Archive: April, 2010

StayOnSearch Get’s a Facelift and New Features Added!

Posted by Mark Thompson - April 15, 2010 - News

As StayOnSearch becomes more popular and is quickly gaining more and more loyal readers, I thought it would be a good idea to improve the design slightly and add some new site features.  I would love to hear from everyone to get your thoughts on the new design and features.  Also if you have any […]

Read More

5 Reasons Why Your Site is Not Ranking Well?

Posted by Mark Thompson - April 13, 2010 - SEO

Recently I have spoke to a number of people who have wondered why their websites are not ranking well.  Of course that is going to depend on a case by case basis, but there are 5 things I will check first before I give them an answer.  9 times out of 10, if they are […]

Read More

How To Measure Social Media ROI

Posted by Mark Thompson - April 12, 2010 - Social Media

Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign.  The reason is because there are many qualitative factors and other moving pieces that are hard to measure.  Things like branding, company overhead, sentiment, customer interaction and exposure are all extremely difficult to measure using the […]

Read More

Become a Fan of the New StayOnSearch Facebook Page

Posted by Mark Thompson - April 8, 2010 - News

StayOnSearch has just launched the official Facebook Fan Page for everyone to join to keep up with the latest content and industry resources.  It is also a place for you guys to share links to your favorite content related to SEO, Social Media, Blogging, PPC, and Web Strategy. You will also see the new logo […]

Read More

Using Hootsuite to Manage Your Twitter Engagement Efforts

Posted by Mark Thompson - April 7, 2010 - Social Media, Tools

In my personal opinion, I have found Hootsuite to be by far the best Twitter client out there.  I’m sure a lot of people can make an argument for clients like Tweetdeck and Seesmic, but I find Hootsuite to be the most user-friendly, feature-rich, and up-to-date Twitter client available. The interface is clean, customizable, and […]

Read More

Defining Facebook Profiles, Pages, Groups, and Communities

Posted by Mark Thompson - April 6, 2010 - Social Media

I know when you are just starting out with Facebook things can be hard to figure out.  You probably have a lot of questions about what is the most effective way to market yourself or company using Facebook. Whats the difference between a Facebook Page and Facebook Group? Which is better? What is this new […]

Read More

Optimizing the Registration and Sign-Up Process

Posted by Mark Thompson - April 5, 2010 - SEO

For many websites, the primary goal is getting a user to sign-up or register.  That may mean registering for an account, creating a profile, signing up for a newsletter, providing user info to download a whitepaper, registering for a free trial, etc.. It is important to understand the users mindset as well as making it […]

Read More

25 Promises and Advice Given By Unethical SEO Firms

Posted by Mark Thompson - April 2, 2010 - SEO

Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month!  Unfortunately there are more unethical SEO companies out there than ones you can trust.  So if you are a business or organization looking for a reputable firm to hire, how do you know what to look for? or more importantly […]

Read More