by Mark Thompson | Jan 5, 2020 | Social Media
When things are tough, it’s understandable that businesses look to save money. Budgets are cut back, expenses are limited and in the worst cases staff are let go. In such a climate it comes as little surprise that many businesses are looking at every existing and new...
by Mark Thompson | Jan 5, 2020 | Social Media
Individuals and businesses around the world are unleashing the power of social media as you read this. While almost every social network adds value to the world in some way, some enjoy more exposure and popularity than others do. As we stand today, Twitter is...
by Mark Thompson | Jan 5, 2020 | Design/Development, Ecommerce, News, Social Media
Quick Response Codes better known as QR Codes are frequently used in the physical world to drive individuals to check out websites, social media platforms, articles, music releases and of course videos. However, many marketers have actually been daring to take QR...
by Mark Thompson | Jan 5, 2020 | Social Media
Many small business owners have come to appreciate the benefits of Facebook for professional purposes in the last several years. But, for those who are just starting out, it can be frustrating trying to compete with some of the more established businesses. It’s a...
by Mark Thompson | Jan 5, 2020 | Social Media
Don’t say this too loud in front of your boss, but there’s a chance that all the social media marketing you’ve been doing to attract a younger audience could be falling on deaf ears. Turns out, the 12-24 age bracket doesn’t want to “like” or be friends with brand...
by Mark Thompson | Jan 5, 2020 | Social Media
This is part 4 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
by Mark Thompson | Jan 5, 2020 | SEO, Social Media
With the rise of social media marketing, the notion of collaboration, integration and disseminating information with a click of a button has become an evident norm. Facebook, Twitter, LinkedIn and recently Google have all found multiple innovative ways to make it...
by Mark Thompson | Jan 5, 2020 | Social Media
The foundation of social media involves the interaction, engagement, and discussion with people using user-generated video, audio, and text through blogs, wikis, social content sharing sites, and video hosting sites. With that being said I ask…Is it possible to...
by Mark Thompson | Jan 5, 2020 | Social Media
Facebook has recently implemented a few revisions to their policy with regards to the way they handle your data, and this came into effect after a vote by the social network giant’s users. One of the biggest changes is that Facebook is now entitled to share your...
by Mark Thompson | Jan 4, 2020 | Social Media
In light of the recent blog post on voting patterns and unexceptional content over at Sphinn which has drawn several desphinns and some heated debate in the story’s Sphinn page comments, I thought it would be a good time to touch on some issues when it comes to...
by Mark Thompson | Jan 4, 2020 | News, Social Media
Google just announced Google Buzz, allowing you to share photos, videos, and updates in gmail with existing friends you already have made. You have the option of sharing things with the world or specific friends. Easily connect with social sites you use like Picasa,...
by Mark Thompson | Jan 4, 2020 | Social Media
Facebook posts look stale without comments on them. Getting fans to comment on your Facebook pages requires time and effort. However, you can expedite the process by following a couple of proven tips. Getting comments on Facebook posts is all about encouraging your...
by Mark Thompson | Jan 4, 2020 | Social Media
There will be a heavy amount of tweeting going on during this week’s Blog World Expo. Here are some ideas on ways you can use Twitter during this or any event, conference, or seminar. 1. The Event #Hashtag The most important thing to keep an eye on as well as...
by Mark Thompson | Jan 4, 2020 | Social Media
I started using Pinterest not long after it launched in 2010. Not too many people were using Pinterest at the time; the people I followed were mainly other bloggers, but only a few I actually knew in real life. Now, as more and more people join (Pinterest made TIME’s...
by Mark Thompson | Jan 4, 2020 | Social Media
It is not exactly news that social media is playing a role in job seekers finding opportunities. For the most part, it can play a wonderful role in connecting potential employees to employers through avenues like Linkedin, and it is great for business. While these are...
by Mark Thompson | Jan 4, 2020 | Social Media
Social media marketing has moved out of the realm of “trial and error” and has become a critical component of any online marketing strategy. Cost effective and relatively easy to use, social media has become a favorite tool of marketers. However, for business owners...
by Mark Thompson | Jan 2, 2020 | Social Media, Tools
Want to find out who is talking about what in your niche or industry? There are many search engines that allow you to search one or multiple sources of information to see real time results. Check out these popular (and free) blog, forum, and social media search...
by Mark Thompson | Jan 2, 2020 | Social Media
By now, almost everyone has heard about the new and exciting release of the Google+ Project, the latest product from Google. I myself have only been using it for a few weeks, so I am still trying to get use to it and test out all of the features it has. This is the...
by Mark Thompson | Jan 2, 2020 | Social Media
No brand can ever ignore the potential of Facebook applications. In order to build your brand presence on Facebook, you can use a variety of these applications. Each application has its own unique value. If you want to drive social momentum, it’s crucial to use...
by Mark Thompson | Jan 2, 2020 | Social Media
Stumbleupon can help you out with generating a greater amount of traffic to your website. This website will allow you to share websites with others and to help you find other sites that you can add as favorites. It will be easier for you to get people to find your...
by Mark Thompson | Jan 2, 2020 | Social Media
A business’s heart is its brand. For most industries, it costs many times more to retain an existing customer than to acquire a new one. Customers need to be able to trust a company before they’ll part with their money. A strong brand is the single most...
by Mark Thompson | Jan 2, 2020 | Social Media
Just two months after its October release in the Apple App Store, the photo-sharing application Instagram already had 1 million registered users. As of April of this year, there are over 30 million registered accounts. For an owner or marketer of any business whose...
by Mark Thompson | Jan 2, 2020 | Social Media
With increased numbers of social media users, small businesses have more opportunities for connecting with the public than ever before. Additionally, many users have access to high speed internet service; therefore, staying on top of the competition is easier with a...
by Mark Thompson | Jan 2, 2020 | Social Media
Is it silly to think of being active on Twitter, Facebook, or YouTube without fully filling out your profiles on those networks? Then what about the people who are active on Buzz, but have not completed their Google Profile? Google Profiles let you enter a lot of...
by Mark Thompson | Jan 2, 2020 | Social Media, Tools
How many times have you been reading a great blog post or page and just knew that you HAD to share it with your followers because you knew how much they would love it or find it beneficial? So you scroll up to the top, scroll down to the bottom, look to the left, then...
by Mark Thompson | Jan 2, 2020 | Blogging, Social Media
While creating a Facebook Fan page, Twitter profile, and LinkedIn profile, YouTube channel, Flickr account, etc and then using those social media networks is technically “creating content,” for the purposes of this post, when I speak of “content...
by Mark Thompson | Jan 2, 2020 | Ecommerce, Social Media
Social media is increasingly used by businesses to promote products and serve customers on another level never before imagined. While today, Facebook, Twitter, and LinkedIn are the most popular networks for growing a brand, Pinterest is slowly but surely becoming a...
by Mark Thompson | Jan 2, 2020 | Social Media
Something that I learned fairly quickly when I started blogging, was that my content alone would not bring visitors to my blog. You need to give your content legs and promote it. Leveraging your network of connections, social bookmarking, Twitter, Facebook, guest...
by Mark Thompson | Jan 1, 2020 | Social Media
Whenever I am trying to educate a social media client, I find that they all seem to ask the same question in regards to Twitter. How do I know who to follow and who not to follow? That is a great question and frankly there is no exact answer to that question. ...
by Mark Thompson | Dec 31, 2019 | Social Media
Social media has really changed the way brands are connecting with their customers. More and more companies are starting to realize the value of social media and are quickly adapting this new form of communication. However in order to have a successful social media...
by Mark Thompson | Dec 30, 2019 | Social Media
If you automatically follow everyone who follows you, then you may find your home feed a bit overwhelming. In order to keep up with all of the people you want to follow based on their interests and your connection to them. Here are nine great Twitter lists to create...
by Mark Thompson | Dec 30, 2019 | Social Media
Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign. The reason is because there are many qualitative factors and other moving pieces that are hard to measure. Things like branding, company...
by Mark Thompson | Dec 30, 2019 | Social Media, Tools
Let’s say you are just starting out in link building, maybe as a freelance consultant or maybe just for your own websites. It’s easy to start out link building, creating social profiles, blog commenting, etc. But after a bit, you may want to see the...
by Mark Thompson | Dec 30, 2019 | Social Media
Have you ever wanted to see who is the most influential Twitter user intersted in a particular topic, niche, or industry? There are several ways to do this, many benefits, and ways to interact with them as well. Finding Influential Twitterers So first off, how do you...
by Mark Thompson | Dec 30, 2019 | News, Social Media
Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface. They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks. This is one...
by Mark Thompson | Dec 30, 2019 | Social Media
At present, it is the era of social media. Social media is now being used to promote businesses and raise awareness about various matters which are in public interest. Social media marketing is a new and path breaking effort in the field of marketing that is being...
by Mark Thompson | Dec 29, 2019 | Blogging, Social Media
There are many reasons for guest blogging, such as getting exposure and backlinks for your website, positioning yourself as an authority in your niche, and so on. Can increasing your Twitter following be a benefit of guest posting? Absolutely! So what do you have to...
by Mark Thompson | Dec 29, 2019 | Social Media
Defining your social media goals As with any other type of marketing initiative, social media marketing must begin with a goal. For marketers many times these goals will be: Increasing awareness, loyalty and influence Measuring public opinion Market research...
by Mark Thompson | Dec 29, 2019 | SEO, Social Media
I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media. To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
by Mark Thompson | Dec 29, 2019 | Social Media
Now days, almost all businesses some way or the other are connected to social networking platforms like twitter, Facebook, Google+ etc. for popularization and other purposes. But according to experts, the social media along with its vast uses brings increasing threats...
by Mark Thompson | Dec 29, 2019 | Social Media
There’s no doubt that participation at social media is growing at an alarming rate. According to a recent survey, 43% of all online consumers are on one social network or another. More and more marketers plan to increase their social media marketing spend. The point...
by Mark Thompson | Dec 29, 2019 | Social Media
In an online world filled with Twitter, Facebook, LinkedIn, Friendfeed, Foursquare, Gowalla, Skype, gChat, Tumblr, Flickr, YouTube, and the millions of Blogs/Foums…at what point are you wasting your time??? I often find these days forcing myself to shut down my...
by Mark Thompson | Dec 29, 2019 | Blogging, Social Media
Content promotion is getting to be as important as creating the actual content. I think what people are starting to realize is that just creating great content will only take you so far. This is one of the reasons Social Media and SEO are blending together. You...
by Mark Thompson | Dec 28, 2019 | Social Media, Tools
You may have seen them around town: odd black-and-white squares on signs, brochures, and product packaging. QR codes (Quick Response codes) function similarly to UPC codes, which most of us are familiar with. Two major differences between a QR code and UPC code are...
by Mark Thompson | Dec 28, 2019 | SEO, Social Media
When ever I get a opportunity to speak about seo or social media to a whole new audience. I start to get a feeling of enjoyment because I feel like this is my time to not just teach but also help others to simply just understand online marketing. Meaning that people...
by Mark Thompson | Dec 28, 2019 | Social Media
Since my last post, Making The Most Out of Google Places got such good feedback, I thought I would do a similar style post for Facebook Fan Pages. Facebook Fan Pages if used correctly, can be a great way to drive traffic, generate leads and sales. When Facebook...
![Making Sense of Social Media Analytics – With Adam Covati [Podcast]](https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/argyle_logo.gif)
by Mark Thompson | Dec 28, 2019 | Social Media
Yesterday I had the opportunity of speaking with Adam Covati (@covati), the Founder and CTO of Argyle Social. I asked him a number of questions that talked about Social Media Analytics. The podcast is about 35 minutes long and it is jam packed with a lot of great...
by Mark Thompson | Dec 28, 2019 | Social Media
I’ll be the first too admit it, I started using Twitter as a one-way communication tool, so that I could help promote my content. However I quickly learned that by doing that, I would not be able to build the following and relationships that I wanted on...
by Mark Thompson | Dec 28, 2019 | Social Media
This is part 3 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
by Mark Thompson | Dec 28, 2019 | Social Media
It’s difficult to remember the days before communication became instantaneous. Thanks to the internet we no longer have to wait for the daily newspaper or snail-mail. Now, news and information is relayed the moment it happens and the ordinary person is an integral...
