5 Important Elements of a Sales Landing Page

5 Important Elements of a Sales Landing Page

Every great sales or lead generation landing page have certain similar characteristics to them.  Those characteristics lead to increases in sales, leads and overall conversion rates. Let’s take a look at the different elements of a successful landing page. 1. ...
Promoting Article Marketing with RSS Feeds

Promoting Article Marketing with RSS Feeds

Many people think of article marketing as simply a way to build a backlink or traffic to their website, to build their reputation as an expert, or to make money online via article writing. But not many think about their articles as promotional items and actually...
Making Money Online with SEO [Webinar Replay]

Making Money Online with SEO [Webinar Replay]

Hey guys, I wanted to give everyone who missed the webinar a few weeks back, a chance to watch the replay.  Daniel Lew and I discuss a number of different tactics and strategies for turning your SEO efforts into dollars. We went for almost two hours, so there is a lot...
Link Building – What Works

Link Building – What Works

Over the course of the last week, I have seen people saying what works and what doesn’t in link building – and they all contradict each other. Some say the old fashioned link request from webmasters is dead and guest blogging is the way to go, while others...
Your Website SEO Checkup: Part 5 of 8 – Link Building

Your Website SEO Checkup: Part 5 of 8 – Link Building

Link Building is probably the biggest aspect of off-site SEO. In this post I discuss how to find links, analyze your competitors for top link partners, how to develop great content for people to link to, and how to spread the word about your content. Analyzing Links...
Example of a Daily Routine for an SEO

Example of a Daily Routine for an SEO

Have you ever wondered what a normal day is like for a SEO?  Well, I don’t think there is such a thing.  Depending on if you are working In-House, an Agency or are a Freelancer, your role and responsibilities will vary. However I have noticed a pattern and...
Your Website SEO Checkup: Part 7 of 8 – Testing

Your Website SEO Checkup: Part 7 of 8 – Testing

Testing can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups,...
Using PPC for Link Building Purposes

Using PPC for Link Building Purposes

All PPC and SEO experts are aware of the importance of building links for the marketing and promotion of a website. Backlinks are essentially important when it comes to getting organic traffic for the website and enhancing the visibility of the website in the search...
5 SEO Factors that Do and Don’t Matter in 2010

5 SEO Factors that Do and Don’t Matter in 2010

The landscape and ranking factors of SEO are always changing and evolving.  In 2010, we are starting to see a fundamental shift in the way search engines are rankings sites.  With the evolution of social media, video, and rich media, the organic SERPs are becoming...
8 Blogs SEOs Must Check Daily

8 Blogs SEOs Must Check Daily

“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
SWX West: Matt Cutts Live with WebProNews

SWX West: Matt Cutts Live with WebProNews

Mike McDonald took some time during SMX West to talk to Matt Cutts to get a recap on the session he contributed to, as well as to give us an update on relevant search questions Matt Recaps “Ask the Search Engines” session Google Caffine: Rolled it out to...
Traditional SEO to Social, What Matters?

Traditional SEO to Social, What Matters?

Have you ever wondered how Twitter links and updates play into search results? A recent study by Michael Stelzner on small business social media use reported, 88% of all marketers found social media helps get them increase exposure. But where is this exposure coming...
Your 10-Point Local Optimization Checkup

Your 10-Point Local Optimization Checkup

If you do business in a specific area, you want to make sure that your website is optimized properly for local search. Here are 10 quick ways to optimize your site for more localized traffic. Create a detailed directions/location page: Include an embedded map on your...
Best Practices for Online Press Releases

Best Practices for Online Press Releases

Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their...
Where To Get Social Media Buttons For Your Blog

Where To Get Social Media Buttons For Your Blog

If you have visited a news site or blog recently, you have probably seen social media buttons throughout their content.  This makes it easy for a user to share and spread the word about content they like, by using their favorite social networks.  A blog post or news...
How Article Marketing can Help Your Blog

How Article Marketing can Help Your Blog

Article marketing is a great way to promote your blog. Many people might think, article marketing is dead or “old”, but the fact it, it’s not. It works, and it works very well. Basically, you submit an article to the article directories. Once approved, your article...
Increasing Conversions by Removing Usability Roadblocks

Increasing Conversions by Removing Usability Roadblocks

What is conversion optimization Conversion optimization is the process of testing your website and landing pages to improve your conversion rate. A conversion rate is the percentage of visitors who complete the desired action on a page (example: submitting a form or...
Google+ Working for Your Business

Google+ Working for Your Business

As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
2 Reasons to Use Blekko Over Google For Search

2 Reasons to Use Blekko Over Google For Search

When I have a question or want to do research on a product or service, I go strait to Google. I don’t even think. It’s a natural reaction. Google dominates the search engine game. The screen shot below indicates that 71.61% of all search queries for the 4 weeks ending...
6 SEO Company FAILS

6 SEO Company FAILS

I originally wanted to write a post showing examples of really bad SEO and highlighting some of the worst offenders. However, I decided it wasn’t fair to single out websites and criticize their SEO. After all, not everybody claims to do this for a living. But what...
Internal Company Reputation and ORM

Internal Company Reputation and ORM

Internal company reputation is important even without SEO and internet marketing. It’s a business basic every company needs to know. All companies need to gain internal respect through their rules, policies, and employee treatment before they can secure a good...
Are Article Submissions for SEO a Thing of the Past?

Are Article Submissions for SEO a Thing of the Past?

Google’s two most famous ever algorithm updates of recent times (which funnily enough are named after black and white animals – Panda and Penguin) have changed the landscape of SEO forever. It’s fair to say that the tactics that worked to help ‘SEO’ your website...
Selling SEO Is Not Just About You

Selling SEO Is Not Just About You

Stepping into the corporate world of SEO is not a simple task. SEO is no regular desk job. As a businessperson who wants to make it big in SEO, you’re going to be meeting people from different industries, not only for the purpose of introducing and selling your...
How Your Web Hosting Service Can Affect Your SEO

How Your Web Hosting Service Can Affect Your SEO

Although high quality content and authoritative, relevant inbound links are the primary SEO concerns for most site owners, choosing an optimal web hosting service may be more important than some realize. First and Foremost: The Administrative Panel One of your top...
Facebook for Business: Setup and Usage Tips

Facebook for Business: Setup and Usage Tips

The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
Sizing Up Your SEO Campaign Ahead

Sizing Up Your SEO Campaign Ahead

SEO’s and internet marketing professionals like to credit themselves with any and all of a customer website’s success in the search engine rankings. Most SEO professionals do work hard to promote the pages of clients and boost their position in the...
Major Tips to Improve the SEO of All Website

Major Tips to Improve the SEO of All Website

Search engines such as Google are smart. They appreciate websites with creative and original content, and reward them with high page rankings. SEO (search engine optimization) is followed by some quality websites to get rightfully noticed by search engines, while most...
SEO Battle: Search Tactics Go Head-to-Head

SEO Battle: Search Tactics Go Head-to-Head

I asked Ann Smarty from Search Engine Journal and MyBlogGuest to give her opinion on various search tactics that were put head-to-head.  Although some of these tactics can’t survive without the other, it is interesting to gain Ann’s insights into these...
Tips for B2B Search Engine Marketing

Tips for B2B Search Engine Marketing

Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...