Tag: keywords

Tips for B2B Search Engine Marketing

Posted by Gabriella Sannino - June 11, 2010 - SEM, SEO

Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from other marketers. The more prevalent marketing, known as “business to consumer” […]

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The 3 Tier Keyword Structure

Posted by Mark Thompson - June 12, 2008 - SEO

So are you optimizing your pages the right way??? Brad Fallon, a leading search marketer, discussed a great way to structure your keywords/phrases on your website. He broke it up into 3 tiers. I will use the example he uses on his Stompernet video. Brad owns an ecommerce site, selling wedding favors. 1st Tier Keywords […]

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