Facebook for Business: Setup and Usage Tips

Facebook for Business: Setup and Usage Tips

The new Facebook Timeline format for business includes a more visual on-page presence with the Cover Shot, more user data via Insights, and features, like the Apps Ribbon and Milestones that allow businesses to better share their story with Facebook’s millions...
Location Based Social Media Safety Tips

Location Based Social Media Safety Tips

With more and more happening in the way of location based social media, including deals that you get and contests you can enter simply by checking into places, there is also a growing need to remind people just what they are sharing when they “check in”...
Beyond Facebook: Diversifying Social Media

Beyond Facebook: Diversifying Social Media

Internet marketing is rapidly becoming the most powerful tool utilized by companies and individuals to bring attention to themselves and generate an income online. A wide variety of websites have come and gone in the past, due to public interest waning and the overuse...
Why You Need Dedicated Social Media Personnel

Why You Need Dedicated Social Media Personnel

If your company or business uses Social Media to advertise, market and brand your business you might already know how powerful and persuasive it can be.  Sites like FaceBook, Twitter, Pinterest, Tumblr and the rest (and boy are there a lot of them) can increase your...
YouTube Introduces Video Edits

YouTube Introduces Video Edits

YouTube has introduced a new editing feature on Wednesday.  This allows users to edit their videos on the website. The user can edit the already uploaded videos and the videos will retain the same video IDs so that the counts and comments are not lost. All the links...
9 Ways to Use Twitter Lists

9 Ways to Use Twitter Lists

If you automatically follow everyone who follows you, then you may find your home feed a bit overwhelming. In order to keep up with all of the people you want to follow based on their interests and your connection to them. Here are nine great Twitter lists to create...
Is Twitter a Stethoscope or Megaphone??

Is Twitter a Stethoscope or Megaphone??

I just don’t get Twitter!!! This is the catch cry I constantly hear from business owners almost every time I speak to them about social media interaction and marketing. And you know what?? This lack of understanding of how to use Twitter effectively doesn’t...
Digg: Gaming the System

Digg: Gaming the System

I have been addicted to Digg for over three years…active for two… and in SEM for a little over one.  Each phase of my relationship with the site has yielded a different return.  I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking...
How To Measure Social Media ROI

How To Measure Social Media ROI

Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign.  The reason is because there are many qualitative factors and other moving pieces that are hard to measure.  Things like branding, company...
So, what does the Groundswell mean?

So, what does the Groundswell mean?

I just finished reading “Groundswell: winning in a world transformed by social technologies” by Charlene Li and Josh Bernoff. This is a must read for any internet marketer or company looking to implement Social Media Strategies. This book is jam packed with social...