Building an Impenetrable Brand

Building an Impenetrable Brand

A business’s heart is its brand. For most industries, it costs many times more to retain an existing customer than to acquire a new one. Customers need to be able to trust a company before they’ll part with their money. A strong brand is the single most...
9 Ways to Use Twitter Lists

9 Ways to Use Twitter Lists

If you automatically follow everyone who follows you, then you may find your home feed a bit overwhelming. In order to keep up with all of the people you want to follow based on their interests and your connection to them. Here are nine great Twitter lists to create...
How To Measure Social Media ROI

How To Measure Social Media ROI

Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign.  The reason is because there are many qualitative factors and other moving pieces that are hard to measure.  Things like branding, company...
New Twitter Interface Revealed!

New Twitter Interface Revealed!

Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface.  They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks.  This is one...
Mobile Social Media: Opening Up a New Horizon

Mobile Social Media: Opening Up a New Horizon

At present, it is the era of social media. Social media is now being used to promote businesses and raise awareness about various matters which are in public interest.  Social media marketing is a new and path breaking effort in the field of marketing that is being...
How SEO and Social Media Are Joining Forces

How SEO and Social Media Are Joining Forces

I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media.  To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
A Twitter Exercise to Get More Followers

A Twitter Exercise to Get More Followers

I’ll be the first too admit it, I started using Twitter as a one-way communication tool, so that I could help promote my content.  However I quickly learned that by doing that, I would not be able to build the following and relationships that I wanted on...
Making the Most Out of Facebook Fan Pages

Making the Most Out of Facebook Fan Pages

Since my last post, Making The Most Out of Google Places got such good feedback, I thought I would do a similar style post for Facebook Fan Pages.  Facebook Fan Pages if used correctly, can be a great way to drive traffic, generate leads and sales.  When Facebook...
Beyond Facebook: Diversifying Social Media

Beyond Facebook: Diversifying Social Media

Internet marketing is rapidly becoming the most powerful tool utilized by companies and individuals to bring attention to themselves and generate an income online. A wide variety of websites have come and gone in the past, due to public interest waning and the overuse...
So, what does the Groundswell mean?

So, what does the Groundswell mean?

I just finished reading “Groundswell: winning in a world transformed by social technologies” by Charlene Li and Josh Bernoff. This is a must read for any internet marketer or company looking to implement Social Media Strategies. This book is jam packed with social...
How to Use Instagram to Build Your Business

How to Use Instagram to Build Your Business

You’re on Facebook, Twitter, Google+, Pinterest… what’s next? If you’d like to continue to diversify your social media efforts, read on. Facebook’s recent acquisition of Instagram is proof of the company’s promise. You might not consider Instagram a top source for...