If your company or business uses Social Media to advertise, market and brand your business you might already know how powerful and persuasive it can be. Sites like FaceBook, Twitter, Pinterest, Tumblr and the rest (and boy are there a lot of them) can increase your company’s visibility and, of course, its revenue. If you mishandle your social media however it can be quite detrimental and that’s why we believe a dedicated staff that takes care of social media tasks is essential. If you’re keen on knowing why, please read the reasons we’ve spelled out for you below.
Audit Your past Online Presence
A dedicated social media staff can audit what you’ve already posted on your social media sites. This can be very helpful to ‘clean them up’ and get rid of content that should maybe have been removed long ago. Deleting pictures, promos and the like can be very helpful and give your visitors the image that you want them to have from today¸ not last year.
Determine Which Platforms Suits For Your Business
Determining which social media platform is the correct one (or the best one) for your business is an excellent reason to have a dedicated social media staff. The fact is, a site like Pinterest is only viable if you have products that look great and are attractive. An attorney’s office probably wouldn’t be a great fit, but on Google + it would be.
Managing your online presence
If you use social media but you aren’t very responsive to the people who ‘like’ or ‘follow’ you the fallout could be ugly. A dedicated social media staff would be able to respond, post and keep up with all that is being communicated on your social sites and keep your customers much happier.
Clean Up Your Profiles
If you’ve had a presence on social sites for a few years they are probably in need of being changed, cleaned and updated. A dedicated staff can do this for you on a regular and ongoing basis.
Handling All Status Updates
Updating your status on one social site isn’t all that difficult but if you have several it may be a bit of a chore. Of course, if you’ve got a committed social media staff to handle it the stress to do this, at least for you, will be greatly reduced.
Will closely work with you and save your money
Finally, if you have a dedicated social media staff they will be able to work with you closely, update you as to what’s going on online with your company and may even be able to save you money and time.
In the end social media is like any other marketing tool for your business. It needs to be kept sharp, be changed as the times see fit and be used correctly in order to get the best results. A dedicated social media staff (or even just a single dedicated person) can ensure that you do get those fantastic results and that your efforts aren’t in vain.