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Four Search Marketing Strategies That Work

Search engine marketing is the art of promoting websites by increasing their visibility in search engines using SEO techniques, PPC, contextual advertising and more. What makes search marketing different is the fact that you do not search for customers. They search...

4 Ways to Get Noticed by an Industry Leader

Whether or not you want to admit it, there has probably been some point in your life where you wanted to be noticed by someone who is top dog in a particular niche or industry like digital marketing. This could be for the development of your career, your blog, or even...

Why are People Calling MySpace ‘The Sinking Ship’?

MySpace is no more  'the social internet king' ! But once (upon a time) it was. Founded in the year 2003, the social networking website dominated the social internet between the years 2006 and 2008. After April 2008, however, things began to change as Facebook became...

Key Tips You Can Use to Design Your Blog

In order to build something upon it, you should lay a firm foundation. Apart from what kind of content you offer your audience, you should also pay careful attention to what we call ‘visual branding’ of a blog. A well thought-out blog design can instantly create a...

You Need to Know This About Website Graders

I've been watching with great fascination as flocks of webmasters and business owners race to the latest website grader. They wait with eager eyes for the newest software widget to tell them why they aren't ranking well in the search engines. I can understand why...

Why You Need to Run Multivariate Tests

It’s been several years since your website’s last major update. The design is starting to look outdated even though you’re still adding new content every day. You know it’s time for change, but you’re understandably hesitant because things seem to be working out just...

When To Implement a Bid Management Tool

If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a...

How to Manage a Blog with Multiple Authors

Managing a blog where you are the only author can be a relatively easy task.  You are in control of the content quality, post frequency, comments, and design layouts.  Once you start to have multiple authors, things start to get a little more complicated.  There are...

SOS Weekly Recap in Search 12/07/09

Search Engine Land: SES Chicago '09: Day One Live Blogging Search Engine Land: SES Chicago '09: Day Two Live Blogging Search Engine Land: SES Chicago '09: Day Three Live Blogging ReadWriteWeb: 5 Fabolous New Features Google Unveiled Today StayOnSearch: 100 SEO Blogs...

Why Affiliate Marketers are The BEST Marketers

Hopefully just by reading the blog post title, it got your attention!  It may seem like a bit of a bold statement and I'm sure many of you disagree with this statement.  However let me try to explain my point of why I think affiliate marketers are the best marketers...

Using the Power of Multi-Search Engines

This post was written by guest blogger Alex Stetson, a Boston SEO specialist. Multi-search engines deliver results from a number of different search engines at once; this is meant to streamline the manual search process that users normally follow. So what do certain...

Optimizing Product Descriptions on E-Commerce Sites

To run a successful e-commerce site, you need to focus on two kinds of audiences - humans and search engines. One of the most effective ways to influence both audiences is with your product descriptions. Fortunately, it is possible to write great product descriptions...

Five Ways to Quickly Increase Email Response Rates

A higher percentage of people go online just for sake of checking their emails. And there’s no doubt that email marketing can prove to be an extremely powerful tool for reaching out to new customers. However, the success of an email marketing campaign depends on the...

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