How to Use PPC to Complement SEO

How to Use PPC to Complement SEO

Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO.  Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
Is SEO Changing to a Holistic Marketing Approach?

Is SEO Changing to a Holistic Marketing Approach?

Ten years ago, hiring a good search engine optimization firm was enough to get great search engine rankings and relevant traffic.  Since then, the internet has evolved and become saturated with millions of websites.  Everybody now fighting for the 1st page of Google,...
SEO Link Building Tools I Can’t Live Without

SEO Link Building Tools I Can’t Live Without

It may be a sweeping statement but if certain tools disappeared it would be devastated – in fact I would probably cry…(a lot!). In this article I thought I might cover some of the tools that I use when working on a clients site. Some you will no doubt be...
Google Penguin: AKA, “Get Your Act Together”

Google Penguin: AKA, “Get Your Act Together”

Since Google’s newest and somewhat controversial algorithm update dubbed “Penguin” first hit the web in April 2012, users quickly discovered that Google’s update was anything but small, cute and cuddly. Hundreds of thousands of websites were slapped with Google...
25 Promises and Advice Given By Unethical SEO Firms

25 Promises and Advice Given By Unethical SEO Firms

Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month!  Unfortunately there are more unethical SEO companies out there than ones you can trust.  So if you are a business or organization looking for a reputable firm to hire, how do...
6 SEO Company FAILS

6 SEO Company FAILS

I originally wanted to write a post showing examples of really bad SEO and highlighting some of the worst offenders. However, I decided it wasn’t fair to single out websites and criticize their SEO. After all, not everybody claims to do this for a living. But what...
7 Places to Create Your Own Free Website

7 Places to Create Your Own Free Website

Here are a bunch of great resources you can use to create your own free website with no programming experience necessary. Google Sites allow you to create websites collaboratively. Making it simple for multiple users to add file attachments, information from other...

SEM vs SEO: Short-Term vs Long-Term

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
How to Form a Good Relationship with your SEO Clients

How to Form a Good Relationship with your SEO Clients

“SEO? Oh, we’re set. We’ve got links in the footer.” At some point in our careers every SEO has heard a client make an outrageous statement likes this gem from Ian Lurie. Anyone who has worked at an agency knows, when working with clients there are always bound to be...
Why Local Search Listings and Reviews Matter

Why Local Search Listings and Reviews Matter

Now that local search has taken an even bigger area of search results in Google, strong local search marketing profiles and reviews matter more than ever. Because it’s not just the reviews on Google itself that count, but those from other major local search...
How Article Marketing can Help Your Blog

How Article Marketing can Help Your Blog

Article marketing is a great way to promote your blog. Many people might think, article marketing is dead or “old”, but the fact it, it’s not. It works, and it works very well. Basically, you submit an article to the article directories. Once approved, your article...
How to Dominate Keyword Research in 2012 and Beyond

How to Dominate Keyword Research in 2012 and Beyond

Keyword research doesn’t get a lot of love in the SEO world. For some weird reason, SEO-geated blogs put an untold amount of emphasis on building backlinks. While there’s no denying the importance of backlinks in SEO, it’s also hard to argue with the fact that keyword...
Using the Power of Multi-Search Engines

Using the Power of Multi-Search Engines

This post was written by guest blogger Alex Stetson, a Boston SEO specialist. Multi-search engines deliver results from a number of different search engines at once; this is meant to streamline the manual search process that users normally follow. So what do certain...
Part II: The Ultimate Guide to Meta Description

Part II: The Ultimate Guide to Meta Description

In Part I of this two part series, I left you saying how inaccurate the CTR’s Google was give are. Now I want you to totally forget what I said! In this post I’m going to take you step-by-step through extracting and changing poor performing descriptions. Step I: Start...
Conduct Keyword Research through Mobile

Conduct Keyword Research through Mobile

With the rising amounts in mobile Internet users, the increased amount of mobile searches is steadily rising. Since 2009, the amount of Google use from mobile Internet searches has gone off the charts. Due to this ever higher rising number, the need for mobile...
Tips for B2B Search Engine Marketing

Tips for B2B Search Engine Marketing

Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
Where To Get Social Media Buttons For Your Blog

Where To Get Social Media Buttons For Your Blog

If you have visited a news site or blog recently, you have probably seen social media buttons throughout their content.  This makes it easy for a user to share and spread the word about content they like, by using their favorite social networks.  A blog post or news...
100 SEO/SEM Blogs You Should Subscribe To

100 SEO/SEM Blogs You Should Subscribe To

Below is a compilation of 100 of the best blogs in search.  The blogs are organized by “theme” including internet marketing news, SEO, eCommerce, social media, blogging, and web design. Feel free to leave me a comment with your own SEO blog and I will...
Interview with Gab Goldenberg, Tips on Selling SEO

Interview with Gab Goldenberg, Tips on Selling SEO

I had the great opportunity to interview Gab Goldenberg, a well-respected industry influencer in the SEO and Internet Marketing community.  I wanted to get some some insights and tips on some important questions about selling Search Engine Optimization. What sales...
Using Fiverr for Link Building

Using Fiverr for Link Building

Building backlinks to your website or blog is essential for high search engine rankings.  That’s why I have been testing a number of different tactics and strategies to build backlinks effectively and efficiently. I started testing out Fiverr.com for finding...

4 Tips for Agencies on Setting Client Expectations

Setting the proper client expectations on the front-end is the key to any successful internet marketing campaign. Here is a list of things you should accomplish with your client before you start to implement your strategy. 1. Learning Their Objectives/Goals Before you...
Where to Focus Your Photo Sharing Efforts in 2013

Where to Focus Your Photo Sharing Efforts in 2013

Photo sharing has made a booming market in recent years helping both small and large businesses alike. It can be used to properly manage marketing strategies, keep employees up-to-date and better interact with customers and clients. While it started as a simple tool...
What Should be Covered in an SEO Sales Meeting

What Should be Covered in an SEO Sales Meeting

When you are speaking to a potential SEO client, there should be some level of knowledge and training that should be given, to help them fully understand how SEO works and why you are structuring the proposal and strategy the way you are. Here are some aspects of SEO...
10 Website & SEO Analysis Tools

10 Website & SEO Analysis Tools

There are a number of SEO tools out there that will let you analyze a site for a number of different factors.  There are link analysis tools, competitive research tools, keyword analysis tools, domain info tools, social bookmarking tools, etc… So instead of...
8 Blogs SEOs Must Check Daily

8 Blogs SEOs Must Check Daily

“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Part I: The Ultimate Guide to Meta Description

Part I: The Ultimate Guide to Meta Description

You’ve just taken over a client from an unscrupulous agency; title tags are stuffed with keywords, there’s a dodgy backlink history and the meta keywords are used on every page. Worst of all, your just not getting the traffic you’re expecting from the rankings you’re...
How Your Web Hosting Service Can Affect Your SEO

How Your Web Hosting Service Can Affect Your SEO

Although high quality content and authoritative, relevant inbound links are the primary SEO concerns for most site owners, choosing an optimal web hosting service may be more important than some realize. First and Foremost: The Administrative Panel One of your top...
Why Invest on SEO Even Though It Isn’t Cheap?

Why Invest on SEO Even Though It Isn’t Cheap?

There are approximately 6.89 billion pages indexed on the World Wide Web as of July 10, 2012. Out of the 7 billion people that currently populate the Earth, about 2.26 billion are Internet users as of the end of 2011. When a start-up company thinks of creating a...
Top 5 Reasons an SEO Audit is a Good Place to Start

Top 5 Reasons an SEO Audit is a Good Place to Start

Starting a new marketing campaign with an SEO audit is always a good idea. It helps you uncover the weaknesses of the site so that problems can be corrected and the site can be optimized to provide maximum searchability. This process will also provide you with an SEO...