The Differences Between Offline and Online PR

The Differences Between Offline and Online PR

Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements.  However an offline and online PR marketing campaign have many differences that are important to understand....
4 Reasons to Provide Video Transcripts

4 Reasons to Provide Video Transcripts

More and more often, I am finding blog posts that are nothing more than a video with little to no text details. As video blogging becomes more and more prevalent, I think it is a great time to look at four reasons why video transcripts should be included in the blog...
Using Weekly Features to Better your Blog

Using Weekly Features to Better your Blog

The internet has evolved to a point where blogging has become both a thoroughly researched and thoroughly mainstream affair—everybody blogs. Even novice bloggers know that great content is the key to a successful site, but what exactly “great content” means can be...
Measuring Online Marketing Metrics

Measuring Online Marketing Metrics

While traditional marketing (on TV, radio and print) is still prevalent as ever, online marketing is slowly but steadily growing to become a strong marketing weapon. For one, online marketing – which includes video ads, expandable banners, floating ads, takeovers and...
Lowering Your Bounce Rate: What to Analyze

Lowering Your Bounce Rate: What to Analyze

Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce Rate A Bounce is simply a...