Link building is essential to any website that wants to climb the search engine rankings and stay there. What a lot of people fail to understand is that this is not as simple as finding as many links as you can, no matter where from, and then adding them all in one go. If a website is to be consistently successful in the search engines, it has to possess a natural link profile.
Whitepapers have been a great marketing tool for gaining industry credibility, relevant leads, and more traffic to your website. Even though there are probably thousands of Internet Marketing Whitepapers out there, there are a select bunch that are know for creating industry-recognized, high-quality whitepapers.