Google Penguin: AKA, “Get Your Act Together”
Since Google’s newest and somewhat controversial algorithm update dubbed “Penguin” first hit the web in April 2012, users quickly discovered that Google’s update was anything but small, cute and cuddly. Hundreds of thousands of websites were slapped with Google...
Formulating an Internet Marketing Strategy: Asking the Right Questions?
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
Conduct Keyword Research through Mobile
With the rising amounts in mobile Internet users, the increased amount of mobile searches is steadily rising. Since 2009, the amount of Google use from mobile Internet searches has gone off the charts. Due to this ever higher rising number, the need for mobile...
Solutions for Your Top Daily Distractions
I want to start off by saying that this post is a little bit of a different topic than I usually write about. However I think it is relevant to everyone and can be applied to any topic. Now that I am writing for my blog on a much more regular basis and recently...
25 Promises and Advice Given By Unethical SEO Firms
Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month! Unfortunately there are more unethical SEO companies out there than ones you can trust. So if you are a business or organization looking for a reputable firm to hire, how do...
Your Website SEO Checkup: Part 2 of 8 – Keyword Research
Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research...
Reverse Engineer Your Competitors with Link Analysis Tools
With Google’s algorithm placing more emphasis on off-site optimization and link building, it is essential that you take the time to analyze who your competitors are gaining backlinks from. There are a number of link analysis tools out there that will help...
Live From SMX Seattle: Conversion Optimization – Winning After They Arrive
Moderator: Jeffrey Rohrs, Vice President, Marketing, ExactTarget Speakers: Scott Brinker, President and CTO of Ion Interactive Robert Bergquist, CEO of Widemile Tom Leung, Business Product Manager at Google Jonathon Mendez, Founder and CEO of RAMP Digital Tom Leung...
Opt-In Placement for Maximizing Subscribers
You have probably noticed that many bloggers are adding opt-in forms throughout their entire blog to help increase subscribers. Gaining new RSS and E-mail subscribers to your blog allows you to not have to depend on Google or other traffic sources to get your readers...
5 Plugins to Make Your WordPress Blogs SEO Friendly
If you are blogging for personal reasons only, you don’t need to think much about search engine optimization and all. But what you will do if you are blogging with the intension to grow your business or making money from blogging. All of your hard work in writing good...
Robots.txt Guide for Popular CMS and Shopping Carts
It can be difficult to know which directories should be restricted from search engines and which should be allowed. I thought it would be a good idea to create a robots.txt reference guide for popular content management systems and shopping carts. Depending on what...
The 101 on Infographic Links: Are They Worth Your Time?
Whenever it comes to monitoring links, it’s important to consider all different platforms and mediums available. Traditional content has always been and will continue to be one of the main ways to earn links back to your company website, but an infographic is not...
The Value of Deep Links
Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Some have felt that deep links cause visitors to bypass the site’s main advertising or branding page....
4 Tips to Capture More Leads Quickly & Easily
Of course, email marketing happens to be one of the most cost-effective means of advertising online. But email marketing can be effective only when you have built up a long list of responsive email subscribers. If you want to make money online quickly, you’ll need to...
Create 100% SEO Friendly Pages With the New Website Auditor 2.0
For any company or internet marketer who is looking to better optimize their website for the search engines, it can be a huge time saver to have software that can gather important site data that the search engine analyze when ranking your site. Meet the new and...
Top 10 Link-Building Ideas For An E-Commerce Store
Current trends for optimizing your website to bring a site’s organic ranking to the top is highly dependent on high quality and constant flow of back links. It doesn’t matter to many of us how Google will update its algorithms, but back links will always be counted as...
You Need to Know This About Website Graders
I’ve been watching with great fascination as flocks of webmasters and business owners race to the latest website grader. They wait with eager eyes for the newest software widget to tell them why they aren’t ranking well in the search engines. I can...
How to Find Article Writing Ideas
Article marketing is one of the most powerful tactics to enhance your site’s visibility in search engines, get traffic, create brand awareness, acquire backlinks and build expertise in a niche market. But your article marketing efforts can bear fruit only when you...![Gain Insight on a Typical SEO Client [60 Second Poll Results]](https://www.stayonsearch.com/wp-content/uploads/2010/01/results.jpg)
Gain Insight on a Typical SEO Client [60 Second Poll Results]
At the beginning of the week I thought it would be a good idea to create an anonymous poll for other SEOs and Internet Marketers, to find out a little more about their current clients and processes. The survey includes questions about the client sales cycle, monthly...
Example of a Daily Routine for an SEO
Have you ever wondered what a normal day is like for a SEO? Well, I don’t think there is such a thing. Depending on if you are working In-House, an Agency or are a Freelancer, your role and responsibilities will vary. However I have noticed a pattern and...
Doing All Your SEO Right and Still Can’t Beat the Competition?
There is little more frustrating as a site owner than to feel like you are doing everything right with your SEO—engaging in social media, creating a company blog, properly optimizing your site, sticking with white hat link building and so forth—and have it seem like...
How to Conduct Keyword Research for a New Website
Would you like to rank for a keyword like “business”? 101,000,000 monthly searches broad and 550,000 exact searches a month! Well I bet you would like that, ha? Let me ask you something, what kind of website would you run if you ranked for such a keyword? That is a...
Your 10-Point Local Optimization Checkup
If you do business in a specific area, you want to make sure that your website is optimized properly for local search. Here are 10 quick ways to optimize your site for more localized traffic. Create a detailed directions/location page: Include an embedded map on your...
Why More Traffic Doesn’t Always Mean More Sales
If you have visited as many blogs as I have over the last few years, or if you are relatively new to Internet Marketing, you will probably have read many articles that totally distort the truth. One of the best I’ve seen goes something like this: “If your website...
Using HubPages to Make Money Online and Build Backlinks to Your Blog
Is it possible to make money on another site while promoting your blog? Of course it is! One easy way is through article marketing on HubPages. Why HubPages out of all of the other article directories and income sharing content generation sites? HubPages gives you...4 Tips for Agencies on Setting Client Expectations
Setting the proper client expectations on the front-end is the key to any successful internet marketing campaign. Here is a list of things you should accomplish with your client before you start to implement your strategy. 1. Learning Their Objectives/Goals Before you...
Using Google’s GL Parameter to Beat Geo-Targeting
Nowadays, Google and many other search engines custom-tailor search results to a particular location. They identify user’s IP address or GSM location and provide results relevant for his/her whereabouts. This could be good for users, however, this often gives...
Best Practices for Online Press Releases
Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their...
Yahoo! Site Explorer Closing: What Other Link Intelligence Tools Are There?
It doesn’t come as new news that Yahoo! Site Explorer is shutting down, as they are merging their organic search platform with the the Microsoft search platform. With the merge, means no more Yahoo! Site Explorer. With the shutdown of YSE, that means...How Online Press Releases Can Benefit Your Business
Most of today’s business professionals are well aware of the benefits of marketing on sites like Facebook and Twitter. But with the rise of social media and blogging, the power of the press release seems to have gotten the cold shoulder. If you’re looking to boost...Your Website SEO Checkup: 8 Part Series
Part 1: Search Engine Friendly Site Structure NoNo’s for Search Engines Using a Text Navigation Creating Static Pages Descriptive URL’s Internal Linking Structure Part 2: Keyword Research Initial Keyword List Analytics Data Keyword Research Tool Analyze...
SEO for Images: Catering to Universal and Image Search
Since Google rolled out its Universal Search in early 2010, the importance of proper optimization of images on your website has taken on new importance. Frequently, a set of images are the second or third listing on a Google results page. That’s very high...
How Do I Know My Web Content is Good Enough?
I love when readers, clients and social media connections ask questions; the answers make great fuel for articles, so please keep them coming! Recently, a reader asked, “How do I know my web content is good enough or SEO’d well?” Thus, the topic of today’s blog. So...
Online Marketing Crossing The Conventional Conception of SEO
The connotations associated with the word online marketing include the processes of SEO and PPC. To most of the businesses in the market, the online marketing is either search engine optimization or Pay per click. Businesses are either oblivious of the rest of online...
Traditional SEO to Social, What Matters?
Have you ever wondered how Twitter links and updates play into search results? A recent study by Michael Stelzner on small business social media use reported, 88% of all marketers found social media helps get them increase exposure. But where is this exposure coming...
Google+ Working for Your Business
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
How to Optimize Your Website URLs for Search Engines– and for People
Improving the URL structure of your website is one of the most important on-page optimization techniques. If you thought it was only the title and the description of your website that matter in terms of gaining better rankings in search engines, you need to think...
Link Building – What Works
Over the course of the last week, I have seen people saying what works and what doesn’t in link building – and they all contradict each other. Some say the old fashioned link request from webmasters is dead and guest blogging is the way to go, while others...
4 Common SEO Copywriting Techniques That Ruin Your Copy
As an SEO copywriter, I work with a number of SEO companies providing copy for their clients. Many times, the SEO companies have certain guidelines they want me to follow when writing the copy. Some of these guidelines are based off proven SEO practices. Others are...
Quick Tricks to Checking Your Backlinks
Having backlinks is vital for good SEO. Knowing how to monitor your backlinks is beneficial to improving it.
Competitive Research & Analysis Guide for Search Engine Optimization
Have you ever wondered what it would take to move above your competitors in the organic search results? To do this, you need to spend a good amount of time researching what you want to rank for and then analyzing your competitors who are already ranking for those key...
Keeping Your SEO Clients Expectations In Check – 5 Rules To Live By (Part 1/5)
Have you ever been faced with an SEO client who wants instant results? If you are in the SEO business – it is safe to assume that the answer would be an emphatic “YES!” Imagine being able to drastically cut down on the phone calls and emails of panicked clients who...
Can Your Search Engine Rankings Be Damaged By Tricky Competitors?
For those of you who thought black hat SEO methods were reserved to those guys who clutter your inbox with subject lines like, “Make $2,500 per day with affiliate ads!!!” or “FREE wireless internet provider – click here!”, think again. In 2006, Google caught car maker...
The Importance of Building a Natural Link Profile
Link building is essential to any website that wants to climb the search engine rankings and stay there. What a lot of people fail to understand is that this is not as simple as finding as many links as you can, no matter where from, and then adding them all in one go. If a website is to be consistently successful in the search engines, it has to possess a natural link profile.
How to Become a Link Building Expert in 30 Days
If you are a consultant juggling clients and managing your own business, it is only natural to find yourself focusing more efforts on some strategies and letting other tools of your trade slide. There are plenty of SEO Services that can help your business and your...
Design to Convert!
You can design a website in a thousand different ways but above all your designs should convert casual viewers into loyal users and buyers. One way to do this is by incorporating conversion optimization into your website designs. Your website will only have a few...
Promoting Article Marketing with RSS Feeds
Many people think of article marketing as simply a way to build a backlink or traffic to their website, to build their reputation as an expert, or to make money online via article writing. But not many think about their articles as promotional items and actually...
Internal Company Reputation and ORM
Internal company reputation is important even without SEO and internet marketing. It’s a business basic every company needs to know. All companies need to gain internal respect through their rules, policies, and employee treatment before they can secure a good...