Over 15 years, Google has risen from a mere idea to prominence – and solidified its position as the world’s leading search engine. However, even though Google has absorbed many of its rivals there are still new contenders popping up all the time. Most of these new search engines realise that they cannot directly take on Google, so instead they concentrate on one particular niche or group of people.

Taking even a single percent of Google’s niche searches is no laughing matter – but with the huge number of competitors vying to do just this (and more); Google may expect to see the carpet pulled from beneath its feet one thread at a time. If you are looking for specific information then some of the engines featured below may be able to help you out.  This infographic by Ladbrokes sets up 13 of the most interesting contenders.