Author Archive

Why You Should Monitor Your Brand

Posted by Kristi Hines - November 16, 2010 - Social Media

No matter who you are, you should be monitoring your brand. Your brand could be anything from your own name, your business or company name, your product, your blog, and so on. Brand monitoring isn’t just about reputation management issues – it’s simply about knowing who is talking about you, which can turn out to […]

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Why I Auto Follow and DM on Twitter

Posted by Kristi Hines - November 11, 2010 - Social Media

In a follow-up to Mark’s post yesterday on whether to follow or not to follow on Twitter, and what criteria you use to determine whether to follow someone, I thought I would share the Twitter strategy I have been using for the past year. I do two things that some people in the Twitter world […]

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Location Based Social Media Safety Tips

Posted by Kristi Hines - November 9, 2010 - Social Media

With more and more happening in the way of location based social media, including deals that you get and contests you can enter simply by checking into places, there is also a growing need to remind people just what they are sharing when they “check in” while out and about, and the possible repercussions of […]

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Link Building – What Works

Posted by Kristi Hines - November 4, 2010 - SEO

Over the course of the last week, I have seen people saying what works and what doesn’t in link building – and they all contradict each other. Some say the old fashioned link request from webmasters is dead and guest blogging is the way to go, while others say guest blogging is not a good […]

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Why Local Search Listings and Reviews Matter

Posted by Kristi Hines - November 2, 2010 - SEO

Now that local search has taken an even bigger area of search results in Google, strong local search marketing profiles and reviews matter more than ever. Because it’s not just the reviews on Google itself that count, but those from other major local search directories and popular review sites as well. First, let’s take a […]

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A Look at the New FeedBurner Beta

Posted by Kristi Hines - October 28, 2010 - Analytics, Blogging

Ok, I know, I know. Tons of people are not fans of FeedBurner due to their inconsistent RSS subscriber count. But let’s get past that and look at the other things you can learn about your RSS subscribers through FeedBurner in their new beta version. How to Get to the Beta Version If you want […]

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Filter Your Following with Forumlists

Posted by Kristi Hines - October 26, 2010 - Social Media, Tools

While perusing the recent Twitter lists that I have been added to, I spotted several that were generated by @formulists. Intrigued, I Googled it and was led to an interesting service that automatically creates Twitter lists based on particular specifications. Basic Options With each list, you have the option to have it only follow up […]

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Get More Followers with the Official Twitter Retweet Button

Posted by Kristi Hines - October 21, 2010 - Social Media, Tools

I have been avoiding putting the new Twitter retweet button on my site for a few reasons. For starters, it uses the shortener instead of giving the option of getting to use the URL shortener of your choice like you can with the Tweetmeme button. And there are no color options, like there are […]

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