Category: Analytics

How to Lower Your Bounce Rate Using Google Analytics

Posted by Kristi Hines - August 3, 2010 - Analytics

Once you’ve built your website or your blog, the first thing you will want to do is bring in a lot of traffic by optimizing it for search, acquiring traffic generating links, and sharing it on social bookmarking and networking sites. The more traffic you can get, the better. But after awhile, you start to […]

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How to Use PostRank for Social Media Analytics

Posted by Kristi Hines - July 20, 2010 - Analytics, Social Media

PostRank offers real time social media data and analysis on almost every topic or trend that is relevant to your blog, business, niche, and industry that goes beyond other analytics programs. Let’s look at how to use PostRank, search for blogs, see top blogs on particular topics, the stats you can find, and what you […]

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Formulating an Internet Marketing Strategy: Asking the Right Questions?

Posted by Mark Thompson - July 21, 2008 - Analytics, SEM, SEO

It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these questions will help you formulate a much better strategy. I broke up the […]

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The Pros and Cons of 1st and 3rd Party Cookies

Posted by Mark Thompson - June 23, 2008 - Analytics, Design/Development

A Cookie is a pretty easy concept to understand. It is simply a tracking code that is stored on the user’s computer for a determined amount of time to track their ID session, navigation, and preferences. Where is can be a bit confusing is when you talk about the different types of cookies. There are […]

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Lowering Your Bounce Rate: What to Analyze

Posted by Mark Thompson - June 20, 2008 - Analytics

Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce Rate A Bounce is simply a visitor coming to your site or […]

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