You hear all the time why blogging is great for business.  Well, practically speaking it is.  Companies more than likely shy away from it because of the time it requires to formulate a well-meaning blog. Blogging has just about as much power than social media does to attract people – the only difference is you don’t have to log on frequently to cast your message.

Blogging tells your potential clients a few things about your site like detailed information and important news – it puts the client within the confines of your business and gets them to see what it is like from the inside. It gets the client involved with you. With a blog you essentially have free reign to write about anything and everything and in the end, the goal is all the same: to win over clients.

This is an important aspect of viral marketing but where blogging works well for people is that it is so personable.  Think of this: without a blog, there is no other information about the company (or the employers or owners) other than what’s on the site. This is exactly why social media is widely popular.  You can know all you want with the frequency of posts that are being made on social media (but the understanding is that you can turn off clients by posting too much).

A blog, or web log, is more or less a diary on your business.  When you strike a tone that is personable, you develop followers, which means you have to consider a few things when blogging:

1)    Relevant Yet Fun – Blog writing does not have to be stiff writing. In fact you should never approach blog writing that way. Have fun with it.  Grammatical construction is important but it’s okay to not emphasize it.  Tone can be more relaxed.  Information can be freely dispersed.  You have the writing world at your finger tips.  In today’s business you want to be relational with your customers.

2)    Relevant Yet Credible – Establishing your credibility will take more than one blog.  What’s important is that blogging must be backed up by your ability to deliver.  The more blogging that takes place and the more you deliver, the more you will gain more notoriety for your business.

3)    Relevant and SEO-Friendly – Blogging plays an important role because it leaves room for companies to apply SEO concepts to their blogs.  The more blogs that take place the more SEO friendly your site becomes.

4)    Relevant and Good Communication – Communication is the key to any successful business venture.  It is often said that bad communication will shut down a business in less than a year. While it is a saying it shouldn’t surprise you if that is the case. Communicate to your customers and you will see major results.

Blogging can be fun and exciting and it is easily implemented into your site.  As far as Internet marketing is concerned, you can do a lot with blogging and its very nature is already SEO appropriate and friendly, depending on the blogging software you use.  Add pictures, videos, be short, be long, tease, etc.  A blog, especially if it is customized, can do your business wonders…it’s just a matter of how you want to implement it.

Most companies do blog as a habit, but they don’t necessarily have the right approach to it.  Never underestimate blogging as an Internet marketing tool.  If you use all the other sources of Internet marketing at your disposal then you’ll be in really good shape moving forward.  A blog in many cases are free or relatively cheap so the return on investment is quickly regained.