Tag: data

Lowering Your Bounce Rate: What to Analyze

Posted by Mark Thompson - June 20, 2008 - Analytics

Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce Rate A Bounce is simply a visitor coming to your site or […]

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Understanding Social Networking Demographics

Posted by Mark Thompson - May 28, 2008 - Social Media

Each Social media website develops its own community and its own demographic profile. With the ever changing world of social media, it can be hard to determine which social media community would be the most effective place to market your company. With one in four online American adults visit social networking sites at least monthly, […]

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