, Not Who You Know, Matters in Social Networks
If you’re doing business in today’s market, you know how small the world of business is getting. You can join hundreds of new sites, get new tools and, most importantly, build a community that works for you. These communities will bring you new business. Here are a...
Google+ – Is it the Future of Search?
In the SEO community we have been fighting the effects of personalised search in Google, turning the function off so as not to cloud our results pages with links that are biased towards our browsing history and recommendations from our friends on social networks. So...
Can You Really Outsource A Social Media Strategy?
The foundation of social media involves the interaction, engagement, and discussion with people using user-generated video, audio, and text through blogs, wikis, social content sharing sites, and video hosting sites. With that being said I ask…Is it possible to...
The Ultimate Social Bookmarking Content Creation Guide (Part 2: StumbleUpon)
This is part 2 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
Using the Google Keyword Tool
Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...
HootSuite Goes Freemium – Paid Plans and Free Alternatives
My favorite Twitter management tool HootSuite has made the announcement that they are going to start offering different plans for using their service. New users from now on will have to choose a plan (with the option of a 30 day free trial), and current users will...
Samsung Creating New Social Network…’Samsung Facebook’?
The world of technology is full of surprises where nothing is impossible. Billion dollars’ worth of businesses can be created in a short time span and the brightest of ideas fail to impress the customers. Samsung’s plan with Facebook surely has to be the biggest...
Is Your Website at Odds With Your Social Media Presence?
If you are actively participating on social media sites such as Twitter and Facebook and yet your website telegraphs the opposite of transparent and interactive, you and your brand or business may be suffering from a split personality complex.
Why You Need Dedicated Social Media Personnel
If your company or business uses Social Media to advertise, market and brand your business you might already know how powerful and persuasive it can be. Sites like FaceBook, Twitter, Pinterest, Tumblr and the rest (and boy are there a lot of them) can increase your...
Defining Facebook Profiles, Pages, Groups, and Communities
I know when you are just starting out with Facebook things can be hard to figure out. You probably have a lot of questions about what is the most effective way to market yourself or company using Facebook. Whats the difference between a Facebook Page and Facebook...
Google+ Working for Your Business
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
The Ultimate Social Bookmarking Content Creation Guide (Part 5: Delicious)
This is part 5 of a 5 part series that covers creating content for the following social bookmarking sites. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious Delicious For anyone who is not familiar with Delicious, it is simply a more...
Create a Custom Social Media Dashboard with Metricly
Metricly is a new social media tool you can use to help monitor, analyze and manage your social media presence on the web. It contains an aggregated dashboard and analytics platform that helps you track your metrics all in one place. For agencies and in-house...
The Powerful Convergence Between QR Codes and Internet Video
Quick Response Codes better known as QR Codes are frequently used in the physical world to drive individuals to check out websites, social media platforms, articles, music releases and of course videos. However, many marketers have actually been daring to take QR...
5 Big Reasons You Should Start Using Q&A Sites Immediately
I’ve developed a strong liking for Q&A sites (Yahoo Answers, Quora, LinkedIn Answers, Stack Overflow etc). No matter which niche you belong to, you can always leverage these online platforms to fulfill a wide variety of goals. If you can differentiate between top...
To Follow or Not To Follow, That is the Question
Whenever I am trying to educate a social media client, I find that they all seem to ask the same question in regards to Twitter. How do I know who to follow and who not to follow? That is a great question and frankly there is no exact answer to that question. ...
Essential Twitter Searches for Your Business
When it comes to Twitter, there is a wealth of information that is at your fingertips, as most everything on Twitter is public record. For businesses, this can mean a wealth of market research, lead generation, and reputation monitoring can be done with the use of...
The Ultimate Social Bookmarking Content Creation Guide (Part 4: Mixx)
This is part 4 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
5 Basic Rules of Social Media Marketing Management
Social media marketing has moved out of the realm of “trial and error” and has become a critical component of any online marketing strategy. Cost effective and relatively easy to use, social media has become a favorite tool of marketers. However, for business owners...
Linking the Right Fan Pages on Your New Facebook Profile
With the roll out of the new Facebook profiles, some of you may have noticed that the links at the top of your profile for your employer, blogs, school, etc. are pointing to newly developed pages and not the official pages related to each entity. For example, when I...
Get More Exposure for Your Blog Posts through Facebook Tagging
I am friends with almost 2,500 people on Facebook, and my Facebook page has around 340 fans. Yet today, I gave a guest post of mine exposure to an additional 90,000+ people by doing three simple things. 1. Look for brands mentioned in post on Facebook. If you happen...
The Power Of Stories (To Engage With Your Audience)
People love stories. We humans are curious in nature, and by using stories in your marketing messages you can engage with your audience a lot better. Take the 2 scenarios below for example: Scenario 1 Susan exclaimed: “Yes! I’ve finally made it!” After a continuous...
Expand Your Online Presence With Facebook Pages and Applications
If you are looking to expand the online presence of your company or are just looking to diversify your online output in order to reach new readers and make new contacts then it is vital to create a Facebook fan page. There is an art to creating a successful Facebook...
Understanding Social Networking Demographics
Each Social media website develops its own community and its own demographic profile. With the ever changing world of social media, it can be hard to determine which social media community would be the most effective place to market your company. With one in four...
Are You Really Building Your Influence on Twitter?
Well, almost every business is jumping onto the social media bandwagon. But, the inside story may not be as interesting as it appears from outside. If you are a social media junkie, you must be aware that Twitter celebrated its 5th birthday last week. Since the number...
Are Group Deal Sites Really Good for Business Owners?
I have no doubt in my mind that almost everyone reading this has bought at least 1 “Group” deal in the past. Sites like Groupon and Living Social are capitalizing on local businesses who are willing to heavily discount their products/services to get...
Facebook Deals: How to Setup Your First Facebook Deal
We all know that location-based marketing is becoming a huge hit with Internet Marketers. Services like Gowalla and Foursquare have been the front-runners in the space and have proven that users LOVE to check-in to tell their friends where they are hanging out and to...
Panda and the New Google
Google is a great example of how powerful the Internet really is. With more users than all the other search engines combined, and by a crazy wide margin, Google is a powerhouse the likes of which the business community hasn’t seen for a long while. No More...
Karmin Music – Social Media Case Study
A few months, I happen to stumble across a HOT new music duo when I was wasting away my day on YouTube. The band “Karmin” are two up and coming artists that have been using YouTube to jump-start their music careers. Like thousands of other musicians, they...
Digg: Gaming the System
I have been addicted to Digg for over three years…active for two… and in SEM for a little over one. Each phase of my relationship with the site has yielded a different return. I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking...
Free Whitepaper for Download: Secrets to Building Relationships Online
I am happy to announce that we have released our first whitepaper, that is available for download. “The Secrets to Building Relationships Online” provides a detailed look at creating, managing, and cultivating relationships online. Whitepaper Includes:...
Facebook’s Growing List of Worldwide Affiliates
Facebook has recently implemented a few revisions to their policy with regards to the way they handle your data, and this came into effect after a vote by the social network giant’s users. One of the biggest changes is that Facebook is now entitled to share your...
Ways to Use Facebook Video Chat
When somebody else decides to start something revolutionary, or at least nifty (let’s use this word) most people either don’t hear about it or it can’t be used properly due to small circle of people using the service. On the other hand, when Facebook releases...
OneUpWeb: A Kick Ass Facebook Fan Page
A Facebook Fan Page is more than just a way for fans of your business to keep up with your status updates. It has turned into your company’s secondary website that can be used as a traffic and lead generating machine. Recently I came across the OneUpWeb...
9 Professional Social Media Monitoring & Reputation Management Tools
Brand and online reputation management has become a growing concern for a lot of companies because of the multiple ways people can interact with each other online. People now are communicating via blogs, forums, discussion boards, wikis, Q&A, and video sites. ...
How Best Buy Uses Social Media to Connect with Customers
Social media has really changed the way brands are connecting with their customers. More and more companies are starting to realize the value of social media and are quickly adapting this new form of communication. However in order to have a successful social media...
Do Brands Really Understand the Facebook Digital Culture?
“Likes”, “Connections”, “Followers” – we are living in the age of social media. Brands can never imagine growing without an ever-increasing number of social followers. And on top of that, you need to have quality followers. So, how do you get quality social followers...
4 Ways to Get Noticed by an Industry Leader
Whether or not you want to admit it, there has probably been some point in your life where you wanted to be noticed by someone who is top dog in a particular niche or industry like digital marketing. This could be for the development of your career, your blog, or even...
My Review on “The Social Network” Movie
On Saturday, I decided to go see The Social Network with some friends. I had heard a few reviews of the movie prior to going, but really didn’t know much about it besides that it was based on the story of Mark Zuckerberg, the creator of Facebook. I must say...
What Does Google+ Mean For My Blog?
Google+ has been out for over a month now, and incorporating another social media site with your blog can be a daunting task if you are looking for solid results. Thankfully, Google has integrated the +1 feature, compared to the “like” on Facebook. But what benefit is...
Key Metrics to Measure the Performance of Your Facebook Fan Page
Whether you are planning the launch of a new product or want to create awareness about an existing brand, Facebook fan pages can bring you amazing results. It’s an excellent idea to build a killer Facebook page for your brand and make it a favorite place for your fans...
How to Find the Most Influential People on Twitter in Your Niche
Have you ever wanted to see who is the most influential Twitter user intersted in a particular topic, niche, or industry? There are several ways to do this, many benefits, and ways to interact with them as well. Finding Influential Twitterers So first off, how do you...
Get More Retweets with These Plugins, Apps, and Services
There is a lot of information about how to get more retweets for your content, the most popular being the Science of Retweets with Dan Zarrella of Hubspot. But the simplest way to get retweets is to make your content easy to retweet. Amazingly, I still see lots of...
3 Must Follow Tips for Using Social Media to Boost Your Marketing Campaign
In order to best use social media, you need to understand how to capitalize on your presence on these networks. From Facebook to Twitter, social media can serve as a powerful tool to reach new customers and gain greater influence within a particular group online. If...
Using Hootsuite to Manage Your Twitter Engagement Efforts
In my personal opinion, I have found Hootsuite to be by far the best Twitter client out there. I’m sure a lot of people can make an argument for clients like Tweetdeck and Seesmic, but I find Hootsuite to be the most user-friendly, feature-rich, and up-to-date...