6 Offline Marketing Tips You Should Consider For Your Online Business
Once you have a website, or other online business, the hardest part is yet to come. In short, you need to market your website so as to attract more readers and, hopefully, more revenue. Online marketing tips are, of course, absolutely vital. These allow you to find...
SEO Link Building Tools I Can’t Live Without
It may be a sweeping statement but if certain tools disappeared it would be devastated – in fact I would probably cry…(a lot!). In this article I thought I might cover some of the tools that I use when working on a clients site. Some you will no doubt be...
How to Generate Extra Cash from Your Top Exit Pages
While I work for websites, one of the most important statistics that I keep my eyes on is the exit pages. Yes, it’s extremely important to know from which pages on a website or a blog people are exiting most. Exits from web pages can be both ‘positive’ and ‘negative’....
Using PPC for Link Building Purposes
All PPC and SEO experts are aware of the importance of building links for the marketing and promotion of a website. Backlinks are essentially important when it comes to getting organic traffic for the website and enhancing the visibility of the website in the search...
Creating Your SEO Strategy – Department Specific
When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each...
How Your Web Hosting Service Can Affect Your SEO
Although high quality content and authoritative, relevant inbound links are the primary SEO concerns for most site owners, choosing an optimal web hosting service may be more important than some realize. First and Foremost: The Administrative Panel One of your top...
Why Link Builders Don’t Share Their Top Secret Strategies
Last month, I did a post on Search Engine Journal on the five types of link building. It was geared towards a more beginner’s audience, or maybe for the intermediate SEO who may have forgotten that link building is for more than just building PageRank. The first...
Get Your Products Found in Google: Essential SEO for Online Retailers
Moving away from eBay and Amazon to sell your products on your own webstore is a fantastic strategy for most online retail businesses. Aside from not having marketplace fees butcher your profit margins, you also get away from the overwhelming level of competition that...
Google Algorithm Change Claims Victims but Is Google Too Big To Fail?
Google made two important algorithm changes last month; the first targeted duplicate content (so called ‘scraper’ sites) and the second, poor quality content sites typically referred to as content farms. The farmer change supposedly was leveled at sites such as eHow...
Give a Little to Get a Lot with Link Building
When is a link more than just a link? When it has the potential to create even more links! Too often site owners look at link building as a one step practice—find a blog, leave a comment, get a link; write a press release, get a link; share content on Facebook, get a...
5 Benefits of Blogging from a Junior SEO Analyst
I’ve been in the SEO blogging industry long enough to know that though there is a difference between being a SEO Consultant/Analyst/Executive and a Blogger, they pretty much go hand in hand. I like to think I’m a combination of both, a hybrid if you like...
How to Dominate Keyword Research in 2012 and Beyond
Keyword research doesn’t get a lot of love in the SEO world. For some weird reason, SEO-geated blogs put an untold amount of emphasis on building backlinks. While there’s no denying the importance of backlinks in SEO, it’s also hard to argue with the fact that keyword...
How to Use PPC to Complement SEO
Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years...
Increasing Conversions by Removing Usability Roadblocks
What is conversion optimization Conversion optimization is the process of testing your website and landing pages to improve your conversion rate. A conversion rate is the percentage of visitors who complete the desired action on a page (example: submitting a form or...
5 Top Tips for an International SEO Campaign
Putting together a domestic SEO campaign can be an extremely complex affair and one which takes a lot of time and effort to put together. Add to that different languages, cultures and target markets and you can imagine how complicated an international SEO campaign can...
SEO Battle: Search Tactics Go Head-to-Head
I asked Ann Smarty from Search Engine Journal and MyBlogGuest to give her opinion on various search tactics that were put head-to-head. Although some of these tactics can’t survive without the other, it is interesting to gain Ann’s insights into these...
17 Google Tools Useful for SEOs and Webmasters
Today it’s hard to imagine the Internet space without Google. Thanks to it, users can find almost any information with little effort. The most important thing is to formulate your request properly. In addition to the usual search Google offers its users several...
Using HubPages to Make Money Online and Build Backlinks to Your Blog
Is it possible to make money on another site while promoting your blog? Of course it is! One easy way is through article marketing on HubPages. Why HubPages out of all of the other article directories and income sharing content generation sites? HubPages gives you...
5 Basic Tips for Creating Profitable Niche Websites
Recently I have been doing a lot of building niche websites and blogs. I have learned a lot through my extensive research and through actual testing in various markets. For anyone who is thinking about building a niche website or blog, there are some basic, yet...
Rank Higher in Google Places – 8 Local Search Optimization Tips
Over the past few years, Local Search has been gaining momentum. More and more small business owners seek to rank higher in Google Places, especially now, as search results personalization is at large and growing. Point is, we are now seeing an increasing number of...
Promoting Article Marketing with RSS Feeds
Many people think of article marketing as simply a way to build a backlink or traffic to their website, to build their reputation as an expert, or to make money online via article writing. But not many think about their articles as promotional items and actually...
Five Quick Actions to Get Your SEO on the Right Track for 2012
As we move towards a New Year and another 12 months of fervent optimisation, I’d like to contribute a few simple tips that will help keep your SEO on the straight and narrow. These are quick wins for issues that are well within your control, but which are often...HousingMatrix.com SEO Review – CNN’s “Website Remedies”
I recently did an interview with Emily Maltby from CNN Money for their “Website Remedies” section. Feel free to check it out. How To Make Your Website Pay...
The 101 on Infographic Links: Are They Worth Your Time?
Whenever it comes to monitoring links, it’s important to consider all different platforms and mediums available. Traditional content has always been and will continue to be one of the main ways to earn links back to your company website, but an infographic is not...
Is SEO Dead or Alive?
Evolution of Search Engine Optimization Death to the Old SEO Methods There is a prevailing theme often heard in Internet Marketing that Search Engine Optimization, better known as SEO, is DEAD. Any number of reasons can be attributed to this idea, and there are many...How Online Press Releases Can Benefit Your Business
Most of today’s business professionals are well aware of the benefits of marketing on sites like Facebook and Twitter. But with the rise of social media and blogging, the power of the press release seems to have gotten the cold shoulder. If you’re looking to boost...
Create 100% SEO Friendly Pages With the New Website Auditor 2.0
For any company or internet marketer who is looking to better optimize their website for the search engines, it can be a huge time saver to have software that can gather important site data that the search engine analyze when ranking your site. Meet the new and...
SEO for Images: Catering to Universal and Image Search
Since Google rolled out its Universal Search in early 2010, the importance of proper optimization of images on your website has taken on new importance. Frequently, a set of images are the second or third listing on a Google results page. That’s very high...
Best Practices for Online Press Releases
Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their...
Reputation Management for Your Personal Brand
Online reputation management is not just a strategy to consider if something negative surfaces about you. It should begin early on, because the longer something has been online, the more authority it will have. If one of your goals is to see nothing but positive items...
Are Article Submissions for SEO a Thing of the Past?
Google’s two most famous ever algorithm updates of recent times (which funnily enough are named after black and white animals – Panda and Penguin) have changed the landscape of SEO forever. It’s fair to say that the tactics that worked to help ‘SEO’ your website...
How Professional SEOs Get Inbound Links
Getting found on Google consists of 2 things: 1) content and 2) links. Since inbound links act as a voting system or currency for search engine algorithms, it’s imperative that SEOs acquire high quality inbound links on a consistent basis. One way to produce...
SEO Link Bait Tactics are here to Rescue Your Blog
The internet is about one thing: exposure, exposure; exposure! Knowing how to use the internet to the fullest in essential to getting the exposure you need. One way to do this is by using link bait. What is Link Bait? Content is golden. That is the premise behind link...
Where to Focus Your Photo Sharing Efforts in 2013
Photo sharing has made a booming market in recent years helping both small and large businesses alike. It can be used to properly manage marketing strategies, keep employees up-to-date and better interact with customers and clients. While it started as a simple tool...
Online Marketing Crossing The Conventional Conception of SEO
The connotations associated with the word online marketing include the processes of SEO and PPC. To most of the businesses in the market, the online marketing is either search engine optimization or Pay per click. Businesses are either oblivious of the rest of online...
How to Get the Most out of Guest Blogging for Link Building
Ever since Google came along and Panda-spanked article websites into oblivion, guest blogging has been the preferred choice for the internet marketer who is looking to squeeze a little more link juice from their articles. Guest blogging can be an effective way of...
Improve Your Website Traffic by Cleaning Up Your Google Index
Your site index gives you an indication of health problems on your site; if you suddenly see a spike or large drop in Google indexed pages it flags a warning that there is something wrong that needs some attention. We focus mostly on Google, as this search engine...
Selling SEO Is Not Just About You
Stepping into the corporate world of SEO is not a simple task. SEO is no regular desk job. As a businessperson who wants to make it big in SEO, you’re going to be meeting people from different industries, not only for the purpose of introducing and selling your...
SEO Tips for Any Budget
It can be quite tough to compete online with your competitors if they have lots more budget than you, after all – if you’re a small business on a budget and they have high profile SEO agencies and online marketing professionals on their side – you might even feel like...
Top 10 Google Search Results Analysis After the MayDay Update
In the comments of a recent post on Search Engine Journal on the Google MayDay Update, one commenter noted that authority is being devalued in terms of commonly sought after sites were not ranking for terms such as search engine and online auctions. In a reply from...
Interview with Gab Goldenberg, Tips on Selling SEO
I had the great opportunity to interview Gab Goldenberg, a well-respected industry influencer in the SEO and Internet Marketing community. I wanted to get some some insights and tips on some important questions about selling Search Engine Optimization. What sales...
How to Hit the Bull’s Eye When Targeting Foreign Search Markets
Does your online business target countries other than your own? If it does, you probably know that promoting a website in a foreign market can be challenging for a number of reasons. First, each country is a unique search ecosystem with its own search engines, mobile...
How to Increase Your Page Rank by Getting Links to Your Website
Ever since Google became the major player among search engines, web masters have been trying to figure out the algorithms Google uses to rank websites. Although the actual numbers are a closely guarded secret, we do know that one important factor in ranking pages has...
Holiday Marketing Guide 2009: Hot Products, Tips, & Resources for Online Retailers
Forrester estimates that online retail sales will reach $44.7 billion this holiday season. That is a 8% increase year over year. The contributing factor is the increase in buyers doing more of their shopping online, as well as retailers focusing a larger portion of...
How and When to Move from A/B to Multivariate Testing
Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about...
Quick Tricks to Checking Your Backlinks
Having backlinks is vital for good SEO. Knowing how to monitor your backlinks is beneficial to improving it.
14 Free SEO Tools and Resources from SEOmoz
SEOmoz just updated their site with a new design, as well as some new resources. Here are the best SEO resources offered by SEOmoz without having to be a PRO member. Simply sign up for a free account and take advantage of the following resources. Free SEOmoz Tools...
Creating Content of Substance vs Blah! Blah! Blah!
Recently I have been speaking to a few companies about content development. During our discussions a lot of questions were asked around the type of content that should be produced. What I explained to them were that are different types of content and strategies...