Karmin Music – Social Media Case Study

Karmin Music – Social Media Case Study

A few months, I happen to stumble across a HOT new music duo when I was wasting away my day on YouTube. The band “Karmin” are two up and coming artists that have been using YouTube to jump-start their music careers. Like thousands of other musicians, they...
Traditional SEO to Social, What Matters?

Traditional SEO to Social, What Matters?

Have you ever wondered how Twitter links and updates play into search results? A recent study by Michael Stelzner on small business social media use reported, 88% of all marketers found social media helps get them increase exposure. But where is this exposure coming...
Google+ Working for Your Business

Google+ Working for Your Business

As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social...
100 Marketers You MUST Follow on Twitter

100 Marketers You MUST Follow on Twitter

If you haven’t already seen my previous post about 100 SEO blogs you should subscribe to, make sure you check it out.  In this collection, I wanted to highlight a number of marketers who really stand out from the crowd and do an outstanding job of engaging on...
YouTube Introduces Video Edits

YouTube Introduces Video Edits

YouTube has introduced a new editing feature on Wednesday.  This allows users to edit their videos on the website. The user can edit the already uploaded videos and the videos will retain the same video IDs so that the counts and comments are not lost. All the links...
New Twitter Interface Revealed!

New Twitter Interface Revealed!

Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface.  They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks.  This is one...
Pinterest Tips for Your Business

Pinterest Tips for Your Business

I started using Pinterest not long after it launched in 2010. Not too many people were using Pinterest at the time; the people I followed were mainly other bloggers, but only a few I actually knew in real life. Now, as more and more people join (Pinterest made TIME’s...
Essential Twitter Searches for Your Business

Essential Twitter Searches for Your Business

When it comes to Twitter, there is a wealth of information that is at your fingertips, as most everything on Twitter is public record. For businesses, this can mean a wealth of market research, lead generation, and reputation monitoring can be done with the use of...
Using Facebook Applications to Engage Users

Using Facebook Applications to Engage Users

No brand can ever ignore the potential of Facebook applications. In order to build your brand presence on Facebook, you can use a variety of these applications. Each application has its own unique value. If you want to drive social momentum, it’s crucial to use...
Filter Your Following with Forumlists

Filter Your Following with Forumlists

While perusing the recent Twitter lists that I have been added to, I spotted several that were generated by @formulists. Intrigued, I Googled it and was led to an interesting service that automatically creates Twitter lists based on particular specifications. Basic...
Building an Impenetrable Brand

Building an Impenetrable Brand

A business’s heart is its brand. For most industries, it costs many times more to retain an existing customer than to acquire a new one. Customers need to be able to trust a company before they’ll part with their money. A strong brand is the single most...
Using the Google Keyword Tool

Using the Google Keyword Tool

Using Google Keyword Tool Among other functions, the Google Adwords keyword tool plays a vital role in effective SEO. All know the role of SEO on internet and the benefits it brings. If you ever plan to optimize your web content, you will definitely come across this...
Why You Need Dedicated Social Media Personnel

Why You Need Dedicated Social Media Personnel

If your company or business uses Social Media to advertise, market and brand your business you might already know how powerful and persuasive it can be.  Sites like FaceBook, Twitter, Pinterest, Tumblr and the rest (and boy are there a lot of them) can increase your...
Understanding Social Networking Demographics

Understanding Social Networking Demographics

Each Social media website develops its own community and its own demographic profile. With the ever changing world of social media, it can be hard to determine which social media community would be the most effective place to market your company. With one in four...
Moderating What Gets Hot on Social Networks

Moderating What Gets Hot on Social Networks

In light of the recent blog post on voting patterns and unexceptional content over at Sphinn which has drawn several desphinns and some heated debate in the story’s Sphinn page comments, I thought it would be a good time to touch on some issues when it comes to...