How to Dominate Keyword Research in 2012 and Beyond

How to Dominate Keyword Research in 2012 and Beyond

Keyword research doesn’t get a lot of love in the SEO world. For some weird reason, SEO-geated blogs put an untold amount of emphasis on building backlinks. While there’s no denying the importance of backlinks in SEO, it’s also hard to argue with the fact that keyword...
8 Other Types of Content You Can’t Go Wrong With

8 Other Types of Content You Can’t Go Wrong With

Content marketing isn’t just about blogs and articles. There are various ways to repurpose your content, reproduce existing content in various other forms, and even publish content specifically geared for various channels and opportunities available. Of course it’s...
Part II: The Ultimate Guide to Meta Description

Part II: The Ultimate Guide to Meta Description

In Part I of this two part series, I left you saying how inaccurate the CTR’s Google was give are. Now I want you to totally forget what I said! In this post I’m going to take you step-by-step through extracting and changing poor performing descriptions. Step I: Start...
How Professional SEOs Get Inbound Links

How Professional SEOs Get Inbound Links

Getting found on Google consists of 2 things: 1) content and 2) links. Since inbound links act as a voting system or currency for search engine algorithms, it’s imperative that SEOs acquire high quality inbound links on a consistent basis. One way to produce...
How to Find Great Directory Link Building Opportunities

How to Find Great Directory Link Building Opportunities

When it comes to building directory links, there are two possible goals. The first is to get a link on a directory with high Google Authority and PageRank. The second is to get a link on a directory with lots of traffic. The following tips will help you achieve your...
SEO and CRO are More Linked Than You Might Think…

SEO and CRO are More Linked Than You Might Think…

Conversion Rate Optimization or CRO is a hot topic right now. Understandably so, given our current economic environment, it makes sense for businesses to be looking to squeeze more success out of the same marketing spend. (It makes sense regardless of the economic...
Link Building: What’s the Best Approach?

Link Building: What’s the Best Approach?

If your link building efforts have fallen flat as of late, perhaps it’s time to reevaluate your approach. Let’s assume that the key to content is the quality of that content. Does it inform? Does it instruct? And, perhaps most importantly, does it build links? The...
7 Places to Create Your Own Free Website

7 Places to Create Your Own Free Website

Here are a bunch of great resources you can use to create your own free website with no programming experience necessary. Google Sites allow you to create websites collaboratively. Making it simple for multiple users to add file attachments, information from other...
Is SEO Changing to a Holistic Marketing Approach?

Is SEO Changing to a Holistic Marketing Approach?

Ten years ago, hiring a good search engine optimization firm was enough to get great search engine rankings and relevant traffic.  Since then, the internet has evolved and become saturated with millions of websites.  Everybody now fighting for the 1st page of Google,...
4 Common SEO Copywriting Techniques That Ruin Your Copy

4 Common SEO Copywriting Techniques That Ruin Your Copy

As an SEO copywriter, I work with a number of SEO companies providing copy for their clients. Many times, the SEO companies have certain guidelines they want me to follow when writing the copy. Some of these guidelines are based off proven SEO practices. Others are...
100 SEO/SEM Blogs You Should Subscribe To

100 SEO/SEM Blogs You Should Subscribe To

Below is a compilation of 100 of the best blogs in search.  The blogs are organized by “theme” including internet marketing news, SEO, eCommerce, social media, blogging, and web design. Feel free to leave me a comment with your own SEO blog and I will...
How Article Marketing can Help Your Blog

How Article Marketing can Help Your Blog

Article marketing is a great way to promote your blog. Many people might think, article marketing is dead or “old”, but the fact it, it’s not. It works, and it works very well. Basically, you submit an article to the article directories. Once approved, your article...
What Should be Covered in an SEO Sales Meeting

What Should be Covered in an SEO Sales Meeting

When you are speaking to a potential SEO client, there should be some level of knowledge and training that should be given, to help them fully understand how SEO works and why you are structuring the proposal and strategy the way you are. Here are some aspects of SEO...
Tips for B2B Search Engine Marketing

Tips for B2B Search Engine Marketing

Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
8 Blogs SEOs Must Check Daily

8 Blogs SEOs Must Check Daily

“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
The Value of Deep Links

The Value of Deep Links

Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Some have felt that deep links cause visitors to bypass the site’s main advertising or branding page....
Robots.txt Guide for Popular CMS and Shopping Carts

Robots.txt Guide for Popular CMS and Shopping Carts

It can be difficult to know which directories should be restricted from search engines and which should be allowed.  I thought it would be a good idea to create a robots.txt reference guide for popular content management systems and shopping carts.  Depending on what...
30% Off: Download the Link Builders Toolkit

30% Off: Download the Link Builders Toolkit

Today is the official launch of the Link Builders Toolkit.  The Link Builders Toolkit is THE ultimate resource for finding quality websites to gain inbound links.  Over the years I have been collecting websites that I found to be of high value and worth investing time...
15 Websites to Find Excellent Internet Marketing Whitepapers

15 Websites to Find Excellent Internet Marketing Whitepapers

Whitepapers have been a great marketing tool for gaining industry credibility, relevant leads, and more traffic to your website. Even though there are probably thousands of Internet Marketing Whitepapers out there, there are a select bunch that are know for creating industry-recognized, high-quality whitepapers.

How to Conduct Keyword Research for a New Website

How to Conduct Keyword Research for a New Website

Would you like to rank for a keyword like “business”? 101,000,000 monthly searches broad and 550,000 exact searches a month! Well I bet you would like that, ha? Let me ask you something, what kind of website would you run if you ranked for such a keyword? That is a...
The 5 Minute SEO Audit

The 5 Minute SEO Audit

The 5 Minute SEO Audit Tools to have installed prior to performing this SEO audit. – SEO Toolbar – Web Developer Toolbar – Reverse IP Checker – Copyscape 0:00 – 1:00 (Domain History) – Check PageRank – Check # of inbound links...
Creating Content of Substance vs Blah! Blah! Blah!

Creating Content of Substance vs Blah! Blah! Blah!

Recently I have been speaking to a few companies about content development.  During our discussions a lot of questions were asked around the type of content that should be produced.  What I explained to them were that are different types of content and strategies...
Google Panda Algorithm Update [Infographic]

Google Panda Algorithm Update [Infographic]

I was recently contacted by Carlos Paulinich, who created this amazing infographic that shows a graphical representation of the Google Panda Update.  I thought I would share it with the readers. Make sure you give him some props on his amazing job! Image...
The Importance of Conversion Rate Optimization

The Importance of Conversion Rate Optimization

Have you ever heard of Conversion Rate Optimization?  I hope most of you are already aware of it but for those who don’t. Here is its simple definition – Conversion rate optimization is a process intended to increase the percentage of visitors who are converting...