4 Common SEO Copywriting Techniques That Ruin Your Copy

4 Common SEO Copywriting Techniques That Ruin Your Copy

As an SEO copywriter, I work with a number of SEO companies providing copy for their clients. Many times, the SEO companies have certain guidelines they want me to follow when writing the copy. Some of these guidelines are based off proven SEO practices. Others are...
8 Blogs SEOs Must Check Daily

8 Blogs SEOs Must Check Daily

“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...

4 Tips for Agencies on Setting Client Expectations

Setting the proper client expectations on the front-end is the key to any successful internet marketing campaign. Here is a list of things you should accomplish with your client before you start to implement your strategy. 1. Learning Their Objectives/Goals Before you...
Essential Resources In My Internet Marketing Toolbox

Essential Resources In My Internet Marketing Toolbox

Glen from Viperchill recently wrote a post about the resources that are in his internet marketing toolbox, so I thought it would be a good idea to share the tools I use on a daily basis.  I think I should mention that I probably have used hundreds of tools to perform...
Using Fiverr for Link Building

Using Fiverr for Link Building

Building backlinks to your website or blog is essential for high search engine rankings.  That’s why I have been testing a number of different tactics and strategies to build backlinks effectively and efficiently. I started testing out Fiverr.com for finding...
How To Craft the Perfect Meta Tags

How To Craft the Perfect Meta Tags

I know it may seem very basic when creating Title and Meta tags for your website, but it can be a much more involved process if you are looking to go from good to great.  Many clients are under the impression that as long as they have their keywords in the title and...
Part II: The Ultimate Guide to Meta Description

Part II: The Ultimate Guide to Meta Description

In Part I of this two part series, I left you saying how inaccurate the CTR’s Google was give are. Now I want you to totally forget what I said! In this post I’m going to take you step-by-step through extracting and changing poor performing descriptions. Step I: Start...
6 SEO Company FAILS

6 SEO Company FAILS

I originally wanted to write a post showing examples of really bad SEO and highlighting some of the worst offenders. However, I decided it wasn’t fair to single out websites and criticize their SEO. After all, not everybody claims to do this for a living. But what...
3 Online Brand Management Tips for Google

3 Online Brand Management Tips for Google

Nowadays it seems like new reports are coming out every day about how potential clients and employers are doing searches online to research people before hiring. This means you need to be in better control of what they see and the goal here is to control at least the...
Robots.txt Guide for Popular CMS and Shopping Carts

Robots.txt Guide for Popular CMS and Shopping Carts

It can be difficult to know which directories should be restricted from search engines and which should be allowed.  I thought it would be a good idea to create a robots.txt reference guide for popular content management systems and shopping carts.  Depending on what...
5 SEO Factors that Do and Don’t Matter in 2010

5 SEO Factors that Do and Don’t Matter in 2010

The landscape and ranking factors of SEO are always changing and evolving.  In 2010, we are starting to see a fundamental shift in the way search engines are rankings sites.  With the evolution of social media, video, and rich media, the organic SERPs are becoming...
5 Important Elements of a Sales Landing Page

5 Important Elements of a Sales Landing Page

Every great sales or lead generation landing page have certain similar characteristics to them.  Those characteristics lead to increases in sales, leads and overall conversion rates. Let’s take a look at the different elements of a successful landing page. 1. ...
Where to Focus Your Photo Sharing Efforts in 2013

Where to Focus Your Photo Sharing Efforts in 2013

Photo sharing has made a booming market in recent years helping both small and large businesses alike. It can be used to properly manage marketing strategies, keep employees up-to-date and better interact with customers and clients. While it started as a simple tool...
The Link Wheel Concept Explained

The Link Wheel Concept Explained

There seems to be a rising popularity in developing what is called a “Link Wheel” for your blog.  A link wheel is the process of creating backlinks to your website or blog AND other off-site properties.  The goal is to create a system where all of your...
Design to Convert!

Design to Convert!

You can design a website in a thousand different ways but above all your designs should convert casual viewers into loyal users and buyers. One way to do this is by incorporating conversion optimization into your website designs. Your website will only have a few...
Using PPC for Link Building Purposes

Using PPC for Link Building Purposes

All PPC and SEO experts are aware of the importance of building links for the marketing and promotion of a website. Backlinks are essentially important when it comes to getting organic traffic for the website and enhancing the visibility of the website in the search...
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