Wordstream’s Quality Score Management Tools Go Live

Posted by Mark Thompson - October 12, 2010 - SEM, Tools - 1 Comment

For any Google Adwords advertiser, you know that having a great Quality Score is the key to running effective, low cost ad campaigns.  However many advertisers are always wondering how they can improve on their QS.   Well now, Wordstream has made it much easier, with their Adwords Quality Score Mangement Toolset.

The new suite of tools are designed to:

  1. Lower your CPC
  2. Increase the number of clicks and qualified traffic
  3. Gain more exposure without having to raise your daily ad spend

Keyword Research Tools

The keyword research tools are designed to help you identify keywords that are highly relevant to your niche, while identifying terms that have significant search volume.  You also can use their negative keyword tool to find keywords that are irrelevant to your industry, further optimizing your campaigns.

Ad Text Creation Tools

The ad text creation tools will provide recommendations for ad copy based on the Ad Group you are creating ads for.  It will also help you identify which keywords you should add to your landing pages.

Probably my favorite tool is the Keyword Grouping tool that will allow you to add as many keywords as you would like and then the tool will automatically group similar keywords into small groups or clusters.  This saves on tons of time when creating small and targeted ad groups.

Tool Screenshots

What’s New?

  • New AdWords Campaign Organization Features – These grouping capabilities help you quickly create tighter, more organized Ad Groups, which will improve your paid search campaign structures
  • New Negative Keyword Features – WordStream has added even more powerful negative keyword capabilities, which help eliminate irrelevant impressions to drive up click-through rate and reduce wasteful ad spend
  • New Long Tail PPC Keyword Expansion Features – These keyword expansion capabilities provide thousands of long-tail keywords suggestions that are highly relevant, super-specific, incredibly profitable and uniquely tailored to your particular niche, product or service

Try Wordstream Tools for Free

The Wordstream toolset is a subscription based service, that gives you access to all of the tools to help you improve your organic and paid search campaigns.  However they allow you to try out their toolset before you buy, so you can get your hands dirty with the tools before you decide on paying.

==> Give the new Toolset a try for Free!

About the Author

Mark Thompson

Mark is the creator of StayOnSearch and president of Search Creatively, a full-service Internet Marketing Company located in Raleigh, North Carolina. He also contributes to many industry related blogs including Search Engine Journal and is active on Facebook and Twitter. Follow Mark on Twitter
1 comments
Dee Sydia
Dee Sydia

WordStream is indeed very useful for keyword building. It lets you pick the best among the keyword you would often use for your niche. A good starting program if you want to promote your businesses online. Dee - Keyword Research Tool