SEO and CRO are More Linked Than You Might Think…

SEO and CRO are More Linked Than You Might Think…

Conversion Rate Optimization or CRO is a hot topic right now. Understandably so, given our current economic environment, it makes sense for businesses to be looking to squeeze more success out of the same marketing spend. (It makes sense regardless of the economic...
What Should be Covered in an SEO Sales Meeting

What Should be Covered in an SEO Sales Meeting

When you are speaking to a potential SEO client, there should be some level of knowledge and training that should be given, to help them fully understand how SEO works and why you are structuring the proposal and strategy the way you are. Here are some aspects of SEO...
Your Website SEO Checkup: Part 5 of 8 – Link Building

Your Website SEO Checkup: Part 5 of 8 – Link Building

Link Building is probably the biggest aspect of off-site SEO. In this post I discuss how to find links, analyze your competitors for top link partners, how to develop great content for people to link to, and how to spread the word about your content. Analyzing Links...
Your Website SEO Checkup: Part 7 of 8 – Testing

Your Website SEO Checkup: Part 7 of 8 – Testing

Testing can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups,...
The 3 Tier Keyword Structure

The 3 Tier Keyword Structure

So are you optimizing your pages the right way??? Brad Fallon, a leading search marketer, discussed a great way to structure your keywords/phrases on your website. He broke it up into 3 tiers. I will use the example he uses on his Stompernet video. Brad owns an...
Why Invest on SEO Even Though It Isn’t Cheap?

Why Invest on SEO Even Though It Isn’t Cheap?

There are approximately 6.89 billion pages indexed on the World Wide Web as of July 10, 2012. Out of the 7 billion people that currently populate the Earth, about 2.26 billion are Internet users as of the end of 2011. When a start-up company thinks of creating a...
SWX West: Matt Cutts Live with WebProNews

SWX West: Matt Cutts Live with WebProNews

Mike McDonald took some time during SMX West to talk to Matt Cutts to get a recap on the session he contributed to, as well as to give us an update on relevant search questions Matt Recaps “Ask the Search Engines” session Google Caffine: Rolled it out to...
SEO Optimizer’s Guide to Smart SEO Reporting

SEO Optimizer’s Guide to Smart SEO Reporting

Today, I’d like to speak a little SEO reporting. But, before I begin, what are SEO reports actually for? They are used by SEO’s to demonstrate the results of their work in a visual and easy-to-grasp mode. Is this all SEO reports do? For most SEO services...
Making the Most Out of Google Places

Making the Most Out of Google Places

Recently I have been very impressed with the new Google Places aka Local Business Center.  They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool.  As you probably have noticed,...
5 Plugins to Make Your WordPress Blogs SEO Friendly

5 Plugins to Make Your WordPress Blogs SEO Friendly

If you are blogging for personal reasons only, you don’t need to think much about search engine optimization and all. But what you will do if you are blogging with the intension to grow your business or making money from blogging. All of your hard work in writing good...
3 Ways to Get Your SEO in Shape for 2012

3 Ways to Get Your SEO in Shape for 2012

The end of 2011 is coming up…fast. With multiple major holidays on the horizon, the last thing you’re probably thinking about is your SEO. But now is exactly when you should be thinking about it! SEO is incredibly long term, so developing a plan for 2012 now means...
100 SEO/SEM Blogs You Should Subscribe To

100 SEO/SEM Blogs You Should Subscribe To

Below is a compilation of 100 of the best blogs in search.  The blogs are organized by “theme” including internet marketing news, SEO, eCommerce, social media, blogging, and web design. Feel free to leave me a comment with your own SEO blog and I will...
Why Local Search Listings and Reviews Matter

Why Local Search Listings and Reviews Matter

Now that local search has taken an even bigger area of search results in Google, strong local search marketing profiles and reviews matter more than ever. Because it’s not just the reviews on Google itself that count, but those from other major local search...
Tips for B2B Search Engine Marketing

Tips for B2B Search Engine Marketing

Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from...
The Dangers of Black Hat SEO After Google Penguin

The Dangers of Black Hat SEO After Google Penguin

Since the Penguin was dumped by Google on the world of search engine optimization in April of 2012, numerous changes have become part of the SEO game and both Optimization service providers and DIY webmasters have had to adapt accordingly -or risk massive deranking in...
Interview with Gab Goldenberg, Tips on Selling SEO

Interview with Gab Goldenberg, Tips on Selling SEO

I had the great opportunity to interview Gab Goldenberg, a well-respected industry influencer in the SEO and Internet Marketing community.  I wanted to get some some insights and tips on some important questions about selling Search Engine Optimization. What sales...
How Much SEO Knowledge Should A Client Have?

How Much SEO Knowledge Should A Client Have?

In my opinion an educated SEO client is much better than an uneducated client.  An educated client is usually more involved, willing to allocate more budget towards your strategy, and will develop into a longer lasting relationship. So, what level of SEO knowledge...
How to Find Great Directory Link Building Opportunities

How to Find Great Directory Link Building Opportunities

When it comes to building directory links, there are two possible goals. The first is to get a link on a directory with high Google Authority and PageRank. The second is to get a link on a directory with lots of traffic. The following tips will help you achieve your...
5 Ways to Dominate Google’s Quality Check

5 Ways to Dominate Google’s Quality Check

Just a few months ago Google was receiving continual pressure from the media to improve their search results. The general consensus was that too many search engine results pages (SERPs) were filled with content farm articles that did little more for searchers than...
4 Tips to Capture More Leads Quickly & Easily

4 Tips to Capture More Leads Quickly & Easily

Of course, email marketing happens to be one of the most cost-effective means of advertising online. But email marketing can be effective only when you have built up a long list of responsive email subscribers. If you want to make money online quickly, you’ll need to...