How to Optimize an E-mail Generating Newsletter
Newsletters can make an accidental or first time visitor, who has come to your site because they saw something of interest to come back again as an interested reader. So long as they keep their subscription to your newsletter, you will have a consistent reader who will return to your site.
How to Use PPC to Complement SEO
Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
Increasing Conversions by Removing Usability Roadblocks
What is conversion optimization Conversion optimization is the process of testing your website and landing pages to improve your conversion rate. A conversion rate is the percentage of visitors who complete the desired action on a page (example: submitting a form or...
10 Things For You To Check When Your SEO Strategy Isn’t Working
Having a SEO strategy these days has become absolutely essential for any business to have a good presence on the web. Just getting a website made is not enough. You need to find out ways of getting people to know about (and use) that website, in order to generate more...
Google Announces User-Generated Filters for Unwanted Search Results
Google may have finally discovered a way to rid the internet once and for all from undesirable search results. The answer: Let its users handle it. The Official Google Blog on March 10 announced the debut of a new feature that allows you to block all results from any...
Forget a Link Building Company – This Link Building Campaign Pays
You’re online and you know you need to build links to rank your pages in any search engine that matters. But before you think about hiring a link building company, re-think your link building campaign. Would you rather pay money to have links built for you...
Does Google Have A Record On You? How to Protect Yourself!
If you are using any of Google’s products, then Google might have a dossier on you. But the question is who doesn’t? Many people are uncomfortable with the amount of information Google gathers and stores on its users. With the recent privacy rules update, Google now...
How Article Marketing can Help Your Blog
Article marketing is a great way to promote your blog. Many people might think, article marketing is dead or “old”, but the fact it, it’s not. It works, and it works very well. Basically, you submit an article to the article directories. Once approved, your article...
5 Website Fixes You NEED To Make
A great deal of small business owners has created a website just because others have recommended it. They do not even promote it thinking that customers will find them amidst the millions of others out there. This can be due to the fact that many small business...
6 SEO Company FAILS
I originally wanted to write a post showing examples of really bad SEO and highlighting some of the worst offenders. However, I decided it wasn’t fair to single out websites and criticize their SEO. After all, not everybody claims to do this for a living. But what...
SEO Optimizer’s Guide to Smart SEO Reporting
Today, I’d like to speak a little SEO reporting. But, before I begin, what are SEO reports actually for? They are used by SEO’s to demonstrate the results of their work in a visual and easy-to-grasp mode. Is this all SEO reports do? For most SEO services...
4 Tips to Capture More Leads Quickly & Easily
Of course, email marketing happens to be one of the most cost-effective means of advertising online. But email marketing can be effective only when you have built up a long list of responsive email subscribers. If you want to make money online quickly, you’ll need to...
5 Ways to Dominate Google’s Quality Check
Just a few months ago Google was receiving continual pressure from the media to improve their search results. The general consensus was that too many search engine results pages (SERPs) were filled with content farm articles that did little more for searchers than...
Email Marketing for a Higher Conversion Rate
In today’s digital times, we sometimes focus too much on SEO and PageRank. While they’re incredibly important to a site’s success, they’re also not the only driving force that’s in play. After all, if your sole aspiration is SEO and not your conversion rate, you’re...
Live from SMX Seattle: Blow Your Mind Link Building Techniques
Danny Sullivan kicked things off for SMX Advanced with a warm welcome and an interview with Kevin Johnson, President of Platform & Services division for Microsoft. The first session I attended was all about Link Building. There were some interesting takes on some...4 Tips for Agencies on Setting Client Expectations
Setting the proper client expectations on the front-end is the key to any successful internet marketing campaign. Here is a list of things you should accomplish with your client before you start to implement your strategy. 1. Learning Their Objectives/Goals Before you...Your Website SEO Checkup: Part 4 of 8 – Content Optimization
Content is the heart and soul of any good SEO strategy. Creating unique and compelling content is probably one of the hardest parts of anyone’s SEO efforts. Search Engines love a website/blog that is updated frequently with lots of new, fresh content. The more...
What Should be Covered in an SEO Sales Meeting
When you are speaking to a potential SEO client, there should be some level of knowledge and training that should be given, to help them fully understand how SEO works and why you are structuring the proposal and strategy the way you are. Here are some aspects of SEO...
5 Things To Remove From Your XML Sitemap
When creating an XML sitemap, you may want to modify it slightly before you upload it to your server. There are a number of reasons why you should manually edit your XML sitemap file which include, proper indexation, URL index limitations (although they have gotten...
Trying to Find a SEO Company? Check Out FindSEOs.com
Personally I have never been very fond of all of the broad directories out there like Superpages, CitySearch or YellowPages. Mainly because there are just SO many businesses listed in each of these directories, that your head will start to spin. It makes it hard to...
5 Tips for Optimizing an E-Commerce Site
One of the golden rules of SEO is that you have to optimize each and every page of your site individually. On-site optimization includes conducting keyword research based on the content of a page, writing a unique title tag and Meta description that reflect the...![Google Panda Algorithm Update [Infographic]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/08/8-16-2011-6-24-30-PM.png)
Google Panda Algorithm Update [Infographic]
I was recently contacted by Carlos Paulinich, who created this amazing infographic that shows a graphical representation of the Google Panda Update. I thought I would share it with the readers. Make sure you give him some props on his amazing job! Image...
3 Online Brand Management Tips for Google
Nowadays it seems like new reports are coming out every day about how potential clients and employers are doing searches online to research people before hiring. This means you need to be in better control of what they see and the goal here is to control at least the...
Facebook for Business: Setup and Usage Tips
The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
SEO Tips for Any Budget
It can be quite tough to compete online with your competitors if they have lots more budget than you, after all – if you’re a small business on a budget and they have high profile SEO agencies and online marketing professionals on their side – you might even feel like...
Top 10 SEO Myths to Think About in 2013
Once bitten, twice shy; It’s kind of weird for me to remember this proverb while thinking about Search Engine Optimization. But then again, maybe it’s not that strange. You see, there are times when I begin to think that “Once bitten, twice...
How to Blog Comment as an Effective Link Building Technique
Blog commenting has been and still is, an effective link building technique…when done right. Simply running a piece of software that blasts out irrelevant comments to 1,000’s of blogs will just piss off a bunch of blog owners and/or HURT your rankings. ...
Google Algorithm Change Claims Victims but Is Google Too Big To Fail?
Google made two important algorithm changes last month; the first targeted duplicate content (so called ‘scraper’ sites) and the second, poor quality content sites typically referred to as content farms. The farmer change supposedly was leveled at sites such as eHow...
25 Promises and Advice Given By Unethical SEO Firms
Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month! Unfortunately there are more unethical SEO companies out there than ones you can trust. So if you are a business or organization looking for a reputable firm to hire, how do...
5 Reasons Why Your Site is Not Ranking Well?
Recently I have spoke to a number of people who have wondered why their websites are not ranking well. Of course that is going to depend on a case by case basis, but there are 5 things I will check first before I give them an answer. 9 times out of 10, if they are...
Using Social Media to Build Your Ecommerce Business
Social media, networking, tweeting, status updates, joining groups… all these terms are becoming part of everyday life for many and with social media offering such a wide spectrum of advertising space; employing SEO into your latest Tweets is a trick worth noting! The...
Why Local Search Listings and Reviews Matter
Now that local search has taken an even bigger area of search results in Google, strong local search marketing profiles and reviews matter more than ever. Because it’s not just the reviews on Google itself that count, but those from other major local search...Web Developers: Educate Yourself with SEO Knowledge
I am writing this post in regards to a recent article I read on HubSpot. Mike Volpe’s lists 7 reasons why marketing can’t trust the Webmaster with SEO. I agree with all 7 reasons but I feel the view from the Webmasters eyes needs to be known as well. I...Your Website SEO Checkup: Part 8 of 8 – Blackhat SEO Tactics
WARNING: Blackhat SEO are things NOT to do to improve your website rankings. They can result in lower search rankings or get your site completely banned from search engines. It use to be that people could perform these blackhat SEO tactics on a website and increase...
5 Important Elements of a Sales Landing Page
Every great sales or lead generation landing page have certain similar characteristics to them. Those characteristics lead to increases in sales, leads and overall conversion rates. Let’s take a look at the different elements of a successful landing page. 1. ...
Top 5 Reasons an SEO Audit is a Good Place to Start
Starting a new marketing campaign with an SEO audit is always a good idea. It helps you uncover the weaknesses of the site so that problems can be corrected and the site can be optimized to provide maximum searchability. This process will also provide you with an SEO...
What to Do If You Have Been Taken Advantage of By a SEM Company
No matter what the industry, the bad apples often get more publicity than the folks that do business by the book which can give any industry a bad name. The search engine marketing industry is no different. Over my 11 years in the business, I have encountered...
5 Top Tips for an International SEO Campaign
Putting together a domestic SEO campaign can be an extremely complex affair and one which takes a lot of time and effort to put together. Add to that different languages, cultures and target markets and you can imagine how complicated an international SEO campaign can...
5 SEO Factors that Do and Don’t Matter in 2010
The landscape and ranking factors of SEO are always changing and evolving. In 2010, we are starting to see a fundamental shift in the way search engines are rankings sites. With the evolution of social media, video, and rich media, the organic SERPs are becoming...
5 Benefits of Blogging from a Junior SEO Analyst
I’ve been in the SEO blogging industry long enough to know that though there is a difference between being a SEO Consultant/Analyst/Executive and a Blogger, they pretty much go hand in hand. I like to think I’m a combination of both, a hybrid if you like...
Promoting Article Marketing with RSS Feeds
Many people think of article marketing as simply a way to build a backlink or traffic to their website, to build their reputation as an expert, or to make money online via article writing. But not many think about their articles as promotional items and actually...
8 Blogs SEOs Must Check Daily
“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Top SEO Blog Category Added to World Media Awards
Just yesterday, a new Top SEO Blog Category was added to the World Media Awards Event and Stay on Search was the first blog to be nominated. While marketing bloggers often write about SEO, and some SEOs are marketing bloggers, the Top Marketing Blogs category is...
3 Ways to Get Your SEO in Shape for 2012
The end of 2011 is coming up…fast. With multiple major holidays on the horizon, the last thing you’re probably thinking about is your SEO. But now is exactly when you should be thinking about it! SEO is incredibly long term, so developing a plan for 2012 now means...
Google+ Working for Your Business
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
Your Website SEO Checkup: Part 2 of 8 – Keyword Research
Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research...
How Much SEO Knowledge Should A Client Have?
In my opinion an educated SEO client is much better than an uneducated client. An educated client is usually more involved, willing to allocate more budget towards your strategy, and will develop into a longer lasting relationship. So, what level of SEO knowledge...
How To Craft the Perfect Meta Tags
I know it may seem very basic when creating Title and Meta tags for your website, but it can be a much more involved process if you are looking to go from good to great. Many clients are under the impression that as long as they have their keywords in the title and...