Author Archive

How to Increase Your Revenue by Retaining Customers

Posted by Susan Petracco - October 22, 2010 - Ecommerce

It’s well known that it costs more to gain a new customer than to keep an existing one. In fact, in the book “Leading on the Edge of Chaos”, Emmett C. Murphy and Mark A. Murphy find that the costs to acquire a new customer can actually be FIVE times greater than retaining existing ones. […]

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8 Features You MUST Include on Your E-commerce Site

Posted by Susan Petracco - September 24, 2010 - Ecommerce

E-commerce sites come in lots of different flavors with many bells and whistles. There are so many features you can add to your site, especially if you follow the practices of some of the more cutting-edge vendors. But don’t forget the basics. Here are eight features you MUST include on your website. A Phone Number […]

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Optimizing Product Descriptions on E-Commerce Sites

Posted by Susan Petracco - July 9, 2010 - Ecommerce

To run a successful e-commerce site, you need to focus on two kinds of audiences – humans and search engines. One of the most effective ways to influence both audiences is with your product descriptions. Fortunately, it is possible to write great product descriptions that appeal to real customers and to search engines at the […]

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