How Much SEO Knowledge Should A Client Have?

How Much SEO Knowledge Should A Client Have?

In my opinion an educated SEO client is much better than an uneducated client.  An educated client is usually more involved, willing to allocate more budget towards your strategy, and will develop into a longer lasting relationship. So, what level of SEO knowledge...
3 Online Brand Management Tips for Google

3 Online Brand Management Tips for Google

Nowadays it seems like new reports are coming out every day about how potential clients and employers are doing searches online to research people before hiring. This means you need to be in better control of what they see and the goal here is to control at least the...
25 Promises and Advice Given By Unethical SEO Firms

25 Promises and Advice Given By Unethical SEO Firms

Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month!  Unfortunately there are more unethical SEO companies out there than ones you can trust.  So if you are a business or organization looking for a reputable firm to hire, how do...
Blogs aren’t Books:  So Stop Writing Like They Are!

Blogs aren’t Books: So Stop Writing Like They Are!

So why do you keep writing massive walls of text?? Blogs have a whole lot more to offer than just walls of text, and quite frankly, it is hard to read!  Computers are a lot different than that old paperweight you call a book.  And, they read differently too.  The...
Promoting Article Marketing with RSS Feeds

Promoting Article Marketing with RSS Feeds

Many people think of article marketing as simply a way to build a backlink or traffic to their website, to build their reputation as an expert, or to make money online via article writing. But not many think about their articles as promotional items and actually...
5 Tips for Optimizing an E-Commerce Site

5 Tips for Optimizing an E-Commerce Site

One of the golden rules of SEO is that you have to optimize each and every page of your site individually. On-site optimization includes conducting keyword research based on the content of a page, writing a unique title tag and Meta description that reflect the...
Internal Company Reputation and ORM

Internal Company Reputation and ORM

Internal company reputation is important even without SEO and internet marketing. It’s a business basic every company needs to know. All companies need to gain internal respect through their rules, policies, and employee treatment before they can secure a good...
5 Plugins to Make Your WordPress Blogs SEO Friendly

5 Plugins to Make Your WordPress Blogs SEO Friendly

If you are blogging for personal reasons only, you don’t need to think much about search engine optimization and all. But what you will do if you are blogging with the intension to grow your business or making money from blogging. All of your hard work in writing good...
8 Blogs SEOs Must Check Daily

8 Blogs SEOs Must Check Daily

“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Why Ranking #1 in Google is Like Winning the Superbowl

Why Ranking #1 in Google is Like Winning the Superbowl

Since we are fresh off a Superbowl victory by the Green Bay Packers , I thought we would analyze how winning the Superbowl is like getting a #1 ranking in Google for a highly competitive keyword/phrase.  If you actually stop and think about it, they are very similar....
What Should be Covered in an SEO Sales Meeting

What Should be Covered in an SEO Sales Meeting

When you are speaking to a potential SEO client, there should be some level of knowledge and training that should be given, to help them fully understand how SEO works and why you are structuring the proposal and strategy the way you are. Here are some aspects of SEO...
The 101 on Infographic Links: Are They Worth Your Time?

The 101 on Infographic Links: Are They Worth Your Time?

Whenever it comes to monitoring links, it’s important to consider all different platforms and mediums available. Traditional content has always been and will continue to be one of the main ways to earn links back to your company website, but an infographic is not...
30% Off: Download the Link Builders Toolkit

30% Off: Download the Link Builders Toolkit

Today is the official launch of the Link Builders Toolkit.  The Link Builders Toolkit is THE ultimate resource for finding quality websites to gain inbound links.  Over the years I have been collecting websites that I found to be of high value and worth investing time...
Part II: The Ultimate Guide to Meta Description

Part II: The Ultimate Guide to Meta Description

In Part I of this two part series, I left you saying how inaccurate the CTR’s Google was give are. Now I want you to totally forget what I said! In this post I’m going to take you step-by-step through extracting and changing poor performing descriptions. Step I: Start...
SWX West: Matt Cutts Live with WebProNews

SWX West: Matt Cutts Live with WebProNews

Mike McDonald took some time during SMX West to talk to Matt Cutts to get a recap on the session he contributed to, as well as to give us an update on relevant search questions Matt Recaps “Ask the Search Engines” session Google Caffine: Rolled it out to...
8 Other Types of Content You Can’t Go Wrong With

8 Other Types of Content You Can’t Go Wrong With

Content marketing isn’t just about blogs and articles. There are various ways to repurpose your content, reproduce existing content in various other forms, and even publish content specifically geared for various channels and opportunities available. Of course it’s...
The 5 Minute SEO Audit

The 5 Minute SEO Audit

The 5 Minute SEO Audit Tools to have installed prior to performing this SEO audit. – SEO Toolbar – Web Developer Toolbar – Reverse IP Checker – Copyscape 0:00 – 1:00 (Domain History) – Check PageRank – Check # of inbound links...
Are You Optimizing Your YouTube Videos Properly?

Are You Optimizing Your YouTube Videos Properly?

YouTube is the 2nd largest search engine in the world, so why not leverage that.  As you probably know, video is becoming such a large part in every marketers strategy.  It is a great way to convey a marketing message and to tell a story, where plain text lacks. ...
How to Form a Good Relationship with your SEO Clients

How to Form a Good Relationship with your SEO Clients

“SEO? Oh, we’re set. We’ve got links in the footer.” At some point in our careers every SEO has heard a client make an outrageous statement likes this gem from Ian Lurie. Anyone who has worked at an agency knows, when working with clients there are always bound to be...
7 Places to Create Your Own Free Website

7 Places to Create Your Own Free Website

Here are a bunch of great resources you can use to create your own free website with no programming experience necessary. Google Sites allow you to create websites collaboratively. Making it simple for multiple users to add file attachments, information from other...
Part I: The Ultimate Guide to Meta Description

Part I: The Ultimate Guide to Meta Description

You’ve just taken over a client from an unscrupulous agency; title tags are stuffed with keywords, there’s a dodgy backlink history and the meta keywords are used on every page. Worst of all, your just not getting the traffic you’re expecting from the rankings you’re...
The Link Wheel Concept Explained

The Link Wheel Concept Explained

There seems to be a rising popularity in developing what is called a “Link Wheel” for your blog.  A link wheel is the process of creating backlinks to your website or blog AND other off-site properties.  The goal is to create a system where all of your...
Selling SEO Is Not Just About You

Selling SEO Is Not Just About You

Stepping into the corporate world of SEO is not a simple task. SEO is no regular desk job. As a businessperson who wants to make it big in SEO, you’re going to be meeting people from different industries, not only for the purpose of introducing and selling your...
How to Find Article Writing Ideas

How to Find Article Writing Ideas

Article marketing is one of the most powerful tactics to enhance your site’s visibility in search engines, get traffic, create brand awareness, acquire backlinks and build expertise in a niche market. But your article marketing efforts can bear fruit only when you...
How to Become a Link Building Expert in 30 Days

How to Become a Link Building Expert in 30 Days

If you are a consultant juggling clients and managing your own business, it is only natural to find yourself focusing more efforts on some strategies and letting other tools of your trade slide. There are plenty of SEO Services that can help your business and your...
How SEO and Social Media Are Joining Forces

How SEO and Social Media Are Joining Forces

I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media.  To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
Conduct Keyword Research through Mobile

Conduct Keyword Research through Mobile

With the rising amounts in mobile Internet users, the increased amount of mobile searches is steadily rising. Since 2009, the amount of Google use from mobile Internet searches has gone off the charts. Due to this ever higher rising number, the need for mobile...
How Professional SEOs Get Inbound Links

How Professional SEOs Get Inbound Links

Getting found on Google consists of 2 things: 1) content and 2) links. Since inbound links act as a voting system or currency for search engine algorithms, it’s imperative that SEOs acquire high quality inbound links on a consistent basis. One way to produce...