5 SEO Factors that Do and Don’t Matter in 2010
The landscape and ranking factors of SEO are always changing and evolving. In 2010, we are starting to see a fundamental shift in the way search engines are rankings sites. With the evolution of social media, video, and rich media, the organic SERPs are becoming...
The Right Way to Create Branded Content
Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of...
Five Quick Actions to Get Your SEO on the Right Track for 2012
As we move towards a New Year and another 12 months of fervent optimisation, I’d like to contribute a few simple tips that will help keep your SEO on the straight and narrow. These are quick wins for issues that are well within your control, but which are often...
What Can Online Marketing Do For Your Business?
There’s no doubt that a website hoping to do business has to invest in and have some knowledge of online marketing if they expect to be successful. The sheer amount of information going live on the internet every moment can mean that despite authenticity and quality,...
Where To Get Social Media Buttons For Your Blog
If you have visited a news site or blog recently, you have probably seen social media buttons throughout their content. This makes it easy for a user to share and spread the word about content they like, by using their favorite social networks. A blog post or news...
10 Affordable Search Engine Optimization Tips
Search Engine Optimization doesn’t have to be costly, you just need to know some SEO Basics. Search engine optimization is the science and art of marketing and publishing information that ranks high for chosen keywords in the search engines. Most search engines show...
Client Feedback Exercise to Kick-Off a SEO Project
A few things I have learned from working with clients is that sometimes it can be extremely hard to get the necessary information you need to get a project started-off on the right track. Sometimes it can be the agencies fault because they are not being clear as to...
Press Release Writing: 10 Things to Keep Top-of-Mind
Writing a press release can sometimes be quite a tough task, particularly when you are not aware of the basics. Before we talk about how to put together a killer online press release to grab the most attention from readers, let us talk a bit about what it actually is....
Back to the Basics: Getting Started with Keyword Research
Keyword Research is the foundation for any good search marketing campaign. Whether you are running a PPC campaign or optimizing your site for search engines, keyword research can make or break your search efforts. If you try to rank for keywords that are too broad you...
Keeping Your SEO Clients Expectations In Check – 5 Rules To Live By (Part 1/5)
Have you ever been faced with an SEO client who wants instant results? If you are in the SEO business – it is safe to assume that the answer would be an emphatic “YES!” Imagine being able to drastically cut down on the phone calls and emails of panicked clients who...
Using Google’s GL Parameter to Beat Geo-Targeting
Nowadays, Google and many other search engines custom-tailor search results to a particular location. They identify user’s IP address or GSM location and provide results relevant for his/her whereabouts. This could be good for users, however, this often gives...
Does Google Have A Record On You? How to Protect Yourself!
If you are using any of Google’s products, then Google might have a dossier on you. But the question is who doesn’t? Many people are uncomfortable with the amount of information Google gathers and stores on its users. With the recent privacy rules update, Google now...
Top SEO Blog Category Added to World Media Awards
Just yesterday, a new Top SEO Blog Category was added to the World Media Awards Event and Stay on Search was the first blog to be nominated. While marketing bloggers often write about SEO, and some SEOs are marketing bloggers, the Top Marketing Blogs category is...
Top Strategies To Optimize Your Site For Knowledge Graph
Google has been saying that user experience is paramount for quite sometime. A trustworthy SEO company would tell you the same. With the launch of Google Knowledge Graph, it looks like offering top-notch user experience is going to become the most important SEO...
How Many Links Should I Build Each Month?
I’ve spoken with many site owners over my 13 year SEO career and one of the most common questions I get asked is “how many links should I build each month?” This is if they plan on handling their own link building execution. If the site owner is looking to outsource...
SEO Tips for Any Budget
It can be quite tough to compete online with your competitors if they have lots more budget than you, after all – if you’re a small business on a budget and they have high profile SEO agencies and online marketing professionals on their side – you might even feel like...
2 Reasons to Use Blekko Over Google For Search
When I have a question or want to do research on a product or service, I go strait to Google. I don’t even think. It’s a natural reaction. Google dominates the search engine game. The screen shot below indicates that 71.61% of all search queries for the 4 weeks ending...
Blogs aren’t Books: So Stop Writing Like They Are!
So why do you keep writing massive walls of text?? Blogs have a whole lot more to offer than just walls of text, and quite frankly, it is hard to read! Computers are a lot different than that old paperweight you call a book. And, they read differently too. The...
Get Your Products Found in Google: Essential SEO for Online Retailers
Moving away from eBay and Amazon to sell your products on your own webstore is a fantastic strategy for most online retail businesses. Aside from not having marketplace fees butcher your profit margins, you also get away from the overwhelming level of competition that...
Part II: The Ultimate Guide to Meta Description
In Part I of this two part series, I left you saying how inaccurate the CTR’s Google was give are. Now I want you to totally forget what I said! In this post I’m going to take you step-by-step through extracting and changing poor performing descriptions. Step I: Start...
5 Things To Remove From Your XML Sitemap
When creating an XML sitemap, you may want to modify it slightly before you upload it to your server. There are a number of reasons why you should manually edit your XML sitemap file which include, proper indexation, URL index limitations (although they have gotten...
Website & Landing Page Design Elements for Usability and SEO
Driving people to your website is only half the battle. Once you get them there, how do you lead them to where you want them to go on your site? Having a well designed website will help give your users a great experience, find what they are looking for and be more...
8 Greyhat Tactics SEOs Are Using, Use at Your Own Discretion!
Throughout my 5 years as a SEO and Internet Marketer, I have seen a number of tactics that were borderline unethical (depending on who you talk to in the industry). Even though people won’t admit it, SEO’s are using some or all of the tactics I am going...
Are Article Submissions for SEO a Thing of the Past?
Google’s two most famous ever algorithm updates of recent times (which funnily enough are named after black and white animals – Panda and Penguin) have changed the landscape of SEO forever. It’s fair to say that the tactics that worked to help ‘SEO’ your website...Your Website SEO Checkup: Part 8 of 8 – Blackhat SEO Tactics
WARNING: Blackhat SEO are things NOT to do to improve your website rankings. They can result in lower search rankings or get your site completely banned from search engines. It use to be that people could perform these blackhat SEO tactics on a website and increase...![Gain Insight on a Typical SEO Client [60 Second Poll]](https://www.stayonsearch.com/wp-content/uploads/2010/01/typical-seo-client-poll.jpg)
Gain Insight on a Typical SEO Client [60 Second Poll]
I thought it would a good idea to create a short poll to ask SEO’s about their everyday clients. I’m sure there are a lot of Internet Marketers out there, wondering how they stack up against other agencies and interactive firms. This is a great way to...SEM vs SEO: Short-Term vs Long-Term
For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now,...
Using the Google Keyword Tool
Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...
Creating Content of Substance vs Blah! Blah! Blah!
Recently I have been speaking to a few companies about content development. During our discussions a lot of questions were asked around the type of content that should be produced. What I explained to them were that are different types of content and strategies...
2014 is going to be a Challenging Year for Businesses Using SEO
Thanks to Google’s recent Hummingbird update, it looks like 2014 is going to be another curious year for SEO and online marketing. There will be some major challenges that businesses will have to face in order to increase their visibility online. Here are...
Managing Agency and Client Responsibilities
Recently I wrote a post on how much knowledge a client should have, but along with knowledge also comes responsibility. For any internet marketing agency to work well with their clients, there must be a mutual understanding of the overall strategy, and most...
Ways to Market your Business Post Penguin and Panda
At the end of April, Google’s latest algorithm update Penguin changed the way we market our websites forever. Combating over-optimized websites, the algorithm hit thousands of websites and slashed the rankings of hundreds of web pages. Even if you’re an innocent...
Why Invest on SEO Even Though It Isn’t Cheap?
There are approximately 6.89 billion pages indexed on the World Wide Web as of July 10, 2012. Out of the 7 billion people that currently populate the Earth, about 2.26 billion are Internet users as of the end of 2011. When a start-up company thinks of creating a...
Why Link Builders Don’t Share Their Top Secret Strategies
Last month, I did a post on Search Engine Journal on the five types of link building. It was geared towards a more beginner’s audience, or maybe for the intermediate SEO who may have forgotten that link building is for more than just building PageRank. The first...![Making Money Online with SEO [Webinar Replay]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/06/70_webinar_replay1.jpg)
Making Money Online with SEO [Webinar Replay]
Hey guys, I wanted to give everyone who missed the webinar a few weeks back, a chance to watch the replay. Daniel Lew and I discuss a number of different tactics and strategies for turning your SEO efforts into dollars. We went for almost two hours, so there is a lot...
Are You Optimizing Your YouTube Videos Properly?
YouTube is the 2nd largest search engine in the world, so why not leverage that. As you probably know, video is becoming such a large part in every marketers strategy. It is a great way to convey a marketing message and to tell a story, where plain text lacks. ...
Formulating an Internet Marketing Strategy: Asking the Right Questions?
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
Marketing SEO vs Webmaster SEO
Ideas about different types of SEO approaches.
Using Fiverr for Link Building
Building backlinks to your website or blog is essential for high search engine rankings. That’s why I have been testing a number of different tactics and strategies to build backlinks effectively and efficiently. I started testing out Fiverr.com for finding...
3 Ways to Get Your SEO in Shape for 2012
The end of 2011 is coming up…fast. With multiple major holidays on the horizon, the last thing you’re probably thinking about is your SEO. But now is exactly when you should be thinking about it! SEO is incredibly long term, so developing a plan for 2012 now means...
Quick Tricks to Checking Your Backlinks
Having backlinks is vital for good SEO. Knowing how to monitor your backlinks is beneficial to improving it.
Rank Higher in Google Places – 8 Local Search Optimization Tips
Over the past few years, Local Search has been gaining momentum. More and more small business owners seek to rank higher in Google Places, especially now, as search results personalization is at large and growing. Point is, we are now seeing an increasing number of...
What to Consider When Assessing SEO Expectations
Typically when assessing a new SEO client, I will look at a number of different factors that will help me to determine realistic exceptions. Its funny to see companies give pricing to a potential client without even understanding the clients needs and their industry....
Why You Need to Run Multivariate Tests
It’s been several years since your website’s last major update. The design is starting to look outdated even though you’re still adding new content every day. You know it’s time for change, but you’re understandably hesitant because things seem to be working out just...
Your Website SEO Checkup: Part 7 of 8 – Testing
Testing can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups,...
SEO Optimizer’s Guide to Smart SEO Reporting
Today, I’d like to speak a little SEO reporting. But, before I begin, what are SEO reports actually for? They are used by SEO’s to demonstrate the results of their work in a visual and easy-to-grasp mode. Is this all SEO reports do? For most SEO services...
5 Basic Tips for Creating Profitable Niche Websites
Recently I have been doing a lot of building niche websites and blogs. I have learned a lot through my extensive research and through actual testing in various markets. For anyone who is thinking about building a niche website or blog, there are some basic, yet...
5 Website Fixes You NEED To Make
A great deal of small business owners has created a website just because others have recommended it. They do not even promote it thinking that customers will find them amidst the millions of others out there. This can be due to the fact that many small business...