The 5 Minute SEO Audit
Tools to have installed prior to performing this SEO audit.
– SEO Toolbar
– Web Developer Toolbar
– Reverse IP Checker
– Copyscape
0:00 – 1:00 (Domain History)
– Check PageRank
– Check # of inbound links
– Check Domain Age
– Check # of Pages Indexed
1:00 – 2:00 (Technical Issues)
– Check canonical issues: www vs non www vs index.html
– Check robots.txt: Is the site blocked from search engines?
– Check for XML sitemap (usually domain.com/sitemap.xml)
– Check URLs: Look for potential crawling issues – Parameters
– Check backend code: (analytics script, tables vs css, on-page vs include file javascript/css)
2:00 – 3:00 (On-Page Issues)
– Check Title and Meta Description Tags: Keyword Rich
– Check Navigation: Any crawling issues (flash/javascript), well thoughout navigation structure
– Check Content: (keyword rich anchor text, internal linking, consistent layout)
– Check for Plagerism: Take 1 url and put it in copyscape
3:00 – 4:00 (Off-Page Issues)
– Reverse IP Check: any bad domains on the same hosting?
– Check Competition
– Check for Malware: Put url through Googles safebrowsing dianostic tool
– Check for Local Business Listing: Use Google Maps – Correct listing in Google?
4:00 – 5:00 (Rankings)
– Pull basic keyword research (Google Keyword Tool)
– Check site rankings (Rank Checker Tool)
Whenever I analyze a new site, there are a number of factors I will look at including on-page and off-page optimization. Here are some of the most important things you can look at, that can done within 5 minutes.
Tools installed prior to SEO audit
Websites opened prior to SEO audit
Ready, Set, Go!
0:00 – 1:00 (Domain History)
- Check PageRank
- Check # of inbound links
- Check Domain Age
- Check # of Pages Indexed
1:00 – 2:00 (Technical Issues)
- Check canonical issues: www vs non www vs index.html
- Check robots.txt: Is the site blocked from search engines? (domain.com/robots.txt)
- Check for XML sitemap (usually domain.com/sitemap.xml)
- Check URLs: Look for potential crawling issues – Parameters
- Check backend code: (analytics script, tables vs css, on-page vs include file javascript/css)
2:00 – 3:00 (On-Page Issues)
- Check Title and Meta Description Tags: Keyword Rich
- Check Navigation: Any crawling issues (flash/javascript), well thoughout navigation structure
- Check Content: (keyword rich anchor text, internal linking, consistent layout)
- Check for Plagerism: Take 1 url and put it in Copyscape
3:00 – 4:00 (Off-Page Issues)
- Reverse IP Check: any bad domains on the same hosting?
- Check Competition: Put main keyword/phrase in Google (look at “Results 1 – 10 of about 328,000,000 for keyword“)
- Check for Malware: Put url through Google safebrowsing dianostic tool (http://www.google.com/safebrowsing/diagnostic?site=mysite.com)
- Check for Local Business Listing: Use Google Maps – Correct listing in Google?
4:00 – 5:00 (Rankings)
- Pull basic keyword research (Google Keyword Tool)
- Check site rankings (Rank Checker Tool)