Location Based Social Media Safety Tips

Location Based Social Media Safety Tips

With more and more happening in the way of location based social media, including deals that you get and contests you can enter simply by checking into places, there is also a growing need to remind people just what they are sharing when they “check in”...
How To Measure Social Media ROI

How To Measure Social Media ROI

Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign.  The reason is because there are many qualitative factors and other moving pieces that are hard to measure.  Things like branding, company...
Is Social Media Over-Saturated?

Is Social Media Over-Saturated?

Social media is an important part of our lives. Most of us rely on it to receive and relay all sorts of information. But lately it feels like there’s a bit of a social media bubble. Social Media: Tactic Not Strategy Social media is rapidly starting to reach...
3 Ways A Small Business Can Dominate Facebook

3 Ways A Small Business Can Dominate Facebook

Many small business owners have come to appreciate the benefits of Facebook for professional purposes in the last several years. But, for those who are just starting out, it can be frustrating trying to compete with some of the more established businesses. It’s a...
Panda and the New Google

Panda and the New Google

Google is a great example of how powerful the Internet really is.  With more users than all the other search engines combined, and by a crazy wide margin, Google is a powerhouse the likes of which the business community hasn’t seen for a long while. No More...
Why You Need Dedicated Social Media Personnel

Why You Need Dedicated Social Media Personnel

If your company or business uses Social Media to advertise, market and brand your business you might already know how powerful and persuasive it can be.  Sites like FaceBook, Twitter, Pinterest, Tumblr and the rest (and boy are there a lot of them) can increase your...
Mobile Social Media: Opening Up a New Horizon

Mobile Social Media: Opening Up a New Horizon

At present, it is the era of social media. Social media is now being used to promote businesses and raise awareness about various matters which are in public interest.  Social media marketing is a new and path breaking effort in the field of marketing that is being...
Google+ – Is it the Future of Search?

Google+ – Is it the Future of Search?

In the SEO community we have been fighting the effects of personalised search in Google, turning the function off so as not to cloud our results pages with links that are biased towards our browsing history and recommendations from our friends on social networks. So...
So, what does the Groundswell mean?

So, what does the Groundswell mean?

I just finished reading “Groundswell: winning in a world transformed by social technologies” by Charlene Li and Josh Bernoff. This is a must read for any internet marketer or company looking to implement Social Media Strategies. This book is jam packed with social...
How Social A/B Testing Generates Traffic

How Social A/B Testing Generates Traffic

Marketers have long understood the benefits of ab testing content on their site to increase subscriptions, signups, and sales through small changes on elements of their site. In this increasingly interactive web, have you considered the placement of your social...
Why I Auto Follow and DM on Twitter

Why I Auto Follow and DM on Twitter

In a follow-up to Mark’s post yesterday on whether to follow or not to follow on Twitter, and what criteria you use to determine whether to follow someone, I thought I would share the Twitter strategy I have been using for the past year. I do two things that...
OneUpWeb: A Kick Ass Facebook Fan Page

OneUpWeb: A Kick Ass Facebook Fan Page

A Facebook Fan Page is more than just a way for fans of your business to keep up with your status updates.  It has turned into your company’s secondary website that can be used as a traffic and lead generating machine.  Recently I came across the OneUpWeb...
Why You Should Monitor Your Brand

Why You Should Monitor Your Brand

No matter who you are, you should be monitoring your brand. Your brand could be anything from your own name, your business or company name, your product, your blog, and so on. Brand monitoring isn’t just about reputation management issues – it’s...
New Twitter Interface Revealed!

New Twitter Interface Revealed!

Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface.  They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks.  This is one...
8 Blogs SEOs Must Check Daily

8 Blogs SEOs Must Check Daily

“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
What is the Google+ Project? A Look Inside…

What is the Google+ Project? A Look Inside…

By now, almost everyone has heard about the new and exciting release of the Google+ Project, the latest product from Google.  I myself have only been using it for a few weeks, so I am still trying to get use to it and test out all of the features it has.  This is the...
9 Ways to Use Twitter Lists

9 Ways to Use Twitter Lists

If you automatically follow everyone who follows you, then you may find your home feed a bit overwhelming. In order to keep up with all of the people you want to follow based on their interests and your connection to them. Here are nine great Twitter lists to create...
What Does Google+ Mean For My Blog?

What Does Google+ Mean For My Blog?

Google+ has been out for over a month now, and incorporating another social media site with your blog can be a daunting task if you are looking for solid results. Thankfully, Google has integrated the +1 feature, compared to the “like” on Facebook. But what benefit is...