Tag: roi

ROI of Social Media: Thinking of the Bigger Picture

Posted by Steve Lazuka - August 27, 2010 - Social Media

When things are tough, it’s understandable that businesses look to save money. Budgets are cut back, expenses are limited and in the worst cases staff are let go. In such a climate it comes as little surprise that many businesses are looking at every existing and new venture and asking themselves whether they justify their […]

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How To Measure Social Media ROI

Posted by Mark Thompson - April 12, 2010 - Social Media

Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign.  The reason is because there are many qualitative factors and other moving pieces that are hard to measure.  Things like branding, company overhead, sentiment, customer interaction and exposure are all extremely difficult to measure using the […]

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