Managing Agency and Client Responsibilities
Recently I wrote a post on how much knowledge a client should have, but along with knowledge also comes responsibility. For any internet marketing agency to work well with their clients, there must be a mutual understanding of the overall strategy, and most...
SEO and CRO are More Linked Than You Might Think…
Conversion Rate Optimization or CRO is a hot topic right now. Understandably so, given our current economic environment, it makes sense for businesses to be looking to squeeze more success out of the same marketing spend. (It makes sense regardless of the economic...
Sizing Up Your SEO Campaign Ahead
SEO’s and internet marketing professionals like to credit themselves with any and all of a customer website’s success in the search engine rankings. Most SEO professionals do work hard to promote the pages of clients and boost their position in the...
The 101 on Infographic Links: Are They Worth Your Time?
Whenever it comes to monitoring links, it’s important to consider all different platforms and mediums available. Traditional content has always been and will continue to be one of the main ways to earn links back to your company website, but an infographic is not...
How is Google Ranking the Local 7-Pack Listings?
Now that Google has condensed its local business listing results in the SERPs from 10 to 7, it is important to improve your LBL rankings. After reading many articles and blogs, including David Mihm’s Local Search Ranking Factors and through lots of experience...
3 Ways to Get Your SEO in Shape for 2012
The end of 2011 is coming up…fast. With multiple major holidays on the horizon, the last thing you’re probably thinking about is your SEO. But now is exactly when you should be thinking about it! SEO is incredibly long term, so developing a plan for 2012 now means...
30% Off: Download the Link Builders Toolkit
Today is the official launch of the Link Builders Toolkit. The Link Builders Toolkit is THE ultimate resource for finding quality websites to gain inbound links. Over the years I have been collecting websites that I found to be of high value and worth investing time...
Creating Your SEO Strategy – Department Specific
When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each...
The Importance of Building a Natural Link Profile
Link building is essential to any website that wants to climb the search engine rankings and stay there. What a lot of people fail to understand is that this is not as simple as finding as many links as you can, no matter where from, and then adding them all in one go. If a website is to be consistently successful in the search engines, it has to possess a natural link profile.
Investing Your Internet Marketing Dollars Wisely
Like any company, you have a budget. So how do you know if you are putting your internet marketing dollars to good use? Unfortunately there is no secret formulate to follow that tells you what percentage of your budget you should be spending on each marketing...
Online Marketing Crossing The Conventional Conception of SEO
The connotations associated with the word online marketing include the processes of SEO and PPC. To most of the businesses in the market, the online marketing is either search engine optimization or Pay per click. Businesses are either oblivious of the rest of online...
Help Promote My Post for the Bad Ass SEO Guest Blogging Contest
Today is the launch of my guest post I entered for the Bad Ass SEO Guest Blogging Contest. I would appreciate it if everyone would help in promoting my post “6 Shocking Truths About Internet Marketing“. Feel free to leave your comments and share with...Optimizing Your Contact Form to be a Lead Generating Machine
There is nothing worse than leading your potential customer through a nicely designed sales funnel on your website and having them hit a huge road block when they get to the contact form. I am talking about those forms that require you to leave your complete life...
10 Tips on Finding the Right SEO Firm
Choosing the right SEO company to work with can be challenging. You want to find a company who is ethical, easy to work with, has open communication, and can show you results. There also are going to be responsibilities between the agency and the client that should...
Design to Convert!
You can design a website in a thousand different ways but above all your designs should convert casual viewers into loyal users and buyers. One way to do this is by incorporating conversion optimization into your website designs. Your website will only have a few...
Is SEO Changing to a Holistic Marketing Approach?
Ten years ago, hiring a good search engine optimization firm was enough to get great search engine rankings and relevant traffic. Since then, the internet has evolved and become saturated with millions of websites. Everybody now fighting for the 1st page of Google,...
SEO Optimizer’s Guide to Smart SEO Reporting
Today, I’d like to speak a little SEO reporting. But, before I begin, what are SEO reports actually for? They are used by SEO’s to demonstrate the results of their work in a visual and easy-to-grasp mode. Is this all SEO reports do? For most SEO services...![Gain Insight on a Typical SEO Client [60 Second Poll Results]](https://www.stayonsearch.com/wp-content/uploads/2010/01/results.jpg)
Gain Insight on a Typical SEO Client [60 Second Poll Results]
At the beginning of the week I thought it would be a good idea to create an anonymous poll for other SEOs and Internet Marketers, to find out a little more about their current clients and processes. The survey includes questions about the client sales cycle, monthly...
Why You Need a Great Host for SEO?
Many people overlook the importance of having a good host, not only for security and up-time…but also for SEO. Even though we (Internet Marketers) have come to a consensuses that hosting does not play a huge factor in rankings, I thought I would let you in on a...
Is SEO Dead or Alive?
Evolution of Search Engine Optimization Death to the Old SEO Methods There is a prevailing theme often heard in Internet Marketing that Search Engine Optimization, better known as SEO, is DEAD. Any number of reasons can be attributed to this idea, and there are many...
5 Effective Ways to Reduce Website Bounce Rate
The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer...
5 Top Tips for an International SEO Campaign
Putting together a domestic SEO campaign can be an extremely complex affair and one which takes a lot of time and effort to put together. Add to that different languages, cultures and target markets and you can imagine how complicated an international SEO campaign can...
Google Rich Snippets – What They Are and Why You Should Use Them On Your Site
If you’ve done a Google search lately, you’ve seen rich snippets. They’re the results that stand out on the page because they feature a thumbnail video or photo, a summary of ratings, or some other little added extra that tells you what you’ll...
Top 10 Forums to Engage with Internet Marketers and Web Professionals
Forums can be a great way to communicate with industry experts, gather feedback, position yourself as an industry leader and drive relevant traffic to your site. The first step to marketing via forums is to find the right forums, where people are discussing your...
SEO for Images: Catering to Universal and Image Search
Since Google rolled out its Universal Search in early 2010, the importance of proper optimization of images on your website has taken on new importance. Frequently, a set of images are the second or third listing on a Google results page. That’s very high...
5 Important Elements of a Sales Landing Page
Every great sales or lead generation landing page have certain similar characteristics to them. Those characteristics lead to increases in sales, leads and overall conversion rates. Let’s take a look at the different elements of a successful landing page. 1. ...
Reputation Management for Your Personal Brand
Online reputation management is not just a strategy to consider if something negative surfaces about you. It should begin early on, because the longer something has been online, the more authority it will have. If one of your goals is to see nothing but positive items...
Yahoo! Site Explorer Closing: What Other Link Intelligence Tools Are There?
It doesn’t come as new news that Yahoo! Site Explorer is shutting down, as they are merging their organic search platform with the the Microsoft search platform. With the merge, means no more Yahoo! Site Explorer. With the shutdown of YSE, that means...
Google, How Important Will Page Speed Be in 2010?
In April 2008, Google announced that page load time would effect your ad quality score for Pay Per Click ads. They stated the main reason for implementing this factor was to give the user a better experience and to be able to serve web content faster. In further...Real Life SEO Problems – For SEO’s Working With Small-Medium Size Companies
Let’s face it, the majority of us SEO’s and agencies do not work with fortune 500 companies. We mainly work with small to medium size businesses that have minimal to no in-house marketing team to work with. Many of the more popular SEO blogs give great...
How to Blog Comment as an Effective Link Building Technique
Blog commenting has been and still is, an effective link building technique…when done right. Simply running a piece of software that blasts out irrelevant comments to 1,000’s of blogs will just piss off a bunch of blog owners and/or HURT your rankings. ...
Using HubPages to Make Money Online and Build Backlinks to Your Blog
Is it possible to make money on another site while promoting your blog? Of course it is! One easy way is through article marketing on HubPages. Why HubPages out of all of the other article directories and income sharing content generation sites? HubPages gives you...
How Do I Know My Web Content is Good Enough?
I love when readers, clients and social media connections ask questions; the answers make great fuel for articles, so please keep them coming! Recently, a reader asked, “How do I know my web content is good enough or SEO’d well?” Thus, the topic of today’s blog. So...
Top SEO Blog Category Added to World Media Awards
Just yesterday, a new Top SEO Blog Category was added to the World Media Awards Event and Stay on Search was the first blog to be nominated. While marketing bloggers often write about SEO, and some SEOs are marketing bloggers, the Top Marketing Blogs category is...![Gain Insight on a Typical SEO Client [60 Second Poll]](https://www.stayonsearch.com/wp-content/uploads/2010/01/typical-seo-client-poll.jpg)
Gain Insight on a Typical SEO Client [60 Second Poll]
I thought it would a good idea to create a short poll to ask SEO’s about their everyday clients. I’m sure there are a lot of Internet Marketers out there, wondering how they stack up against other agencies and interactive firms. This is a great way to...
Using Google’s GL Parameter to Beat Geo-Targeting
Nowadays, Google and many other search engines custom-tailor search results to a particular location. They identify user’s IP address or GSM location and provide results relevant for his/her whereabouts. This could be good for users, however, this often gives...The Silo Effect: Content Development Built Around Keyword Segmentation
As we all know, content development is a big part of any successful SEO strategy. That is why your initial keyword research is so crucial. If you optimize content for keywords that are not being searched, than what’s the point? The key is to identify silos or groups...
How and When to Move from A/B to Multivariate Testing
Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about...
Your Website SEO Checkup: Part 2 of 8 – Keyword Research
Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research...
SEO Tips for Any Budget
It can be quite tough to compete online with your competitors if they have lots more budget than you, after all – if you’re a small business on a budget and they have high profile SEO agencies and online marketing professionals on their side – you might even feel like...
25 Promises and Advice Given By Unethical SEO Firms
Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month! Unfortunately there are more unethical SEO companies out there than ones you can trust. So if you are a business or organization looking for a reputable firm to hire, how do...
Technical Aspects That SEOs Should Know
SEOs do not necessarily have a technical background, so for the marketer it is important to at least have some basic HTML and programming knowledge. This will allow you to do your job without having to get a programmer involved for some simple SEO implementation....
5 Steps For Maximizing Content For Massive Backlinks
Are you leveraging your content to the fullest extent? Are you maximizing your contents visibility and backlink opportunity? So many people who create/publish content don’t realize that even one piece of content can equate to hundreds/thousands of backlinks and...
Niche Shark: Untapped Resource for Finding Hundreds of Profitable Niches
Keyword research is the foundation for deciding on whether you should enter a certain niche or not. If you enter a niche with high search volume and high competition, it could take years before you can see any type of return. If you enter a niche with low search...
What Can Online Marketing Do For Your Business?
There’s no doubt that a website hoping to do business has to invest in and have some knowledge of online marketing if they expect to be successful. The sheer amount of information going live on the internet every moment can mean that despite authenticity and quality,...
8 Greyhat Tactics SEOs Are Using, Use at Your Own Discretion!
Throughout my 5 years as a SEO and Internet Marketer, I have seen a number of tactics that were borderline unethical (depending on who you talk to in the industry). Even though people won’t admit it, SEO’s are using some or all of the tactics I am going...
The Importance of Conversion Rate Optimization
Have you ever heard of Conversion Rate Optimization? I hope most of you are already aware of it but for those who don’t. Here is its simple definition – Conversion rate optimization is a process intended to increase the percentage of visitors who are converting...
5 Tips for Optimizing an E-Commerce Site
One of the golden rules of SEO is that you have to optimize each and every page of your site individually. On-site optimization includes conducting keyword research based on the content of a page, writing a unique title tag and Meta description that reflect the...