by Mark Thompson | Oct 3, 2019 | Social Media
I have no doubt in my mind that almost everyone reading this has bought at least 1 “Group” deal in the past. Sites like Groupon and Living Social are capitalizing on local businesses who are willing to heavily discount their products/services to get...
by Mark Thompson | Oct 3, 2019 | Social Media
With social media having a huge impact on brand marketing and online reputation, I thought it would be a good opportunity to ask Michael Fraiette, the Community Manager and Chieft Listener at Filterbox, a few questions that I’m sure are on the minds of anyone...
by Mark Thompson | Oct 3, 2019 | Social Media
In the SEO community we have been fighting the effects of personalised search in Google, turning the function off so as not to cloud our results pages with links that are biased towards our browsing history and recommendations from our friends on social networks. So...
by Mark Thompson | Oct 3, 2019 | Social Media
Just two months after its October release in the Apple App Store, the photo-sharing application Instagram already had 1 million registered users. As of April of this year, there are over 30 million registered accounts. For an owner or marketer of any business whose...
by Mark Thompson | Oct 2, 2019 | Social Media
This is part 3 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
by Mark Thompson | Oct 2, 2019 | Social Media
I am happy to announce that we have released our first whitepaper, that is available for download. “The Secrets to Building Relationships Online” provides a detailed look at creating, managing, and cultivating relationships online. Whitepaper Includes:...
by Mark Thompson | Oct 1, 2019 | Social Media
Facebook has recently implemented a few revisions to their policy with regards to the way they handle your data, and this came into effect after a vote by the social network giant’s users. One of the biggest changes is that Facebook is now entitled to share your...
by Mark Thompson | Sep 30, 2019 | SEM, Social Media
If you’re doing business in today’s market, you know how small the world of business is getting. You can join hundreds of new sites, get new tools and, most importantly, build a community that works for you. These communities will bring you new business. Here are a...
by Mark Thompson | Sep 30, 2019 | Social Media
I just don’t get Twitter!!! This is the catch cry I constantly hear from business owners almost every time I speak to them about social media interaction and marketing. And you know what?? This lack of understanding of how to use Twitter effectively doesn’t...
by Mark Thompson | Sep 30, 2019 | Social Media, Tools
Want to find out who is talking about what in your niche or industry? There are many search engines that allow you to search one or multiple sources of information to see real time results. Check out these popular (and free) blog, forum, and social media search...
by Mark Thompson | Sep 30, 2019 | SEO, Social Media
When ever I get a opportunity to speak about seo or social media to a whole new audience. I start to get a feeling of enjoyment because I feel like this is my time to not just teach but also help others to simply just understand online marketing. Meaning that people...
by Mark Thompson | Sep 30, 2019 | Social Media
A few months, I happen to stumble across a HOT new music duo when I was wasting away my day on YouTube. The band “Karmin” are two up and coming artists that have been using YouTube to jump-start their music careers. Like thousands of other musicians, they...
by Mark Thompson | Sep 30, 2019 | Social Media
Internet marketing is rapidly becoming the most powerful tool utilized by companies and individuals to bring attention to themselves and generate an income online. A wide variety of websites have come and gone in the past, due to public interest waning and the overuse...
by Mark Thompson | Sep 30, 2019 | Social Media
Whenever we hear branding, what comes into our minds is its comprising entities—aesthetics, logo design, typefaces, and color contrast. However, in social media platforms like Facebook and Twitter (knowing that we cannot alter their layout and aesthetics), branding...
by Mark Thompson | Sep 30, 2019 | SEO, Social Media
There’s no doubt that a website hoping to do business has to invest in and have some knowledge of online marketing if they expect to be successful. The sheer amount of information going live on the internet every moment can mean that despite authenticity and quality,...
by Mark Thompson | Sep 30, 2019 | Social Media
I have been addicted to Digg for over three years…active for two… and in SEM for a little over one. Each phase of my relationship with the site has yielded a different return. I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking...
by Mark Thompson | Sep 30, 2019 | Ecommerce, Social Media
Social media is increasingly used by businesses to promote products and serve customers on another level never before imagined. While today, Facebook, Twitter, and LinkedIn are the most popular networks for growing a brand, Pinterest is slowly but surely becoming a...
by Mark Thompson | Sep 30, 2019 | Social Media
A few weeks ago, I took a look at some traffic and social sharing statistics for Digg vs. Reddit after Digg launched their new version which received a lot of backlash from members of the Digg community. This week, I decided to take a peak at the numbers between...
by Mark Thompson | Sep 30, 2019 | Social Media, Tools
How many times have you been reading a great blog post or page and just knew that you HAD to share it with your followers because you knew how much they would love it or find it beneficial? So you scroll up to the top, scroll down to the bottom, look to the left, then...
by Mark Thompson | Sep 30, 2019 | Social Media
Stumbleupon can help you out with generating a greater amount of traffic to your website. This website will allow you to share websites with others and to help you find other sites that you can add as favorites. It will be easier for you to get people to find your...
by Mark Thompson | Sep 30, 2019 | Social Media
Google will be releasing a new type of search, called Google Social Search, which will allow social content from websites like Facebook, Flickr, Twitter, and Linkedin to be pulled into Google search results. This is a response to Microsoft’s recent announcement...
by Mark Thompson | Sep 30, 2019 | Social Media
There are many ways to update your social networks. Some applications and web services such as Ping.fm, HootSuite, and Twiterfeed (to name a few) allow posting of text only, Twitter-like status updates to other social networks such as Facebook, FriendFeed, Google...
by Mark Thompson | Sep 30, 2019 | Social Media
In a follow-up to Mark’s post yesterday on whether to follow or not to follow on Twitter, and what criteria you use to determine whether to follow someone, I thought I would share the Twitter strategy I have been using for the past year. I do two things that...
by Mark Thompson | Sep 30, 2019 | Blogging, Social Media
While creating a Facebook Fan page, Twitter profile, and LinkedIn profile, YouTube channel, Flickr account, etc and then using those social media networks is technically “creating content,” for the purposes of this post, when I speak of “content...
by Mark Thompson | Sep 30, 2019 | SEO, Social Media
Have you ever wondered how Twitter links and updates play into search results? A recent study by Michael Stelzner on small business social media use reported, 88% of all marketers found social media helps get them increase exposure. But where is this exposure coming...
by Mark Thompson | Sep 30, 2019 | Social Media
Over the last few years I have been few active on a number of social bookmarking sites including Digg and StumbleUpon. I have picked up a number of tools along the way that have helped me with staying active on a number of communities with ease. I thought it would...
by Mark Thompson | Sep 30, 2019 | Social Media, Tools
I have been avoiding putting the new Twitter retweet button on my site for a few reasons. For starters, it uses the t.co shortener instead of giving the option of getting to use the URL shortener of your choice like you can with the Tweetmeme button. And there are no...
by Mark Thompson | Sep 30, 2019 | Social Media
Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign. The reason is because there are many qualitative factors and other moving pieces that are hard to measure. Things like branding, company...
by Mark Thompson | Sep 29, 2019 | SEO, Social Media
“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
by Mark Thompson | Sep 28, 2019 | Social Media
Many small business owners have come to appreciate the benefits of Facebook for professional purposes in the last several years. But, for those who are just starting out, it can be frustrating trying to compete with some of the more established businesses. It’s a...
by Mark Thompson | Sep 28, 2019 | Social Media
I’ll be the first too admit it, I started using Twitter as a one-way communication tool, so that I could help promote my content. However I quickly learned that by doing that, I would not be able to build the following and relationships that I wanted on...
by Mark Thompson | Sep 28, 2019 | Analytics, Social Media
PostRank offers real time social media data and analysis on almost every topic or trend that is relevant to your blog, business, niche, and industry that goes beyond other analytics programs. Let’s look at how to use PostRank, search for blogs, see top blogs on...
by Mark Thompson | Sep 28, 2019 | Social Media
Marketers have long understood the benefits of ab testing content on their site to increase subscriptions, signups, and sales through small changes on elements of their site. In this increasingly interactive web, have you considered the placement of your social...
by Mark Thompson | Sep 28, 2019 | Social Media
Individuals and businesses around the world are unleashing the power of social media as you read this. While almost every social network adds value to the world in some way, some enjoy more exposure and popularity than others do. As we stand today, Twitter is...
by Mark Thompson | Sep 28, 2019 | Social Media
Lauren Varges, Community Manager at Radian6, was nice enough to take time and lend her expertise and insights into questions regarding social media and online reputation management. For many businesses owners out there, I’m sure you have wondered how you can...
by Mark Thompson | Sep 28, 2019 | Social Media
Now days, almost all businesses some way or the other are connected to social networking platforms like twitter, Facebook, Google+ etc. for popularization and other purposes. But according to experts, the social media along with its vast uses brings increasing threats...
by Mark Thompson | Sep 25, 2019 | Social Media
No brand can ever ignore the potential of Facebook applications. In order to build your brand presence on Facebook, you can use a variety of these applications. Each application has its own unique value. If you want to drive social momentum, it’s crucial to use...
by Mark Thompson | Sep 25, 2019 | Social Media
Social media is an important part of our lives. Most of us rely on it to receive and relay all sorts of information. But lately it feels like there’s a bit of a social media bubble. Social Media: Tactic Not Strategy Social media is rapidly starting to reach...
by Mark Thompson | Sep 24, 2019 | News, Social Media
Google just announced Google Buzz, allowing you to share photos, videos, and updates in gmail with existing friends you already have made. You have the option of sharing things with the world or specific friends. Easily connect with social sites you use like Picasa,...
by Mark Thompson | Sep 24, 2019 | Social Media
A business’s heart is its brand. For most industries, it costs many times more to retain an existing customer than to acquire a new one. Customers need to be able to trust a company before they’ll part with their money. A strong brand is the single most...
by Mark Thompson | Sep 24, 2019 | Social Media
Recently I have noticed some killer Facebook applications designed to give your Fan Page more flair. I thought I would feature some of the companies that built these applications, along with links to these custom applications that you can try out on your own Facebook...
by Mark Thompson | Sep 24, 2019 | Social Media
By now, almost everyone has heard about the new and exciting release of the Google+ Project, the latest product from Google. I myself have only been using it for a few weeks, so I am still trying to get use to it and test out all of the features it has. This is the...
by Mark Thompson | Sep 24, 2019 | Social Media
Blogs and websites in all industries have been trying new ways of making their sites more social. Adding Tweetmeme icons, social bookmarking buttons, and RSS feeds are just a few ways sites are making their content more sharable. Social Media Toolbar Examples...
by Mark Thompson | Sep 24, 2019 | Social Media
Social Bookmarking sites have been a great source of traffic and inbound links, however understand the type of content that each community enjoys and are willing to share with other community members is extremely important. One of the best ways to know what type of...
by Mark Thompson | Sep 24, 2019 | Social Media
I started using Pinterest not long after it launched in 2010. Not too many people were using Pinterest at the time; the people I followed were mainly other bloggers, but only a few I actually knew in real life. Now, as more and more people join (Pinterest made TIME’s...
by Mark Thompson | Sep 24, 2019 | Blogging, Social Media
Content promotion is getting to be as important as creating the actual content. I think what people are starting to realize is that just creating great content will only take you so far. This is one of the reasons Social Media and SEO are blending together. You...
by Mark Thompson | Sep 24, 2019 | SEM, Social Media
Google is a great example of how powerful the Internet really is. With more users than all the other search engines combined, and by a crazy wide margin, Google is a powerhouse the likes of which the business community hasn’t seen for a long while. No More...
by Mark Thompson | Sep 24, 2019 | Social Media
With all of the complaints about the new version of Digg, which went live on August 25th, many people have been switching from Digg to Reddit. Prior to the big change, there was a healthy competition between these two sites (as show by this infographic). Digg was the...
by Mark Thompson | Sep 24, 2019 | Social Media
Is it silly to think of being active on Twitter, Facebook, or YouTube without fully filling out your profiles on those networks? Then what about the people who are active on Buzz, but have not completed their Google Profile? Google Profiles let you enter a lot of...
by Mark Thompson | Sep 23, 2019 | Social Media
If you automatically follow everyone who follows you, then you may find your home feed a bit overwhelming. In order to keep up with all of the people you want to follow based on their interests and your connection to them. Here are nine great Twitter lists to create...
