One of the things I find interesting in the world of social media and blogging is that there are people whose number one goal is to get fans, followers and/or subscribers, yet the make it difficult for potential fans, followers and subscribers to connect with them....
Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements. However an offline and online PR marketing campaign have many differences that are important to understand....
More and more often, I am finding blog posts that are nothing more than a video with little to no text details. As video blogging becomes more and more prevalent, I think it is a great time to look at four reasons why video transcripts should be included in the blog...
The internet has evolved to a point where blogging has become both a thoroughly researched and thoroughly mainstream affair—everybody blogs. Even novice bloggers know that great content is the key to a successful site, but what exactly “great content” means can be...
Advertising on Facebook quadrupled last year. More than three-quarters of big American companies use some sort of social networking, and most small businesses take off from social media-induced traffic. It’s clear that Facebook, Twitter, LinkedIn and their...
While traditional marketing (on TV, radio and print) is still prevalent as ever, online marketing is slowly but steadily growing to become a strong marketing weapon. For one, online marketing – which includes video ads, expandable banners, floating ads, takeovers and...
Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce Rate A Bounce is simply a...
Odds are, you are not the only blog in your niche, so standing out from the crowd is important. That can be a hard task to accomplish, especially when there are hundreds of other blogs, all trying to get exposure and traffic. So what can you do to rise above your...
