Your Website SEO Checkup: Part 5 of 8 – Link Building
Link Building is probably the biggest aspect of off-site SEO. In this post I discuss how to find links, analyze your competitors for top link partners, how to develop great content for people to link to, and how to spread the word about your content. Analyzing Links...
The 3 Tier Keyword Structure
So are you optimizing your pages the right way??? Brad Fallon, a leading search marketer, discussed a great way to structure your keywords/phrases on your website. He broke it up into 3 tiers. I will use the example he uses on his Stompernet video. Brad owns an...
Interview with Gab Goldenberg, Tips on Selling SEO
I had the great opportunity to interview Gab Goldenberg, a well-respected industry influencer in the SEO and Internet Marketing community. I wanted to get some some insights and tips on some important questions about selling Search Engine Optimization. What sales...
Using Google’s GL Parameter to Beat Geo-Targeting
Nowadays, Google and many other search engines custom-tailor search results to a particular location. They identify user’s IP address or GSM location and provide results relevant for his/her whereabouts. This could be good for users, however, this often gives...
What Can Online Marketing Do For Your Business?
There’s no doubt that a website hoping to do business has to invest in and have some knowledge of online marketing if they expect to be successful. The sheer amount of information going live on the internet every moment can mean that despite authenticity and quality,...
SEO Battle: Search Tactics Go Head-to-Head
I asked Ann Smarty from Search Engine Journal and MyBlogGuest to give her opinion on various search tactics that were put head-to-head. Although some of these tactics can’t survive without the other, it is interesting to gain Ann’s insights into these...
How to Hit the Bull’s Eye When Targeting Foreign Search Markets
Does your online business target countries other than your own? If it does, you probably know that promoting a website in a foreign market can be challenging for a number of reasons. First, each country is a unique search ecosystem with its own search engines, mobile...
5 Website Fixes You NEED To Make
A great deal of small business owners has created a website just because others have recommended it. They do not even promote it thinking that customers will find them amidst the millions of others out there. This can be due to the fact that many small business...![Gain Insight on a Typical SEO Client [60 Second Poll Results]](https://www.stayonsearch.com/wp-content/uploads/2010/01/results.jpg)
Gain Insight on a Typical SEO Client [60 Second Poll Results]
At the beginning of the week I thought it would be a good idea to create an anonymous poll for other SEOs and Internet Marketers, to find out a little more about their current clients and processes. The survey includes questions about the client sales cycle, monthly...
How to Find Great Directory Link Building Opportunities
When it comes to building directory links, there are two possible goals. The first is to get a link on a directory with high Google Authority and PageRank. The second is to get a link on a directory with lots of traffic. The following tips will help you achieve your...
How Article Marketing can Help Your Blog
Article marketing is a great way to promote your blog. Many people might think, article marketing is dead or “old”, but the fact it, it’s not. It works, and it works very well. Basically, you submit an article to the article directories. Once approved, your article...
Live from SMX Seattle: Blow Your Mind Link Building Techniques
Danny Sullivan kicked things off for SMX Advanced with a warm welcome and an interview with Kevin Johnson, President of Platform & Services division for Microsoft. The first session I attended was all about Link Building. There were some interesting takes on some...
Link Building: What’s the Best Approach?
If your link building efforts have fallen flat as of late, perhaps it’s time to reevaluate your approach. Let’s assume that the key to content is the quality of that content. Does it inform? Does it instruct? And, perhaps most importantly, does it build links? The...
Can Your Search Engine Rankings Be Damaged By Tricky Competitors?
For those of you who thought black hat SEO methods were reserved to those guys who clutter your inbox with subject lines like, “Make $2,500 per day with affiliate ads!!!” or “FREE wireless internet provider – click here!”, think again. In 2006, Google caught car maker...
SEO for Images: Catering to Universal and Image Search
Since Google rolled out its Universal Search in early 2010, the importance of proper optimization of images on your website has taken on new importance. Frequently, a set of images are the second or third listing on a Google results page. That’s very high...
Pros & Cons for Various Types of Content Creation
Content development is the foundation for any good internet marketing strategy. The content type and quality will determine how well the content is perceived by the readers. There are many ways you can create great content for your website, but it is important to...
How to Optimize an E-mail Generating Newsletter
Newsletters can make an accidental or first time visitor, who has come to your site because they saw something of interest to come back again as an interested reader. So long as they keep their subscription to your newsletter, you will have a consistent reader who will return to your site.
Part II: The Ultimate Guide to Meta Description
In Part I of this two part series, I left you saying how inaccurate the CTR’s Google was give are. Now I want you to totally forget what I said! In this post I’m going to take you step-by-step through extracting and changing poor performing descriptions. Step I: Start...4 Tips for Agencies on Setting Client Expectations
Setting the proper client expectations on the front-end is the key to any successful internet marketing campaign. Here is a list of things you should accomplish with your client before you start to implement your strategy. 1. Learning Their Objectives/Goals Before you...
8 Greyhat Tactics SEOs Are Using, Use at Your Own Discretion!
Throughout my 5 years as a SEO and Internet Marketer, I have seen a number of tactics that were borderline unethical (depending on who you talk to in the industry). Even though people won’t admit it, SEO’s are using some or all of the tactics I am going...
Trying to Find a SEO Company? Check Out FindSEOs.com
Personally I have never been very fond of all of the broad directories out there like Superpages, CitySearch or YellowPages. Mainly because there are just SO many businesses listed in each of these directories, that your head will start to spin. It makes it hard to...
How to Dominate Keyword Research in 2012 and Beyond
Keyword research doesn’t get a lot of love in the SEO world. For some weird reason, SEO-geated blogs put an untold amount of emphasis on building backlinks. While there’s no denying the importance of backlinks in SEO, it’s also hard to argue with the fact that keyword...
Reverse Engineer Your Competitors with Link Analysis Tools
With Google’s algorithm placing more emphasis on off-site optimization and link building, it is essential that you take the time to analyze who your competitors are gaining backlinks from. There are a number of link analysis tools out there that will help...Your Website SEO Checkup: Part 6 of 8 – Social Community Building
With new social communities popping up everywhere, it is hard to ignore them as a new means of communication with your target market. Social communities have broken the communication barrier between marketers and consumers. With Social Bookmarking sites like Digg,...Real Life SEO Problems – For SEO’s Working With Small-Medium Size Companies
Let’s face it, the majority of us SEO’s and agencies do not work with fortune 500 companies. We mainly work with small to medium size businesses that have minimal to no in-house marketing team to work with. Many of the more popular SEO blogs give great...
Using the Google Keyword Tool
Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...
Get Your Products Found in Google: Essential SEO for Online Retailers
Moving away from eBay and Amazon to sell your products on your own webstore is a fantastic strategy for most online retail businesses. Aside from not having marketplace fees butcher your profit margins, you also get away from the overwhelming level of competition that...
Your Website SEO Checkup: Part 2 of 8 – Keyword Research
Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research...
2 Reasons to Use Blekko Over Google For Search
When I have a question or want to do research on a product or service, I go strait to Google. I don’t even think. It’s a natural reaction. Google dominates the search engine game. The screen shot below indicates that 71.61% of all search queries for the 4 weeks ending...![My Thoughts on the Newest Google Algorithm Update [w/ Results]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/02/google-algorithm.png)
My Thoughts on the Newest Google Algorithm Update [w/ Results]
On Friday, Google officially announced an algorithm change that is one to pay attention to. Typically when Google updates their algorithm, it is something so minor that you wouldn’t really notice a huge increase/decrease in your traffic and organic rankings. ...Your Website SEO Checkup: Part 3 of 8 – Website Usability
When we talk about website usability we talk about the overall experience you give the user. That includes the overall design, navigation, content layout, calls to actions, accessibility and functionality of your site. I want to give you some tips on each of these...
Email Marketing for a Higher Conversion Rate
In today’s digital times, we sometimes focus too much on SEO and PageRank. While they’re incredibly important to a site’s success, they’re also not the only driving force that’s in play. After all, if your sole aspiration is SEO and not your conversion rate, you’re...
Conduct Keyword Research through Mobile
With the rising amounts in mobile Internet users, the increased amount of mobile searches is steadily rising. Since 2009, the amount of Google use from mobile Internet searches has gone off the charts. Due to this ever higher rising number, the need for mobile...
Creating Your SEO Strategy – Department Specific
When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each...
Why Link Builders Don’t Share Their Top Secret Strategies
Last month, I did a post on Search Engine Journal on the five types of link building. It was geared towards a more beginner’s audience, or maybe for the intermediate SEO who may have forgotten that link building is for more than just building PageRank. The first...
How SEO and Social Media Are Joining Forces
I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media. To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
8 Link building Tips That Still Matter in the Post-Panda Era
Google’s Panda algorithm update has nearly obliterated countless sites, especially those based on article marketing and those containing weak content. It has really made an effort to penalize sites with duplicate, scraped and spammy content. While the update has been...
4 Tips to Capture More Leads Quickly & Easily
Of course, email marketing happens to be one of the most cost-effective means of advertising online. But email marketing can be effective only when you have built up a long list of responsive email subscribers. If you want to make money online quickly, you’ll need to...
Doing All Your SEO Right and Still Can’t Beat the Competition?
There is little more frustrating as a site owner than to feel like you are doing everything right with your SEO—engaging in social media, creating a company blog, properly optimizing your site, sticking with white hat link building and so forth—and have it seem like...
Website & Landing Page Design Elements for Usability and SEO
Driving people to your website is only half the battle. Once you get them there, how do you lead them to where you want them to go on your site? Having a well designed website will help give your users a great experience, find what they are looking for and be more...
The Link Wheel Concept Explained
There seems to be a rising popularity in developing what is called a “Link Wheel” for your blog. A link wheel is the process of creating backlinks to your website or blog AND other off-site properties. The goal is to create a system where all of your...
Formulating an Internet Marketing Strategy: Asking the Right Questions?
It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these...
Improve SEO With Free Analyzer From BlogGlue
BlogGlue is a blog marketing plugin that creates related links between partner blogs as well as on social media. Although not advertised they have a solid SEO Analyzer built into the system. The SEO tool lets you grade your posts before you publish them and even gives...
Improve Your Website Traffic by Cleaning Up Your Google Index
Your site index gives you an indication of health problems on your site; if you suddenly see a spike or large drop in Google indexed pages it flags a warning that there is something wrong that needs some attention. We focus mostly on Google, as this search engine...
Top 10 SEO Myths to Think About in 2013
Once bitten, twice shy; It’s kind of weird for me to remember this proverb while thinking about Search Engine Optimization. But then again, maybe it’s not that strange. You see, there are times when I begin to think that “Once bitten, twice...
Forget a Link Building Company – This Link Building Campaign Pays
You’re online and you know you need to build links to rank your pages in any search engine that matters. But before you think about hiring a link building company, re-think your link building campaign. Would you rather pay money to have links built for you...
Top SEO Blog Category Added to World Media Awards
Just yesterday, a new Top SEO Blog Category was added to the World Media Awards Event and Stay on Search was the first blog to be nominated. While marketing bloggers often write about SEO, and some SEOs are marketing bloggers, the Top Marketing Blogs category is...
100 SEO/SEM Blogs You Should Subscribe To
Below is a compilation of 100 of the best blogs in search. The blogs are organized by “theme” including internet marketing news, SEO, eCommerce, social media, blogging, and web design. Feel free to leave me a comment with your own SEO blog and I will...