Tag: revenue

How to Increase Your Revenue by Retaining Customers

Posted by Susan Petracco - October 22, 2010 - Ecommerce

It’s well known that it costs more to gain a new customer than to keep an existing one. In fact, in the book “Leading on the Edge of Chaos”, Emmett C. Murphy and Mark A. Murphy find that the costs to acquire a new customer can actually be FIVE times greater than retaining existing ones. […]

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