Part 1: Search Engine Friendly Site Structure

• NoNo’s for Search Engines
• Using a Text Navigation
• Creating Static Pages
• Descriptive URL’s
• Internal Linking Structure

Part 2: Keyword Research

• Initial Keyword List 
• Analytics Data 
• Keyword Research Tool
• Analyze Your Master Keyword List
• Test In PPC
• Implementing Those Keywords

Part 3: Website Usability

• Initial Keyword List 
• Design
• Navigation
• Functionality
• Content Layout
• Call To Action

Part 4: Content Optimization

• Types of Content
• Optimizing Your Content
• Keyword Density
• Anchor Text

Part 5: Link Building

• Analyzing Links
• Finding Authoritative Links
• Paid Links
• Niche Sites
• Social Bookmarking
• Writing and Commenting on Blogs
• Q&A Websites
• Syndicating Articles
• Creating Link Bait

Part 6: Social Community Building

• Listening
• Choosing Your Medium
• Creating Useful Content
• Engage in the Conversation
• Spread the Word

Part 7: Testing

• A/B Testing
• Multivariate Testing
• What to Test

Part 8: Blackhat SEO Tactics

• Doorway Pages
• Cloaking
• Duplicate Content
• Hidden Text & Links
• Keyword Stuffing

More from StayOnSearch

• Your Website SEO Checkup: Part 5 of 8 – Link Building
• Your Website SEO Checkup: Part 2 of 8 – Keyword Research
• Your Website SEO Checkup: Part 3 of 8 – Website Usability
• Your Website SEO Checkup: Part 4 of 8 – Content Optimization

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