StayOnSearch

Why You Should Monitor Bounce Rate for Each Browser?

Joshua Ziering March 8, 2011

One of the biggest challenges I face as an SEO consultant is making sure that the changes my clients make to their sites aren’t effecting the goals that I am trying to accomplish for them. For the most part, I allow my clients to do whatever they want to their sites after I educate them about the rudimentary principals of SEO. This allows them the freedom to work within best practices, while at the same time specialize and do things that work specifically for their business.

However, my clients aren’t always totally abreast with web standards or best practices. The code they write “works on their computer” and they don’t always do the most thorough testing. They also aren’t the best about notifying me of huge changes to their website. Luckily, they give me access to their Google Analytics account, and I’d like to share a cool tip I use to make sure they aren’t doing anything too crazy:

I monitor the bounce rate of the pages in different browsers. Statistically, if everything is hunky dory, then the bounce rate should be within a few percent in each of the browsers. However, if for some reason the site is broken in Safari, or Firefox, you’ll see a huge spike in bounce rate. Implementing this is simple:

  1. In Google Analytics, Go to “Content“.
  2. Then click on “Top Content
  3. Then, above the center pane, click on the segmentation options, go down to Browser, and hit Browser.
  4. Then, just check out the bounce rate. You can cruise down the list and look at all the other pages as well. This is an easy way to spot check your clients work and make sure you have their backs.

 

8 comments
Platini
Platini

My normal bounce rate with IE, Firefox and Chrome is about 1%, but with Safari it is 4%. Any idea what would cause the difference?

 

 

lakewood homes
lakewood homes

This absolutely makes sense. Bounce rates do tell you something about the functionality of the site on different browsers. Now I don't know a lot of people are aware of this. This is such a great tip. Thanks!

tool steel
tool steel

So beautiful posts,all I like,hope to be better then,and enjoy yourself,good luck in your life.Thanks for your ideas to something.

e2solutions
e2solutions

what are the steps to get higher bounce rate..

@AnalyticsEdge
@AnalyticsEdge

Great observation! You inspired me to make a new Excel dashboard for Next Analytics - it automatically downloads and checks browser (with major version, which is hard to get in Google Analytics) as well as connection speed, language, Flash version and operating system.

Kristi
Kristi

Great idea! Never thought about doing that, but it could be a good indicator of whether or not your site is running optimally in one browser to the next. Off to check mine now! :) My recent post Increase Traffic, Comments and Social Shares to Your Blog Posts

Extreme John
Extreme John

I would have to agree, deep link your site and your bounce rate will improve. My recent post Links for 2011-03-07 delicious

TrafficColeman
TrafficColeman

Yo Joshua my bounce rate is very low my fiends..people need to learn how to link throughout their sites..this keeps it low.. "Black Seo Guy "Signing Off" My recent post Free Seo Traffic Manual by The Black Seo Guy – Seo Marketing Services

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