On Friday, Google officially announced an algorithm change that is one to pay attention to. Typically when Google updates their algorithm, it is something so minor that you wouldn’t really notice a huge increase/decrease in your traffic and organic rankings. However this update is a change that will surely have an impact on how people look at their Internet Marketing content strategies.
From the Official Google Blog:
Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
To put it simply, Google is going to place less weight on content farms and low quality sites like article syndication and Web 2.0 sites.
To all you Squiddo, HubPages, Ezine Articles, GoArticles lovers out there….you may need to rethink where and what content you publish. Personally I am extremely happy about the update. When was the last time you went to a Squidoo lens or ezine article and actually got REAL value out of it? Let’s just say it’s very rare. Usually it’s just Internet Marketers who are trying to publish some spun content with a few optimized links back to their site.
Publishing Regular High Quality Content [w/ Real Results]
Over the past 3-4 months, I have been created a number of niche blogs, where I create regular high-quality content that is 100% unique. Something I have noticed over the past week or two is that my unique visitors from organic traffic have doubled over night!
The first website is a niche blog that I have had running for about 3 months now. I publish around 2-3 new blog posts a week to this blog and have been receiving around 30-40 unique visitors…not bad. However over the past 10-14 days, I have see a noticeable increase in traffic. Recently I have seen around 50-80 unique visitors a day, mainly coming from organic search.
Let’s look at another blog I started around the same time as website #1. For this niche blog, we usually publish around 1-2 posts a week. About a month ago, I was receiving around 20-30 uniques a day, but as you can see it is slowly increasing each day. The funny thing is, I haven’t posted any new content on this blog for a few weeks not but it keeps going up.
Personally from reading the official Google algorithm update release and monitoring a number of my blogs, I think that Google really has shifted their algorithm to reward the websites that are making an effort to providing unique, valuable content on a REGULAR basis.
I am sure that publishing good content on Web 2.0 sites and article sites is still a good strategy for improving your rankings, BUT focusing more on your own blog content is starting to gain more weight. Is this a shift back to on-page SEO?
What are your thoughts on the new update? Does anyone else notice the same results that I have seen, like in the two example blogs I show?
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I like Google's new algorithm changes, but I dislike the new interface they are pushing out to everyone.
One thing I'm not hearing a lot about is the effect on link juice. Many sites may have links on "Farm" sites and as their authority and rank decreases so will their link juice. In reality the amount websites affected by this change is much higher than 11.8%. IMO. My recent post Are you Low-Quality by Association Google’s Algorithm Update
Thanks for sharing your statistics with us. I have also seen a good amount of trafficincrease in almost all of my websites which is resulting in higher ctrs and increase in affiliate revenue. Bottom Line :- I love the changes google is making to its alogrithm and keeping my fingers cross for the changes coming in future. My recent post HP ENVY 17-1201tx Laptop Specifications And Price In India!
I am wondering how Google is determining originality - by date the content was first indexed or the stated publication date. I have seen a few content scrapers backdate my content by several months. I assume the scrapers think that will make theirs look like the original, but who knows what these knuckleheads are thinking. I usually throw a couple of links to my home page in there since they usually don't bother to remove the links. That way if they do happen to outrank me, I at least get a link. I am also considering removing the 2 or 3 articles I posted on eZine and others, or at lease drastically editing them. My recent post Complete Web Presence Management
From what I understand they do look at the published date BUT ALSO they look at inbound links to that post/article. If a lot of credible sources are linking to a particular article, than Google will assume that is the original content. With scrapers, they usually don't spend the time to build quality links to the republished content they post.
The problem seems to be that your rehashed (stolen, let's be plain) content seems to be ending up higher up the search page than your own original which is now clearly ridiculous and needs to be really sorted out rather than punishing sites like ezinearticles. We need to be able to report bad articles which have nonsense english too!
Well, something is wrong here. I posted the article "Apply for a Credit Card for Bad Credit – Without Losing Your Shirt" on ezinearticles. Repaircreditarticles.com has copied it and the copy is ranking higher than the original. That really contradicts what they say. Here are the URLs: http://ezinearticles.com/?Apply-for-a-Credit-Card... http://www.repaircreditarticles.com/apply-for-a-c...
Thanks for providing your example. Personally, just from looking at the site it looks to be a relatively new domain with minimal high quality backlinks. It is probably rankings higher because EzineArticles still does have good authority....I am just saying that Google is starting to give less authority to rehashed content that is published on these sites. It also looks like a lot of the content on your blog is duplicate.
Mark -- And as I work really hard to write good content, I'm glad that Google "is getting better at sniffing out the rehashed or spun content that is cluttering up the web." Phyllis My recent post What I learned About Social Media Marketing From Watching the Oscars
Mark -- Thanks for sharing your personal results with us -- very interesting. I must disagree somewhat with your comments about the quality of ezinearticles. I publish several original posts a week to my company blog at www.MillerMosaicSocialMediaMarketing.com and I often write a couple of original guest posts a week. But I also have several articles on ezinearticles and these articles have valuable content in them. As everything is under my name, I certainly only want to publish high-quality information wherever it may be posted. That said, I agree that all of us should periodically review our online content marketing strategies -- not just to please Google but equally to please our target audiences. Phyllis Zimbler Miller http://twitter.com/ZimblerMiller My recent post What I learned About Social Media Marketing From Watching the Oscars
Good points Phyllis. I agree that EzineArticles and other article submission sites are still going to be valuable, just not as valuable. I think if your content is 100% unique and of high quality, Google will still place high value on it. It just seems like Google is getting better at sniffing out the rehashed or spun content that is cluttering up the web.
Very true, I've been seeing the exact same results on a few of my blogs and niche sites as well. Such an algorithm change is not only good for the users, but also for all the publishers who have put in real effort for their sites and content. Kudos to Google.