Author Archive

The First 5 Things You Should Do in a New PPC Campaign

Posted by Elizabeth Marsten - April 8, 2011 - SEM

In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are there options that you should tweak every time with every new campaign? […]

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5 Tones to Take in Ad Copy to Shake Things Up

Posted by Elizabeth Marsten - June 14, 2010 - SEM

CTR is flagging, conversion are lagging and you’re in a funk. So what do to wake up your ad groups? Take one of these 5 tones for a test drive! Get your creative juices flowing, get the wheels turning and hey- you might even have some fun while you’re at it. First pick out which […]

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