How to Conduct Keyword Research for a New Website

How to Conduct Keyword Research for a New Website

Would you like to rank for a keyword like “business”? 101,000,000 monthly searches broad and 550,000 exact searches a month! Well I bet you would like that, ha? Let me ask you something, what kind of website would you run if you ranked for such a keyword? That is a...
Creating Content of Substance vs Blah! Blah! Blah!

Creating Content of Substance vs Blah! Blah! Blah!

Recently I have been speaking to a few companies about content development.  During our discussions a lot of questions were asked around the type of content that should be produced.  What I explained to them were that are different types of content and strategies...
5 Tips for Optimizing an E-Commerce Site

5 Tips for Optimizing an E-Commerce Site

One of the golden rules of SEO is that you have to optimize each and every page of your site individually. On-site optimization includes conducting keyword research based on the content of a page, writing a unique title tag and Meta description that reflect the...
Rules of Successful Site Navigation

Rules of Successful Site Navigation

Usability rules for beginners In this article I will give some advises for those people who try to build web site themselves and don’t have experience in programming. Is it possible to build a user-friendly site attractive for people? Yes, it is. If you adhere...
5 Website Fixes You NEED To Make

5 Website Fixes You NEED To Make

A great deal of small business owners has created a website just because others have recommended it. They do not even promote it thinking that customers will find them amidst the millions of others out there.  This can be due to the fact that many small business...
Google Panda Algorithm Update [Infographic]

Google Panda Algorithm Update [Infographic]

I was recently contacted by Carlos Paulinich, who created this amazing infographic that shows a graphical representation of the Google Panda Update.  I thought I would share it with the readers. Make sure you give him some props on his amazing job! Image...
Major Tips to Improve the SEO of All Website

Major Tips to Improve the SEO of All Website

Search engines such as Google are smart. They appreciate websites with creative and original content, and reward them with high page rankings. SEO (search engine optimization) is followed by some quality websites to get rightfully noticed by search engines, while most...
Top 10 SEO Myths to Think About in 2013

Top 10 SEO Myths to Think About in 2013

Once bitten, twice shy; It’s kind of weird for me to remember this proverb while thinking about Search Engine Optimization. But then again, maybe it’s not that strange. You see, there are times when I begin to think that “Once bitten, twice...
Selling SEO Is Not Just About You

Selling SEO Is Not Just About You

Stepping into the corporate world of SEO is not a simple task. SEO is no regular desk job. As a businessperson who wants to make it big in SEO, you’re going to be meeting people from different industries, not only for the purpose of introducing and selling your...
SEO Tips for Any Budget

SEO Tips for Any Budget

It can be quite tough to compete online with your competitors if they have lots more budget than you, after all – if you’re a small business on a budget and they have high profile SEO agencies and online marketing professionals on their side – you might even feel like...
Link Building: What’s the Best Approach?

Link Building: What’s the Best Approach?

If your link building efforts have fallen flat as of late, perhaps it’s time to reevaluate your approach. Let’s assume that the key to content is the quality of that content. Does it inform? Does it instruct? And, perhaps most importantly, does it build links? The...
SWX West: Matt Cutts Live with WebProNews

SWX West: Matt Cutts Live with WebProNews

Mike McDonald took some time during SMX West to talk to Matt Cutts to get a recap on the session he contributed to, as well as to give us an update on relevant search questions Matt Recaps “Ask the Search Engines” session Google Caffine: Rolled it out to...
Robots.txt Guide for Popular CMS and Shopping Carts

Robots.txt Guide for Popular CMS and Shopping Carts

It can be difficult to know which directories should be restricted from search engines and which should be allowed.  I thought it would be a good idea to create a robots.txt reference guide for popular content management systems and shopping carts.  Depending on what...
Example of a Daily Routine for an SEO

Example of a Daily Routine for an SEO

Have you ever wondered what a normal day is like for a SEO?  Well, I don’t think there is such a thing.  Depending on if you are working In-House, an Agency or are a Freelancer, your role and responsibilities will vary. However I have noticed a pattern and...
Trying to Find a SEO Company?  Check Out FindSEOs.com

Trying to Find a SEO Company? Check Out FindSEOs.com

Personally I have never been very fond of all of the broad directories out there like Superpages, CitySearch or YellowPages.  Mainly because there are just SO many businesses listed in each of these directories, that your head will start to spin.  It makes it hard to...
Creating Your SEO Strategy – Department Specific

Creating Your SEO Strategy – Department Specific

When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each...
The 101 on Infographic Links: Are They Worth Your Time?

The 101 on Infographic Links: Are They Worth Your Time?

Whenever it comes to monitoring links, it’s important to consider all different platforms and mediums available. Traditional content has always been and will continue to be one of the main ways to earn links back to your company website, but an infographic is not...
Give a Little to Get a Lot with Link Building

Give a Little to Get a Lot with Link Building

When is a link more than just a link? When it has the potential to create even more links! Too often site owners look at link building as a one step practice—find a blog, leave a comment, get a link; write a press release, get a link; share content on Facebook, get a...
Why You Need to Run Multivariate Tests

Why You Need to Run Multivariate Tests

It’s been several years since your website’s last major update. The design is starting to look outdated even though you’re still adding new content every day. You know it’s time for change, but you’re understandably hesitant because things seem to be working out just...
Your Website SEO Checkup: Part 5 of 8 – Link Building

Your Website SEO Checkup: Part 5 of 8 – Link Building

Link Building is probably the biggest aspect of off-site SEO. In this post I discuss how to find links, analyze your competitors for top link partners, how to develop great content for people to link to, and how to spread the word about your content. Analyzing Links...
Google+ Working for Your Business

Google+ Working for Your Business

As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
Email Marketing for a Higher Conversion Rate

Email Marketing for a Higher Conversion Rate

In today’s digital times, we sometimes focus too much on SEO and PageRank. While they’re incredibly important to a site’s success, they’re also not the only driving force that’s in play. After all, if your sole aspiration is SEO and not your conversion rate, you’re...
What to Consider When Assessing SEO Expectations

What to Consider When Assessing SEO Expectations

Typically when assessing a new SEO client, I will look at a number of different factors that will help me to determine realistic exceptions.  Its funny to see companies give pricing to a potential client without even understanding the clients needs and their industry....
Investing Your Internet Marketing Dollars Wisely

Investing Your Internet Marketing Dollars Wisely

Like any company, you have a budget. So how do you know if you are putting your internet marketing dollars to good use? Unfortunately there is no secret formulate to follow that tells you what percentage of your budget you should be spending on each marketing...
Setting a Foundation for SEO: Writing your First Content

Setting a Foundation for SEO: Writing your First Content

Search engine optimization needs to be correctly integrated from the start of a website for best results.  With the correct implementation of on-page SEO and solid content writing you will be able to rank much sooner.  But, a lot of the time we have clients come to us...
Increasing Conversions by Removing Usability Roadblocks

Increasing Conversions by Removing Usability Roadblocks

What is conversion optimization Conversion optimization is the process of testing your website and landing pages to improve your conversion rate. A conversion rate is the percentage of visitors who complete the desired action on a page (example: submitting a form or...
Blogs aren’t Books:  So Stop Writing Like They Are!

Blogs aren’t Books: So Stop Writing Like They Are!

So why do you keep writing massive walls of text?? Blogs have a whole lot more to offer than just walls of text, and quite frankly, it is hard to read!  Computers are a lot different than that old paperweight you call a book.  And, they read differently too.  The...