Google+ Working for Your Business
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
Creating Your SEO Strategy – Department Specific
When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each...
Why You Need to Run Multivariate Tests
It’s been several years since your website’s last major update. The design is starting to look outdated even though you’re still adding new content every day. You know it’s time for change, but you’re understandably hesitant because things seem to be working out just...
Email Marketing for a Higher Conversion Rate
In today’s digital times, we sometimes focus too much on SEO and PageRank. While they’re incredibly important to a site’s success, they’re also not the only driving force that’s in play. After all, if your sole aspiration is SEO and not your conversion rate, you’re...
8 Blogs SEOs Must Check Daily
“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
SEO and CRO are More Linked Than You Might Think…
Conversion Rate Optimization or CRO is a hot topic right now. Understandably so, given our current economic environment, it makes sense for businesses to be looking to squeeze more success out of the same marketing spend. (It makes sense regardless of the economic...
Why Ranking #1 in Google is Like Winning the Superbowl
Since we are fresh off a Superbowl victory by the Green Bay Packers , I thought we would analyze how winning the Superbowl is like getting a #1 ranking in Google for a highly competitive keyword/phrase. If you actually stop and think about it, they are very similar....
Making the Most Out of Google Places
Recently I have been very impressed with the new Google Places aka Local Business Center. They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool. As you probably have noticed,...
Trackur Review – Link Building & Reputation Management Tool
There are plenty of good SEO tools out there, both free and paid, that will help you analyze on-page and off-page optimization. One of the most important factors of modern day optimization is link building and finding one-way links from relevant, authoritative...
SEO Experts Are Holding Back Important Strategies
I’m very excites to be sharing my first guest post here on StayOnSearch which is ran by one of the good guys online..Mark Thompson. What I’m looking to achieve in this post is just to shine a little light on the world of seo. Seo is my passion and something I been...
6 Offline Marketing Tips You Should Consider For Your Online Business
Once you have a website, or other online business, the hardest part is yet to come. In short, you need to market your website so as to attract more readers and, hopefully, more revenue. Online marketing tips are, of course, absolutely vital. These allow you to find...![My Thoughts on the Newest Google Algorithm Update [w/ Results]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/02/google-algorithm.png)
My Thoughts on the Newest Google Algorithm Update [w/ Results]
On Friday, Google officially announced an algorithm change that is one to pay attention to. Typically when Google updates their algorithm, it is something so minor that you wouldn’t really notice a huge increase/decrease in your traffic and organic rankings. ...
How to Form a Good Relationship with your SEO Clients
“SEO? Oh, we’re set. We’ve got links in the footer.” At some point in our careers every SEO has heard a client make an outrageous statement likes this gem from Ian Lurie. Anyone who has worked at an agency knows, when working with clients there are always bound to be...
SEO Battle: Search Tactics Go Head-to-Head
I asked Ann Smarty from Search Engine Journal and MyBlogGuest to give her opinion on various search tactics that were put head-to-head. Although some of these tactics can’t survive without the other, it is interesting to gain Ann’s insights into these...
Why Link Builders Don’t Share Their Top Secret Strategies
Last month, I did a post on Search Engine Journal on the five types of link building. It was geared towards a more beginner’s audience, or maybe for the intermediate SEO who may have forgotten that link building is for more than just building PageRank. The first...
Keeping Your SEO Clients Expectations In Check – 5 Rules To Live By (Part 1/5)
Have you ever been faced with an SEO client who wants instant results? If you are in the SEO business – it is safe to assume that the answer would be an emphatic “YES!” Imagine being able to drastically cut down on the phone calls and emails of panicked clients who...
Do “Like” Buttons Influence Search Engines?
With the rise of social media marketing, the notion of collaboration, integration and disseminating information with a click of a button has become an evident norm. Facebook, Twitter, LinkedIn and recently Google have all found multiple innovative ways to make it...
Is SEO Changing to a Holistic Marketing Approach?
Ten years ago, hiring a good search engine optimization firm was enough to get great search engine rankings and relevant traffic. Since then, the internet has evolved and become saturated with millions of websites. Everybody now fighting for the 1st page of Google,...
Reverse Engineer Your Competitors with Link Analysis Tools
With Google’s algorithm placing more emphasis on off-site optimization and link building, it is essential that you take the time to analyze who your competitors are gaining backlinks from. There are a number of link analysis tools out there that will help...
Complete Guide to the Google Panda Update: 50+ Articles & Resources
Have you been searching and searching for more information the Google Panda Update, formerly known as the Google Farmer update? Search no further! The following is a timeline of articles, videos and resources about the latest Google algorithm change. More than enough...
Top 10 Link-Building Ideas For An E-Commerce Store
Current trends for optimizing your website to bring a site’s organic ranking to the top is highly dependent on high quality and constant flow of back links. It doesn’t matter to many of us how Google will update its algorithms, but back links will always be counted as...
Is SEO Dead or Alive?
Evolution of Search Engine Optimization Death to the Old SEO Methods There is a prevailing theme often heard in Internet Marketing that Search Engine Optimization, better known as SEO, is DEAD. Any number of reasons can be attributed to this idea, and there are many...
Part II: The Ultimate Guide to Meta Description
In Part I of this two part series, I left you saying how inaccurate the CTR’s Google was give are. Now I want you to totally forget what I said! In this post I’m going to take you step-by-step through extracting and changing poor performing descriptions. Step I: Start...
How To Craft the Perfect Meta Tags
I know it may seem very basic when creating Title and Meta tags for your website, but it can be a much more involved process if you are looking to go from good to great. Many clients are under the impression that as long as they have their keywords in the title and...
8 Greyhat Tactics SEOs Are Using, Use at Your Own Discretion!
Throughout my 5 years as a SEO and Internet Marketer, I have seen a number of tactics that were borderline unethical (depending on who you talk to in the industry). Even though people won’t admit it, SEO’s are using some or all of the tactics I am going...
How to get the Most Out of Social Media Connections – It’s Not All About Traffic
Advertising on Facebook quadrupled last year. More than three-quarters of big American companies use some sort of social networking, and most small businesses take off from social media-induced traffic. It’s clear that Facebook, Twitter, LinkedIn and their...
Setting a Foundation for SEO: Writing your First Content
Search engine optimization needs to be correctly integrated from the start of a website for best results. With the correct implementation of on-page SEO and solid content writing you will be able to rank much sooner. But, a lot of the time we have clients come to us...
How and When to Move from A/B to Multivariate Testing
Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about...
Quick Tricks to Checking Your Backlinks
Having backlinks is vital for good SEO. Knowing how to monitor your backlinks is beneficial to improving it.
3 Online Brand Management Tips for Google
Nowadays it seems like new reports are coming out every day about how potential clients and employers are doing searches online to research people before hiring. This means you need to be in better control of what they see and the goal here is to control at least the...
14 Free SEO Tools and Resources from SEOmoz
SEOmoz just updated their site with a new design, as well as some new resources. Here are the best SEO resources offered by SEOmoz without having to be a PRO member. Simply sign up for a free account and take advantage of the following resources. Free SEOmoz Tools...
The Developer, The SEO Specialist: How to Play Nice
The SEO Specialist and Web Developer relationship is very important. If the communication between the two is lax, the client is the one who suffers. I have been developing websites for the past six years, and until recently I have not had the opportunity to work with...
Yahoo! Site Explorer Closing: What Other Link Intelligence Tools Are There?
It doesn’t come as new news that Yahoo! Site Explorer is shutting down, as they are merging their organic search platform with the the Microsoft search platform. With the merge, means no more Yahoo! Site Explorer. With the shutdown of YSE, that means...
Opt-In Placement for Maximizing Subscribers
You have probably noticed that many bloggers are adding opt-in forms throughout their entire blog to help increase subscribers. Gaining new RSS and E-mail subscribers to your blog allows you to not have to depend on Google or other traffic sources to get your readers...
Top 10 Forums to Engage with Internet Marketers and Web Professionals
Forums can be a great way to communicate with industry experts, gather feedback, position yourself as an industry leader and drive relevant traffic to your site. The first step to marketing via forums is to find the right forums, where people are discussing your...
Live From SMX Seattle: What You Should Be Measuring – But Aren’t
Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers: Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation Christine Churchill, President, KeyRelevance Rich Devine, Director of Search, ZAAZ Ryan Gibson, Director of Marketing,...
2 Reasons to Use Blekko Over Google For Search
When I have a question or want to do research on a product or service, I go strait to Google. I don’t even think. It’s a natural reaction. Google dominates the search engine game. The screen shot below indicates that 71.61% of all search queries for the 4 weeks ending...
How to Blog Comment as an Effective Link Building Technique
Blog commenting has been and still is, an effective link building technique…when done right. Simply running a piece of software that blasts out irrelevant comments to 1,000’s of blogs will just piss off a bunch of blog owners and/or HURT your rankings. ...Your Website SEO Checkup: Part 4 of 8 – Content Optimization
Content is the heart and soul of any good SEO strategy. Creating unique and compelling content is probably one of the hardest parts of anyone’s SEO efforts. Search Engines love a website/blog that is updated frequently with lots of new, fresh content. The more...
Website & Landing Page Design Elements for Usability and SEO
Driving people to your website is only half the battle. Once you get them there, how do you lead them to where you want them to go on your site? Having a well designed website will help give your users a great experience, find what they are looking for and be more...
Eye Tracking Study: How People Consume Information on the Internet
Writing for the internet has a totally different style than a typical PR release or article. They way people consume information on the internet is completely different as well. This post will go through some examples of different eye tracking studies to see how...
Your Website SEO Checkup: Part 2 of 8 – Keyword Research
Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research...
Technical Aspects That SEOs Should Know
SEOs do not necessarily have a technical background, so for the marketer it is important to at least have some basic HTML and programming knowledge. This will allow you to do your job without having to get a programmer involved for some simple SEO implementation....
8 Link building Tips That Still Matter in the Post-Panda Era
Google’s Panda algorithm update has nearly obliterated countless sites, especially those based on article marketing and those containing weak content. It has really made an effort to penalize sites with duplicate, scraped and spammy content. While the update has been...
SEO Tips for Any Budget
It can be quite tough to compete online with your competitors if they have lots more budget than you, after all – if you’re a small business on a budget and they have high profile SEO agencies and online marketing professionals on their side – you might even feel like...
Can Your Search Engine Rankings Be Damaged By Tricky Competitors?
For those of you who thought black hat SEO methods were reserved to those guys who clutter your inbox with subject lines like, “Make $2,500 per day with affiliate ads!!!” or “FREE wireless internet provider – click here!”, think again. In 2006, Google caught car maker...
5 Things To Remove From Your XML Sitemap
When creating an XML sitemap, you may want to modify it slightly before you upload it to your server. There are a number of reasons why you should manually edit your XML sitemap file which include, proper indexation, URL index limitations (although they have gotten...
How to Optimize Your Website URLs for Search Engines– and for People
Improving the URL structure of your website is one of the most important on-page optimization techniques. If you thought it was only the title and the description of your website that matter in terms of gaining better rankings in search engines, you need to think...