Tag: google adwords

Google Adwords Automated Rules – Say Goodbye to PPC Bid Management Tools

Posted by Mark Thompson - April 18, 2011 - SEM

Over the last few weeks, Google has rolled out a feature I have been waiting for FOREVER.  For anyone that manages PPC campaigns with Google Adwords, you know that its annoying if you are trying to manage a monthly budget for a client.  The reason being is that Adwords allows you to set a daily […]

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5 Reasons Your PPC Campaigns Are Not Performing

Posted by Mark Thompson - November 29, 2010 - SEM

With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential.  There could be a number of  things you are doing that are prohibiting the performance of your campaigns. 1.  Your Budget is Too Low Let’s say you are a personal injury […]

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AdWords Bid Management: How to Lower Minimum Bid Costs

Posted by Michael Jenkins - August 17, 2010 - SEM

The day has come to take your website live! You researched the market, spent money on designing a killer website specifically for your industry, and are ready to jump in with both feet. The excitement grows steadily until you decide to sign up for Google AdWords, and are presented with a $ 10 minimum bid […]

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Introducing the New Google Adwords Certification Program

Posted by Mark Thompson - May 5, 2010 - News, SEM

Google has made some changes by officially retiring the Google Advertising Professionals program and changing it to the Google Adwords Certification Program.  The new program provides agencies with comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts. About the New Program The new program has set a new […]

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Guide to Decrypting Google’s Ad Quality Score

Posted by Mark Thompson - July 29, 2008 - SEM

Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a dynamic metric assigned to each of your keywords. […]

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