Tag: adwords

The First 5 Things You Should Do in a New PPC Campaign

Posted by Elizabeth Marsten - April 8, 2011 - SEM

In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are there options that you should tweak every time with every new campaign? […]

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Understanding the PPC Advertising Editorial Guidelines

Posted by Mark Thompson - September 17, 2010 - SEM

If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved.  That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your ads rejected.  I thought I would try and […]

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Your Website SEO Checkup: Part 2 of 8 – Keyword Research

Posted by Mark Thompson - June 24, 2008 - SEO

Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research process in phases to make it easy to understand. […]

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