Do “Like” Buttons Influence Search Engines?
With the rise of social media marketing, the notion of collaboration, integration and disseminating information with a click of a button has become an evident norm. Facebook, Twitter, LinkedIn and recently Google have all found multiple innovative ways to make it...
Google+ Working for Your Business
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
Give a Little to Get a Lot with Link Building
When is a link more than just a link? When it has the potential to create even more links! Too often site owners look at link building as a one step practice—find a blog, leave a comment, get a link; write a press release, get a link; share content on Facebook, get a...
Increase Conversions with this Pre-Launch Product Checklist
When you create a new product that you plan on launching on your website or blog, it takes more than just a good product idea for it to be successful. It needs to be marketed properly to your target audience. A few things I learned from when I released the Link...
The Link Wheel Concept Explained
There seems to be a rising popularity in developing what is called a “Link Wheel” for your blog. A link wheel is the process of creating backlinks to your website or blog AND other off-site properties. The goal is to create a system where all of your...
Interview with Gab Goldenberg, Tips on Selling SEO
I had the great opportunity to interview Gab Goldenberg, a well-respected industry influencer in the SEO and Internet Marketing community. I wanted to get some some insights and tips on some important questions about selling Search Engine Optimization. What sales...
2014 is going to be a Challenging Year for Businesses Using SEO
Thanks to Google’s recent Hummingbird update, it looks like 2014 is going to be another curious year for SEO and online marketing. There will be some major challenges that businesses will have to face in order to increase their visibility online. Here are...
Eye Tracking Study: How People Consume Information on the Internet
Writing for the internet has a totally different style than a typical PR release or article. They way people consume information on the internet is completely different as well. This post will go through some examples of different eye tracking studies to see how...Your Website SEO Checkup: Part 4 of 8 – Content Optimization
Content is the heart and soul of any good SEO strategy. Creating unique and compelling content is probably one of the hardest parts of anyone’s SEO efforts. Search Engines love a website/blog that is updated frequently with lots of new, fresh content. The more...
Formulating an Internet Marketing Strategy: Asking the Right Questions?
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
5 Ways to Dominate Google’s Quality Check
Just a few months ago Google was receiving continual pressure from the media to improve their search results. The general consensus was that too many search engine results pages (SERPs) were filled with content farm articles that did little more for searchers than...
Why You Need a Great Host for SEO?
Many people overlook the importance of having a good host, not only for security and up-time…but also for SEO. Even though we (Internet Marketers) have come to a consensuses that hosting does not play a huge factor in rankings, I thought I would let you in on a...
How to Form a Good Relationship with your SEO Clients
“SEO? Oh, we’re set. We’ve got links in the footer.” At some point in our careers every SEO has heard a client make an outrageous statement likes this gem from Ian Lurie. Anyone who has worked at an agency knows, when working with clients there are always bound to be...
Who Needs SEO Marketing When We Have FaceBook?
When ever I get a opportunity to speak about seo or social media to a whole new audience. I start to get a feeling of enjoyment because I feel like this is my time to not just teach but also help others to simply just understand online marketing. Meaning that people...
Live From SMX Seattle: What You Should Be Measuring – But Aren’t
Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers: Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation Christine Churchill, President, KeyRelevance Rich Devine, Director of Search, ZAAZ Ryan Gibson, Director of Marketing,...
Competitive Research & Analysis Guide for Search Engine Optimization
Have you ever wondered what it would take to move above your competitors in the organic search results? To do this, you need to spend a good amount of time researching what you want to rank for and then analyzing your competitors who are already ranking for those key...
6 SEO Company FAILS
I originally wanted to write a post showing examples of really bad SEO and highlighting some of the worst offenders. However, I decided it wasn’t fair to single out websites and criticize their SEO. After all, not everybody claims to do this for a living. But what...
Email Marketing for a Higher Conversion Rate
In today’s digital times, we sometimes focus too much on SEO and PageRank. While they’re incredibly important to a site’s success, they’re also not the only driving force that’s in play. After all, if your sole aspiration is SEO and not your conversion rate, you’re...
The 101 on Infographic Links: Are They Worth Your Time?
Whenever it comes to monitoring links, it’s important to consider all different platforms and mediums available. Traditional content has always been and will continue to be one of the main ways to earn links back to your company website, but an infographic is not...
5 Things To Remove From Your XML Sitemap
When creating an XML sitemap, you may want to modify it slightly before you upload it to your server. There are a number of reasons why you should manually edit your XML sitemap file which include, proper indexation, URL index limitations (although they have gotten...
SEO Link Building Tools I Can’t Live Without
It may be a sweeping statement but if certain tools disappeared it would be devastated – in fact I would probably cry…(a lot!). In this article I thought I might cover some of the tools that I use when working on a clients site. Some you will no doubt be...
Squeeze Theme Review, Receive 20% Off for StayOnSearch Readers
As some of you may or may not know, I am not one to do product reviews, however Squeeze Theme is one product I truly believe in and want to give you some useful information about how you can use this product. Basically Squeeze Theme is a suite of premium WordPress...
How to Find Great Directory Link Building Opportunities
When it comes to building directory links, there are two possible goals. The first is to get a link on a directory with high Google Authority and PageRank. The second is to get a link on a directory with lots of traffic. The following tips will help you achieve your...
3 Online Brand Management Tips for Google
Nowadays it seems like new reports are coming out every day about how potential clients and employers are doing searches online to research people before hiring. This means you need to be in better control of what they see and the goal here is to control at least the...
How to Get the Most out of Guest Blogging for Link Building
Ever since Google came along and Panda-spanked article websites into oblivion, guest blogging has been the preferred choice for the internet marketer who is looking to squeeze a little more link juice from their articles. Guest blogging can be an effective way of...
SEO and CRO are More Linked Than You Might Think…
Conversion Rate Optimization or CRO is a hot topic right now. Understandably so, given our current economic environment, it makes sense for businesses to be looking to squeeze more success out of the same marketing spend. (It makes sense regardless of the economic...
Major Tips to Improve the SEO of All Website
Search engines such as Google are smart. They appreciate websites with creative and original content, and reward them with high page rankings. SEO (search engine optimization) is followed by some quality websites to get rightfully noticed by search engines, while most...
What Should be Covered in an SEO Sales Meeting
When you are speaking to a potential SEO client, there should be some level of knowledge and training that should be given, to help them fully understand how SEO works and why you are structuring the proposal and strategy the way you are. Here are some aspects of SEO...
The Value of Deep Links
Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Some have felt that deep links cause visitors to bypass the site’s main advertising or branding page....
Is SEO Dead or Alive?
Evolution of Search Engine Optimization Death to the Old SEO Methods There is a prevailing theme often heard in Internet Marketing that Search Engine Optimization, better known as SEO, is DEAD. Any number of reasons can be attributed to this idea, and there are many...
How Article Marketing can Help Your Blog
Article marketing is a great way to promote your blog. Many people might think, article marketing is dead or “old”, but the fact it, it’s not. It works, and it works very well. Basically, you submit an article to the article directories. Once approved, your article...
TubeMogul: Video Distribution Across Multiple Video Networks
The Evolution of Video: With the growth of broadband internet usage and search engines migrating to universal search results, video on the web has become more prominent than ever. There are now hundreds of video sharing sites that allow anyone to upload their videos...
The 3 Tier Keyword Structure
So are you optimizing your pages the right way??? Brad Fallon, a leading search marketer, discussed a great way to structure your keywords/phrases on your website. He broke it up into 3 tiers. I will use the example he uses on his Stompernet video. Brad owns an...
How to Use PPC to Complement SEO
Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
Using HubPages to Make Money Online and Build Backlinks to Your Blog
Is it possible to make money on another site while promoting your blog? Of course it is! One easy way is through article marketing on HubPages. Why HubPages out of all of the other article directories and income sharing content generation sites? HubPages gives you...
7 Places to Create Your Own Free Website
Here are a bunch of great resources you can use to create your own free website with no programming experience necessary. Google Sites allow you to create websites collaboratively. Making it simple for multiple users to add file attachments, information from other...
30% Off: Download the Link Builders Toolkit
Today is the official launch of the Link Builders Toolkit. The Link Builders Toolkit is THE ultimate resource for finding quality websites to gain inbound links. Over the years I have been collecting websites that I found to be of high value and worth investing time...
Opt-In Placement for Maximizing Subscribers
You have probably noticed that many bloggers are adding opt-in forms throughout their entire blog to help increase subscribers. Gaining new RSS and E-mail subscribers to your blog allows you to not have to depend on Google or other traffic sources to get your readers...
What to Do If You Have Been Taken Advantage of By a SEM Company
No matter what the industry, the bad apples often get more publicity than the folks that do business by the book which can give any industry a bad name. The search engine marketing industry is no different. Over my 11 years in the business, I have encountered...
Google Rich Snippets – What They Are and Why You Should Use Them On Your Site
If you’ve done a Google search lately, you’ve seen rich snippets. They’re the results that stand out on the page because they feature a thumbnail video or photo, a summary of ratings, or some other little added extra that tells you what you’ll...
Best Practices for Online Press Releases
Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their...
The Importance of Building a Natural Link Profile
Link building is essential to any website that wants to climb the search engine rankings and stay there. What a lot of people fail to understand is that this is not as simple as finding as many links as you can, no matter where from, and then adding them all in one go. If a website is to be consistently successful in the search engines, it has to possess a natural link profile.
4 Common SEO Copywriting Techniques That Ruin Your Copy
As an SEO copywriter, I work with a number of SEO companies providing copy for their clients. Many times, the SEO companies have certain guidelines they want me to follow when writing the copy. Some of these guidelines are based off proven SEO practices. Others are...
Forget a Link Building Company – This Link Building Campaign Pays
You’re online and you know you need to build links to rank your pages in any search engine that matters. But before you think about hiring a link building company, re-think your link building campaign. Would you rather pay money to have links built for you...
How to Find Article Writing Ideas
Article marketing is one of the most powerful tactics to enhance your site’s visibility in search engines, get traffic, create brand awareness, acquire backlinks and build expertise in a niche market. But your article marketing efforts can bear fruit only when you...
Where To Get Social Media Buttons For Your Blog
If you have visited a news site or blog recently, you have probably seen social media buttons throughout their content. This makes it easy for a user to share and spread the word about content they like, by using their favorite social networks. A blog post or news...
The Right Way to Create Branded Content
Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of...4 Tips for Agencies on Setting Client Expectations
Setting the proper client expectations on the front-end is the key to any successful internet marketing campaign. Here is a list of things you should accomplish with your client before you start to implement your strategy. 1. Learning Their Objectives/Goals Before you...