Archive: May, 2010

Is Your Website at Odds With Your Social Media Presence?

Posted by Phyllis Zimbler Miller - May 31, 2010 - Social Media

If you are actively participating on social media sites such as Twitter and Facebook and yet your website telegraphs the opposite of transparent and interactive, you and your brand or business may be suffering from a split personality complex.

Read More

25 Free Marketing Resources, Because Who Doesn’t Like Free?

Posted by Mark Thompson - May 28, 2010 - Tools

During these economic times people are always looking for cost effective alternatives and ways to cut corners to get things done.  For marketers, there are plenty of great premium tools and resources out there, but most you have to pay for.  I thought I would share a number of free resources I have used to […]

Read More

Why Link Builders Don’t Share Their Top Secret Strategies

Posted by Kristi Hines - May 27, 2010 - SEO

Last month, I did a post on Search Engine Journal on the five types of link building. It was geared towards a more beginner’s audience, or maybe for the intermediate SEO who may have forgotten that link building is for more than just building PageRank. The first commenter on the post (now removed) basically was […]

Read More

The Value of Deep Links

Posted by guest - May 26, 2010 - SEO

Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Some have felt that deep links cause visitors to bypass the site’s main advertising or branding page. Others have felt that visitors are more likely to interpret the linked page […]

Read More

6 Types of Training for Internet Marketers

Posted by Mark Thompson - May 25, 2010 - SEM

Continuing education for an internet marketer is a must! The industry is always changing and evolving, so it is important to have a system in place that allows for you stay up-to-date with what’s going on in the industry.  There are lots of different ways that you can keep up with industry, of course some […]

Read More

8 Step Checklist When Reviewing an Existing Pay-Per-Click Account

Posted by Mark Thompson - May 24, 2010 - SEM

Whenever I inherit a clients PPC account that has already been setup by usually another Internet Marketing company, I will go through a mental checklist of important factors that go into the overall performance of the campaigns.  Usually you can find some major mistakes and wasted ad spend just in the first 2 minutes of […]

Read More

Pros & Cons for Various Types of Content Creation

Posted by Mark Thompson - May 20, 2010 - Blogging, SEO

Content development is the foundation for any good internet marketing strategy.  The content type and quality will determine how well the content is perceived by the readers.  There are many ways you can create great content for your website, but it is important to first understand what type of content the industry likes.  For example, […]

Read More

5 Things To Remove From Your XML Sitemap

Posted by Mark Thompson - May 19, 2010 - SEO

When creating an XML sitemap, you may want to modify it slightly before you upload it to your server.  There are a number of reasons why you should manually edit your XML sitemap file which include, proper indexation,  URL index limitations (although they have gotten better at indexing larger xml files), and to increase the […]

Read More