What to Do If You Have Been Taken Advantage of By a SEM Company
No matter what the industry, the bad apples often get more publicity than the folks that do business by the book which can give any industry a bad name. The search engine marketing industry is no different. Over my 11 years in the business, I have encountered...
How is Google Ranking the Local 7-Pack Listings?
Now that Google has condensed its local business listing results in the SERPs from 10 to 7, it is important to improve your LBL rankings. After reading many articles and blogs, including David Mihm’s Local Search Ranking Factors and through lots of experience...
How to Optimize an E-mail Generating Newsletter
Newsletters can make an accidental or first time visitor, who has come to your site because they saw something of interest to come back again as an interested reader. So long as they keep their subscription to your newsletter, you will have a consistent reader who will return to your site.
Major Tips to Improve the SEO of All Website
Search engines such as Google are smart. They appreciate websites with creative and original content, and reward them with high page rankings. SEO (search engine optimization) is followed by some quality websites to get rightfully noticed by search engines, while most...
How and When to Move from A/B to Multivariate Testing
Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about...
Why You Need a Great Host for SEO?
Many people overlook the importance of having a good host, not only for security and up-time…but also for SEO. Even though we (Internet Marketers) have come to a consensuses that hosting does not play a huge factor in rankings, I thought I would let you in on a...Optimizing Your Contact Form to be a Lead Generating Machine
There is nothing worse than leading your potential customer through a nicely designed sales funnel on your website and having them hit a huge road block when they get to the contact form. I am talking about those forms that require you to leave your complete life...
How Many Links Should I Build Each Month?
I’ve spoken with many site owners over my 13 year SEO career and one of the most common questions I get asked is “how many links should I build each month?” This is if they plan on handling their own link building execution. If the site owner is looking to outsource...
SEO Link Bait Tactics are here to Rescue Your Blog
The internet is about one thing: exposure, exposure; exposure! Knowing how to use the internet to the fullest in essential to getting the exposure you need. One way to do this is by using link bait. What is Link Bait? Content is golden. That is the premise behind link...
How Article Marketing can Help Your Blog
Article marketing is a great way to promote your blog. Many people might think, article marketing is dead or “old”, but the fact it, it’s not. It works, and it works very well. Basically, you submit an article to the article directories. Once approved, your article...
Why Ranking #1 in Google is Like Winning the Superbowl
Since we are fresh off a Superbowl victory by the Green Bay Packers , I thought we would analyze how winning the Superbowl is like getting a #1 ranking in Google for a highly competitive keyword/phrase. If you actually stop and think about it, they are very similar....
Why Link Builders Don’t Share Their Top Secret Strategies
Last month, I did a post on Search Engine Journal on the five types of link building. It was geared towards a more beginner’s audience, or maybe for the intermediate SEO who may have forgotten that link building is for more than just building PageRank. The first...
SEO and CRO are More Linked Than You Might Think…
Conversion Rate Optimization or CRO is a hot topic right now. Understandably so, given our current economic environment, it makes sense for businesses to be looking to squeeze more success out of the same marketing spend. (It makes sense regardless of the economic...
Why You Need to Run Multivariate Tests
It’s been several years since your website’s last major update. The design is starting to look outdated even though you’re still adding new content every day. You know it’s time for change, but you’re understandably hesitant because things seem to be working out just...
How to Increase Your Page Rank by Getting Links to Your Website
Ever since Google became the major player among search engines, web masters have been trying to figure out the algorithms Google uses to rank websites. Although the actual numbers are a closely guarded secret, we do know that one important factor in ranking pages has...
Your Website SEO Checkup: Part 7 of 8 – Testing
Testing can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups,...
Using the Google Keyword Tool
Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...
Effective Link Bait Examples and Techniques
Link Bait is simply creating a piece of viral content that people will want to link to and share across the web, typically through forms of social media. There are a number of differ formats that link bait comes in, however they all have one thing in common. People...
5 Top Tips for an International SEO Campaign
Putting together a domestic SEO campaign can be an extremely complex affair and one which takes a lot of time and effort to put together. Add to that different languages, cultures and target markets and you can imagine how complicated an international SEO campaign can...
The 3 Tier Keyword Structure
So are you optimizing your pages the right way??? Brad Fallon, a leading search marketer, discussed a great way to structure your keywords/phrases on your website. He broke it up into 3 tiers. I will use the example he uses on his Stompernet video. Brad owns an...
Blogs aren’t Books: So Stop Writing Like They Are!
So why do you keep writing massive walls of text?? Blogs have a whole lot more to offer than just walls of text, and quite frankly, it is hard to read! Computers are a lot different than that old paperweight you call a book. And, they read differently too. The...
Three Pro-Active Tips for Online Reputation Management
For a business owner, reputation management is not getting easier. Twenty years ago it would have been really hard for a single customer with a bad experience (or just sour grapes) to single-handedly take down a business. But in this age of the Internet, it just...
Forget a Link Building Company – This Link Building Campaign Pays
You’re online and you know you need to build links to rank your pages in any search engine that matters. But before you think about hiring a link building company, re-think your link building campaign. Would you rather pay money to have links built for you...