5 Tips for Optimizing an E-Commerce Site

5 Tips for Optimizing an E-Commerce Site

One of the golden rules of SEO is that you have to optimize each and every page of your site individually. On-site optimization includes conducting keyword research based on the content of a page, writing a unique title tag and Meta description that reflect the...
Using PPC for Link Building Purposes

Using PPC for Link Building Purposes

All PPC and SEO experts are aware of the importance of building links for the marketing and promotion of a website. Backlinks are essentially important when it comes to getting organic traffic for the website and enhancing the visibility of the website in the search...
The 5 Minute SEO Audit

The 5 Minute SEO Audit

The 5 Minute SEO Audit Tools to have installed prior to performing this SEO audit. – SEO Toolbar – Web Developer Toolbar – Reverse IP Checker – Copyscape 0:00 – 1:00 (Domain History) – Check PageRank – Check # of inbound links...
The Importance of Conversion Rate Optimization

The Importance of Conversion Rate Optimization

Have you ever heard of Conversion Rate Optimization?  I hope most of you are already aware of it but for those who don’t. Here is its simple definition – Conversion rate optimization is a process intended to increase the percentage of visitors who are converting...
Part I: The Ultimate Guide to Meta Description

Part I: The Ultimate Guide to Meta Description

You’ve just taken over a client from an unscrupulous agency; title tags are stuffed with keywords, there’s a dodgy backlink history and the meta keywords are used on every page. Worst of all, your just not getting the traffic you’re expecting from the rankings you’re...
Increasing Conversions by Removing Usability Roadblocks

Increasing Conversions by Removing Usability Roadblocks

What is conversion optimization Conversion optimization is the process of testing your website and landing pages to improve your conversion rate. A conversion rate is the percentage of visitors who complete the desired action on a page (example: submitting a form or...
Making Money Online with SEO [Webinar Replay]

Making Money Online with SEO [Webinar Replay]

Hey guys, I wanted to give everyone who missed the webinar a few weeks back, a chance to watch the replay.  Daniel Lew and I discuss a number of different tactics and strategies for turning your SEO efforts into dollars. We went for almost two hours, so there is a lot...
Google Panda Algorithm Update [Infographic]

Google Panda Algorithm Update [Infographic]

I was recently contacted by Carlos Paulinich, who created this amazing infographic that shows a graphical representation of the Google Panda Update.  I thought I would share it with the readers. Make sure you give him some props on his amazing job! Image...
SEO Optimizer’s Guide to Smart SEO Reporting

SEO Optimizer’s Guide to Smart SEO Reporting

Today, I’d like to speak a little SEO reporting. But, before I begin, what are SEO reports actually for? They are used by SEO’s to demonstrate the results of their work in a visual and easy-to-grasp mode. Is this all SEO reports do? For most SEO services...
5 Plugins to Make Your WordPress Blogs SEO Friendly

5 Plugins to Make Your WordPress Blogs SEO Friendly

If you are blogging for personal reasons only, you don’t need to think much about search engine optimization and all. But what you will do if you are blogging with the intension to grow your business or making money from blogging. All of your hard work in writing good...
Part II: The Ultimate Guide to Meta Description

Part II: The Ultimate Guide to Meta Description

In Part I of this two part series, I left you saying how inaccurate the CTR’s Google was give are. Now I want you to totally forget what I said! In this post I’m going to take you step-by-step through extracting and changing poor performing descriptions. Step I: Start...
Link Building – What Works

Link Building – What Works

Over the course of the last week, I have seen people saying what works and what doesn’t in link building – and they all contradict each other. Some say the old fashioned link request from webmasters is dead and guest blogging is the way to go, while others...
Promoting Article Marketing with RSS Feeds

Promoting Article Marketing with RSS Feeds

Many people think of article marketing as simply a way to build a backlink or traffic to their website, to build their reputation as an expert, or to make money online via article writing. But not many think about their articles as promotional items and actually...
5 Important Elements of a Sales Landing Page

5 Important Elements of a Sales Landing Page

Every great sales or lead generation landing page have certain similar characteristics to them.  Those characteristics lead to increases in sales, leads and overall conversion rates. Let’s take a look at the different elements of a successful landing page. 1. ...