You Need to Know This About Website Graders
I’ve been watching with great fascination as flocks of webmasters and business owners race to the latest website grader. They wait with eager eyes for the newest software widget to tell them why they aren’t ranking well in the search engines. I can...
SEO and CRO are More Linked Than You Might Think…
Conversion Rate Optimization or CRO is a hot topic right now. Understandably so, given our current economic environment, it makes sense for businesses to be looking to squeeze more success out of the same marketing spend. (It makes sense regardless of the economic...
Is SEO Dead or Alive?
Evolution of Search Engine Optimization Death to the Old SEO Methods There is a prevailing theme often heard in Internet Marketing that Search Engine Optimization, better known as SEO, is DEAD. Any number of reasons can be attributed to this idea, and there are many...
5 Effective Ways to Reduce Website Bounce Rate
The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer...
TubeMogul: Video Distribution Across Multiple Video Networks
The Evolution of Video: With the growth of broadband internet usage and search engines migrating to universal search results, video on the web has become more prominent than ever. There are now hundreds of video sharing sites that allow anyone to upload their videos...
The 3 Tier Keyword Structure
So are you optimizing your pages the right way??? Brad Fallon, a leading search marketer, discussed a great way to structure your keywords/phrases on your website. He broke it up into 3 tiers. I will use the example he uses on his Stompernet video. Brad owns an...
Your 10-Point Local Optimization Checkup
If you do business in a specific area, you want to make sure that your website is optimized properly for local search. Here are 10 quick ways to optimize your site for more localized traffic. Create a detailed directions/location page: Include an embedded map on your...
Your Website SEO Checkup: Part 7 of 8 – Testing
Testing can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups,...Real Life SEO Problems – For SEO’s Working With Small-Medium Size Companies
Let’s face it, the majority of us SEO’s and agencies do not work with fortune 500 companies. We mainly work with small to medium size businesses that have minimal to no in-house marketing team to work with. Many of the more popular SEO blogs give great...
Essential Resources In My Internet Marketing Toolbox
Glen from Viperchill recently wrote a post about the resources that are in his internet marketing toolbox, so I thought it would be a good idea to share the tools I use on a daily basis. I think I should mention that I probably have used hundreds of tools to perform...
Technical Aspects That SEOs Should Know
SEOs do not necessarily have a technical background, so for the marketer it is important to at least have some basic HTML and programming knowledge. This will allow you to do your job without having to get a programmer involved for some simple SEO implementation....
The Importance of Building a Natural Link Profile
Link building is essential to any website that wants to climb the search engine rankings and stay there. What a lot of people fail to understand is that this is not as simple as finding as many links as you can, no matter where from, and then adding them all in one go. If a website is to be consistently successful in the search engines, it has to possess a natural link profile.
How to Use PPC to Complement SEO
Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
Top 5 Reasons an SEO Audit is a Good Place to Start
Starting a new marketing campaign with an SEO audit is always a good idea. It helps you uncover the weaknesses of the site so that problems can be corrected and the site can be optimized to provide maximum searchability. This process will also provide you with an SEO...
6 Offline Marketing Tips You Should Consider For Your Online Business
Once you have a website, or other online business, the hardest part is yet to come. In short, you need to market your website so as to attract more readers and, hopefully, more revenue. Online marketing tips are, of course, absolutely vital. These allow you to find...
Using the Google Keyword Tool
Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...
Google Penguin: AKA, “Get Your Act Together”
Since Google’s newest and somewhat controversial algorithm update dubbed “Penguin” first hit the web in April 2012, users quickly discovered that Google’s update was anything but small, cute and cuddly. Hundreds of thousands of websites were slapped with Google...
Top 10 SEO Myths to Think About in 2013
Once bitten, twice shy; It’s kind of weird for me to remember this proverb while thinking about Search Engine Optimization. But then again, maybe it’s not that strange. You see, there are times when I begin to think that “Once bitten, twice...
The Right Way to Create Branded Content
Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of...
How to get the Most Out of Social Media Connections – It’s Not All About Traffic
Advertising on Facebook quadrupled last year. More than three-quarters of big American companies use some sort of social networking, and most small businesses take off from social media-induced traffic. It’s clear that Facebook, Twitter, LinkedIn and their...
The Dangers of Black Hat SEO After Google Penguin
Since the Penguin was dumped by Google on the world of search engine optimization in April of 2012, numerous changes have become part of the SEO game and both Optimization service providers and DIY webmasters have had to adapt accordingly -or risk massive deranking in...
2014 is going to be a Challenging Year for Businesses Using SEO
Thanks to Google’s recent Hummingbird update, it looks like 2014 is going to be another curious year for SEO and online marketing. There will be some major challenges that businesses will have to face in order to increase their visibility online. Here are...
Facebook for Business: Setup and Usage Tips
The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
Client Feedback Exercise to Kick-Off a SEO Project
A few things I have learned from working with clients is that sometimes it can be extremely hard to get the necessary information you need to get a project started-off on the right track. Sometimes it can be the agencies fault because they are not being clear as to...
10 Tips on Finding the Right SEO Firm
Choosing the right SEO company to work with can be challenging. You want to find a company who is ethical, easy to work with, has open communication, and can show you results. There also are going to be responsibilities between the agency and the client that should...
Improve SEO With Free Analyzer From BlogGlue
BlogGlue is a blog marketing plugin that creates related links between partner blogs as well as on social media. Although not advertised they have a solid SEO Analyzer built into the system. The SEO tool lets you grade your posts before you publish them and even gives...SEM vs SEO: Short-Term vs Long-Term
For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
5 SEO Factors that Do and Don’t Matter in 2010
The landscape and ranking factors of SEO are always changing and evolving. In 2010, we are starting to see a fundamental shift in the way search engines are rankings sites. With the evolution of social media, video, and rich media, the organic SERPs are becoming...
Local Cash Empire Software + Training (New Local Marketing WSO Launched Today)
You may have been wondering where I have been the last 2-3 weeks. I have been working around the clock on a new product with my business partner Tim Atkinson called Local Cash Empire. Local Cash Empire is a new Warrior Special Offer, that consists of software plus...
Your Website SEO Checkup: Part 2 of 8 – Keyword Research
Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research...
Yahoo! Site Explorer Closing: What Other Link Intelligence Tools Are There?
It doesn’t come as new news that Yahoo! Site Explorer is shutting down, as they are merging their organic search platform with the the Microsoft search platform. With the merge, means no more Yahoo! Site Explorer. With the shutdown of YSE, that means...
Three Pro-Active Tips for Online Reputation Management
For a business owner, reputation management is not getting easier. Twenty years ago it would have been really hard for a single customer with a bad experience (or just sour grapes) to single-handedly take down a business. But in this age of the Internet, it just...
Create 100% SEO Friendly Pages With the New Website Auditor 2.0
For any company or internet marketer who is looking to better optimize their website for the search engines, it can be a huge time saver to have software that can gather important site data that the search engine analyze when ranking your site. Meet the new and...
Back to the Basics: Getting Started with Keyword Research
Keyword Research is the foundation for any good search marketing campaign. Whether you are running a PPC campaign or optimizing your site for search engines, keyword research can make or break your search efforts. If you try to rank for keywords that are too broad you...
Creating Your SEO Strategy – Department Specific
When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each...
Reverse Engineer Your Competitors with Link Analysis Tools
With Google’s algorithm placing more emphasis on off-site optimization and link building, it is essential that you take the time to analyze who your competitors are gaining backlinks from. There are a number of link analysis tools out there that will help...
25 Promises and Advice Given By Unethical SEO Firms
Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month! Unfortunately there are more unethical SEO companies out there than ones you can trust. So if you are a business or organization looking for a reputable firm to hire, how do...
30% Off: Download the Link Builders Toolkit
Today is the official launch of the Link Builders Toolkit. The Link Builders Toolkit is THE ultimate resource for finding quality websites to gain inbound links. Over the years I have been collecting websites that I found to be of high value and worth investing time...
Setting a Foundation for SEO: Writing your First Content
Search engine optimization needs to be correctly integrated from the start of a website for best results. With the correct implementation of on-page SEO and solid content writing you will be able to rank much sooner. But, a lot of the time we have clients come to us...
How Much SEO Knowledge Should A Client Have?
In my opinion an educated SEO client is much better than an uneducated client. An educated client is usually more involved, willing to allocate more budget towards your strategy, and will develop into a longer lasting relationship. So, what level of SEO knowledge...
Eye Tracking Study: How People Consume Information on the Internet
Writing for the internet has a totally different style than a typical PR release or article. They way people consume information on the internet is completely different as well. This post will go through some examples of different eye tracking studies to see how...
What to Consider When Assessing SEO Expectations
Typically when assessing a new SEO client, I will look at a number of different factors that will help me to determine realistic exceptions. Its funny to see companies give pricing to a potential client without even understanding the clients needs and their industry....
Skills that Companies that Employ SEO’s are Looking For
There are a lot of different companies out there that are taking on full time SEO’s (people skilled in the SEO biz) and handing them enormous paychecks. As you can see from this infographic, there are a lot of SEO jobs out there, and a lot of them are paying...
8 Tips to Improve Your Website’s Internal Linking Structure
A website’s internal linking structure is a crucial part of the overall SEO strategy. Whether it is the end user or the search engines, it is important to optimize a site’s internal structure for maximizing the benefits. If you plan to obtain high rankings in search...
8 Blogs SEOs Must Check Daily
“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Internal Company Reputation and ORM
Internal company reputation is important even without SEO and internet marketing. It’s a business basic every company needs to know. All companies need to gain internal respect through their rules, policies, and employee treatment before they can secure a good...
Traditional SEO to Social, What Matters?
Have you ever wondered how Twitter links and updates play into search results? A recent study by Michael Stelzner on small business social media use reported, 88% of all marketers found social media helps get them increase exposure. But where is this exposure coming...