Tag: analytics

Call Tracking Systems for Your Internet Marketing Campaigns

Posted by Gary Gorelik - July 12, 2011 - Analytics

Though it is easy to get deluded in the online virtual world, the fact of the matter is that the physical reality overpowers everything. The goal of any and all online marketing campaigns being conducted is to increase conversions, leads or any other measurable form of success. For some types of businesses, an online marketing […]

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Key Metrics to Measure the Performance of Your Facebook Fan Page

Posted by Obaidul Haque - April 21, 2011 - Social Media

Whether you are planning the launch of a new product or want to create awareness about an existing brand, Facebook fan pages can bring you amazing results. It’s an excellent idea to build a killer Facebook page for your brand and make it a favorite place for your fans to hang out. But is that […]

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SpyFu Recon Files – Start Showing Real Value in Your SEO

Posted by Mark Thompson - February 21, 2011 - Analytics, News, Tools

If you are not familiar with SpyFu, they provide intelligence data on your website and your competitors, offering organic and paid search data that will help you outrank and learn more about your target market. SpyFu just announced its Recon Files Report, which is a much of the same competitive intelligence that is included in […]

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Without Analytics, You Might As Well Be Working In The Dark

Posted by Nitin Aggarwal - February 10, 2011 - Analytics

Have you ever tried running in the dark? I know you can’t – I have tried. It is the same with running a website. If you don’t know what is happening inside your site, you won’t be able to steer it towards success. Unfortunately, very few of us tend to pay attention to analytics and […]

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Making Sense of Social Media Analytics – With Adam Covati [Podcast]

Posted by Mark Thompson - August 5, 2010 - Social Media

Yesterday I had the opportunity of speaking with Adam Covati (@covati), the Founder and CTO of Argyle Social.  I asked him a number of questions that talked about Social Media Analytics.  The podcast is about 35 minutes long and it is jam packed with a lot of great information and advice for any company that […]

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The Pros and Cons of 1st and 3rd Party Cookies

Posted by Mark Thompson - June 23, 2008 - Analytics, Design/Development

A Cookie is a pretty easy concept to understand. It is simply a tracking code that is stored on the user’s computer for a determined amount of time to track their ID session, navigation, and preferences. Where is can be a bit confusing is when you talk about the different types of cookies. There are […]

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Lowering Your Bounce Rate: What to Analyze

Posted by Mark Thompson - June 20, 2008 - Analytics

Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce Rate A Bounce is simply a visitor coming to your site or […]

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Live From SMX Seattle: Analytics Every SEO Needs To Know

Posted by Mark Thompson - June 5, 2008 - News, SEO

Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz Speakers: Brian Klais, Executive Vice President, Search, Netconcepts Laura Lippay, Group Program Manager, Search Strategy, Yahoo Jonah Stein, Founder, ItsTheROI Richard Zwicky, President, Enquisite Jonah Stein, 10 Essential Natural Search KPI’s (Key Performance Indicators) Brand to Non-Brand Ratio Traffic Unique Pages How large is your site? Have many […]

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