Karmin Music – Social Media Case Study

Karmin Music – Social Media Case Study

A few months, I happen to stumble across a HOT new music duo when I was wasting away my day on YouTube. The band “Karmin” are two up and coming artists that have been using YouTube to jump-start their music careers. Like thousands of other musicians, they...
Google+ Working for Your Business

Google+ Working for Your Business

As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
Facebook for Business: Setup and Usage Tips

Facebook for Business: Setup and Usage Tips

The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
How To Measure Social Media ROI

How To Measure Social Media ROI

Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign.  The reason is because there are many qualitative factors and other moving pieces that are hard to measure.  Things like branding, company...
New Twitter Interface Revealed!

New Twitter Interface Revealed!

Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface.  They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks.  This is one...
100 Marketers You MUST Follow on Twitter

100 Marketers You MUST Follow on Twitter

If you haven’t already seen my previous post about 100 SEO blogs you should subscribe to, make sure you check it out.  In this collection, I wanted to highlight a number of marketers who really stand out from the crowd and do an outstanding job of engaging on...
Top Facebook Application Development Companies

Top Facebook Application Development Companies

Recently I have noticed some killer Facebook applications designed to give your Fan Page more flair. I thought I would feature some of the companies that built these applications, along with links to these custom applications that you can try out on your own Facebook...
Understanding Social Networking Demographics

Understanding Social Networking Demographics

Each Social media website develops its own community and its own demographic profile. With the ever changing world of social media, it can be hard to determine which social media community would be the most effective place to market your company. With one in four...
A Twitter Exercise to Get More Followers

A Twitter Exercise to Get More Followers

I’ll be the first too admit it, I started using Twitter as a one-way communication tool, so that I could help promote my content.  However I quickly learned that by doing that, I would not be able to build the following and relationships that I wanted on...
Traditional SEO to Social, What Matters?

Traditional SEO to Social, What Matters?

Have you ever wondered how Twitter links and updates play into search results? A recent study by Michael Stelzner on small business social media use reported, 88% of all marketers found social media helps get them increase exposure. But where is this exposure coming...
So, what does the Groundswell mean?

So, what does the Groundswell mean?

I just finished reading “Groundswell: winning in a world transformed by social technologies” by Charlene Li and Josh Bernoff. This is a must read for any internet marketer or company looking to implement Social Media Strategies. This book is jam packed with social...
Filter Your Following with Forumlists

Filter Your Following with Forumlists

While perusing the recent Twitter lists that I have been added to, I spotted several that were generated by @formulists. Intrigued, I Googled it and was led to an interesting service that automatically creates Twitter lists based on particular specifications. Basic...
Using Facebook Applications to Engage Users

Using Facebook Applications to Engage Users

No brand can ever ignore the potential of Facebook applications. In order to build your brand presence on Facebook, you can use a variety of these applications. Each application has its own unique value. If you want to drive social momentum, it’s crucial to use...
Is Social Media Over-Saturated?

Is Social Media Over-Saturated?

Social media is an important part of our lives. Most of us rely on it to receive and relay all sorts of information. But lately it feels like there’s a bit of a social media bubble. Social Media: Tactic Not Strategy Social media is rapidly starting to reach...
Is Twitter a Stethoscope or Megaphone??

Is Twitter a Stethoscope or Megaphone??

I just don’t get Twitter!!! This is the catch cry I constantly hear from business owners almost every time I speak to them about social media interaction and marketing. And you know what?? This lack of understanding of how to use Twitter effectively doesn’t...
Beyond Facebook: Diversifying Social Media

Beyond Facebook: Diversifying Social Media

Internet marketing is rapidly becoming the most powerful tool utilized by companies and individuals to bring attention to themselves and generate an income online. A wide variety of websites have come and gone in the past, due to public interest waning and the overuse...
How Social A/B Testing Generates Traffic

How Social A/B Testing Generates Traffic

Marketers have long understood the benefits of ab testing content on their site to increase subscriptions, signups, and sales through small changes on elements of their site. In this increasingly interactive web, have you considered the placement of your social...
Pinterest Tips for Your Business

Pinterest Tips for Your Business

I started using Pinterest not long after it launched in 2010. Not too many people were using Pinterest at the time; the people I followed were mainly other bloggers, but only a few I actually knew in real life. Now, as more and more people join (Pinterest made TIME’s...
4 Ways to Get Noticed by an Industry Leader

4 Ways to Get Noticed by an Industry Leader

Whether or not you want to admit it, there has probably been some point in your life where you wanted to be noticed by someone who is top dog in a particular niche or industry like digital marketing. This could be for the development of your career, your blog, or even...
8 Blogs SEOs Must Check Daily

8 Blogs SEOs Must Check Daily

“SEO is not dead, but it’s changing.” These are words extracted from the interview of Lisa Barone of Outspoken Media. SEO, like the rest of the world, is now in 2011 – another year of progress, struggle and learning for me and for everyone in the...
Digg: Gaming the System

Digg: Gaming the System

I have been addicted to Digg for over three years…active for two… and in SEM for a little over one.  Each phase of my relationship with the site has yielded a different return.  I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking...
Why I Auto Follow and DM on Twitter

Why I Auto Follow and DM on Twitter

In a follow-up to Mark’s post yesterday on whether to follow or not to follow on Twitter, and what criteria you use to determine whether to follow someone, I thought I would share the Twitter strategy I have been using for the past year. I do two things that...
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