Have you ever been faced with an SEO client who wants instant results? If you are in the SEO business – it is safe to assume that the answer would be an emphatic “YES!” Imagine being able to drastically cut down on the phone calls and emails of panicked clients who...
Personally I have never been very fond of all of the broad directories out there like Superpages, CitySearch or YellowPages. Mainly because there are just SO many businesses listed in each of these directories, that your head will start to spin. It makes it hard to...
Recently I have been speaking to a few companies about content development. During our discussions a lot of questions were asked around the type of content that should be produced. What I explained to them were that are different types of content and strategies...
Your site index gives you an indication of health problems on your site; if you suddenly see a spike or large drop in Google indexed pages it flags a warning that there is something wrong that needs some attention. We focus mostly on Google, as this search engine...
When I have a question or want to do research on a product or service, I go strait to Google. I don’t even think. It’s a natural reaction. Google dominates the search engine game. The screen shot below indicates that 71.61% of all search queries for the 4 weeks ending...
Have you ever wondered what it would take to move above your competitors in the organic search results? To do this, you need to spend a good amount of time researching what you want to rank for and then analyzing your competitors who are already ranking for those key...
It can be difficult to know which directories should be restricted from search engines and which should be allowed. I thought it would be a good idea to create a robots.txt reference guide for popular content management systems and shopping carts. Depending on what...
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
When we talk about website usability we talk about the overall experience you give the user. That includes the overall design, navigation, content layout, calls to actions, accessibility and functionality of your site. I want to give you some tips on each of these...
If you’ve done a Google search lately, you’ve seen rich snippets. They’re the results that stand out on the page because they feature a thumbnail video or photo, a summary of ratings, or some other little added extra that tells you what you’ll...
Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers: Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation Christine Churchill, President, KeyRelevance Rich Devine, Director of Search, ZAAZ Ryan Gibson, Director of Marketing,...
Every great sales or lead generation landing page have certain similar characteristics to them. Those characteristics lead to increases in sales, leads and overall conversion rates. Let’s take a look at the different elements of a successful landing page. 1. ...
Having a SEO strategy these days has become absolutely essential for any business to have a good presence on the web. Just getting a website made is not enough. You need to find out ways of getting people to know about (and use) that website, in order to generate more...
Probably the most important part of Search Engine Optimization is making sure that your website is search engine friendly. When I say search engine friendly, I mean that when search engines “crawl” your site, they are able to read all of the content,...
On Friday, Google officially announced an algorithm change that is one to pay attention to. Typically when Google updates their algorithm, it is something so minor that you wouldn’t really notice a huge increase/decrease in your traffic and organic rankings. ...
Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
Building backlinks to your website or blog is essential for high search engine rankings. That’s why I have been testing a number of different tactics and strategies to build backlinks effectively and efficiently. I started testing out Fiverr.com for finding...
Setting the proper client expectations on the front-end is the key to any successful internet marketing campaign. Here is a list of things you should accomplish with your client before you start to implement your strategy. 1. Learning Their Objectives/Goals Before you...
Danny Sullivan kicked things off for SMX Advanced with a warm welcome and an interview with Kevin Johnson, President of Platform & Services division for Microsoft. The first session I attended was all about Link Building. There were some interesting takes on some...
SEOs do not necessarily have a technical background, so for the marketer it is important to at least have some basic HTML and programming knowledge. This will allow you to do your job without having to get a programmer involved for some simple SEO implementation....
SEOmoz just updated their site with a new design, as well as some new resources. Here are the best SEO resources offered by SEOmoz without having to be a PRO member. Simply sign up for a free account and take advantage of the following resources. Free SEOmoz Tools...
BlogGlue is a blog marketing plugin that creates related links between partner blogs as well as on social media. Although not advertised they have a solid SEO Analyzer built into the system. The SEO tool lets you grade your posts before you publish them and even gives...
Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month! Unfortunately there are more unethical SEO companies out there than ones you can trust. So if you are a business or organization looking for a reputable firm to hire, how do...
I had the great opportunity to interview Gab Goldenberg, a well-respected industry influencer in the SEO and Internet Marketing community. I wanted to get some some insights and tips on some important questions about selling Search Engine Optimization. What sales...
When creating an XML sitemap, you may want to modify it slightly before you upload it to your server. There are a number of reasons why you should manually edit your XML sitemap file which include, proper indexation, URL index limitations (although they have gotten...
Online reputation management is not just a strategy to consider if something negative surfaces about you. It should begin early on, because the longer something has been online, the more authority it will have. If one of your goals is to see nothing but positive items...
Conversion Rate Optimization or CRO is a hot topic right now. Understandably so, given our current economic environment, it makes sense for businesses to be looking to squeeze more success out of the same marketing spend. (It makes sense regardless of the economic...
At the end of April, Google’s latest algorithm update Penguin changed the way we market our websites forever. Combating over-optimized websites, the algorithm hit thousands of websites and slashed the rankings of hundreds of web pages. Even if you’re an innocent...
It may be a sweeping statement but if certain tools disappeared it would be devastated – in fact I would probably cry…(a lot!). In this article I thought I might cover some of the tools that I use when working on a clients site. Some you will no doubt be...
Today is the official launch of the Link Builders Toolkit. The Link Builders Toolkit is THE ultimate resource for finding quality websites to gain inbound links. Over the years I have been collecting websites that I found to be of high value and worth investing time...
I originally wanted to write a post showing examples of really bad SEO and highlighting some of the worst offenders. However, I decided it wasn’t fair to single out websites and criticize their SEO. After all, not everybody claims to do this for a living. But what...
If your link building efforts have fallen flat as of late, perhaps it’s time to reevaluate your approach. Let’s assume that the key to content is the quality of that content. Does it inform? Does it instruct? And, perhaps most importantly, does it build links? The...
Putting together a domestic SEO campaign can be an extremely complex affair and one which takes a lot of time and effort to put together. Add to that different languages, cultures and target markets and you can imagine how complicated an international SEO campaign can...
Since we are fresh off a Superbowl victory by the Green Bay Packers , I thought we would analyze how winning the Superbowl is like getting a #1 ranking in Google for a highly competitive keyword/phrase. If you actually stop and think about it, they are very similar....
Content marketing isn’t just about blogs and articles. There are various ways to repurpose your content, reproduce existing content in various other forms, and even publish content specifically geared for various channels and opportunities available. Of course it’s...
Just yesterday, a new Top SEO Blog Category was added to the World Media Awards Event and Stay on Search was the first blog to be nominated. While marketing bloggers often write about SEO, and some SEOs are marketing bloggers, the Top Marketing Blogs category is...
Have you been searching and searching for more information the Google Panda Update, formerly known as the Google Farmer update? Search no further! The following is a timeline of articles, videos and resources about the latest Google algorithm change. More than enough...
As we move towards a New Year and another 12 months of fervent optimisation, I’d like to contribute a few simple tips that will help keep your SEO on the straight and narrow. These are quick wins for issues that are well within your control, but which are often...
With the rise of social media marketing, the notion of collaboration, integration and disseminating information with a click of a button has become an evident norm. Facebook, Twitter, LinkedIn and recently Google have all found multiple innovative ways to make it...
Moderator: Jeffrey Rohrs, Vice President, Marketing, ExactTarget Speakers: Scott Brinker, President and CTO of Ion Interactive Robert Bergquist, CEO of Widemile Tom Leung, Business Product Manager at Google Jonathon Mendez, Founder and CEO of RAMP Digital Tom Leung...
Just a few months ago Google was receiving continual pressure from the media to improve their search results. The general consensus was that too many search engine results pages (SERPs) were filled with content farm articles that did little more for searchers than...
Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
Recently I have spoke to a number of people who have wondered why their websites are not ranking well. Of course that is going to depend on a case by case basis, but there are 5 things I will check first before I give them an answer. 9 times out of 10, if they are...
Link Bait is simply creating a piece of viral content that people will want to link to and share across the web, typically through forms of social media. There are a number of differ formats that link bait comes in, however they all have one thing in common. People...
I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media. To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
A great deal of small business owners has created a website just because others have recommended it. They do not even promote it thinking that customers will find them amidst the millions of others out there. This can be due to the fact that many small business...
Let’s face it, the majority of us SEO’s and agencies do not work with fortune 500 companies. We mainly work with small to medium size businesses that have minimal to no in-house marketing team to work with. Many of the more popular SEO blogs give great...
Have you ever wondered how Twitter links and updates play into search results? A recent study by Michael Stelzner on small business social media use reported, 88% of all marketers found social media helps get them increase exposure. But where is this exposure coming...
There are a lot of different companies out there that are taking on full time SEO’s (people skilled in the SEO biz) and handing them enormous paychecks. As you can see from this infographic, there are a lot of SEO jobs out there, and a lot of them are paying...
Photo sharing has made a booming market in recent years helping both small and large businesses alike. It can be used to properly manage marketing strategies, keep employees up-to-date and better interact with customers and clients. While it started as a simple tool...
![My Thoughts on the Newest Google Algorithm Update [w/ Results]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/02/google-algorithm.png)
