Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface. They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks. This is one...
There’s no doubt that a website hoping to do business has to invest in and have some knowledge of online marketing if they expect to be successful. The sheer amount of information going live on the internet every moment can mean that despite authenticity and quality,...
Social media is a critical component of any online marketing campaign. Data indicates that when a business is involved on social networks, they can increase customer engagement with the brand and boost searchability on the web. LinkedIn is a popular network for the...
At present, it is the era of social media. Social media is now being used to promote businesses and raise awareness about various matters which are in public interest. Social media marketing is a new and path breaking effort in the field of marketing that is being...
I have been addicted to Digg for over three years…active for two… and in SEM for a little over one. Each phase of my relationship with the site has yielded a different return. I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking...
In my personal opinion, I have found Hootsuite to be by far the best Twitter client out there. I’m sure a lot of people can make an argument for clients like Tweetdeck and Seesmic, but I find Hootsuite to be the most user-friendly, feature-rich, and up-to-date...
Since my last post, Making The Most Out of Google Places got such good feedback, I thought I would do a similar style post for Facebook Fan Pages. Facebook Fan Pages if used correctly, can be a great way to drive traffic, generate leads and sales. When Facebook...
This is part 2 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
A few weeks ago, I took a look at some traffic and social sharing statistics for Digg vs. Reddit after Digg launched their new version which received a lot of backlash from members of the Digg community. This week, I decided to take a peak at the numbers between...
How many times have you been reading a great blog post or page and just knew that you HAD to share it with your followers because you knew how much they would love it or find it beneficial? So you scroll up to the top, scroll down to the bottom, look to the left, then...
In the SEO community we have been fighting the effects of personalised search in Google, turning the function off so as not to cloud our results pages with links that are biased towards our browsing history and recommendations from our friends on social networks. So...
I’ve developed a strong liking for Q&A sites (Yahoo Answers, Quora, LinkedIn Answers, Stack Overflow etc). No matter which niche you belong to, you can always leverage these online platforms to fulfill a wide variety of goals. If you can differentiate between top...
When ever I get a opportunity to speak about seo or social media to a whole new audience. I start to get a feeling of enjoyment because I feel like this is my time to not just teach but also help others to simply just understand online marketing. Meaning that people...
Google will be releasing a new type of search, called Google Social Search, which will allow social content from websites like Facebook, Flickr, Twitter, and Linkedin to be pulled into Google search results. This is a response to Microsoft’s recent announcement...
There are many ways to update your social networks. Some applications and web services such as Ping.fm, HootSuite, and Twiterfeed (to name a few) allow posting of text only, Twitter-like status updates to other social networks such as Facebook, FriendFeed, Google...
Social Bookmarking sites have been a great source of traffic and inbound links, however understand the type of content that each community enjoys and are willing to share with other community members is extremely important. One of the best ways to know what type of...
In light of the recent blog post on voting patterns and unexceptional content over at Sphinn which has drawn several desphinns and some heated debate in the story’s Sphinn page comments, I thought it would be a good time to touch on some issues when it comes to...
I have been avoiding putting the new Twitter retweet button on my site for a few reasons. For starters, it uses the t.co shortener instead of giving the option of getting to use the URL shortener of your choice like you can with the Tweetmeme button. And there are no...
In a follow-up to Mark’s post yesterday on whether to follow or not to follow on Twitter, and what criteria you use to determine whether to follow someone, I thought I would share the Twitter strategy I have been using for the past year. I do two things that...
Well, almost every business is jumping onto the social media bandwagon. But, the inside story may not be as interesting as it appears from outside. If you are a social media junkie, you must be aware that Twitter celebrated its 5th birthday last week. Since the number...
One of the things I find interesting in the world of social media and blogging is that there are people whose number one goal is to get fans, followers and/or subscribers, yet the make it difficult for potential fans, followers and subscribers to connect with them....
Whenever we hear branding, what comes into our minds is its comprising entities—aesthetics, logo design, typefaces, and color contrast. However, in social media platforms like Facebook and Twitter (knowing that we cannot alter their layout and aesthetics), branding...
Marketers have long understood the benefits of ab testing content on their site to increase subscriptions, signups, and sales through small changes on elements of their site. In this increasingly interactive web, have you considered the placement of your social...
Most of today’s business professionals are well aware of the benefits of marketing on sites like Facebook and Twitter. But with the rise of social media and blogging, the power of the press release seems to have gotten the cold shoulder. If you’re looking to boost...
Just two months after its October release in the Apple App Store, the photo-sharing application Instagram already had 1 million registered users. As of April of this year, there are over 30 million registered accounts. For an owner or marketer of any business whose...
While creating a Facebook Fan page, Twitter profile, and LinkedIn profile, YouTube channel, Flickr account, etc and then using those social media networks is technically “creating content,” for the purposes of this post, when I speak of “content...
I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media. To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
My favorite Twitter management tool HootSuite has made the announcement that they are going to start offering different plans for using their service. New users from now on will have to choose a plan (with the option of a 30 day free trial), and current users will...
Defining your social media goals As with any other type of marketing initiative, social media marketing must begin with a goal. For marketers many times these goals will be: Increasing awareness, loyalty and influence Measuring public opinion Market research...
By now, almost everyone has heard about the new and exciting release of the Google+ Project, the latest product from Google. I myself have only been using it for a few weeks, so I am still trying to get use to it and test out all of the features it has. This is the...
Facebook, Twitter and Google+—these three major social players aren’t just places to drop your ad and service update bombs. In Internet marketing, social networking sites are a sacred place to position yourself in the market without even mentioning that you sell a...
The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
If there’s one path of determination that businesses alike have trouble developing, it’s a social media following. According to 2010 Social Media Marketing Report, 67% of marketers plan to use some form of a social media channel including blogs, Twitter, and Facebook....
Paper.li is a service that pulls tweet links and compiles them into newspaper format. The benefit to using these is that it brings relevant content to your users, as well as mentioning 2 – 3 users in each paper. These papers can be a good way to keep up on the...
On Saturday, I decided to go see The Social Network with some friends. I had heard a few reviews of the movie prior to going, but really didn’t know much about it besides that it was based on the story of Mark Zuckerberg, the creator of Facebook. I must say...
Stumbleupon can help you out with generating a greater amount of traffic to your website. This website will allow you to share websites with others and to help you find other sites that you can add as favorites. It will be easier for you to get people to find your...
Google is a great example of how powerful the Internet really is. With more users than all the other search engines combined, and by a crazy wide margin, Google is a powerhouse the likes of which the business community hasn’t seen for a long while. No More...
YouTube has introduced a new editing feature on Wednesday. This allows users to edit their videos on the website. The user can edit the already uploaded videos and the videos will retain the same video IDs so that the counts and comments are not lost. All the links...
It is not exactly news that social media is playing a role in job seekers finding opportunities. For the most part, it can play a wonderful role in connecting potential employees to employers through avenues like Linkedin, and it is great for business. While these are...
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of...
With all of the new communication tools and technology being introduced, the way that companies handle customer service has been transformed into a more effective and efficient manner. Users want to be able to receive real-time support and have multiple options to...
Content promotion is getting to be as important as creating the actual content. I think what people are starting to realize is that just creating great content will only take you so far. This is one of the reasons Social Media and SEO are blending together. You...
With all of the complaints about the new version of Digg, which went live on August 25th, many people have been switching from Digg to Reddit. Prior to the big change, there was a healthy competition between these two sites (as show by this infographic). Digg was the...
Social media is an important part of our lives. Most of us rely on it to receive and relay all sorts of information. But lately it feels like there’s a bit of a social media bubble. Social Media: Tactic Not Strategy Social media is rapidly starting to reach...
There is a lot of information about how to get more retweets for your content, the most popular being the Science of Retweets with Dan Zarrella of Hubspot. But the simplest way to get retweets is to make your content easy to retweet. Amazingly, I still see lots of...
Whenever I am trying to educate a social media client, I find that they all seem to ask the same question in regards to Twitter. How do I know who to follow and who not to follow? That is a great question and frankly there is no exact answer to that question. ...
“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
The world of social media is witnessing a lot of changes in the year 2011 including location-based marketing, review websites, text campaigns, plugins etc. If you are planning your new social media strategy, it is important to make sure that you leverage all of these...
While perusing the recent Twitter lists that I have been added to, I spotted several that were generated by @formulists. Intrigued, I Googled it and was led to an interesting service that automatically creates Twitter lists based on particular specifications. Basic...
