Creating Content of Substance vs Blah! Blah! Blah!

Creating Content of Substance vs Blah! Blah! Blah!

Recently I have been speaking to a few companies about content development.  During our discussions a lot of questions were asked around the type of content that should be produced.  What I explained to them were that are different types of content and strategies...
How to Optimize an E-mail Generating Newsletter

How to Optimize an E-mail Generating Newsletter

Newsletters can make an accidental or first time visitor, who has come to your site because they saw something of interest to come back again as an interested reader. So long as they keep their subscription to your newsletter, you will have a consistent reader who will return to your site.

Why You Need to Run Multivariate Tests

Why You Need to Run Multivariate Tests

It’s been several years since your website’s last major update. The design is starting to look outdated even though you’re still adding new content every day. You know it’s time for change, but you’re understandably hesitant because things seem to be working out just...
Major Tips to Improve the SEO of All Website

Major Tips to Improve the SEO of All Website

Search engines such as Google are smart. They appreciate websites with creative and original content, and reward them with high page rankings. SEO (search engine optimization) is followed by some quality websites to get rightfully noticed by search engines, while most...
Best Practices for Online Press Releases

Best Practices for Online Press Releases

Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their...
2 Reasons to Use Blekko Over Google For Search

2 Reasons to Use Blekko Over Google For Search

When I have a question or want to do research on a product or service, I go strait to Google. I don’t even think. It’s a natural reaction. Google dominates the search engine game. The screen shot below indicates that 71.61% of all search queries for the 4 weeks ending...
Using the Google Keyword Tool

Using the Google Keyword Tool

Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...
Google Panda Algorithm Update [Infographic]

Google Panda Algorithm Update [Infographic]

I was recently contacted by Carlos Paulinich, who created this amazing infographic that shows a graphical representation of the Google Panda Update.  I thought I would share it with the readers. Make sure you give him some props on his amazing job! Image...
How Many Links Should I Build Each Month?

How Many Links Should I Build Each Month?

I’ve spoken with many site owners over my 13 year SEO career and one of the most common questions I get asked is “how many links should I build each month?” This is if they plan on handling their own link building execution. If the site owner is looking to outsource...
Trying to Find a SEO Company?  Check Out FindSEOs.com

Trying to Find a SEO Company? Check Out FindSEOs.com

Personally I have never been very fond of all of the broad directories out there like Superpages, CitySearch or YellowPages.  Mainly because there are just SO many businesses listed in each of these directories, that your head will start to spin.  It makes it hard to...
SEO Tips for Any Budget

SEO Tips for Any Budget

It can be quite tough to compete online with your competitors if they have lots more budget than you, after all – if you’re a small business on a budget and they have high profile SEO agencies and online marketing professionals on their side – you might even feel like...
Press Release Writing: 10 Things to Keep Top-of-Mind

Press Release Writing: 10 Things to Keep Top-of-Mind

Writing a press release can sometimes be quite a tough task, particularly when you are not aware of the basics. Before we talk about how to put together a killer online press release to grab the most attention from readers, let us talk a bit about what it actually is....
Top 10 SEO Myths to Think About in 2013

Top 10 SEO Myths to Think About in 2013

Once bitten, twice shy; It’s kind of weird for me to remember this proverb while thinking about Search Engine Optimization. But then again, maybe it’s not that strange. You see, there are times when I begin to think that “Once bitten, twice...
Making the Most Out of Google Places

Making the Most Out of Google Places

Recently I have been very impressed with the new Google Places aka Local Business Center.  They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool.  As you probably have noticed,...
Is SEO Changing to a Holistic Marketing Approach?

Is SEO Changing to a Holistic Marketing Approach?

Ten years ago, hiring a good search engine optimization firm was enough to get great search engine rankings and relevant traffic.  Since then, the internet has evolved and become saturated with millions of websites.  Everybody now fighting for the 1st page of Google,...
Give a Little to Get a Lot with Link Building

Give a Little to Get a Lot with Link Building

When is a link more than just a link? When it has the potential to create even more links! Too often site owners look at link building as a one step practice—find a blog, leave a comment, get a link; write a press release, get a link; share content on Facebook, get a...
Sizing Up Your SEO Campaign Ahead

Sizing Up Your SEO Campaign Ahead

SEO’s and internet marketing professionals like to credit themselves with any and all of a customer website’s success in the search engine rankings. Most SEO professionals do work hard to promote the pages of clients and boost their position in the...
5 Plugins to Make Your WordPress Blogs SEO Friendly

5 Plugins to Make Your WordPress Blogs SEO Friendly

If you are blogging for personal reasons only, you don’t need to think much about search engine optimization and all. But what you will do if you are blogging with the intension to grow your business or making money from blogging. All of your hard work in writing good...
Creating Your SEO Strategy – Department Specific

Creating Your SEO Strategy – Department Specific

When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each...
5 Things To Remove From Your XML Sitemap

5 Things To Remove From Your XML Sitemap

When creating an XML sitemap, you may want to modify it slightly before you upload it to your server.  There are a number of reasons why you should manually edit your XML sitemap file which include, proper indexation,  URL index limitations (although they have gotten...
How Professional SEOs Get Inbound Links

How Professional SEOs Get Inbound Links

Getting found on Google consists of 2 things: 1) content and 2) links. Since inbound links act as a voting system or currency for search engine algorithms, it’s imperative that SEOs acquire high quality inbound links on a consistent basis. One way to produce...

SEM vs SEO: Short-Term vs Long-Term

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
Part I: The Ultimate Guide to Meta Description

Part I: The Ultimate Guide to Meta Description

You’ve just taken over a client from an unscrupulous agency; title tags are stuffed with keywords, there’s a dodgy backlink history and the meta keywords are used on every page. Worst of all, your just not getting the traffic you’re expecting from the rankings you’re...
Is SEO Dead or Alive?

Is SEO Dead or Alive?

Evolution of Search Engine Optimization Death to the Old SEO Methods There is a prevailing theme often heard in Internet Marketing that Search Engine Optimization, better known as SEO, is DEAD.  Any number of reasons can be attributed to this idea, and there are many...
Why You Need a Great Host for SEO?

Why You Need a Great Host for SEO?

Many people overlook the importance of having a good host, not only for security and up-time…but also for SEO.  Even though we (Internet Marketers) have come to a consensuses that hosting does not play a huge factor in rankings, I thought I would let you in on a...
The Value of Deep Links

The Value of Deep Links

Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Some have felt that deep links cause visitors to bypass the site’s main advertising or branding page....
10 Affordable Search Engine Optimization Tips

10 Affordable Search Engine Optimization Tips

Search Engine Optimization doesn’t have to be costly, you just need to know some SEO Basics.  Search engine optimization is the science and art of marketing and publishing information that ranks high for chosen keywords in the search engines. Most search engines show...
Improve SEO With Free Analyzer From BlogGlue

Improve SEO With Free Analyzer From BlogGlue

BlogGlue is a blog marketing plugin that creates related links between partner blogs as well as on social media. Although not advertised they have a solid SEO Analyzer built into the system. The SEO tool lets you grade your posts before you publish them and even gives...
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