Tag: product descriptions

How To Improve Your Product Descriptions

Posted by Jeff Herbst - August 31, 2010 - Ecommerce

You may have noticed that over the last two months on Stay on Search, a few articles discussing how important product descriptions can be for an e-commerce’s internet marketing strategy popped up.  The first of which discussed the delicate yet vital process of optimizing product descriptions for both search engines and customers. The second highlighted […]

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The Problem with Product Descriptions

Posted by Stephen Logan - August 20, 2010 - Ecommerce

All e-commerce sites have at least one thing in common – products. Whether they’re in the dozens or thousands, each item needs to have its own page. As with any site, those pages also have to be populated. Now this is no easy task. Obviously the size of the challenge will be directly proportional to […]

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