Category: Ecommerce

How to Annoy Your Customers and Kill Your Online Sales

Posted by C. Loren Bishop - January 18, 2011 - Ecommerce

If you’re not seeing the results that you expected from your online business, all of your hard work might actually be driving your customers away. If your marketing strategy is annoying instead of engaging, prospects will instantly leave your site and delete your emails without reading them. You may even end up on their ignore […]

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5 MUSTS for Integrating a New Shopping Cart

Posted by Mark Thompson - December 29, 2010 - Ecommerce

With more and more people turning to shopping online, it is important to e-retailers to stay up-to-date with all of the latest technology and functionality related to e-commerce.  Shopping carts now days are becoming more sophisticated with payment options, shipping options, product variations, user reviews, sell-up/cross-sell, and social sharing. If you are a e-retailers you […]

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5 Tips for Finding Keywords With Commercial Intent

Posted by Mark Thompson - December 9, 2010 - Ecommerce

With the holidays right around the corner, it is important to understand what users are searching for that have commercial intent.  Commercial intent is simply a phrase that means someone has the intent on purchasing a product or service.  Understanding this concept and how to identify those keywords is extremely important.  It can be the […]

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How to Increase Your Revenue by Retaining Customers

Posted by Susan Petracco - October 22, 2010 - Ecommerce

It’s well known that it costs more to gain a new customer than to keep an existing one. In fact, in the book “Leading on the Edge of Chaos”, Emmett C. Murphy and Mark A. Murphy find that the costs to acquire a new customer can actually be FIVE times greater than retaining existing ones. […]

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8 Features You MUST Include on Your E-commerce Site

Posted by Susan Petracco - September 24, 2010 - Ecommerce

E-commerce sites come in lots of different flavors with many bells and whistles. There are so many features you can add to your site, especially if you follow the practices of some of the more cutting-edge vendors. But don’t forget the basics. Here are eight features you MUST include on your website. A Phone Number […]

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How To Improve Your Product Descriptions

Posted by Jeff Herbst - August 31, 2010 - Ecommerce

You may have noticed that over the last two months on Stay on Search, a few articles discussing how important product descriptions can be for an e-commerce’s internet marketing strategy popped up.  The first of which discussed the delicate yet vital process of optimizing product descriptions for both search engines and customers. The second highlighted […]

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The Problem with Product Descriptions

Posted by Stephen Logan - August 20, 2010 - Ecommerce

All e-commerce sites have at least one thing in common – products. Whether they’re in the dozens or thousands, each item needs to have its own page. As with any site, those pages also have to be populated. Now this is no easy task. Obviously the size of the challenge will be directly proportional to […]

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Increase Conversions with this Pre-Launch Product Checklist

Posted by Mark Thompson - July 19, 2010 - Ecommerce, SEO

When you create a new product that you plan on launching on your website or blog, it takes more than just a good product idea for it to be successful.  It needs to be marketed properly to your target audience.  A few things I learned from when I released the Link Builder’s Toolkit, was the […]

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