Tag: conversion optimization

3 Key Steps to Starting an A/B Test

Posted by Robert Brady - June 23, 2010 - Design/Development, SEM

Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your customers tell you. Step 1: Determine Your Goal You need to […]

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Live From SMX Seattle: Conversion Optimization – Winning After They Arrive

Posted by Mark Thompson - June 4, 2008 - News, SEO

Moderator: Jeffrey Rohrs, Vice President, Marketing, ExactTarget Speakers: Scott Brinker, President and CTO of Ion Interactive Robert Bergquist, CEO of Widemile Tom Leung, Business Product Manager at Google Jonathon Mendez, Founder and CEO of RAMP Digital Tom Leung talked about creating a great ad and beautiful landing pages. Ad Creative: 0-3 seconds, 3% of pixels, […]

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