Tag: ppc

Google Adwords Automated Rules – Say Goodbye to PPC Bid Management Tools

Posted by Mark Thompson - April 18, 2011 - SEM

Over the last few weeks, Google has rolled out a feature I have been waiting for FOREVER.  For anyone that manages PPC campaigns with Google Adwords, you know that its annoying if you are trying to manage a monthly budget for a client.  The reason being is that Adwords allows you to set a daily […]

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Why Use Landing Pages?

Posted by David Iwanow - April 14, 2011 - Tools

Why use a landing page platform? One of the key reasons is templates offer the ability to quickly scale up landing page campaigns with no need for web development resources or any advance knowledge of CSS or HTML. One of the best platforms on the market that I have used is the Performable landing page […]

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The First 5 Things You Should Do in a New PPC Campaign

Posted by Elizabeth Marsten - April 8, 2011 - SEM

In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are there options that you should tweak every time with every new campaign? […]

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4 Tips on Running an International PPC Campaign

Posted by Suttida Yang - February 18, 2011 - SEM

Running an international PPC campaign will have its challenges beyond the obstacles that you may run into when running a PPC campaign in just English. The importance of understanding the markets and customers outside of the US are only going to further help you see a strong ROI. Below are a few tips to help […]

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Top 5 Facebook Advertising Tips

Posted by Mark Thompson - January 24, 2011 - SEM

Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM.  I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad training courses. Based on my experience […]

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Ultimate Roundup of Advertising Networks

Posted by Mark Thompson - January 17, 2011 - SEM

PPC, PPV, Banner Ads, Media Buys, Text Link Ads, Video Sponsored Ads, Mobile Ads….the list goes on and on.  I thought I would compile a HUGE list of all of the different advertising networks that are out there.  Feel free to help ad to the list and leave a comment below of other ad networks […]

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5 Reasons Your PPC Campaigns Are Not Performing

Posted by Mark Thompson - November 29, 2010 - SEM

With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential.  There could be a number of  things you are doing that are prohibiting the performance of your campaigns. 1.  Your Budget is Too Low Let’s say you are a personal injury […]

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Wordstream’s Quality Score Management Tools Go Live

Posted by Mark Thompson - October 12, 2010 - SEM, Tools

For any Google Adwords advertiser, you know that having a great Quality Score is the key to running effective, low cost ad campaigns.  However many advertisers are always wondering how they can improve on their QS.   Well now, Wordstream has made it much easier, with their Adwords Quality Score Mangement Toolset. The new suite of […]

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