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The Link Wheel Concept Explained

Mark Thompson December 6, 2010

There seems to be a rising popularity in developing what is called a “Link Wheel” for your blog.  A link wheel is the process of creating backlinks to your website or blog AND other off-site properties.  The goal is to create a system where all of your backlinks are connected through your main site and various sites across the web.

How It Works

To illustrate the concept, here is a graphic to show how it works.  Each Web 2.0 page links to the main site and then to another Web 2.0 page, etc, etc, etc…  This creates a wheel of backlinks which can make it easier to get pages indexed in the search engines, build inbound links and build overall value to your main site or blog.

Getting Backlinks to Those Web 2.0 Properties

If you want to see even better SEO results, you can take it one step further and start building backlinks to your article or Web 2.0 pages.  This will help increase the value of these pages, which in turn will help your overall main site or blog. Of course the further away you go from your main site, the more time it takes to build links back to all of those other off-site pages.

What Your Link Wheel Will Look Like

This is what your link wheel ecosystem can look like, depending on how advanced you make it.  The more content you post on article sites, forums, social bookmarking sites, and web 2.0 sites that link back to your main site…the better the chance you have to rank organically.

At least for now Google seems to reward you for implementing this concept, but who knows in the future if they start to recognize this tactic and reduce the effectiveness of this strategy.  As long as you are providing unique, valuable content, I see this to be an outstanding way to help increase your backlinks and SEO rankings.

30 Web 2.0 Sites to Get You Started

I thought I would help you out and give you a list of Web 2.0 properties you can use to help build pages and backlinks to your website.

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16 comments
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This is the best article I have seen yet on the link wheel. We will be giving it a try, although I think we will use a small amount, five or so, main authority sites, probaby blogs. Then I plan to spend a good deal of time building backlinks to the authority sites. Should I create backlinks immediately to create the wheel, or should I promote the authority sites first, then link them up say a month down the line? C

Len
Len

... and the 2nd graphic was actually taken from our website. While we don't actually using it anymore, I recognize it since it created it. Len Canning, SEO Back Links http://www.seo-back-links.com

Nikhil
Nikhil

Mark, I was waiting for long time this information, I have read lots of blog regarding "Link Wheel", I have found same thing in this post like others blog, but you've explain very well than others. Mark I've Registered with all web2.0 website, which is mentioned above and I have post content on it. but when I Check in google for Back Link it shows only 19-20 something. Why? Need Your Suggestions for my website, it would be highly appreciable. My Website is : www.1-1tutor.com Let me know your feedback. Thanks Nikhil Jain

Cade
Cade

Link Wheels are a great strategy to employ to boost your rankings. Because of the time to produce that quantity content, I quite like the idea of outsourcing the writing. Though you need to ensure its of high quality. Cade Arnel

Midasbrand logo
Midasbrand logo

Thanks for this article. it's all new to me so i appreciate the info and the good list of web 2.0 sites to use for this strategy.

Albert
Albert

Link wheels have been generally good. But it takes a long time to build a good link wheel. However, if you outsource the work, it almost is always spam and never works. Thanks for the post.

Neil
Neil

These seem to be getting really popular at least with SEO firms in the UK, I think I've had 5 calls about these in the past month from companies touting this method, I think it kinda has the wow factor at the moment and it might be an easier sell for them I'd like to give it a try myself but I'm a little worried about spending time on something that could blow up in my face.

Build A List
Build A List

I love reading about link & list building tactics and ways to simplify the task. The money is definitely in the list as they say which is why I like to help others build their first list by providing everything in order to do just that. I really enjoyed this article, thanks Tom Horton

Caravan
Caravan

I've been looking into the link wheel concepty for recently and this explains it beautifully. I'll agree it needs to be done properly though. On the last diagram what does the Submit to FTS stand for (it's been a long day so sorry if I'm missing something obivous).

Adam Willis
Adam Willis

While this tactic can totally been done in an overtly spammy way, there is a lot of potential if done right. It's the same concept with link building: don't be stupid.

Mark Thompson
Mark Thompson

I think the main thing you need to focus on is making sure you have unique content on each of these sites. Also making sure you link to another Web 2.0 site and your money site using the keyword-rich anchor text. However make sure you vary up the anchor text on each Web 2.0 site. Thanks for the comment.

Mark Thompson
Mark Thompson

Sorry, I should have explained that in the post. FTS stands for Free Traffic System. It is a really neat system of gaining inbound links from other relevant blogs. I highly recommend checking it out. http://www.freetrafficsystem.com/

Mark Thompson
Mark Thompson

Very true. It is important not to abuse the link wheel and just go from spammy links. However if you are providing quality content and interlinking your web pages across web properties you can see some outstanding results.

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