Tag: ppc

Is Pay-Per-Click Advertising Old School Marketing Already?

Posted by Mark Thompson - March 15, 2010 - SEM

When you think of old school marketing, you think of print, television, billboards, and radio….but pay-per-click?  Now pay-per-click is not necessarily old school marketing in the sense that you are shouting your message out to everyone and anyone that will listen to it.  But the amount of competitors, advertising saturation, and return on investment is […]

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When To Implement a Bid Management Tool

Posted by Mark Thompson - September 2, 2008 - SEM

If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a day or several hours […]

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Guide to Decrypting Google’s Ad Quality Score

Posted by Mark Thompson - July 29, 2008 - SEM

Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a dynamic metric assigned to each of your keywords. […]

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SEM vs SEO: Short-Term vs Long-Term

Posted by Mark Thompson - June 3, 2008 - SEM, SEO

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now, now, now! Before you can even respond to that […]

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