Tag: SEO

Creating Your SEO Strategy – Department Specific

Posted by Mark Thompson - June 24, 2009 - SEO

When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each department create specific tasks and goals to achieve their piece […]

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Real Life SEO Problems – For SEO’s Working With Small-Medium Size Companies

Posted by Mark Thompson - July 16, 2008 - SEO

Let’s face it, the majority of us SEO’s and agencies do not work with fortune 500 companies. We mainly work with small to medium size businesses that have minimal to no in-house marketing team to work with. Many of the more popular SEO blogs give great recommendations on how to form detailed SEO strategies. However […]

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Your Website SEO Checkup: Part 8 of 8 – Blackhat SEO Tactics

Posted by Mark Thompson - July 15, 2008 - SEO

WARNING: Blackhat SEO are things NOT to do to improve your website rankings. They can result in lower search rankings or get your site completely banned from search engines. It use to be that people could perform these blackhat SEO tactics on a website and increase their search rankings dramatically. Some developers knew that it […]

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Your Website SEO Checkup: Part 4 of 8 – Content Optimization

Posted by Mark Thompson - June 30, 2008 - SEO

Content is the heart and soul of any good SEO strategy. Creating unique and compelling content is probably one of the hardest parts of anyone’s SEO efforts. Search Engines love a website/blog that is updated frequently with lots of new, fresh content. The more frequently your content is being updated, the more search engines will […]

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Your Website SEO Checkup: Part 3 of 8 – Website Usability

Posted by Mark Thompson - June 26, 2008 - Design/Development, SEO

When we talk about website usability we talk about the overall experience you give the user. That includes the overall design, navigation, content layout, calls to actions, accessibility and functionality of your site. I want to give you some tips on each of these points that will help your users stay on your site longer, […]

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Web Developers: Educate Yourself with SEO Knowledge

Posted by Mark Thompson - June 11, 2008 - Design/Development, SEO

I am writing this post in regards to a recent article I read on HubSpot. Mike Volpe’s lists 7 reasons why marketing can’t trust the Webmaster with SEO. I agree with all 7 reasons but I feel the view from the Webmasters eyes needs to be known as well. I have been a web developer […]

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SEM vs SEO: Short-Term vs Long-Term

Posted by Mark Thompson - June 3, 2008 - SEM, SEO

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now, now, now! Before you can even respond to that […]

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