Tag: pay-per-click

When To Implement a Bid Management Tool

Posted by Mark Thompson - September 2, 2008 - SEM

If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a day or several hours […]

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SEM vs SEO: Short-Term vs Long-Term

Posted by Mark Thompson - June 3, 2008 - SEM, SEO

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now, now, now! Before you can even respond to that […]

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