Link Bait is simply creating a piece of viral content that people will want to link to and share across the web, typically through forms of social media.  There are a number of differ formats that link bait comes in, however they all have one thing in common.  People WANT to share it!  In order for something to be considered “Link Bait” it must have one or all of these qualities ~ Original, Viral, Compelling, Comprehensive, Conceptual/State of the Art, Highest Quality, Controversial, Funny, Breaking News…and the list goes on.  The point is that it cannot just be any ordinary piece of content.  There needs to be a new angle or way of presenting information for it to be worthy for people to share.

Link Bait comes in all different shapes and sizes.  Here is a quick list of different formats link bait can come in.

Link Bait Techniques
  1. Infographics
  2. Videos [Funny, Outside the Box)
  3. Top x Lists
  4. Controversial Topics
  5. Complete Guides and Reports
  6. Interesting Polls and Surveys
  7. Topic Specific Recaps and Roundups
  8. Interviews
  9. Free Tools and Software
  10. Awards
  11. Giveaways, Freebies, and Sweepstakes
  12. First to Discuss
  13. Widgets
  14. First to Cover Breaking News
  15. Inside Look/Previews
Examples of Great LinkBait

Everyday there is a new piece of linkbait that is published on the web. However there have been some examples of link bait that have set the standard for great pieces of viral content. Take a look at some great examples and notice the different ways the content is delivered.


JK Wedding Dance Entrance (Chris Brown – Forever)

Hubspot – Grader Tools


David Mihm – Local Search Ranking Factors Guide

Compare the Meerkat

SEO Book Tools

The Blogger Spelling Test

SEOmoz Top 500

NxE’s Fifty Most Influential Bloggers

CarLand Infographic

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