by Mark Thompson | Aug 4, 2019 | SEO
Would you like to rank for a keyword like “business”? 101,000,000 monthly searches broad and 550,000 exact searches a month! Well I bet you would like that, ha? Let me ask you something, what kind of website would you run if you ranked for such a keyword? That is a...
by Mark Thompson | Aug 4, 2019 | SEM, SEO
Recently I have been speaking to a few companies about content development. During our discussions a lot of questions were asked around the type of content that should be produced. What I explained to them were that are different types of content and strategies...
by Mark Thompson | Aug 4, 2019 | Ecommerce, SEO
One of the golden rules of SEO is that you have to optimize each and every page of your site individually. On-site optimization includes conducting keyword research based on the content of a page, writing a unique title tag and Meta description that reflect the...
by Mark Thompson | Aug 4, 2019 | Design/Development, SEO
Usability rules for beginners In this article I will give some advises for those people who try to build web site themselves and don’t have experience in programming. Is it possible to build a user-friendly site attractive for people? Yes, it is. If you adhere...
by Mark Thompson | Aug 4, 2019 | Design/Development, SEO
A great deal of small business owners has created a website just because others have recommended it. They do not even promote it thinking that customers will find them amidst the millions of others out there. This can be due to the fact that many small business...
by Mark Thompson | Aug 4, 2019 | SEO
WARNING: Blackhat SEO are things NOT to do to improve your website rankings. They can result in lower search rankings or get your site completely banned from search engines. It use to be that people could perform these blackhat SEO tactics on a website and increase...
![Google Panda Algorithm Update [Infographic]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/08/8-16-2011-6-24-30-PM.png)
by Mark Thompson | Aug 4, 2019 | News, SEO
I was recently contacted by Carlos Paulinich, who created this amazing infographic that shows a graphical representation of the Google Panda Update. I thought I would share it with the readers. Make sure you give him some props on his amazing job! Image...
by Mark Thompson | Aug 4, 2019 | Analytics, SEO
The only effective way to maximize your online marketing “return on investment” is to use website-tracking tools. Only by understanding your company’s website analytics, can you precisely identify and monitor your site’s potential customer...
by Mark Thompson | Aug 4, 2019 | SEO
Search engines such as Google are smart. They appreciate websites with creative and original content, and reward them with high page rankings. SEO (search engine optimization) is followed by some quality websites to get rightfully noticed by search engines, while most...
by Mark Thompson | Aug 4, 2019 | SEO
Once bitten, twice shy; It’s kind of weird for me to remember this proverb while thinking about Search Engine Optimization. But then again, maybe it’s not that strange. You see, there are times when I begin to think that “Once bitten, twice...
by Mark Thompson | Aug 4, 2019 | Design/Development, SEO
SEOs do not necessarily have a technical background, so for the marketer it is important to at least have some basic HTML and programming knowledge. This will allow you to do your job without having to get a programmer involved for some simple SEO implementation....
by Mark Thompson | Aug 4, 2019 | SEO
Stepping into the corporate world of SEO is not a simple task. SEO is no regular desk job. As a businessperson who wants to make it big in SEO, you’re going to be meeting people from different industries, not only for the purpose of introducing and selling your...
by Mark Thompson | Aug 3, 2019 | Design/Development, SEO
Driving people to your website is only half the battle. Once you get them there, how do you lead them to where you want them to go on your site? Having a well designed website will help give your users a great experience, find what they are looking for and be more...
![The Silo Effect: Content Development Built Around Keyword Segmentation]()
by Mark Thompson | Aug 3, 2019 | SEO
As we all know, content development is a big part of any successful SEO strategy. That is why your initial keyword research is so crucial. If you optimize content for keywords that are not being searched, than what’s the point? The key is to identify silos or groups...
by Mark Thompson | Aug 3, 2019 | SEM, SEO
Forums can be a great way to communicate with industry experts, gather feedback, position yourself as an industry leader and drive relevant traffic to your site. The first step to marketing via forums is to find the right forums, where people are discussing your...
by Mark Thompson | Aug 3, 2019 | SEO
It can be quite tough to compete online with your competitors if they have lots more budget than you, after all – if you’re a small business on a budget and they have high profile SEO agencies and online marketing professionals on their side – you might even feel like...
by Mark Thompson | Aug 3, 2019 | Design/Development, SEO
There is nothing worse than leading your potential customer through a nicely designed sales funnel on your website and having them hit a huge road block when they get to the contact form. I am talking about those forms that require you to leave your complete life...
by Mark Thompson | Aug 3, 2019 | Design/Development, SEO
I am writing this post in regards to a recent article I read on HubSpot. Mike Volpe’s lists 7 reasons why marketing can’t trust the Webmaster with SEO. I agree with all 7 reasons but I feel the view from the Webmasters eyes needs to be known as well. I...
![HousingMatrix.com SEO Review – CNN’s “Website Remedies”]()
by Mark Thompson | Aug 3, 2019 | News, SEO
I recently did an interview with Emily Maltby from CNN Money for their “Website Remedies” section. Feel free to check it out. How To Make Your Website Pay...
by Mark Thompson | Aug 3, 2019 | SEO
If your link building efforts have fallen flat as of late, perhaps it’s time to reevaluate your approach. Let’s assume that the key to content is the quality of that content. Does it inform? Does it instruct? And, perhaps most importantly, does it build links? The...
by Mark Thompson | Aug 3, 2019 | SEO
Let’s face it, the majority of us SEO’s and agencies do not work with fortune 500 companies. We mainly work with small to medium size businesses that have minimal to no in-house marketing team to work with. Many of the more popular SEO blogs give great...
by Mark Thompson | Aug 3, 2019 | News, SEO
Mike McDonald took some time during SMX West to talk to Matt Cutts to get a recap on the session he contributed to, as well as to give us an update on relevant search questions Matt Recaps “Ask the Search Engines” session Google Caffine: Rolled it out to...
by Mark Thompson | Aug 3, 2019 | SEO
It can be difficult to know which directories should be restricted from search engines and which should be allowed. I thought it would be a good idea to create a robots.txt reference guide for popular content management systems and shopping carts. Depending on what...
![Gain Insight on a Typical SEO Client [60 Second Poll Results]](https://www.stayonsearch.com/wp-content/uploads/2010/01/results.jpg)
by Mark Thompson | Aug 3, 2019 | SEO
At the beginning of the week I thought it would be a good idea to create an anonymous poll for other SEOs and Internet Marketers, to find out a little more about their current clients and processes. The survey includes questions about the client sales cycle, monthly...
by Mark Thompson | Aug 3, 2019 | SEO
Have you ever wondered what a normal day is like for a SEO? Well, I don’t think there is such a thing. Depending on if you are working In-House, an Agency or are a Freelancer, your role and responsibilities will vary. However I have noticed a pattern and...
by Mark Thompson | Aug 2, 2019 | SEO
Ever since Google came along and Panda-spanked article websites into oblivion, guest blogging has been the preferred choice for the internet marketer who is looking to squeeze a little more link juice from their articles. Guest blogging can be an effective way of...
by Mark Thompson | Aug 2, 2019 | News, SEO
Personally I have never been very fond of all of the broad directories out there like Superpages, CitySearch or YellowPages. Mainly because there are just SO many businesses listed in each of these directories, that your head will start to spin. It makes it hard to...
by Mark Thompson | Aug 1, 2019 | News, SEO
Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz Speakers: Brian Klais, Executive Vice President, Search, Netconcepts Laura Lippay, Group Program Manager, Search Strategy, Yahoo Jonah Stein, Founder, ItsTheROI Richard Zwicky, President, Enquisite Jonah Stein, 10...
by Mark Thompson | Jul 31, 2019 | SEO
When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each...
by Mark Thompson | Jul 31, 2019 | SEO
A website’s internal linking structure is a crucial part of the overall SEO strategy. Whether it is the end user or the search engines, it is important to optimize a site’s internal structure for maximizing the benefits. If you plan to obtain high rankings in search...
by Mark Thompson | Jul 31, 2019 | SEO
Whenever it comes to monitoring links, it’s important to consider all different platforms and mediums available. Traditional content has always been and will continue to be one of the main ways to earn links back to your company website, but an infographic is not...
by Mark Thompson | Jul 31, 2019 | SEO
When is a link more than just a link? When it has the potential to create even more links! Too often site owners look at link building as a one step practice—find a blog, leave a comment, get a link; write a press release, get a link; share content on Facebook, get a...
by Mark Thompson | Jul 31, 2019 | Design/Development, SEO
When we talk about website usability we talk about the overall experience you give the user. That includes the overall design, navigation, content layout, calls to actions, accessibility and functionality of your site. I want to give you some tips on each of these...
by Mark Thompson | Jul 31, 2019 | Design/Development, SEO
It’s been several years since your website’s last major update. The design is starting to look outdated even though you’re still adding new content every day. You know it’s time for change, but you’re understandably hesitant because things seem to be working out just...
by Mark Thompson | Jul 31, 2019 | SEO
Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research...
by Mark Thompson | Jul 31, 2019 | Blogging, Make Money Online, SEO
Is it possible to make money on another site while promoting your blog? Of course it is! One easy way is through article marketing on HubPages. Why HubPages out of all of the other article directories and income sharing content generation sites? HubPages gives you...
by Mark Thompson | Jul 31, 2019 | SEO
Improving the URL structure of your website is one of the most important on-page optimization techniques. If you thought it was only the title and the description of your website that matter in terms of gaining better rankings in search engines, you need to think...
by Mark Thompson | Jul 30, 2019 | SEO
Link Building is probably the biggest aspect of off-site SEO. In this post I discuss how to find links, analyze your competitors for top link partners, how to develop great content for people to link to, and how to spread the word about your content. Analyzing Links...
by Mark Thompson | Jul 30, 2019 | SEO, Social Media
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
by Mark Thompson | Jul 30, 2019 | SEO, Tools
In today’s digital times, we sometimes focus too much on SEO and PageRank. While they’re incredibly important to a site’s success, they’re also not the only driving force that’s in play. After all, if your sole aspiration is SEO and not your conversion rate, you’re...
by Mark Thompson | Jul 30, 2019 | SEO
Typically when assessing a new SEO client, I will look at a number of different factors that will help me to determine realistic exceptions. Its funny to see companies give pricing to a potential client without even understanding the clients needs and their industry....
by Mark Thompson | Jul 30, 2019 | Blogging, SEO
Content development is the foundation for any good internet marketing strategy. The content type and quality will determine how well the content is perceived by the readers. There are many ways you can create great content for your website, but it is important to...
by Mark Thompson | Jul 30, 2019 | SEM, SEO
Like any company, you have a budget. So how do you know if you are putting your internet marketing dollars to good use? Unfortunately there is no secret formulate to follow that tells you what percentage of your budget you should be spending on each marketing...
by Mark Thompson | Jul 30, 2019 | Ecommerce, SEO
Forrester estimates that online retail sales will reach $44.7 billion this holiday season. That is a 8% increase year over year. The contributing factor is the increase in buyers doing more of their shopping online, as well as retailers focusing a larger portion of...
by Mark Thompson | Jul 30, 2019 | SEO, Tools
For any company or internet marketer who is looking to better optimize their website for the search engines, it can be a huge time saver to have software that can gather important site data that the search engine analyze when ranking your site. Meet the new and...
by Mark Thompson | Jul 30, 2019 | SEO
Search engine optimization needs to be correctly integrated from the start of a website for best results. With the correct implementation of on-page SEO and solid content writing you will be able to rank much sooner. But, a lot of the time we have clients come to us...
by Mark Thompson | Jul 30, 2019 | SEO
What is conversion optimization Conversion optimization is the process of testing your website and landing pages to improve your conversion rate. A conversion rate is the percentage of visitors who complete the desired action on a page (example: submitting a form or...
by Mark Thompson | Jul 30, 2019 | Design/Development, SEO
Part 1: Search Engine Friendly Site Structure NoNo’s for Search Engines Using a Text Navigation Creating Static Pages Descriptive URL’s Internal Linking Structure Part 2: Keyword Research Initial Keyword List Analytics Data Keyword Research Tool Analyze...
by Mark Thompson | Jul 30, 2019 | SEO
Does your online business target countries other than your own? If it does, you probably know that promoting a website in a foreign market can be challenging for a number of reasons. First, each country is a unique search ecosystem with its own search engines, mobile...
by Mark Thompson | Jul 30, 2019 | SEO
So why do you keep writing massive walls of text?? Blogs have a whole lot more to offer than just walls of text, and quite frankly, it is hard to read! Computers are a lot different than that old paperweight you call a book. And, they read differently too. The...
