For many websites, the primary goal is getting a user to sign-up or register. That may mean registering for an account, creating a profile, signing up for a newsletter, providing user info to download a whitepaper, registering for a free trial, etc.. It is important...
Thanks to Google’s recent Hummingbird update, it looks like 2014 is going to be another curious year for SEO and online marketing. There will be some major challenges that businesses will have to face in order to increase their visibility online. Here are...
Now that local search has taken an even bigger area of search results in Google, strong local search marketing profiles and reviews matter more than ever. Because it’s not just the reviews on Google itself that count, but those from other major local search...
There is little more frustrating as a site owner than to feel like you are doing everything right with your SEO—engaging in social media, creating a company blog, properly optimizing your site, sticking with white hat link building and so forth—and have it seem like...
All PPC and SEO experts are aware of the importance of building links for the marketing and promotion of a website. Backlinks are essentially important when it comes to getting organic traffic for the website and enhancing the visibility of the website in the search...
With the rise of social media marketing, the notion of collaboration, integration and disseminating information with a click of a button has become an evident norm. Facebook, Twitter, LinkedIn and recently Google have all found multiple innovative ways to make it...
I’m very excites to be sharing my first guest post here on StayOnSearch which is ran by one of the good guys online..Mark Thompson. What I’m looking to achieve in this post is just to shine a little light on the world of seo. Seo is my passion and something I been...
Google made two important algorithm changes last month; the first targeted duplicate content (so called ‘scraper’ sites) and the second, poor quality content sites typically referred to as content farms. The farmer change supposedly was leveled at sites such as eHow...
The SEO Specialist and Web Developer relationship is very important. If the communication between the two is lax, the client is the one who suffers. I have been developing websites for the past six years, and until recently I have not had the opportunity to work with...
Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of...
When you are speaking to a potential SEO client, there should be some level of knowledge and training that should be given, to help them fully understand how SEO works and why you are structuring the proposal and strategy the way you are. Here are some aspects of SEO...
I originally wanted to write a post showing examples of really bad SEO and highlighting some of the worst offenders. However, I decided it wasn’t fair to single out websites and criticize their SEO. After all, not everybody claims to do this for a living. But what...
Have you ever been faced with an SEO client who wants instant results? If you are in the SEO business – it is safe to assume that the answer would be an emphatic “YES!” Imagine being able to drastically cut down on the phone calls and emails of panicked clients who...
It can be difficult to know which directories should be restricted from search engines and which should be allowed. I thought it would be a good idea to create a robots.txt reference guide for popular content management systems and shopping carts. Depending on what...
When is a link more than just a link? When it has the potential to create even more links! Too often site owners look at link building as a one step practice—find a blog, leave a comment, get a link; write a press release, get a link; share content on Facebook, get a...
Forrester estimates that online retail sales will reach $44.7 billion this holiday season. That is a 8% increase year over year. The contributing factor is the increase in buyers doing more of their shopping online, as well as retailers focusing a larger portion of...
Recently I have been speaking to a few companies about content development. During our discussions a lot of questions were asked around the type of content that should be produced. What I explained to them were that are different types of content and strategies...
There are a lot of different companies out there that are taking on full time SEO’s (people skilled in the SEO biz) and handing them enormous paychecks. As you can see from this infographic, there are a lot of SEO jobs out there, and a lot of them are paying...
Internal company reputation is important even without SEO and internet marketing. It’s a business basic every company needs to know. All companies need to gain internal respect through their rules, policies, and employee treatment before they can secure a good...
Writing a press release can sometimes be quite a tough task, particularly when you are not aware of the basics. Before we talk about how to put together a killer online press release to grab the most attention from readers, let us talk a bit about what it actually is....
Building backlinks to your website or blog is essential for high search engine rankings. That’s why I have been testing a number of different tactics and strategies to build backlinks effectively and efficiently. I started testing out Fiverr.com for finding...
This is a guest post by Ben Hook, a search marketer and owner of Navaro, a UK based SEO company helping clients to increase their online visibility. When optimising a site most likely you’ll have to be making some on site changes if the site hasn’t previously...
There are a number of SEO tools out there that will let you analyze a site for a number of different factors. There are link analysis tools, competitive research tools, keyword analysis tools, domain info tools, social bookmarking tools, etc… So instead of...
You may have been wondering where I have been the last 2-3 weeks. I have been working around the clock on a new product with my business partner Tim Atkinson called Local Cash Empire. Local Cash Empire is a new Warrior Special Offer, that consists of software plus...
Have you been searching and searching for more information the Google Panda Update, formerly known as the Google Farmer update? Search no further! The following is a timeline of articles, videos and resources about the latest Google algorithm change. More than enough...
