Google sees directory site models as link farms. They do give backlinks, but I think they are of low value. Also, some of the directories these days require link reciprocals, perhaps that's why I didn't like the method.
How to Find Great Directory Link Building Opportunities
When it comes to building directory links, there are two possible goals. The first is to get a link on a directory with high Google Authority and PageRank. The second is to get a link on a directory with lots of traffic. The following tips will help you achieve your goals when it comes to directory link building.
How to Find Top Notch Directories
If you are looking for directories based on Google PageRank alone, you can look at sites like Directory Critic that allow you to sort free, paid, and reciprocal link directories by PR. This site also includes niche directory lists, directories that allow deep links, and more.
If you are looking for directories with high PR AND traffic, then your best bet is the newly updated version of the Link Builder’s Toolkit. It has a list of over 300 directories that are PR 3 and above with their Alexa ranking.
Since it is in spreadsheet format, you can filter the columns to show the directories with the highest PR and then sort by lowest Alexa rank to see which ones get the most traffic. It also includes 10 search queries that you can use to find directories based on keywords.
Finding the Highest Ranked Directory Categories
What if you want to get your listing on not just a high PR directory, but on a high PR category within that directory? Using SEO Quake for Firefox, you can do a search in Google for www.directory.com site:www.directory.com and then sort the results based on PR. This will show you the categories with the highest PR.
If you can’t submit to top-tier categories, you can search the sub-categories within a top-tier using a query like www.directory.com/category site:www.directory.com/category to see which sub categories have the highest PR so you know which ones to submit to.
Your Directory Link Building Strategy
Do you build links using directories? What tips would you like to share with others on finding quality directories?
About the Author
New travel directory with reciprocal required: http://travel.malagabus.com Thank you.
Thank you for sharing some great tips and advice to build a good directory link. Directory Critic is always a good resource. I think we should implement what we have read in your post it would surely work....
Kristi, I bought the Link Builders Toolkit and am slowly submitting my sites to the directories that are the best fit for me. That said, I agree with much of what's said in the above comments. If a directory gives a DoFollow link to anybody that asks for it, it seems unlikely Google would place much value on those links.
Hi Kristi, Hmm I don't use directory submissions or even include it on most of the SEO campaigns I've planned to do (except for DMoz), especially now that Google sees directory site models as link farms. They do give backlinks, but I think they are of low value. Also, some of the directories these days require link reciprocals, perhaps that's why I didn't like the method. But I do believe that directory submissions is a very strong tactic for Local SEO, and that's proven. Regards, Jason
"Do you build links using directories?" No, actually I don't. It's probably the oldest trick in the SEO book... well, maybe link exchange is older (or on par), so it has been overused greatly. Anything that is overused and easy to get - eventually gets frowned upon by Google. So, I'd bet that those links are next to nothing in their worth. Especially from directories that give away listings easily to a blog that has very low other rankings (like low traffic, low PR, low Alexa, etc...). And let's admit it - if a blog has great rankings - it wouldn't bother submitting itself to directories. I'm not saying this is the ultimate truth, just my opinion on situation :)
This old trick can come in quite handy for certain websites... I've seen some that rank well for particular keywords that do nothing but submit to directories. I wouldn't suggest the easy to get into directories or the mass submissions, but only the ones that have strict submission guidelines, do not allow the typical "bad neighborhood" sites (pharmacies, gambling, adult, etc.), and have the high PR and/or traffic. This is probably advice that is better for business websites over blogs, but there are lots of blog directories as well.
Excellent advice. I need to start promoting my sites more and this will surely help. Directory Critic has always been a good resource, I am glad to find out they're still going on strong.